14/04/2021
Innovative new platform is the first to monetize non-music audio creations
on popular platforms like TikTok and Facebook.
Can social media become a piracy-free environment? , a new platform launched with the goal of fairly compensating creators for their music and sound content, aims to make that the case. The first-of-its kind audio distribution platform offers monetization to creators for their original content, such as music or sounds, enabling them to be fairly paid for their work when others use it in their videos.
When music industry veteran Bob Shami, and tech/music enthusiast Asche Giglio, the CEO and Vice President of Emuq Tech, respectively, realized how quickly pop culture was outpacing the music industry, the Florida-based startup duo set out to create a platform to monetize audio creators as just as quickly as pop-industry trends arise. Together they founded .
Unlike similar platforms in the space that help musicians monetize their work, takes it a step further. The platform also accepts non-music content - think funny audios that tend to go viral on top social media platforms TikTok or Facebook - opening up the doors for even non-viral creators to be compensated in a way they never could before. There is no cost for users to join the platform and submit their creations, and it doesn’t take a massive following or a viral video to earn money. If an audio gets streamed, the owner gets paid, simple as that.
In a world where anything can go viral, it’s more important than ever before to give credit where credit is due. The founders of recognize just how hard it can be for creators to be fairly compensated for their art in the digital age, thus creating a platform with which to effectively compensate social media creators, musicians, and artists whose sounds and songs are used by others.
"I've been in the music distribution industry for over 25 years and this business has way too many obstacles for independent artists and creators to get their work out there,” says Bob Shami, CEO. “ was created to eliminate this barrier. The complicated and old-school ways of publishing audio content are gone; now young people from all over the globe can get their creations heard and monetized instantly."
So how exactly does it work? monetizes audio on TikTok and Instagram in the same way that musical artists monetize on platforms like Spotify or YouTube: digital streaming platforms pay for the streams generated on content, and pays out the revenue to its users on a monthly basis. distributes music and sound files to more than 60 digital streaming platforms including TikTok, Facebook, Instagram, Reels, Spotify, Apple Music, YouTube, and Amazon. Earnings can be paid out directly into the creators’ PayPal accounts.
The ultimate goal of is to protect audio creators, and allow them to be paid for the use of work that is rightfully theirs. By allowing users to upload their content directly into the stores of these social media platforms and audio streaming services, their submission acts as a form of intellectual protection. This means that if someone "steals'' their content or uses their sounds without giving credit, social media’s intuitive fingerprinting will identify that the user is the rightful owner, and subsequently correct its credits and compensate the creator for the revenues generated.
already has a couple of major success stories under its belt. While the platform was in its early development stages in October 2020, a sound that started as a practical test on the app - the internet meme “no no no no no” - went viral, amassing nearly a billion views and landing a feature in more than 237,000 videos, including one posted by Shark Tank’s Mark Cuban. Earlier this year, while the platform was in beta test mode, another viral sound known as “drama background effect sound” made its way from the app into more than 111,000 videos and millions of views and counting. The sound has been a sensation amongst TikTok and Reels users, including celebrities from John Mayer, to actress Amber Riley, to countless TikTok stars.
What ultimately makes so appealing is its ease of use. The platform was developed using the same technology as Facebook, to ensure seamless user experience without any hassle when submitting content to the platform’s database. Thanks to the extreme flexibility in accepting content in many formats, it only takes a few seconds for a potential user to upload their song or sound, which will be automatically converted into the correct industry specs.
“ is for everyone. The platform was designed with Gen Z in mind, but is extremely user-friendly to people of all ages and nationalities,” says Asche Giglio, Co-Founder. “We kept in mind that not everyone speaks English, and that we needed to simplify the ‘bureaucratic music-distribution process’ in order to make the platform both practical and efficient for everyone. At , our motto is ‘anything can go viral,’ meaning we embrace creators of all kinds to express themselves and get recognized for their creations.”
For more information about , or to upload sound files and start earning revenue, visit www.fypsounds.com.
make money on social media & streaming platforms. upload unlimited sounds & songs for free.
