Emily Lynn Caulfield Creative Studio Inc.

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Emily Lynn Caulfield Creative Studio Inc. Digital marketing services and resources for creative businesses to grow an online business. www.emilynncaulfield.com
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In a recent email from , she prompted to create a “joy list” of things that bring you joy. One of the things I’ve learne...
30/12/2024

In a recent email from , she prompted to create a “joy list” of things that bring you joy.

One of the things I’ve learned from this year is that I really don’t enjoy only consuming content that only talks about how great everything is.

Everything is not always great, and that’s okay.

So in an attempt to battle that, I couldn’t include all of the joy 2024 has brought without acknowledging some of the not-so-joyful moments too.

The moments that made me feel the most like myself this year…

✨ Nail art
✨ Card making
✨ Hammock time with Ned
✨ Laya’s ears
✨ Meeting clients IRL
✨ Traveling with pets
✨ Actually being 100% present
✨ Impromptu haircuts
✨ Dreaming up my office design
✨ Dining out at new places
✨ Rescuing Ozzy + adopting a dwarf hamster, Alvin
✨ Working with incredible women who inspire me every day

The moments that made me feel the least like myself this year…

➡️ Saying goodbye to my soul cat, Ned 🐈
➡️ Using up all of my creative energy before spending any on myself
➡️ Going another year without a dedicated workspace
➡️ Saying yes when I really meant no
➡️ Almost fainting several times from undiagnosed condition
➡️ Doctor visits that end in “drink more water + you’ll be fine”
➡️ Not always trusting my gut
➡️ Looking at my bookshelf knowing I haven’t read nearly as much as I’d liked
➡️ All of the dark sh*t going on in the US + international events
➡️ Not dedicating more time towards creating for fun/for me

This year has been an interesting one, but I’ve learned so much from it all. Looking forward to 2025, all things considered. 😅 Thank you 2024 💜 Here’s to 2025 🎉

What has brought you joy in 2024 that you’ll be bringing into 2025?

Something I’ve been working on behind the scenes is to have a quieter mind. I’m REALLY good at overthinking, so my mind ...
11/03/2024

Something I’ve been working on behind the scenes is to have a quieter mind. I’m REALLY good at overthinking, so my mind quickly races with new thoughts, good and bad, that ultimately have been holding me back in life and my business.

Meditating, going for walks with Laya 🐾, reflecting, and throwing mini mid-day dance parties have all been small ways I’m trying to reclaim my headspace.

I also started reading The Mountain Is You by Brianna Wiest and found that many of the same things that clutter my mind are actually forms of self-sabotage. 🙃

It’s been a while since I’ve posted a quote here, but it resonated perfectly with the work I’ve been doing in the background, and I hope it’s the reminder someone else needed, too. 💜

Have you struggled with limiting beliefs or self-sabotage before?

Image of a quote says: “Talk a little nicer to yourself today.”

If you know your ideal client, then you should know what platforms they’re actively using. 👇⁠⁠Re-purposing you content w...
21/09/2023

If you know your ideal client, then you should know what platforms they’re actively using. 👇⁠
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Re-purposing you content will help you make a bigger impact and more likely to reach your ideal clients at the right time.⁠
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But how do you keep up with it all?⁠
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➡️ Start by creating bigger pieces of content for your blog or newsletter⁠
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Then, pull “golden nuggets” to create multiple social posts⁠
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➡️ Optimize each piece of content for each platform you’re posting on ⁠
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Your call-to-action might look different from platform to platform. For example, you can’t add a link to your caption on Instagram, but you can on Facebook or LinkedIn. ⁠
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➡️ Post at the best time for each platform using tools like for Instagram and for Pinterest ⁠
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Need help making waves online and increasing your brand’s visibility? Let’s create a strategy that works for you!⁠
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www.emilynncaulfield.com/contact

Going viral is cool & all, but not when you don’t have the right systems in place 👇⁠⁠Everyone wants their content to go ...
19/09/2023

Going viral is cool & all, but not when you don’t have the right systems in place 👇⁠
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Everyone wants their content to go viral, but most don’t know what to do with the traffic they receive. 🤯⁠
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Don’t get me wrong, it’s exciting when a piece of content gets the attention it deserves! But if your reel gets 500k views and 0 leads… is it really working for you? ⁠
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When content goes viral, there needs to be a strategy in place to help your audience go from lead ➡️ sale. ⁠
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And it starts with a clear offer and a strong call to action. ⁠
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Do you have systems in place to capture your DREAM audience when a post goes viral? ⁠
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You might not know this about me... 👇 ⁠⁠I started my business before graduating college and was counting down the days u...
15/09/2023

