16/07/2024
WHY ARE PAPERBACK BOOKS STILL AROUND? If I had time-traveled to today from back 13 years ago when Suncoast Digital Press, Inc. was founded, I would have asked this question (among others asked about 2024 with even more incredulity). My co-founders and I believed that ebooks were not only trending back then and noted that "kindle" devices were selling like hotcakes, we believed that this was the future. We bet that sooner than later, readers would prefer to buy cheaper and easier-to-manage digital books, and paperback versions would collect dust. After all, we're growing more impatient all the time, wanting what we want NOW (so snag the book you've decided you want on Amazon in the kindle store and you'll be reading the first chapter in a matter of seconds). We even included "Digital" in the corporate name. But we were wrong.
Today, our authors report sales from both e-books and paperback (print-on-demand) books, and to my surprise, there is no winner--sales run about 50-50. As a side note of interest, the author usually makes the same profit on an e-book with a retail price of 6.95 as they do on a paperback sold on Amazon at a retail price of 15.95, due to a print book's production and packaging cost vs. a simple automatic file download.
The following is what I gleaned from D. Doepker in an article where he was speaking to authors: "...if you prefer print books like I do...
There's some interesting research that explains it.
I heard marketer Doberman Dan mention there are MRI studies on how the brain responds differently to words in print vs. digital format.
It was done with advertising, and it likely carries over to any print content.
The brain perceives printed words as more persuasive (by over 19%). It's also 21% easier to process material in print. And the emotional response is higher to words in print.
In my subjective experience, the act of physically holding printed pages makes the content seem more "real" and valuable.
This research explains why print books, print newsletters, and physical workbooks can sell for a higher price, get better engagement, and are still purchased in mass despite the prevalence of digital content.
Now, if you only have ebooks and not print editions, consider this motivation to put your writing into print."