Borja Plus

15/04/2025

We had such a great time covering last month’s All Things Meetings event at The Midway SF—a tradeshow that brings together the best of the event and hospitality industry here in the Bay Area.

Hosted by the team at All Things Meetings, this event is all about real connections—uniting destinations, hotels, caterers, AV pros, florists, and unique vendors under one roof. It’s always a boost of inspiration to see how much passion and creativity goes into the work behind the scenes.

We’re excited to finally share some of our favorite images from the day. From beautifully curated booths to familiar faces (and lots of new ones), the energy in the room was electric. If you were there, you know what we mean—and if you weren’t, make sure to catch the next one!

Check out the full gallery on our site and tag your team if you spot them!

A big shoutout to some of the amazing vendors who made the event memorable:
A/V - VIP Audio Visual Company
Florals - Marbled Mint
Hotels - Marriott Hotels / Grand Hyatt / Sanctuary Beach Resort / Hotel Nikko San Francisco
Venues - Exploratorium / Convene at 777 S. Figueroa St./ The Midway SF /Monterey Bay Aquarium/
San Francisco Private Dining Venues/ Indian Springs Resort and Spa / Live It Up Charter/ Live Nation NorCal
Edibles - CocoTutti Chocolates/ The Good Chocolate/ La Mar Cocina Peruana San Francisco / Smashing Dishes / SF Candy Bar Buffet /
Respectable Bird/ Sugar and Spun
Activities - Bay Padel

08/04/2025

We had such a great time at March Mixness, an Executive Assistant appreciation mixer held by our dear friend Aileen in the South bay. This event brought together a diverse group of EAs from accross the bay for a night og connections, laughs, and recognition.

Executive Assistants are often the backbone of any well-run organization. Events like this one are way to say "Thank you" to the professionals behind the scenes who make everything happen- and to give them the chance to connect with others who understand how demanding and rewarding the role can be.

The event took place at the beautiful Juniper Hotel Cupertino, Curio Collection by Hilton Hotel Cupertino, Curio Collection by Hilton where the Michele Knipe and the rest of the staff made sure everyone was taken care. From the delicious bites and flowing drinks to the lively scavenger hunt created just for the EAs, every detail made the evening feel special and intentional.

We loved meeting everuone and were so grateful for how warm and welcoming the energy was. Cant wait for the next event we get to work with Aileen!

30/01/2025

I'm usually behind the camera, so you don't see me too often (except in the reels I'm forced to appear in). But I thought it would be good for me to introduce myself and explain why I've been doing photography for the last few years.

I started taking photos in 2018 at Chabot College taking photos of friends and spaces around the campus while pursuing my business degree. At the same time, I had gotten involved at Oakland First Fridays and became a volunteer photographer for their monthly events where I got to practice shooting anything and everything with a janky Nikon D80.

Everything kicked off in 2019 when I started a business with some creatives across the Bay Area and worked with various small businesses, typically makers and restaurants where we'd create photos, videos, and graphics to help kick off their marketing efforts. It was a fun endeavor but didn't bring in too much since we just didn't land the right market that could afford our services. After about 3 years we dissolved that business and went our separate ways.

On February 2nd, 2022 at 2 am I started up Borja Plus, unfortunately, the only thing I could come up with for a name was CREATIVELY using my last name. At the time I still had people calling me for photography and I knew I could keep going as an entrepreneur so I collected together the main team that still works with me today: Combrio (our editor) and Josue (our exec assistant).

Pictured below are moments from where I started to where I am now, featuring collaborations with amazing organizations like Oakland First Fridays, Start Small Think Big, and Conjured Events. Grateful for every step of this journey and the opportunities along the way.

I didn't intend to go into business as a photographer, as it all started as a hobby to capture people and things around me, and through a whole lot of emails, calls, AND luck I've been able to make this work. If you're still reading this far down, I'm glad that YOU have been a part of this journey in some way or another so thanks!

16/01/2025

New year, new you—time to update those headshots! 📸✨ Whether you’re leveling up in your career, refreshing your personal brand, or just want to put your best face forward, a polished headshot is always a good idea.

Don’t wait—let’s get you scheduled today!

11/10/2024

We recently partnered with Simpli to provide professional headshots for their tenants! We traveled to both their San Francisco and Oakland locations to make sure everyone had a chance to participate. Not only were the tenants fantastic, but their team was amazing to work with - we had to capture their energy and professionalism in photos!

The open space setting allowed us to create a relaxed and approachable atmosphere, capturing each individual's unique personality.

Thank you so much to Liza and Jenny for reaching out to us and making this fun shoot possible!

If you're looking to provide a unique gift for your next event, or an individual in need of a polished headshot, reach out to us!

08/10/2024

With the increasing difficulty of youth getting opportunities in the current job market, some organizations work to address the issue through upskilling the youth directly to prepare them for 'the real world'. One of these organizations providing workforce development, personal development, and creating a sense of community is, New Door Ventures.

In this program the teenagers are given the hands-on training to take apart, diagnose, repair, and rebuild a generator. While most jobs are going to be substantially more complex than this, training on a simple task is the first step to becoming an expert. Many of these teens had never used a wrench in their life with this being their first exposure in utilizing tools and getting their hands dirty.

While covering this workshop, we had conducted interviews with a staff journalist on their team. Every teen had reported that they had felt that they were gaining skills that they were actually useful in their day-to-day lives.

04/10/2024

We had the pleasure of photographing Sulpicia "Sulpi" Caburi, a long-time staff member at Atria Walnut Creek, where she has dedicated over 30 years to serving the residents. Recently, she was awarded the 2024 Excellence in Service Award from the California Assisted Living Association (CALA), an honor well-deserved for her commitment to the community. It was a joy capturing her as she interacted with the residents, showing her genuine care and compassion.

Sulpi has always gone above and beyond, bringing smiles to the residents’ faces, whether it’s through her daily service or spontaneous singing in the dining room. Watching her connect with the residents highlighted how much they adore her, and it's clear why she's made such a lasting impact at Atria Walnut Creek.

01/10/2024

To celebrate International Coffee Day, we decided to highlight a local San Leandro-based coffeehouse that we often visit, Zocalo Coffeehouse

Zocalo, directly translated from Spanish to English, is a "public square" or "plaza" and has been a central meeting space for community leaders and locals alike to connect in a lively space with delicious coffee.

The employee-turned-owner, Sara Ubelhart bought ownership of the cafe in 2014 from the former owners who started it nearly 25 years ago. Since her purchase, she has evolved Zocalo's from a neighborhood cafe to a brand known across the Bay Area. With a second location opened in Oakland and their beans being roasted and sold in-house, they've expanded beyond their humble beginnings.

Take a cup of your favorite coffee drink today, we'll be sure to pick up a zesty, "Borgia" mocha from Zocalo's.

28/08/2024

Thank you for sharing our work!

08/08/2024

We had a blast capturing the vibes at Young Professionals of San Francisco (YPOSF)’s National Avocado Day event at Avotoasty! 🥑 From networking with amazing folks to enjoying a surprise performance by the event's organizers, it was a night to remember. Can’t wait for the next one! 📸

30/07/2024