You might not know this about me... 👇 ⁠
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I started my business before graduating college and was counting down the days until graduation, completing my BFA in Design.⁠
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I was booking freelance projects as a brand designer (thinking this would be my full-time business)⁠
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I had a few marketing clients (not realizing that THIS would become my full-time business)⁠
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I was even printing designs onto clothing and creating greeting cards as a side hustle because I loved to do it.⁠
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Why am I telling you all of this?⁠
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Because it’s a reminder that the path to where you are today isn’t always a straight line. ⁠
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Life is full of unexpected twists and turns; sometimes, the things you do just for the love of it can evolve into your true calling.✨⁠
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If you’re on a journey that doesn’t quite make sense yet, or you’re pursuing multiple passions, embrace it! ⁠
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Every experience, project, and side hustle can shape your future in beautiful ways you might not even see coming. 💜⁠
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What unexpected turns have you encountered on your journey? How did they shape your path?

Think of your business as constructing a house. Marketing & content are the essential materials you need to build it. 🏠⁠...
09/08/2023

Think of your business as constructing a house. Marketing & content are the essential materials you need to build it. 🏠⁠
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Is your house falling apart because of a cracking foundation (marketing problem) or faulty support beams (content problem)?⁠
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📈 Do you have minimal content interactions, low reach, and hear crickets when you promote your offer? ⁠
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This could mean your marketing strategy isn’t aligned with your brand and ideal audience. ⁠
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✍️ Do you know who your ideal audience is, know where they are, and are actively engaging with them, but still find they’re not converting? ⁠
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This could mean your content isn’t connecting or compelling your audience to make a decision. ⁠
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We help identify the problem(s) your business is facing by asking questions in your discovery call that help us determine where we should start. ⁠
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Where in your business 🏡 could you use a little TLC?

Need content ideas for August? 🗓 Here are a few ideas to help you create new and fresh content! ⁠(swipe through)⁠⁠⁠Just ...
02/08/2023

Need content ideas for August? 🗓 Here are a few ideas to help you create new and fresh content! ⁠(swipe through)⁠
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Just a handful of days to keep in mind as you plan your August calendar ⤵️⁠⁠
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✨ August 8 - International Cat Day⁠
✨ August 9 - National Book Lovers Day⁠
✨ August 9 - International Coworking Day⁠
✨ August 13 - National Prosecco Day⁠
✨ August 15 - National Relaxation Day⁠
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Need help with your planning? Download our social media content calendar using the link in bio! ⁠
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We plan to release an updated version using one of our favorite platforms to manage content… so grab it now and receive the update when it comes out!

www.emilynncaulfield.com

Need content ideas for July? 🗓 Here are a few ideas to help you create new and fresh content! ⁠(swipe through)⁠⁠⁠Just a ...
30/06/2023

Need content ideas for July? 🗓 Here are a few ideas to help you create new and fresh content! ⁠(swipe through)⁠
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Just a handful of days to keep in mind as you plan your July calendar (some with prompts, and some you should know about!) ⤵️⁠⁠
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✨ July 1 - National US Postage Stamp Day ⁠
✨ July 4 - Independence Day 🇺🇸⁠
✨ July 5 - National Workaholics Day⁠
✨ July 16 - National Ice Cream Day 🍦⁠
✨July 17 - World Emoji Day⁠
✨July 20 - Get to Know Your Customers Day⁠
✨ July 24 - International Self-Care Day⁠
✨ July 27 - National Intern Day⁠
✨July 31 - National Avocado Day 🥑⁠
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Need help with your planning? Download our social media content calendar using the link in bio! ⁠
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We’re planning on releasing an updated version… so grab it now and receive the update when it comes out!

Are you doing this yet expecting results? ❌⁠⁠When you set it and forget it, you're giving Instagram 0 reason to amplify ...
13/06/2023

Are you doing this yet expecting results? ❌⁠
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When you set it and forget it, you're giving Instagram 0 reason to amplify your content.⁠
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If you're posting on Instagram and...⁠
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❌ Forgetting about it⁠
❌ Not engaging with anyone⁠
❌ Only using Instagram to post⁠
❌ Not using Instagram features to their fullest potential⁠
❌ Don't understand your audience⁠
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You're not going to grow on Instagram. 😬 ⁠
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Everyone wants to grow on Instagram, but not everyone is willing to put the time and effort into creating content that converts. ⁠
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When you understand your DREAM clients, what they want, what they need, and how to deliver it to them using Instagram? ⁠
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You'll see results. ⁠
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If you're not seeing the results you'd like to see, DM me CONTENT, and let's get your Instagram working for you instead of against you! ✨

