The Local Brand - TLB

06/10/2023

Heavy Goods Vehicles (HGVs) are the lifeline of commerce. In this article, In this article, FleetEx team takes a look at what AI road safety tools are out there and how they are transforming trucking industry.

Heavy Goods Vehicles (HGVs) are the lifeline of commerce. As technologies advance, we are seeing use of better systems to navigate, track, monitor and ensure safety of commercial vehicles. | Photo by Mike Bird Artificial Intelligence (AI) has been in the news a lot lately as it navigates writing mus...

06/10/2023

Supermarket and store owners often face the challenge of making shoppers go through their entire store. The more your shoppers explore the store, better the chances of sales

Layout of your store needs to consider what will sell and where it should be placed.

Supermarket and store owners often face the challenge of making shoppers go through their entire store. The more your shoppers explore the store, better the chances of sales | Image - TLB Bureau When you open a shop, you need to consider what you will sell and where it will be, but one crucial eleme...

04/10/2023

An effective mobile app can significantly influence a startup's trajectory. Mobile apps reach a wider audience, foster customer loyalty, and increase overall brand visibility.
Learn some of the essential features of a successful mobile app for Startups from this article.

Businesses especially startups are capitalizing on mobile apps more than their websites | Photo by PhotoMIX Company Ours is a rapidly expanding digital age, where startups often rely on mobile apps to reach a wider audience, foster customer loyalty, and increase overall brand visibility. An effectiv...

27/09/2023

OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC. This mall is a unique retail project that offers a completely new experience for its visitors, combining shopping and entertainment. Let's look at the branding case study for this retail project.

OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, en...

27/09/2023

Looking for a roofing contractor near your home? Your roof is one of the most critical components of your home. It protects you and your property from the elements, enhances your home's curb appeal, and contributes to its overall value. What qualities to look for in a reliable roofing contractor?

Roof being the most exposed part of the house to withstand weather needs careful ex*****on | Photo by Steffen Coonan Are you looking for a roofing contractor near your home? Your roof is one of the most critical components of your home. It protects you and your property from the elements, enhances y...

27/09/2023

Aren't we blessed because of Android? With a market share of over 40% in operating systems, Android is way ahead of its closest competitors. Since the founding of Android Inc in 2003 to the latest version which is being called a Upside Down Cake let's look at its evolution.

Aren't we blessed because of Android? With a market share of over 40% in operating systems, Android is way ahead of its closest competitors. Since the founding of Android Inc in 2003 to the latest version which is being called a Upside Down Cake, we have not only seen its evolution, but felt it too....

27/09/2023

One of the most challenging issues for real estate salespeople is creating fresh leads. With referrals accounting for more than three-quarters of new business, it might feel like the whole real estate market is battling for a smaller and smaller piece of the pie.

One of the most challenging issues for real estate salespeople is creating fresh leads. With referrals accounting for more than three-quarters of new business, it might feel like the whole real estate market is battling for a smaller and smaller piece of the pie. However, with the correct real esta...

26/09/2023

Grand Plier is a Russian brand of skincare and haircare products which offers natural products incorporating the healing muds of Lake Bolshoy Plier. Let's look at its branding process and development of a distinctive name, logo and corporate identity.

Grand Plier is a Russian brand of skincare and haircare products. Its uniqueness lies in offering natural products based on proprietary formulas that incorporate the healing muds of Lake Bolshoy Plier and a complex of essential oils. The branding process encompassed the development of a distinctive....

26/09/2023

Everyone needs to be more environmentally aware of how we can take better care of our planet, and a lot of responsibility is on businesses to lead the way.

Here's 5 creative ways your business can raise environmental awareness.

Workplaces are growing more conscious of environmental impact. It is becoming a key part of employee awareness | Photo by Karolina Grabowska Everyone needs to be more environmentally aware these days as we think about how we can take better care of our planet, and a lot of responsibility is falling....

26/09/2023

Electronic Medical Records (EMR) systems have emerged as essential tools for improving patient care, streamlining operations, and enhancing financial outcomes.

EMR billing solutions are becoming crucial in medical finances | Photo by RDNE Stock project In the dynamic landscape of modern healthcare, efficiency and accuracy are paramount for the success of medical practices. As technology continues to revolutionize the industry, Electronic Medical Records (E...

26/09/2023

In recent times girls in India have exceeded boys in academic excellence by a big margin. Yet, women still face numerous challenges in accessing education in India. In this article we talk about Government policies and schemes which are aimed for girl child education.

In recent times girls in India have exceeded boys in academic excellence by a big margin. | Photo by Sanket Mishra Education is the cornerstone of societal progress and individual empowerment. In India, the importance of education has been widely recognized, but historically, women have faced numero...

06/08/2023

Public hotspots are very useful, but they form a large “shared network” which means they can be accessed by anyone.

With your personal information, bank details, passwords, and logins, nothing is safe. There can be malicious hackers lurking to steal your personal information.

Here are some things to pay attention to while using Public Wi-Fi

Photo by MART PRODUCTION The way we used to work has changed tremendously. The new hybrid model has got us working on the go. With remote work on the rise, many job roles are not tied to a desk or a four-walled workspace.  This is quite a refreshing change for many professions. A change in...

31/07/2023

Cooperative retailing offers several advantages, including better prices, high-quality products, and a sense of community among members.

They are owned and managed by their members, who are also the customers of the stores. Members invest in the store and receive benefits in return, such as discounts and profit-sharing.

