Anvl Creative Inc.

10/07/2024

“Eat That Frog” Pt 2

This is a great commentary on the power of personal branding and being seen as the authority in your field.

The concept of eating the frog, or doing the most challenging task first actually came from a quote by Mark Twain which said: “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And If it’s your job to eat two frogs, it’s best to eat the biggest one first.”

However, Brian Tracy was able to successfully brand that concept, even titling his best selling book “Eat That Frog” and now the quote is just as often attributed to Tracy’s work and not the great literary figure!

29/02/2024

Why is developing a Personal Brand so important?

• Choosing to build your personal brand is a great way to create a competitive advantage for your business. There is only ONE of you, it is literally impossible for somebody else to be you.

If you create a personal brand that shares your story and conveys authority and trust in your industry, your customers will choose your brand because it is represented by YOU.

• Building a personal brand can set you apart and be a competitive advantage whether you run your own business or work for somebody else.

• With digital marketing being so accessible to the masses now, it allows a single person to do what was once only available to large multi million dollar companies. Imagine trying to make a commercial even 10 years ago? Now you can record a video for your business using your phone and have it uploaded that day.

• Creating touch points for your personal brand like a word mark, typeface, brand colours, and language help to solidify your brand and keep your marketing materials and messaging consistent.

21/12/2023

Wishing you and yours a Happy Holidays! We’ll be closed as of Friday December 22nd and back in action January 2nd 2024!

10/11/2023

Oldie but a goodie. Old logo design for ORCA Bookkeeping

02/10/2023

Finding inspiration everywhere.

31/05/2023

True progress in LIFE, BUSINESS, and ART requires that you look past the constant frustration, adversity, and fears that you’re presented with daily. Simply start, and watch as the incremental improvements that so often come on a smaller scale than we hoped inevitably add up over time into something amazing.

10/05/2023

Fear is just your brain trying to keep you comfortable. It’s keeping you from becoming who you want to be! This applies to creative endeavours, and life in general. Embrace being uncomfortable!

02/05/2023

As creative people we sometimes find social situations a bit awkward or challenging. Here’s a great tip to help!

28/04/2023

Come at names, lines, and concepts from the SIDES. Find a novel way to explore the same message that will resonate with your clients and their customers.

26/04/2023

What is the “Double Diamond” design process?

Discover.

Define.

Design.

Deliver.

This framework allows for the broadening of creative solutions for complex problems.

24/04/2023

Talking influencers!

21/04/2023

Rituals over results. Don’t get caught up in chasing a singular result, work on building rituals. This allows you to develop the skills and the mindset to not only reach that specific goal, but to set yourself up for success in the future. Remember it’s the journey not the destination!

19/04/2023

Education and personal growth is an ongoing process.
• By cultivating a passion for learning, individuals become motivated to acquire knowledge on new topics, seek out new experiences, and develop new skills.
• This passion can lead to a constant desire to learn and grow, which can help you achieve success in all aspects of your life.
• When someone has a genuine love for learning, they are more likely to embrace challenges, be open to new perspectives, and continue to develop throughout their lives.
By feeding this desire for growth, people can realize their full potential and become the best version of themselves.

18/04/2023

Does having a great logo guarantee your ads will be great? Jordan says no (and goes from zero to 60 in the process!)

12/04/2023

ANVL is based on the idea that everyone is creative in one way or another. It’s a person’s unique experiences and perspective that make the ideas they have so valuable. We hammer at these unique raw ideas until only pure design is left, this design not only pleases the eye but embodies the simple beauty of function.

11/04/2023

No vulnerability, No creativity.

True creativity starts with putting yourself out there, pushing the envelope and poking at the edges of what’s “normal” or “safe”. That’s how you take your creative work truly memorable!

16/03/2023

GET ACTION. Teddy said it best.
What does that mean for your business or any other venture you’re engaged in? It means the best choice is always to do SOMETHING. Your first business plan may not be great, your first post or video may not be great, your first logo may not be great, but you’ve begun. You aren’t idle and win, lose or draw, you’ll be sane.

03/03/2023

We know what we’ll be drinking this weekend.
We had an amazing time checking out the progress on Central’s new location in Ellerslie and taking photos of the new Central Cocktails this week. Here are some sneak peaks of some of them - which one looks like it could be your new favourite?

20/02/2023

The last thing you see before you’re converted to a .pdf

17/02/2023

This week we took a look at Midland Appliances rebrand. We also learned that Jordan doesn't know what a gr***de looks like.

10/02/2023

Jordan takes a look at the new Breakit Logo. Breakit is a digital media company out of Sweden.

If it ain't broke, don't fix it applies to branding too.

25/01/2023

Jordan breaks down our own logo redesign we completed for Strathcona Community Hospital Foundation as part of their brand update!

20/01/2023

Jordan breaks down another logo update! This time from the baseball team.

Side note: If you want Jordan’s money just put a star in your logo.

23/12/2022

16/12/2022

Strathcona Community Hospital Foundation approached us for a new website, and that quickly developed into an update of their brand. We wanted to push the brand forward without loosing everything that was great about their current logo.

07/12/2022

Jordan has a look at Canada Dry’s new logo! Follow us for great design, design and branding tips, and maybe to learn some interesting facts (like…how Jordan takes his ginger ale?)

18/11/2022

Sorrentino’s Restaurant Group was offering an exciting interactive experience with their cooking classes and needed an edgy, youthful brand to communicate that energy online and to the wider world. Using vibrant colours and a fun ever-changing mix of iconography tiles paired with a clean, engaging, offer-centric wordmark, the brand is more the application overall rather than any single element or logo. The result is a light whimsical feeling that resonates with the customer both online and in person.

YEG Cooking Classes

16/11/2022

Brand videos. A lot of words to—usually—not say much. While rationales serve a vital purpose for new brands and logo designs, wordy and pretentious videos generally only serve to justify an agencies large price tag for minimal reductive logo redesigns. The 3D or ‘chrome’ aesthetic of most car company badges were actually born out of the materiality and production process of what and how they were produced—a CNC’d or milled metal that was then polished to a mirror-like finish. This look and feel was carried forward when badges became extruded plastics with applied chrome sheen for a more cost effective solution. Design-porn aside, it is nice to see that Audi is embracing the materials and their attributes themselves in their brand applications, instead of trying to mimic or recreate the appearance of another material or time. In the end—what the pseudo-Bond villain Marc Lichte said is right—“good design, is less design”.

Audi’s four ring logo dates back to early days of Auto Union and it has been updated countless times over the decades.It's been refreshed once again as the c...

22/06/2022

What’s better than a great story? We helped Modern Auto Body tell it by putting together a poster for a recent Porsche event. The owner’s late father’s 911, which he originally purchased in Edmonton and later sold, was found in an alley some time ago and purchased back! It is currently undergoing a complete restoration at their shop.

Telling stories like this is such a crucial part of developing your brand identity, culture, and setting you apart from your competition!

30/10/2021