You don’t have to only post reels to grow your Instagram 👇⁠⁠Posting different content styles has always been a huge part...
26/04/2023

You don’t have to only post reels to grow your Instagram 👇⁠
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Posting different content styles has always been a huge part of our social strategy. ⁠
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Don’t get me wrong. We’ve seen success in posting reels and reaching new audiences.⁠
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But what happens next? ⁠
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The Instagram algorithm was likelier to share your reel with NEW people than those who already follow you. ⁠
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So after you gain new followers from your reels, what happens to them? ⁠
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They forget about you.⁠
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Static images and carousel posts allow you to continue nurturing those who already follow you AND reach new audiences. 🥵⁠
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So when Instagram officially announced they’re prioritizing static images again, we weren’t surprised. 🤷🏼‍♀️⁠
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We never removed static images from our content strategy for ourselves or for our clients because we knew they were just as important as reels.⁠
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Our social media content strategy doesn’t rely on trends. It relies on consistency and authenticity.

I went from 0 to 200k monthly viewers in 30 days on Pinterest. Here’s how 👇 ⁠⁠⭐️ Brand recognition + awareness.⁠⁠Refinin...
19/04/2023

I went from 0 to 200k monthly viewers in 30 days on Pinterest. Here’s how 👇 ⁠
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⭐️ Brand recognition + awareness.⁠
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Refining my content creation strategy by creating 10+ on-brand graphics that grabbed attention and became recognizable to my brand, increasing brand awareness. ⁠
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⭐️ Consistency.⁠
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Automating my posting schedule allowed me to be “everywhere at once”, posting intentionally & consistently to boards that mattered to my brand/offers. ⁠
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⭐️ Profile visibility.⁠
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Optimizing my Pinterest boards and pins with keywords to help my audience easily find me organically! ⁠
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⭐️ Lead generation.⁠
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I created three powerful lead generators (freebies) that brought traffic to my blog and warm leads into my inbox. 👊⁠
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Pinterest is such an incredible platform to increase your brand’s visibility because a Pin can gain engagement for hours, days, months, or even years after it's first published. ⁠
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I have pins from 2021 that continue to grow my email list and increase my overall website traffic. ⁠
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Are you looking to increase brand visibility, gain more traffic to your site, and grow your email list? ⁠
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DM me “GROWTH” if you want to use Pinterest to grow your online presence to the best of its ability. ✨⁠

https://emilynncaulfield.com

Last week I spoke with a client who was struggling with consistency and dragging their feet on posting something because...
11/03/2023

Last week I spoke with a client who was struggling with consistency and dragging their feet on posting something because they didn’t think it was “perfect.” Has anyone else been there? 🙋‍♀️⁠
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In our call, we worked through their limiting belief of perfectionism. Does anyone else get stuck on this too?!⁠
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You have a great idea. You want to post it. But you hop into Canva to create it, and your mind goes blank. ⁠
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The problem here isn’t being consistent on social media, but it is the mindset in helping you stay consistent. ⁠
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SO. Knowing this, I suggested my client post it anyway, and something magical happened. ✨⁠
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Not only did the post receive 66 shares, but we also found out what their ideal audience was missing!! PLUS, the post brought in 10 leads in less than 24 hours.⁠
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Your winning formula: being consistent + working on your mindset = sales.⁠
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Now imagine one of your posts taking off like this. ⁠
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What would you do with 10 new client leads in your inbox from one post? ⁠
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That is why when you work with me on everything marketing, you’ll also have me in your support corner, cheering you on + helping you hurdle over those self-made obstacles. ⁠
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DM me “CONTENT” if you’re ready to get out of your own way, start reaching new ideal clients, and have your content producing results. 👏⁠

www.emilynncaulfield.com

Are you a service provider and need content ideas for March? 🗓 Here are a few ideas to help you stay consistent! ⁠⁠For M...
03/03/2023

Are you a service provider and need content ideas for March? 🗓 Here are a few ideas to help you stay consistent! ⁠
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For March, these are great ways you can showcase your content ideas:⁠
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✨ Hop on stories and highlight women-owned businesses you love & support. Ask your followers to do the same! ⁠
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✨ Share a reel of your newly organized home office!⁠
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✨ Create a carousel post of kind words from clients & customers that you’ve received! ⁠
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March is also Women’s History Month, so share some extra love and support for women-owned businesses this month (and every month)!⁠
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Swipe for some caption prompts to inspire you and save this post for later ✨

