16/08/2018
In November 2016, Airbnb expanded beyond its core business with the launch of Experiences, a highly-curated platform through which travelers can book single- and multi-day activities and excursions with locals. Recently, Airbnb CEO Brian Chesky revealed that the Experiences product is growing 10 times faster than Homes, with the former reaching 1.5 million bookings a year. The tech behemoth is banking on intimacy: concerts under Airbnb’s specific brand prioritize smaller crowds, with a max capacity of as few as 20 and no more than 100 people per show, as well as unconventional spaces such as houseboats, churches and open-air observation decks.
Many people think of Airbnb as the poster child for disruption: leveraging the sharing economy to democratize participation in the travel & hospitality marketplace, turning those industries on their heads. Now, the $31 billion startup is building a similar business case for music.
