Primelight Social

19/08/2022

On this Mother's Day, I celebrate ME!

I started my business so that I could apply my knowledge and social media expertise while having more flexibility as a mother. After years in the advertising industry helping Fortune 500 companies, I knew I could have a professional and creative outlet while being an involved mom! After five years of managing my own business, serving a small selection of enterprise clients, and helping them increase their revenue by a collective of $5 Million in less than four years, I am so happy and grateful for the past me who had that vision.

So here is to all the moms out there creating something meaningful o them and having a powerful economic and creative impact in their industries. Happy Mother's Day to US! 🎉

~Adriana
Founder and Social Media Director at Primelight Social.

11/05/2022

A healthy balance of social media content must include not just your services or products, but also a rich and descriptive look of what makes you different, special, and worth booking, hiring, or buying from!

Makes sure that when your ideal clients and on your social media pages, they can taste and feel why you're different.

Just some food for thought!

Need help spicing up your marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

10/05/2022

If you’re a business owner who hasn’t yet leveraged a *professional* social media strategy and presence, don't let more time go by!

Take a look at this Forbes article and visit us at www.primelightsocial.com to learn more about our enterprise social media solutions for VRM companies!

As technology continues to advance, so does the need and importance of social media as an accelerating growth tool for your company.

09/05/2022

It's not really about the vacation home. It's about WHY people would want to book a vacation home in the first place. Speak to those needs and desires, and the vacation homes will book themselves!

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

07/05/2022

Rise and shine and see all those vacation rental bookings coming in!

We help you market homes in your vacation management portfolio so that your homeowner clients can sit back, relax, and enjoy a tasty meal while their homes are marketed and booked solid year-round!

More info at www.primelightsocial.com

06/05/2022

Let's take a journey together and reach your ideal guests on social media!

With our monthly social media content and advertising plans, we can help you make sure that you always have bookings coming in continually... even during low booking season!

Email us at [email protected] or visit us at www.primelightsocial.com.

29/04/2022

When we vet the clients we work with, we look for companies that are already delivering an incredible guest experience, and help them find more of them!

We look for guests looking for a vacation home, and connect them with companies that are ready and eager to WOW them with their service and attention to detail.

Do you want to learn more about us and our proven system for helping VRM companies? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

27/04/2022

Keywords are a great way to inspire effective content for your business.

It helps you identify what people are looking for, and create the answers for them.

It helps you understand your ideal customers, and more importantly, find the solution for them.

This is our first approach when creating blog content and comprehensive guides for our clients. We identify what their audience wants, and give them exactly what they need.

And this is the beauty of marketing. As much as other folks want to complicate it, marketing is finding simple and elegant solutions to your audience's existing needs. It really is as simple as that.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

How you can use keywords to inspire the content you create. Your content can be good to read, as well as great for Google rankings.

26/04/2022

Most businesses think they need to tell their audience who they are and what they stand for.

This is a great starting point, yet it goes well beyond that. It is far more effective to start by creating a remarkable marketing experience, followed by delivering incredible service in real life. This is what brings you results. Not telling people who you are and what you stand for. It is SHOWING them.

Then let them do the telling.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

25/04/2022

Staring at a screen and not knowing what to post? We get it.

Social media may seem simple and easy, yet when it comes to creating powerful content that moves people to take a desired action, most people get paralyzed.

This is then followed by creating a lackluster post that adds a lot to the noise and not so much to your bottom line.

This is why we exist. We help brands extract what is unique about them and use it to build robust, effective, and sustainable social media marketing plans that get them seen, known, and booked.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

22/04/2022

Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

If you are not using it yet for your VRM company, or if you are using it and don't have any concrete results from your efforts, contact us! We are here to help. Send us a direct message at [email protected] or visit us at www.primelightsocial.com

Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.

21/04/2022

A common mistake we see businesses make is promoting their products and services without thinking about the audience's needs, wants, and desires.

Market the home and you'll get a couple of clicks. Speak to what your guests are thinking, feeling, and needing, and you'll get clients and bookings for life.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

20/04/2022

Feelings are for thinking, and thinking is for doing. So what emotions do you want to evoque when your potential clients come to your website, check out your social media pages, or read your reviews?

Evoque the right feelings and help your clients take your desired action. Effective social media content is truly as simple as that.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com!

19/04/2022

What is brand marketing?

Brand marketing is a way to promote your product or service by promoting your brand as a whole. It tells your service’s story by emphasizing your whole brand.

Need help with your online marketing efforts? Send us a direct message at [email protected] and learn how we can help you create more awareness and show your brand as a whole on social media!

Brand marketing is a marketing strategy that involves developing a unique brand as the backbone of marketing campaigns. Here's everything you need to know about it and how to create your own brand marketing strategy.

18/04/2022

It’s not about how many transactions we can generate on our website right now. It’s more about how we keep a consistent growth of loyal guests and great homes. How do we do find them once, and have them come back to us repeatedly?

The best marketing efforts are not focused on first-time buyers, but on fostering a loyal connection with them, over and over again.

Need help with your online marketing efforts? Send us a direct message at [email protected]

15/04/2022

Bringing a delightful social media experience to your audience is not easy, but it is simple.

Now, bringing a delightful social media experience that also gets you results, conversions and transactions is exactly what we specialize in! If you need help with your online marketing efforts, send us a direct message at [email protected] or visit us at www.primelightsocial.com

14/04/2022

In a nutshell, it is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. We help VRM companies build a loyal guest and homeowner base through social media marketing solutions.

