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Long article mais super, super interessant pour comprendre la pub en ligne et... comment le targeting des internautes es...
08/06/2024

Long article mais super, super interessant pour comprendre la pub en ligne et... comment le targeting des internautes est fait... pour le prochain post de ConsentPlace

The internet is a cesspool of misinformation, and the biggest blue-chip brands and their ad agencies are the ones funding it—by stuffing money into a Rube Goldberg machine no one really understands.

Must read:Personal notes: "Online news consumption is significantly driven by negative and emotional wording in headline...
31/03/2024

Must read:
Personal notes: "Online news consumption is significantly driven by negative and emotional wording in headlines, with negative words increasing click-through rates (CTR) by 2.3% per additional word.
Despite positive words being slightly more prevalent, their presence in headlines decreases news consumption rates."

Examining real-world data that tested different headlines for the same news story on real news readers, Robertson et al. find that people are more likely to click on a headline when it contains negative words compared to positive words.

    ConsentPlace
14/03/2024

ConsentPlace

Pretty cool text to video, tested on ConsentPlace here: https://www.youtube.com/watch?v=GepITnzUSTM Congrats invideo
09/02/2024

Pretty cool text to video, tested on ConsentPlace here: https://www.youtube.com/watch?v=GepITnzUSTM Congrats invideo

With ConsentPlace, own and monetize your personal data. ConsentPlace is the AirBnb of Customer Consent

On vient de finir le 1er "Retour d'experience d'une marque avec ConsentPlace"! Sera publié Lundi... Spoiler:
03/02/2024

On vient de finir le 1er "Retour d'experience d'une marque avec ConsentPlace"!
Sera publié Lundi... Spoiler:

19/01/2024

Changement de date!
Oyez, oyez! je serai en direct sur BFMTV Tech & Co LUNDI soir prochain pour parler de ConsentPlace, rdv 21h10

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