Social Media Marketing Agency in Northern Colorado. Strategic Content & Campaign Management. Create and grow your Social Media Brand Awareness.
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Training and Consultations for Seniors and Entrepreneurs entering the World of Digital Marketing. Content Management, Trainings and Consultations. Continuing Education Instructor at AIMS Community College.
11/08/2023
There are 3 professionals in your life - you do not want to p**s off: your accountant, the IRS and your social media agency.
Once the lines of trust are broken between a business and the agency it becomes hard for the agency to market and create messaging for that client.
Integrity, transparency and professionalism are key to a successful digital marketing campaign.
20/07/2023
There is a difference between randomly posting to your business page and strategically developing a social media campaign for brand awareness and engagement.
The latter takes thought, insight, analyzing trends and engagement, and measuring growth.
23/05/2023
If you want to be seen you need to be heard.
Social media branding means consistent posts targeted to your audience.
13/04/2023
A branded social media presence - can generate leads, build your audience in markets you might not have dreamed of and ultimately generate sales.
05/04/2023
Why does Social Media have value for small business owners?
It is the only space that provides a free forum to build and bring awareness to their brand, but also to develop loyalty and generate sales.
28/03/2023
Have you heard about all of the new updates at Canva?
Check out this video!
New features also include AI for more stunning graphics and content that will set you a part from the rest of the crowd.
Prepare to be as BLOWN AWAY as I was! Canva has done its yearly update and there are some EPIC things inside. This video shares with you the things I see tha...
13/03/2023
If you invest time and money in developing a social media campaign you need to be in it for the long-run. Budget your expenses and advertising dollars.
Developing brand awareness is takes time and strategy.
The analogy I use is pulling a train up the side of the mountain.
Once you summit, momentum and awareness have been built and you social presence will take off on its on momentum.
To stop anywhere along the way is "Social Su***de".
The train rolls back down the mountainside and the time and money invested slide along with it.
22/02/2023
Women do business differently. We need to honor that.
Find Clients Online. Create Impact, Income & Financial Freedom.
23/01/2023
Adventures on Facebook & Other Social Media Business Platforms
Ever feel like navigating social media is an adventure into the unknown?
Join me for a Continuing Education class via Zoom through AIMS Community College in Loveland to learn the ropes to professionally manage your social business profiles.
The social platforms are changing daily in an efforts to become more business savvy.
10 weekly sessions packed with the latest information on effective digital marketing strategies.
Made in Loveland. Celebrating entrepreneurs and small business owners. The month long event filled with networking, and workshops is free and open to the community?
Learn about business tips from members in the community... network and make new connections.
Events are held at either desk chair or Warehouse Business Accelerator
We are excited to announce that Made In Loveland is back for 2023!
Made in loveland is a free, month-long business education opportunity that takes place annually in February. Made in Loveland is made up of our community that builds momentum and opportunity around entrepreneurship. We’re led by local entrepreneurs and creatives all throughout Northern Colorado.
Join us Tuesday, February 7th at 8AM as Made In Loveland kicks off the month with a networking breakfast! Join us for breakfast and a hour of networking with downtown professionals, Made In Loveland speakers, and attendees. Breakfast provided.
28/09/2022
Crila for Prostate Health is another client my agency is proud to represent.
Crila Health is highly involved with the botanical industry. Their natural supplement is clinically-proven to support prostate health naturally!
CrilaforProstate.com
“It’s been a wonderful change.”
~ Paul Brown, Neuropsychologist, United Kingdom
19/09/2022
Relax Far Infrared Saunas... motivational quote. Somewhere on my social media travels I found the quote below and saved if for today. I searched for a graphic that would match the meaning of the post and sent it out via social.
The Relax Far Infrared Sauna is one of the most effective, and affordable saunas on the market. Far Infrared is one of the purest of the sun's light spectrum and is recognized in many fields as a healing therapy - from weight loss to chronic disorders and autoimmune issues.
No matter what people tell you, words and ideas can change the world.
~Robin Williams, American actor and comedian. Known for his improvisational skills and the wide variety of characters. (1951-2014)
15/09/2022
One of the brands my agency is proud to represent is Crila For Menopause & Uterine Healtha.
The company offers an amazing botanical supplement with years of research, studies and used by women suffering from menstrual discomfort with great success.
Crila for Menopause provides welcome relief from hot flashes and night sweats for hundreds of women.
Definitely a company to follow.
CrilaHealth.com
Crila for Uterine Health is estrogen free!
Eases monthly menstrual discomfort and supports a normal menstrual flow. Our botanical supplement provides focused support for uterine and ovarian health.
CrilaHealth.com
06/09/2022
SOCIAL MEDIA FOR BUSINESS
For the first time SM platforms offer a chance for small businesses to be seen and heard - along with the opportunity to engage with potential and repeat customers.
But for small business owners (myself included) posting to social media page is the last thing we want to do at the end of the day.
