Primelight Social

19/08/2022

On this Mother's Day, I celebrate ME!

I started my business so that I could apply my knowledge and social media expertise while having more flexibility as a mother. After years in the advertising industry helping Fortune 500 companies, I knew I could have a professional and creative outlet while being an involved mom! After five years of managing my own business, serving a small selection of enterprise clients, and helping them increase their revenue by a collective of $5 Million in less than four years, I am so happy and grateful for the past me who had that vision.

So here is to all the moms out there creating something meaningful o them and having a powerful economic and creative impact in their industries. Happy Mother's Day to US! 🎉

~Adriana
Founder and Social Media Director at Primelight Social.

11/05/2022

A healthy balance of social media content must include not just your services or products, but also a rich and descriptive look of what makes you different, special, and worth booking, hiring, or buying from!

Makes sure that when your ideal clients and on your social media pages, they can taste and feel why you're different.

Just some food for thought!

Need help spicing up your marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

10/05/2022

If you’re a business owner who hasn’t yet leveraged a *professional* social media strategy and presence, don't let more time go by!

Take a look at this Forbes article and visit us at www.primelightsocial.com to learn more about our enterprise social media solutions for VRM companies!

As technology continues to advance, so does the need and importance of social media as an accelerating growth tool for your company.

09/05/2022

It's not really about the vacation home. It's about WHY people would want to book a vacation home in the first place. Speak to those needs and desires, and the vacation homes will book themselves!

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

07/05/2022

Rise and shine and see all those vacation rental bookings coming in!

We help you market homes in your vacation management portfolio so that your homeowner clients can sit back, relax, and enjoy a tasty meal while their homes are marketed and booked solid year-round!

More info at www.primelightsocial.com

06/05/2022

Let's take a journey together and reach your ideal guests on social media!

With our monthly social media content and advertising plans, we can help you make sure that you always have bookings coming in continually... even during low booking season!

Email us at [email protected] or visit us at www.primelightsocial.com.

29/04/2022

When we vet the clients we work with, we look for companies that are already delivering an incredible guest experience, and help them find more of them!

We look for guests looking for a vacation home, and connect them with companies that are ready and eager to WOW them with their service and attention to detail.

Do you want to learn more about us and our proven system for helping VRM companies? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

27/04/2022

Keywords are a great way to inspire effective content for your business.

It helps you identify what people are looking for, and create the answers for them.

It helps you understand your ideal customers, and more importantly, find the solution for them.

This is our first approach when creating blog content and comprehensive guides for our clients. We identify what their audience wants, and give them exactly what they need.

And this is the beauty of marketing. As much as other folks want to complicate it, marketing is finding simple and elegant solutions to your audience's existing needs. It really is as simple as that.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

How you can use keywords to inspire the content you create. Your content can be good to read, as well as great for Google rankings.

26/04/2022

Most businesses think they need to tell their audience who they are and what they stand for.

This is a great starting point, yet it goes well beyond that. It is far more effective to start by creating a remarkable marketing experience, followed by delivering incredible service in real life. This is what brings you results. Not telling people who you are and what you stand for. It is SHOWING them.

Then let them do the telling.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

25/04/2022

Staring at a screen and not knowing what to post? We get it.

Social media may seem simple and easy, yet when it comes to creating powerful content that moves people to take a desired action, most people get paralyzed.

This is then followed by creating a lackluster post that adds a lot to the noise and not so much to your bottom line.

This is why we exist. We help brands extract what is unique about them and use it to build robust, effective, and sustainable social media marketing plans that get them seen, known, and booked.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

22/04/2022

Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

If you are not using it yet for your VRM company, or if you are using it and don't have any concrete results from your efforts, contact us! We are here to help. Send us a direct message at [email protected] or visit us at www.primelightsocial.com

Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.

21/04/2022

A common mistake we see businesses make is promoting their products and services without thinking about the audience's needs, wants, and desires.

Market the home and you'll get a couple of clicks. Speak to what your guests are thinking, feeling, and needing, and you'll get clients and bookings for life.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com

20/04/2022

Feelings are for thinking, and thinking is for doing. So what emotions do you want to evoque when your potential clients come to your website, check out your social media pages, or read your reviews?

Evoque the right feelings and help your clients take your desired action. Effective social media content is truly as simple as that.

Need help with your online marketing efforts? Send us a direct message at [email protected] or visit us at www.primelightsocial.com!

19/04/2022

What is brand marketing?

Brand marketing is a way to promote your product or service by promoting your brand as a whole. It tells your service’s story by emphasizing your whole brand.

Need help with your online marketing efforts? Send us a direct message at [email protected] and learn how we can help you create more awareness and show your brand as a whole on social media!

Brand marketing is a marketing strategy that involves developing a unique brand as the backbone of marketing campaigns. Here's everything you need to know about it and how to create your own brand marketing strategy.

18/04/2022

It’s not about how many transactions we can generate on our website right now. It’s more about how we keep a consistent growth of loyal guests and great homes. How do we do find them once, and have them come back to us repeatedly?

The best marketing efforts are not focused on first-time buyers, but on fostering a loyal connection with them, over and over again.

Need help with your online marketing efforts? Send us a direct message at [email protected]

15/04/2022

Bringing a delightful social media experience to your audience is not easy, but it is simple.

Now, bringing a delightful social media experience that also gets you results, conversions and transactions is exactly what we specialize in! If you need help with your online marketing efforts, send us a direct message at [email protected] or visit us at www.primelightsocial.com

14/04/2022

In a nutshell, it is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. We help VRM companies build a loyal guest and homeowner base through social media marketing solutions.

Need help with your online marketing efforts? Send us a direct message at [email protected]!

What is Branding? | So how do you go about building a brand for an online shop? Here are the key steps in eCommerce branding, read more...