Alex Murphy Nutrition Coach (2025)

01/07/2024

I can’t be the only person who’s excited for the Fringe Festival already? 😅

For 18 years growing up here, I thought “why is this city so full of weird people for like 2 months every summer…”

But now that I have matured, I absolutely LOVE IT.

It’s hard not to be romantic about the entrepreneurial spirit of some of the artists who literally turn up here with the clothes on their back, hoping to make it in the world of comedy…

I remember having the BEST day with Maria last year at the fringe, soaking up the sun, popping into like 3-4 different shows across the day, eating copious amounts of street food…

Anyway, I NEED some recommendations- who should I see this year at the Fringe?

30/06/2024

Most people HATE the thought of going on holiday.

Squeezing into those Ryanair seats…

Having to cover up at the beach because of how they look…

Spending hours trying to find the right outfit for dinner, because nothing fits well…

Most people don’t even have any photos to remember their holiday with…

A holiday is supposed to give you a break…

Space and time to relax and destress…

But for a lot of people we speak to, they come back feeling s**t about themselves.

Worrying everyone was avoiding eye contact with them by the pool.

Feeling sunk because they have piled on weight and have to start again.

If only there was a way to actually enjoy your holidays…

And come back feeling rested, because you haven’t eaten like a child all week...

Oh wait… that’s exactly what our clients do.

28/06/2024

What an incredible few days.

We’re full, and applications are now closed for the foreseeable.

If you expressed an interest, and missed out this time…

I’m sorry. It’s hard to turn people away.

But I do it to preserve super high standards.

And if I didn’t have a cut off for applications, I’d be delivering poor quality results.

Right now I’m focussed on providing the BEST emotional eating solution for my current clients.

I said spaces were limited - I meant it.

Now it’s time for us to get to work.

There will be a chance for you guys that missed out next time.

Not 100% sure when that will be yet because it’s gonna depend on when current clients graduate out of the programme.

I’m sure if you’re ready to make it happen though…

I’ll be ready to push you to achieve 100% of your potential.

That’s a promise.

Thank you all for being here during this “open door” period.

Your time and attention means the world.

Thank you for reading, listening and all your DMs.

28/06/2024

DO YOU WANT THE LAST PLACE?

Are you ready to make a commitment…?

To the past version of yourself, that dreamed of this.

To the current version of you today, who thinks about it every day…?

To the future version of you, who needs you to step up right now?

This isn’t hypey bulls**t.

I have literally one more space left.

Here’s what a great candidate looks like:

✅ Open Minded
✅ Patient
✅ Willing to learn…

If that’s you…

We’re waiting for you.

25/06/2024

We’re already half full. 🤯🤯

The Confidence Course only launched last night, and already we have 5 new members who are ready to step into their best selves this summer!

Massive congratulations on the action takers who are joining us this time around.

And if you’re reading this, full of FOMO…

It’s not too late.

P.S. You can get a response faster in my DMs.

That’s where i’ll be for the next few hours. 💨

24/06/2024

Wow- you guys ARE NOT F*CKING ABOUT.

We’ve just opened the doors for our July client intake- and one space has already gone through pre-sale!

My inbox has been alight with questions too!

People who are interested but want to know more…

If that sounds like you - jump in.

Send me a DM and I’ll make sure you get the info you need to make a decision.

No hard sell- just answers.

22/06/2024

At VRTU Health, we don’t do if, buts and, maybes…

“WE DO ABSOLUTES!”

I’m going to set it down here in black and white right now…

You will be my next success story

No ifs, buts or perhapses… WILL BE.

But how can I be so sure?

Well, over the past 8 years, I’ve collected hundreds of pieces of proof…

Thousands of hours of experience…

And invested heavily in professional and personal improvement…

I’ve accumulated lists of clients who have absolutely smashed their goals under the watchful eye of VRTU Health...

People who have not only come away with a jaw-dropping physical transformation…

But changed their way of thinking and altered their lives beyond recognition as a consequence.

I can count on one hand how many people didn’t get what they came for…

And those people didn’t succeed because they simply wouldn’t stick at it. I can’t control that.

So, I’d like to make a solemn promise…

If you bring me a willingness to work hard…

I will make you my next success story…

Just like the hundreds of Everyday CrossFitters before you.

📸 .media

20/06/2024

The link between success and re-investment.

Whether it’s running your own business…

Putting time and effort into your kids…

Or going on a training course to update your education…

So, it’s incredible to me that so many people lose that connection when it comes to health and well-being.

Inside VRTU Health, we instil 3 core values in our clients…

Balance
Patience
Aspirational Identity

Because we know that when the bedrock is laid, the hardest work is done…

We understand that getting the foundation right allows us to keep on reinvesting in the goal…

When the base of the pyramid is small, the rest of it is fu**ed, right?

So, we take our time building the base as wide as possible on…

You invest in us to give you that security so that you can keep building…

Secure in the knowledge that the whole structure is going to be beyond reproach…

That’s got to make sense, right?

16/06/2024

The lesson of this week is Imperfect Action beats Perfect Action.

I had a rough start to the week.

Hungover. Holiday Blues. Clients facing challenges.

Safe to say, I didn’t feel s**t hot as a business owner or human.

But if you’re waiting to feel ‘perfect’ before taking action…

You’ll be waiting an awful long time.

And all that time spent waiting to be happy is costing you.

Waiting causes anxiety, because you know you’re avoiding what you should be doing.

Action (if it’s not perfect) actually builds momentum.