IT'S NOT THE PROBLEM IT'S THE SOLUTION.
Instead of catchy captions and social tidbits and colorful graphics las I have done in the past, I have decided to use Matrix Media Marketing as a portfolio page for the interesting and diverse clientele my agency represents!
17/08/2022
Is your brand attracting the savvy shopper?
Do you know how to do that?
Social media has become highly competitive - is your business an industry leader or an industry follower?
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27/07/2022
What kind of footprint are you leaving on social media?
Your brand will be judged by your social presence - the professionalism of your business page, images, messaging and responses to comments.
Are you leaving a professional, competitive footprint?
05/07/2022
How are you creating your brand on social media?
28/06/2022
Are your social media posts reflecting your client's needs?
"Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service."
~ John Rampton, American entrepreneur, author and contributing writer for Forbes, Entrepreneur and The Huffington Post. He is the founder and vice president in Marketing of Adogy.
06/05/2022
Make no doubt about it. Social media is all about gaming. Strategy, planning, working with the ever-changing algorithms and platform enhancement and the never ending development of new tools and platforms.
Not to mention staying on top of trending news stories that may be relevant to a client's brand.
Never, thought I would be a gamer. I throw 75 cents into the slots and if I do not win anything I am bored and walk away.
But social media enthralls me. Marketing, strategy and the thrill of increasing reach and engagement, bring awareness to my client's brand is ever so satisfying.
Are you gaming, playing, or standing on the side lines hoping someone will notice you?
05/04/2022
It may take years to build your presence on social media, but in this age of digital marketing, one wrong action or message in the wrong place at the wrong time, can bring down the house of cards.
31/03/2022
Proud to be part of the Her Legacy: Women of Fort Collins Art Project to honor outstanding women who have made contributions to our community.
This is a historic public art/education nonprofit. Living Her Legacy recognizes women with ties to Fo
24/03/2022
Consumers buy from those they like and trust.
Social media is the first step in building that relationship.
05/03/2022
Now this is interesting.
ANNOUNCING: A BRAND NEW FREE MASTERCLASS Find Clients Online. Create Impact & Income. Get Free. Grab your seat to discover: A proven process for getting CLIENTS ONLINE... The ultimate framework for falling in LOVE WITH SALES & MARKETING as a form of your own self-expression How to transform "I can't...
17/02/2022
It’s Not Too Late to Get Your Mojo on & Develop a Winning Business Social Media Strategy
Learn how to increase brand awareness sales during the Spring Semester at AIMS Community College Continuing Education.
The 10- week virtual course begins on February 24 and ends on April 28.
Weekly on Thursdays from 4 – 5:30 pm via Zoom.
Presenter is Leslie Carol Botha, founder of Matrix Media Marketing in Loveland.
Do you have a social media footprint?
Is this the footprint you want to share with the world?
26/01/2022
Purposeful Communication
Why are we here?
If you don’t understand your "why", your customers won’t either.
19/01/2022
New Rule:
In the Court of Public Opinion... everything you say on social media will be judged and held against you.
The "Court of Public Opinion" is a new term I heard earlier this week and goes hand in hand with another new term I heard last year "Public Governance".
Social media - and instant communication have brought these new terms to the forefront.
Anyone conducting business on social media needs to be mindful of what and how they frame the conversation.
We always want the court to rule in our favor... especially when marketing our products. This is a skill that needs to be developed over time.
We may receive negative comments... but it is how we respond that will influence the court of public opinion to rule in our favor.
04/01/2022
5 Ways To Build Your Brand on Social Media:
- Post content that adds value
- Spread positivity
- Create a steady stream of info
- Make an impact
- Be yourself
~ Germany Kent, American Hall of Fame media and communications professional
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Welcome to Matrix Media Marketing
I have been involved with marketing in various industries for over 30 years. I have always had an innate sense of content marketing and developed and honed my skills as I learned how to use different social media channels as sales funnels.
For the past three years I contracted with North Star HQ in Denver, Colorado developing my social skills as I represented a diverse clientele with unique brands.
As I became more involved with the northern Colorado community, it became evident there was a deep need to educate and train other professionals on how to use social media to drive sales, referrals and leads. It also became apparent that there is an age group of older (and wiser, I might add) business professionals who know they need to be active on social platforms who prefer to speak to and collaborate with an older and wiser social marketing expert who speaks their language... and who has the patience to train and coach them as they enter a “brave new world”.
The concept of a successful social media campaign is to reach, engage and interact with like-minded professionals. I developed my concept of building a matrix of diverse business leaders who interact with each other – because in the end all our followers have the potential to become each other’s clients.
Not unlike the concept behind the science of six degrees of separation – formulated on a matrix model where everyone can be connected to anyone else in just six steps.
Within those six steps is potential client/customer just waiting to be found.
Leslie C. Botha
Matrix Media Marketing
[email protected]
lesliecarolbotha.com