Here's our list of 5 top cooperative retails.

https://thelocalbrand.com/top-retail-co-operatives-setting-consumer-confidence/

Cooperative retail chains are a popular retailing model around the world. They are owned and managed by their members, who are also the customers of the stores. Members invest in the store and receive benefits in return, such as discounts and profit-sharing. These chains operate on a democratic basi...

29/07/2023

'WATERFUL' is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Here's how the branding agency behind the eco-friendly packaging concept created a drinking water brand based on the ideas of healthcare, environmental consciousness and mindful consumption.

How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here's a step-by-step guide for developing an eco-friendly packaging using a unique case study. 'WATERFUL' is the first Russian spring water brand, carefully crafted with a....

27/07/2023

Consider starting a local business and making a positive impact! It's exciting, but it can also be daunting. To succeed, you need more than just a good idea. You need to size up your competition, get support from your community, create a buzz, meet compliances and manage costs.

Entrepreneurs have to wear many hats. From operations to marketing to finances | Photo by Tima Miroshnichenko Consider starting a local business and making a positive impact! It's exciting, but it can also be daunting. To succeed, you need more than just a good idea. You need to size up your competi...

25/07/2023

Twitter has been in a state of flux ever since Elon Musk's takeover in October 2022. The billionaire entrepreneur has promised to make the platform a bastion of free speech, but his plans have been met with mixed reactions.

In the months since Musk took over, Twitter management has been reeling with issues ranging from firing of employees worldwide to the controversial hiring of new CEO. Here's a look at all the incidents which have increasingly put Twitter in a hot spot.

Twitter has been in a state of flux ever since Elon Musk's takeover in October 2022. The billionaire entrepreneur has promised to make the platform a bastion of free speech, but his plans have been met with mixed reactions. In the months since Musk took over, Twitter management has been reeling with...

22/07/2023

In today's digital landscape, having a fast and reliable internet connection is crucial for businesses of all sizes. It enables smooth communication, efficient operations, and seamless access to online resources. EarthLink Internet is the perfect choice when selecting the fastest internet provider for your business needs.

In today's digital landscape, having a fast and reliable internet connection is crucial for businesses of all sizes. It enables smooth communication, efficient operations, and seamless access to online resources. A service provider like EarthLink Internet is the perfect choice when selecting the fas...

21/07/2023

With the kind of generative AI available today we should be able to bridge the gap for SMEs and try give local brands a better digital presence.

Small businesses with typically local presence are increasingly going digital with the kind of AI tools available today | Photo generated by AI using Playgound.ai Small and medium businesses often can't afford the kind of creative agencies which big companies hire to make their products and services...

20/07/2023

This is the story of how the iconic softee brands of New York are locked in a battle which spans decades. Also some other interesting cases of fast food brand rivalries.

The great battle for New York started with an unhappy franchise owner falling out of love. | Softee Photo by Susanne Jutzeler, suju-foto Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-cla...

20/07/2023

Developed economies that rely heavily on outsourced production and manufacturing may benefit in terms of labor cost but the local economy suffers because of low employment. Local brands work because they have a better understanding of local needs.

Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on for...

04/07/2023

Here's an identity and package design for a natural products brand which we found really worth sharing. Tell us what you think.

BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand's concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufact...

04/07/2023

Lightning-fast speeds and low latency are 5G technology’s most important benefits for the app development. Here are 7 ways 5G is changing mobile app market.

Modern web and mobile apps are making the best use of 5G technology. It has opened up new dimensions in digital presence and functionality. Image source - Author The introduction of 5G technology has significantly transformed many industries, and the app industry is one area that has undergone notab...

25/06/2023

Travel agencies and tourism and hospitality sector related services would know how important it is to manage customer interactions. This article focuses on specialized CRM for travel industry.

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Most travel agencies employ a CRM solution but a great CRM solution would consider things beyond customer details and usual notifications | Photo by GeoJango Maps In today's rapidly evolving travel industry, meeting the diverse needs and expectations of travelers is paramount for travel agencies. Tr...

25/06/2023

The artist economy is growing! With ever increasing clutter of creators, one must get their public relations right to receive the attention. This article talks about the basics of music PR and how to get started.

A classic roof top band photoshoot for the media never fails | Photo by RDNE Stock project Music industry is a high stakes game. Its all about how an artist is positioned in the mind of the peers, producers, talent managers, and of-course the fans. Any success in a musician's career depends on caref...

09/06/2023

Businesses are also looking at ways to leverage contactless payment technology to improve their operations and take them into the future.

Read more: https://thelocalbrand.com/contactless-shopping-how-a-simple-tap-is-changing-the-game/

Back in 2007, when contactless payments were launched in the UK, the limit for them was just £10. Since October 2021, it has been £100. Part of the reason for this increase has been the progress of inflation. Most of it, however, reflects how contactless has transformed everyday lives. It continue...

09/06/2023

Be it Retail / CPG or Technology or Infrastructure. We've got it all covered. Our contributors from around the world are writing about their experiences in their specific industries and its all there for you to find out for free.
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09/06/2023

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09/06/2023

T-Shirt businesses are a vogue across the world. Here are some of the best tips to start your own T-shirt business:

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While the plain white tee is an acknowledged fashion classic, many people love printed t-shirts. Also, many organisations use them as part of their uniforms and/or as merchandise. That means there is always demand for high-quality t-shirt printing. We at YES Group, have over two decades of experienc...

09/06/2023

Indian Market is tough. Its CPG sector is one of the fastest growing. Here is a collection of Indian home grown and multi-national consumer goods brands in India.

https://thelocalbrand.com/10-strongest-fmcg-brands-from-india/

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinationa...

09/06/2023

Stay safe online! 💻 Check out these 10 simple tips to protect your online identity from cybersecurity threats! 🔐
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