Are you posting on Instagram consistently but hearing crickets?⁠ 🦗⁠⁠Typically, this means what you're sharing isn't reso...
30/01/2023

Are you posting on Instagram consistently but hearing crickets?⁠ 🦗⁠
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Typically, this means what you're sharing isn't resonating with your ideal audience. Here are 5 mistakes we see made when it comes to producing content that converts ⤵️⁠
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1️⃣ Posting what YOU want to share, not what your dream clients need to hear.⁠
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2️⃣ Focusing on content that will get the most likes and not what will get the most sales.⁠
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3️⃣ Sharing the same content over & over again that isn’t working for you.⁠
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4️⃣ Reaching the wrong people because your brand voice, vocab, and messaging talk to everyone but your ideal client.⁠
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5️⃣ Selling the WHAT but not the WHY.⁠
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We work with clients to define their brand messaging and align their content strategy to reach their dream clients. DM me “CONTENT” if you’re ready to create content that reaches your dream audience and turn likes into paying clients. ✨⁠
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Four books that are best read in January 📚 What books are on your list?⁠⁠📖 The Four Agreements - I just finished this bo...
27/01/2023

Four books that are best read in January 📚 What books are on your list?⁠
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📖 The Four Agreements - I just finished this book, and to be honest, the four agreements are simple. But the way Miguel breaks them down and explains each situation, they make sense. So many limiting beliefs that I hadn't even realized were obstacles in my path. Highly recommend!⁠
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📖 Profit First - had recommended the Profit First strategy to me, so I had to pick up the book & learn it myself! I just finished reading it & am excited to apply it to my business! If you're looking for money management tips, this may be the book for you! ⁠
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📖 In Your Dreams - If you love creating vision boards, then you need this kit by . Everything you need is within this kit, including images, hand-lettered quotes, stickers, washi tape, and even a glue stick! ⁠
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📖 Big Magic - One of my favorite books. I love re-reading Big Magic at the beginning of the year because it reminds me how to live my most creative life, HAPPILY. ⁠
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What books are on your list to read?! I have a whole pile, but I could always use a recommendation! 😍😂 Happy reading!

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I've compiled some of my FAVORITE resources to use for my small business over on my blog. This list includes:⁣ ⁣ ⭐️ Educational Videos⁣ ⭐️ Helpful Podcasts⁣ ⭐️ Books & Readings⁣ ⭐️ Email Marketing Tools⁣ ⭐️ Stock Photography Sites⁣ ⭐️ Design Tools⁣ ⭐️ Social Media Management Tools⁣ ⭐️ And SO much more!!⁣ ⁣ Some of these resources are on sale, offer a discount when using my refferal link, or even a FREE trial when signing up. Use these resources to help you automate & grow your small business 💜 https://emilynncaulfield.com/blog/grow-your-small-business-using-these-resources/ ⁣ What would you add to this list? Let me know in the comments below! ⬇️⬇️⁣

Pat and I visited a wedding venue last weekend, one we've been waiting to see since February. While we were there (wearing masks, washing hands & social distancing) we were able to visit Lake Ontario and it was beauuuuuutiful. 😍⁣ ⁣ Where we live on Long Island, when we look across the water we can see Connecticut. So it was interesting looking across the water of Lake Ontario and seeing Canada LOL.⁣ ⁣ I'm excited to start sharing more wedding stuff ✨ 𝐇𝐨𝐰 𝐰𝐚𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐞𝐤𝐞𝐧𝐝? ⁣ ⁣ #smallbusiness #smallbiz #mycreativebiz #branding #creativepreneur #communityovercompetition #creativeentrepreneur #digitalmarketing #calledtobecreative #creativityfound #femaleentrepreneur #thegirlgang #risingtidesociety #onlinebusiness #womeninbusiness #entrepreneurlifestyle #weddingplanning #womeninbiz #onlinemarketing #tblog #tblogger #creativelifehappylife #lakeontario #upstateny #weddingseason #weddingshopping #womensupportingwomen #weddingdetails #weddingblog #thatsdarling

Keeping busy! Illustration & animation created using @procreate. I wanted to learn the app a little better, and learn how to best utilize the animation tool so I followed a tutorial by @illustrateria over on YouTube! Super easy to follow, and I already feel a lot better about using my new brushes & creating animations right on the app. 😊⁣ ⁣ ➡️What are you doing to stay motivated? ⁣✨Stay safe!

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