Need help with your online marketing efforts? Send us a direct message at [email protected]!

What is Branding? | So how do you go about building a brand for an online shop? Here are the key steps in eCommerce branding, read more...

13/04/2022

There is a season for everything, and while the heavy vacation booking season is almost upon us, there are so many other important aspects of your company you should be promoting. Here are a few:

➡️ Your homeowner program
➡️ What makes you different
➡️ Why people choose you, year after year (testimonials from loyal guests)
➡️ Early bookings for next year

Social media allows you to build a stronger business year-round because driving bookings and online transactions are the result of a consistent message that helps your guests choose YOUR vacation homes, no matter what time of the year it is.

Need help with your online marketing efforts? Send us a direct message at [email protected]

12/04/2022

Help your guests pack their bags faster than they can click "BOOK NOW!"

1. Educate them through social media.
2. Empower them through blog content.
3. Help them make a decision through email marketing.
It's as simple as that!

Contact us today to learn more about our social media solutions for VRM companies, and let us handle your social media marketing efforts to go from Vacant to Booked! https://primelightsocial.com/

11/04/2022

Social media offers opportunities for companies to increase conversions due to the direct interaction that they have with customers.

When a brand chooses a proactive social media marketing approach, it will strengthen its marketing strategy, and as a result, its business growth.

There are several negative impacts of social media which will harm your online business if you do not plan your social media activities properly.

08/04/2022

"Post on Facebook and Instagram" is not a marketing strategy. It's simply a task you get to cross out.

A marketing strategy starts with your revenue and business goals. It then looks at all the channels (online and offline) that you can activate based on your resources and goals, and incorporates a strategy that is unique to each channel, with dedicated key performance indicators to help you understand and see if you are meeting your goals.

If you are interested in having social media as a channel that can help you 3x your revenue, send us a direct message at [email protected]!

07/04/2022

Relationships are built on trust.
Trust drives loyalty.
Loyalty drives sustainable revenue.

It is a very simple, positive feedback loop.

Do you need help with your online marketing efforts? Send us a direct message at [email protected]!

06/04/2022

Do you think you should be on social media but don’t know where to start? What should you post, and how often should you post it? What's more powerful, a like or a retweet? Click the link below to find out what you need to know about the most popular social media platforms for professional settings, whether you are looking to expand your network, build a business or find a new gig.

Social media was once just for fun, but not anymore. Now it’s a critical part of the way people communicate and a key part of how work gets done — from corporations to goverment. Learn the ins and outs of some of most popular platforms.

05/04/2022

The social media revolution is still in full effect. It’s changing the way businesses communicate with customers and how they interact on a daily basis

Social Media Marketing isn’t a "nice to have" anymore. It’s used by over 85% of all Fortune 500 companies. If yours is not using it effectively, it is time you do so now.

In this article find out ways social media marketing is transforming business as a whole. Discover how it impacts customer care, advertising, marketing!

05/04/2022

People don't come to social media to be sold. They come to be inspired. Give them that experience online and provide a brand promise so that they know what to expect in real life when they become your loyal guests.

When promoting your homes and services on social media, think more as a publisher with aspirational and entertaining content than a traditional VRM company marketing its goods and services.

Need help with your online marketing efforts? Send us a direct message at [email protected]

31/03/2022

"Help! We keep posting on social, but we don't know if it's working!"

This is the message we hear all the time for many businesses trying to make social media work for them.

It is not uncommon for us to come across extraordinary businesses, with services and products that transform peoples' lives, and yet they still don't know how to make social media work for them. 😳

It may be the lack of a plan. 🔖

It may be the overwhelming amount of work they already have on their plate. 😓

It may be that they have tried marketing their business on social media in the past, and it has brought no measurable results. It happens more often than you think.

Or perhaps it is that the lack of a roadmap is too much of a gamble for an already time and cash-strapped business.

Are you feeling this way? Let us know in the comments section below why social media marketing is still intimidating or hard for you or your employees to carry out!

30/03/2022

TESTIMONIALS! The underrated, social media secret weapon of booked-solid VRM companies. Most companies stop at getting their reviews on Google and Facebook Recommendations. They don't know how to leverage this valuable resource to generate more bookings!

Do you have a solid plan to turn testimonials into travelers?

29/03/2022

Are you still playing the endless, ineffective game of social media marketing?

It's 2022 and you're still trying to figure out how to make it work for your business? How to use it to get more traffic, increase your bookings, and/or find more or better clients?

There are a few mistakes I see VRM companies make time and time again when it comes to using social media:
👉They lack the strategy, so they hop on the social media posting treadmill, with no plan and no results.
👉They lack the content plan, so they post randomly and infrequently, failing to get the momentum they desire.
👉They don't have a clear system to turn social media followers into paying customers.

If you're struggling with any/all of the above, I have created the remedy for your social media headaches. Get in touch with us today to book your discovery call at https://primelightsocial.com/

📸: IG user

28/03/2022

It's hard to think that we would be able to condense 12+ years of professional social media experience into one proven system, but after five years of producing effective social media content, updating the strategy annually as the social media landscape shifts and changes, and continue generating a 300%+ ROI for our clients, we know more businesses are ready for a straightforward, effective plan that gets their services known, liked, and booked!

Our training and services are a result of these insights and experience, and we are beyond excited to bring our framework for generating bookings through social media to even more VRM companies!

Contact us to learn more about our custom-made plans for your VRM business today at https://primelightsocial.com/