The Lazy Factory

29/01/2025

Surprisingly, this is not positive for everyone.
In my opinion a eye catching cover is part of a good marketing strategy. But some people think that this might undervalue their work.

Unfortunately people don’t know if your book is really going to be their cup of tea until the read it, so in some way you have to make them take the decision to buy it!

Yes, you can give them the first chapter. Yes, you can go live and talk about it. But why not to attract them also with a pretty nice cover?
One more chance to be chosen!

Am I right or am I right?😂
—-
La gente potrebbe comprare il tuo libro perché ha una cover bellissima.

Per me questo é un aspetto super positivo di una buona strategia di marketing, ma qualcuno pensa che questo potrebbe sottostimare il reale valore di quello che c’è all’interno del libro.

Sfortunatamente la gente non può sapere se amerà il tuo libro finché non lo leggerà per bene, quindi in qualche modo la decisione di acquistarlo dovranno pure prenderla!

Sì, puoi inviare loro un capitolo del tuo lavoro. Sì, puoi fare delle live per parlare del tuo libro. Ma perché non provare anche ad attirarli con una cover ben fatta? Aggiunge un’ulteriore chance alla vendita del tuo capolavoro!

Ho ragione o dico giusto? 😂

22/01/2025

I’m also not talking about social media.

Buuut this should make us think about how much social media are a political affair.
They are companies, they’re not free spaces. They fluctuate like Stock Exchanges, they follow the turbulent political choices.

We were lucky to have a couple of decades of “trial” where nobody cared about what was happening there.
Things are changing. And they won’t stop.
Let’s be prepared!

15/01/2025

My 2025 motto. No regrets.
What about you?

12/01/2025

Questo é un libro che davvero fa provare tante emozioni, curiosità, fa ridere e commuovere.
Il serpente dell’Essex (2016) di Sarah Perry è un libro fondamentale nella libreria degli amanti di Jane Austen.

Ma non pensate che sia solo una copia; innanzitutto é ambientato una 70ina di anni dopo la morte della cara Jane, quindi in un ambiente sociale leggermente diverso.
E poi è audace, misterioso, appassionato e, a volte, molto crudo.

Tratta così tanti temi importanti che oggi discutiamo tutti i giorni, che è quasi vertiginoso: com’era avere un bambino autistico alla fine del 1800? Com’era essere una donna forte alla fine del 1800? Qual era la situazione dei poveri a Londra? E quella politica? Quanto era avanzata la medicina?

Si è sopraffatti da informazioni intrecciate con le storie dei personaggi, tanti personaggi. All’inizio mi sono confusa tra Ransome, Spencer, Garrett, poi c’è Martha, Katherine e, naturalmente, Cora. Ma poi ci sono anche tutti i bambini, e c’era quell’uomo strano che viveva vicino al fiume con due capre... ah! E poi c’è il serpente!

Il mio voto: 🩷❤️🧡💛💚 5/5

Segnalino giapponese regalato dalla lovely ♥️

06/01/2025

Let’s be clear this formula can be used with any type of content.
It doesn’t have to be your caption, it could be your video!
And.. it doesn’t have to be used every time.
There are exceptions where you don’t need a promot for example.
Or there are mysterious posts where you just put out there a hook and then “stay tuned”.

Not simple, I know but pretty efficient!

Italiano: questa formula “gancio, opinione, suggerimento” non deve essere per forza usata ogni volta, ma aiuta a creare una struttura efficace per trasmettere un messaggio chiaro. 😉

24/12/2024

Christmas conversations be like:
“Daria ma un figlio quando lo fai?”
“Sí certo zia Wanda, mi piacerebbe molto trattare questo argomento con te, ma sono proprio ad un punto cruciale sul mio Harry Potter e l’Ordine della Fenice. Scusa, ciao.”

19/12/2024

So here I am again, presenting my page.
It’s a job that everyone should do once in a while because it’s normal: every single account, every single business changes over time.

So here I am with this lazy name and a chaotic description. Probably it will change again 😜

But for now: English or Italian?

15/12/2024

Instead of writing a review, I'll just leave you here what are for me the pros and cons of reading thi trilogy (in Italian: Queste oscure materie)

Pros:
✨ The Golden Compass (Book 1) is like a dream—this alternate world full of daemons is absolutely fascinating. Sure, there’s a theocracy, but hey, you take the good with the bad. It gave me the same magical vibe as Harry Potter. Truly surprising and captivating!

✨ Book 2 builds on the foundation, adding more complexity with new characters and a couple of new worlds. The story deepens, and the stakes get higher.

