The Lazy Factory

20/11/2024

Stop thinking about now.
Start thinking about tomorrow.

If you only think about the present, your social media profiles are enough.
They are an ephemeral place where to become famous.
You don’t know what happens tomorrow.

What you should know is that if you build a simple and valuable website with a strategic blog, you’re going to have a tool that potentially can bring you people for a long time.

It can be a good starting place for people to know all the places where they can connect with you.
It can be a perfect place for people to really know who you are.

Are you ready to think about your future as an author?
I wrote more in my blog post (link in bio)

04/11/2024

October cuteness.

My October was 🤯 in a good and a bad way:

- we moved to Lugano and I had to reorganize all my books

- Lugano Lake is super pretty

- Sheldon’s first time on the new balcony

- a goodbye to my furry friend Lucy

- and a new sofa 😍 can’t wait to have it!

How was your October? Creepy?🎃 Cold? 🥶 Cozy?☕️

23/09/2024

21/09/2024

Last year was full of ups and downs.
Even if of course it was not perfectly liner, I feel that this year has started a bit meh and ended in the most unexpected way!

I’m satisfied about it and I hope you are satisfied about your year as well.
When do you review it? In January, in September… let me know!

Ah, and for whom doesn’t know this people next to me (shame on you): Liam Gallagher, Stephen King, and Bill Murray.

19/09/2024

Create, create, create.
We’re meant to constantly create content.

But we’re not content machines!
Sometimes we cannot squeeze our brain anymore, nothing comes out!

So, how can you always have content with a meaning, with a purpose?

Here’s what I do:

- I create a list of words. They can be any word: monday, coffee, social, mindfulness, politics…

- I create an album with some photos I can publish (like this one)

- both words and photos can be a starting point for a conversation

- once in a while I take the list and next to those words I write something related to your business.

Example1: coffee. Coffee makes me thing about the start of a working day. You take a moment for yourself with a coffee before starting a full day of book writing. You look at the coffee, at the smoke, and you think about the first sentence of the day. How does your followers start their working day?

Example2: this photo. It makes me think about the moment I start creating the content for the week and it made me create this same post about creation.😉

Where do you find your content ideas?

Photo by .lafranchi.photography

16/09/2024

This is not easy, I know.
To create a community is a skill that you gain with time.
But it’s necessary if you want happy customers and customers that stay.

Because let’s face the truth, it’s not only the high quality of your book or the beauty of your videogame that makes them stay with you.

People like to be entertained, like to be heard, like to be part of something.
And if you do so, they’ll be your best fans.

Drop here under the questions you have about this topic!

03/09/2024

I’d add: if you don’t want to be overwhelmed just choose 2 platforms!
One for long for content and one for short form content.

Examples: Youtube and Instagram.
Or Linkedin and a blog.

When you start a new experience online study first the market and balance it with what you like to do!

I tried a bit if everything but at them moment I have blog and Instagram.
What platforms are you using?

28/08/2024

What an update! It can be useful if you have just a little time to create your content.

Cons: the fonts are limited of course!

What do you think about it?

20/08/2024

I wanted to be like everyone else because it seemed to work.

I followed the trends, the colors, the expressions.
And they were succeeding and I was not even getting one client.

Little by little I found out that you don’t succeed because you do what’s trendy.
You succeed because you build a strategy together with YOUR business personality.

And how do you get your personality out? With storytelling.
In this way you can really be unique and attract the right target.

It’s even easier when you are yourself!

In a world of unicorns, be you.
Follow to learn how to do it!

19/08/2024

1. Close your eyes and imagine:
Where do you see yourself in 5 years?

Good.
Now think: what I can do now in order to reach that goal? What sub-goals can I set in order to accomplish that big goal?

You reach that 5year goal by taking small actions one after the other.

Do you see yourself with thousands of foIlowers?

- Then start now by being consistent with your 2/3/4/5 posts a week.

- Start now by creating posts with a meaning.

- Start now by telling people how their life will change if they folIow you and become part of your community.

Simple actions lead to great changes.
Do you agree with me?
What action are you taking today?

Photo by .lafranchi.photography

16/08/2024

This platform is not only for you if you are a novelist, but also if you are a professional who writes a specific book about your field.

Any type of writer can have benefits from Goodreads!
Yes, it’s not as advanced and as rich of features as other social media channels, but is it really important?

Or what you need is just books and the possibility to connect with other people?

For friends’ connections is a bit old style. It’s still bound to Facebook and your email list.
There are things that for sure can be improved but anyway is a great place where to promote your books!

Are you on Goodreads?

14/08/2024

Let’s do a little recap of the most important possibilities you have when talking about online marketing.

Which did you choose and what’s the most difficult thing for you?

06/08/2024

To have a brand means to keep trying to understand if the path you’re on is the right one.

You need to adjust everything from time to time, your visual identity, your website, your products… you are evolving and your brand is evolving too!

The guide I prepared will help at least with your IG profile!

30/07/2024

How do you find the right time to post?
There’s only one advice I can give you:
you have to test.

Take a look at what moment of the day you a have time to post and engage, and do a small test. I had 3 best moments during my day and I tried:
- 2 weeks at 9am
- 2 weeks week at 12pm
- 2 weeks at 7pm

I saw that 12pm was a better moment both for me and for the reach of my posts.

This doesn’t mean that this moment of the day will always be the best one.
Keep your eyes (and your monthly report) open to see what happens!
The fact is that the variable here is PEOPLE.
People love habits, but their habits might change every season.

What I also suggest you is to post also the same amount of times per week. Do a test: how many posts can you afford to create per week?
Don’t overdo and be consistent with that number.

25/07/2024

Really important news: if you care about the optimization of your profile, about taking the best out of this platform, then stop with those barroque and strange fonts.

Instagram SEO is not working with those fonts, the algorithms don’t recognize them.

Using the boring Instagram font is the best you can do!

24/07/2024

What’s the perfect carousel/caption union?

Carousels have max 10 pages, right? You cannot say too much. It would also be too “heavy” if you write a lot.

So, you can write the most important things there and then continue in the caption. Creating a unique fluid story.

You may think that copy/paste the carousel in the caption might be good for the SEO. No.

Of course you should write a caption with all your important key words, and then add a couple of hashtags.

But what’s the point of copying the text? People are not going to read twice. And you want people to stay there on your post.
People may also think you’re not putting enough effort in your posts?

Keep them interested in your carousel, then send them in the caption for more!

OR you directly have your main CTA in the carousel and write a strong hook in the caption so they also continue to read.

It’s your choice!
How do you create your carousels?

18/07/2024

This is a controversial theme.
Your posts have to have a meaning otherwise they’re useless.

Be fair and just post an amount of posts per week that you can afford. BUT if you post once a week there are just a few chances to grow. Isn’t this a bit overwhelming?

To find a good balance is the best answer you can get from me in this moment.
Put some effort in what you do and try to be present online. It is important for your business.

09/07/2024

Let’s start from the basics!
If you have no clue and just want to focus on your writing, this is where you can start from.

Social media should be fun and not a struggle! Try to find what you like and what your potential readers like.
REMEMBER: when you start you create a community around books (or around your field od work if you are a professional writing a technical book) so it should be fun also for you!