You tick one small action off of your list, or you prepare one healthy meal…

And BOOM, you’ve got the ball rolling.

Your next action gets easier, and so do the following actions….

If you can learn one thing from me this week, it’s to stop waiting for things to be perfect.

Just do the work that’s in front of you.

Have a good one. ✌🏻

02/06/2024

Blood espresso level currently through the roof… ☕️😅

31/05/2024

“I go ALL IN at the start, then I give up…”

Something Louise, who joined our program this time last year, said to me…

This is an incredibly common pattern… I see it every week.

People approach a fitness programme as though it’s a sprint…

They go at it hard and fast…

Taking it to the extreme…

Undercutting their calories… Cutting out oreos and all the fun stuff…

Smashing themselves in training until they can taste blood…

Then they get (understandably) pi**ed off, exhausted and feel deprived…

So they stop.

Inside VRTU Health, we prefer to take the long term approach to fitness…

That’s not to say you’ll wait ages to see results… You definitely won’t.

I’m just saying that we favour a more sustainable method.

Ours are a bunch of behaviours that are designed to be lifelong…

Rather than just for a holiday or some other event.

So, take a minute to look at how you’ve approached getting leaner and fitter in the past…

And if you’ve tried the 75 Hard or similar…

Let VRTU Health show you a much better way.

30/05/2024

When I was training for my first 70.3 triathlon

In all honesty, it wasn’t as easy as I thought it would be…

There were days where I wasn’t really up to the job- and I felt like giving up.

But I had an incredible coach at the time, and he helped me get through the tough days.

I believed in him.

I was delighted when I crossed the finish line in the above photo…

I had accomplished something I didn’t think possible!

At first, I gave my coach all the credit…

I told him that if it wasn’t for him, I’d never have thought I could get through it…

That he had pushed me and got me across the line.

But as the years have gone by, I realised that it wasn’t that he had faith in me…

It was that he’d realised he needed to convince me that I was capable.

That I could rely on myself…

That I wouldn’t let myself down…

That, even if I were slow, I’d finish, no matter what.

Because once you do something really hard…

And finish it, because you said you would…

That feeling of self-belief never goes away.

It becomes the foundation of the rest of your life…

A base upon which to build…

That coach changed my life… And I can do the same for you.

28/05/2024

Only a few more days until I’m sipping espresso and eating pasta 3 times a day… 😅 🍷 🇮🇹

Any excuse to be rocking this shirt again 😎

If you have been to Puglia, and you’ve got recommendations… fire them to me in the comments pls 🙏

26/05/2024

Boats, carried. 🛶

25/05/2024

THAT WAS EPIC.

I asked you to take fast action…

And you did just that!

I am so pumped to get started with you guys.

60 days of intense work…

And if you missed out on this cohort…

There’ll be another chance.

Obviously, there will never be a deal as good as this!

But if you want your chance to get on board next time I run an intake…

Raise your hand or like this post.

And when the time comes, I’ll get you the deets.

24/05/2024

DO YOU WANT THE LAST PLACE?

We have distilled everything you need down into our easiest program ever.

The past version of you dreamed of this.

But the current version of you today, is holding you back.

Probably through self doubt. I know because I’ve seen it countless times.

The only way you get the results you have been dreaming of, is by going for it- not “thinking about it”.

Future you wouldn’t think about this- they would step up, take action and get what they want.

This isn’t hypey bulls**t. We don’t do that.

I have one more space left.

Here’s what a great candidate looks like:

✅ LOW SELF ESTEEM
✅ DESPERATE TO LEARN
✅ FED UP OF HATING THEIR BODY

If that’s you…

We’re waiting for you.

22/05/2024

🚨 2 SPACES LEFT 🚨

WOW! I’m honestly blown away at how mental things went on Monday night….

Our VRTU Health Summer Challenge kicked off it’s intake for new testers.

Results in 60 days for half the cost of my main programme…?

That’s close to sold out.

I have 2 spaces left.

And that’s because I had 1 person drop out.

If you’ve been thinking about getting involved…

But you were struggling to commit to the time…

Or maybe you felt anxious about the investment…

Now’s your time to take action.

You don’t get confidence from thinking it about it…

You get confidence from moving.

So move.

Get in the DMs. Right now.

I’ve got the results you’re looking for, but I know there’s something you need to know first… Tell me.

19/05/2024

I’m a fraud…

I’m an imposter…

I don’t really know what I’m doing…

That is just a little insight into the narrative that runs through my mind, most weeks.

But this week was totally different.

Off the back of a client event and some genuinely LIFE CHANGING results that our community have been shouting about this week…

I have NEVER BEEN SO CONFIDENT in what our nutrition coaching delivers.

Everyone doubts themselves at times.

I’m willing to bet you do it too.

“I could never achieve that…”

“I’ll never fit into those jeans again…”

“Confidence isn’t something I have…”

That’s probably what has stopped you reaching out or taking the next step.

But you have two options when you experience self doubt.

1. Try and figure it out alone.
2. Get support and accountability to get results faster.

Your choice.

P.s. if you think you’re ready to take action, we have a BRAND NEW program launching tomorrow with our BEST EVER OFFER.

VIP spaces are being released as we speak.

Alex Murphy Nutrition Coach

01/07/2024

30/06/2024

28/06/2024

28/06/2024

25/06/2024

24/06/2024

22/06/2024

20/06/2024

16/06/2024

02/06/2024

31/05/2024

30/05/2024

28/05/2024

26/05/2024

25/05/2024

24/05/2024

22/05/2024

19/05/2024

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