10/12/2023
In today's competitive business landscape, small business owners are always on the lookout for effective marketing strategies to help boost their business growth. And that's exactly what I'll be sharing with you today.
Here's is an handy list of tips that will surely help you strive easy - and not harder.
1 - Define your target audience and understand their needs and preferences - You see, defining your target audience is a necessary aspect that you most need to focus on as a small business, whether you're selling your items using Etsy, Shopify, WooCommerce Amazon marketplace or which ever platform you may be using. If you're really serious about growing your business, I highly recommend you focus on knowing your audience first.
Knowing your audience will help you a lot, for example - let say you're an artist, and you offer your painting artwork as a product on platform like Etsy. I've witness several Etsy artist struggling so hard to make a sale on their pretty set up shop.
Guess what? the fact you're not making sales on your online store or shop doesn't meant that you've a bad product. Although, most times, not listing your items properly might cost you several lost of sales, especially if you sell on marketplaces like Etsy, Amazon and others.
So believe me, if you can really try, sit down - take out a pen and paper, then call your mind to the right state.
Before you start writing or drawing anything - ask yourself _ who are my target audience ?
Ones you're done asking yourself that question - believe me 100% - your mind will come together to think the right target audience you need to prospect for your items, then boom you'll magically find your mind at ease for the fact that you've successfully executed the first step you need to take note of, which brings us to number 2 below.
2 - Create a strong brand identity and messaging that resonates with your audience - creating a strong identity for your brand is a very necessity stage that will surely help your business succeed in the long term race because - remember you're not the only one doing or presenting whatever stuff you may have out there on your brand store, site or marketplace.
3 - Leverage social media platforms to build a community and engage with potential customers - I know you may have been doing this all around, but wait let me tell you something, leveraging social media platforms is not just creating of page and interacting with your followers or audience - it requires more than that.
The term leveraging social media platforms mainly involves you being able to showcase your items in a graphical way that will captivate and entice your actual buyers mind. Leave the fact you're currently having people interacting with your post and focus on captivating the exact few number of people that are most likely to make a purchase for your product listing's if you're able to entice them with a graphical mindset in place.
4 - Utilize email marketing to stay in touch with customers and nurture leads - In today's digital age, email marketing has emerged as a powerful tool for businesses to stay in touch with customers and nurture leads and by utilizing this effective strategy your business is surely meant to be successful and be st the top in no time with a little to no effort - Just stick with a graphical mindset as a said earlier.
5 - Offer valuable content, such as blog posts, videos, or webinars, to build trust and credibility - Blogging particularly is a great way to get attention, and I've personally witness several small business owners investing on creating a blog website to blog mainly about their product. Listen - I didn't mean you should be writing blog post mainly for your products, instead write and be ready to offer your target audience some recommendations that will link to your items indirectly, and I'm very sure doing just that will help you a lot, ones you do it the right way.
So by implementing all the tips I've provided for you in this post - I can confidently guarantee a consistent business sales that will make you wonder what exactly you do to deserve the success following your business around.
Then lastly, remember that Rome was not built in a day - yeah I know, it's a common quote but I'm sure it touches, so calm down, relax your mind and follow the exact roadmark I provided for you. Hope that helps.
I decided to take my time and write about this just because I can accept the fact that I've a lot of tips off my head to share and help you grow as an entrepreneur. So I'd like you to consider giving me a follow and a simple sharing to other small business owners that you know will surely help them also.
I'm always active and available for any concerns that you may have in mind. Just 2lwish you all the best ❤️
Digital creator