✨ The overarching concept about religion is intriguing. I won’t spoil the finale, but you’ll pick up pretty early on that Pullman isn’t a fan of organized religion and views it as a threat to freedom. A thought-provoking take for a trilogy written 30 years ago!

Cons:
❌ By Book 3, it’s absolute chaos. You lose track of where the characters are, and if the main protagonists aren’t on the page, you might not even recognize who’s who anymore. So many people, so many beings, from so many worlds!
❌ That said, the chaotic nature does reflect the idea of infinite parallel universes, so I suppose it’s fair—but it can feel overwhelming.
❌ A few moments might feel a little off, like when a problem gets solved with something like “the power of love.” You know what I mean.

Final Thoughts:
Do I recommend it? Yes! It’s a beautiful journey to embark on, perfect if you love steampunk, Harry Potter, or if you can handle a few rough edges here and there. Now I need to check out the TV series.

Over to you—what are your thoughts? Share in the comments!

12/12/2024

“To follow the algorithms” is the opposite of “To stand out”.
Do you agree with me?

Does following trends lead you somewhere? Does it makes you stand out?

Or are you feeling you are just one fish in the ocean?

I wrote a blog post about this, I needed to take pebbles out of my shoes! Link in bio >

09/12/2024

Consider this stack of books my love letter to Patricia Cornwell. ❤️

04/12/2024

Only you know how much your book is important.
And even if you think you have nothing to say about it, if you just dive deep in your heart, you’ll find a lot of beautiful thoughts about it.

And guess what, it’s what your followers will love about it!
Ok, there’s the plot.
Ok, there’s the inspiration.
But your feelings for it will change everything, trust me!

So go on, try to relax a moment, take paper and pen, and write everything that comes to your mind about your book! You’ll find so much content!

03/12/2024

November cuteness:
• my friend Laura brought me to a super cute Japanese Market in Lugano and we attended a Tea Ceremony workshop

• new boooooks 😬

• I started my new job and all I can say is that it seems I have all the nicest colleagues!

• family visit ❤️

• Sheldon on my laps a lot more frequently than before, he’s really a mommy’s boy!

• we tried a super nice japanese-brasilian restaurant!

What about you? What cutenesses happened to you last month?

20/11/2024

Stop thinking about now.
Start thinking about tomorrow.

If you only think about the present, your social media profiles are enough.
They are an ephemeral place where to become famous.
You don’t know what happens tomorrow.

What you should know is that if you build a simple and valuable website with a strategic blog, you’re going to have a tool that potentially can bring you people for a long time.

It can be a good starting place for people to know all the places where they can connect with you.
It can be a perfect place for people to really know who you are.

Are you ready to think about your future as an author?
I wrote more in my blog post (link in bio)

04/11/2024

October cuteness.

My October was 🤯 in a good and a bad way:

- we moved to Lugano and I had to reorganize all my books

- Lugano Lake is super pretty

- Sheldon’s first time on the new balcony

- a goodbye to my furry friend Lucy

- and a new sofa 😍 can’t wait to have it!

How was your October? Creepy?🎃 Cold? 🥶 Cozy?☕️

23/09/2024

21/09/2024

Last year was full of ups and downs.
Even if of course it was not perfectly liner, I feel that this year has started a bit meh and ended in the most unexpected way!

I’m satisfied about it and I hope you are satisfied about your year as well.
When do you review it? In January, in September… let me know!

Ah, and for whom doesn’t know this people next to me (shame on you): Liam Gallagher, Stephen King, and Bill Murray.

19/09/2024

Create, create, create.
We’re meant to constantly create content.

But we’re not content machines!
Sometimes we cannot squeeze our brain anymore, nothing comes out!

So, how can you always have content with a meaning, with a purpose?

Here’s what I do:

- I create a list of words. They can be any word: monday, coffee, social, mindfulness, politics…

- I create an album with some photos I can publish (like this one)

- both words and photos can be a starting point for a conversation

- once in a while I take the list and next to those words I write something related to your business.

Example1: coffee. Coffee makes me thing about the start of a working day. You take a moment for yourself with a coffee before starting a full day of book writing. You look at the coffee, at the smoke, and you think about the first sentence of the day. How does your followers start their working day?

Example2: this photo. It makes me think about the moment I start creating the content for the week and it made me create this same post about creation.😉

Where do you find your content ideas?

Photo by .lafranchi.photography

16/09/2024

This is not easy, I know.
To create a community is a skill that you gain with time.
But it’s necessary if you want happy customers and customers that stay.

Because let’s face the truth, it’s not only the high quality of your book or the beauty of your videogame that makes them stay with you.

People like to be entertained, like to be heard, like to be part of something.
And if you do so, they’ll be your best fans.

Drop here under the questions you have about this topic!