We help organizations with community initiatives reach the people they serve by developing communications strategies that center the people they serve.
(8)
Today’s a big deal—Dawn & Co is officially 6! 🥳✨
Can’t believe how far we’ve come in just six years. I’m grateful for every twist and turn, from the challenges to the wins. 🏆
A huge 💕 shoutout to my amazing team—y’all are the backbone of our success. And to our awesome clients and supporters, your trust in us means everything! 🌎
Here’s to many more years of creativity, connections, and growth ahead. Cheers to everyone who’s been on this journey with me! ✨🥂
Aaaaaaaaand that's a wrap on season one of A Marketing Podcast 🎉🎙️🙌🏾
Over the next few weeks, we'll be sharing some highlights and nuggets from the first season. While we love to dive into marketing strategies and insights, we all know the best moments come from a good laugh! 😂
What was your favorite moment from this season?
Do y’all think we’re over-reliant on the internet for marketing? 🤔
I remember when an artist would come into town and would buy a bunch of radio ads, put flyers up all over the place, and actually just go out and talk to people. That’s how they got people to show up at the concert!
Word of mouth is such a valuable channel.
But in this digital world, there’s this disconnect I keep running into. And it’s most concerning when I see it in the context of marketing for an event or program that people need to actually show up for in-person. It sometimes feels like if it’s not happening on the internet, it’s not happening.
And some of that might be our fault as marketers, right? We say, “If it’s not online, is it even real?” But what we’re really trying to say is that you should make your online presence reflect your real-world presence.
The disconnect is that people aren’t starting with the groundwork and using the internet to reflect that work.
If you have an in-person event with 30 slots to fill and your target audience is 60-70 year-old folks, but you come to me for a TikTok social media strategy…I start to ask questions. Have you gone to the churches in the area? The senior centers? Have you gone to where these folks already are to tell them about the event? The answer is usually crickets!
Why is it that we default to the internet instead of just going and talking to people?
As simple as it sounds, staying true to yourself and your values is the key we're all looking for 🔑
🎙️ New Episode Alert! 🚨
Join us for Episode 10 of "A Marketing Podcast" as we sit down with Ashley Joy to explore the power of finding your unique voice in marketing. 🔍 Discover how ghostwriting can help you connect with your audience like never before and turn your words into a million-dollar strategy. 💸
💬 Let us know how you're finding your voice in the comments!
Are your marketing efforts falling flat? 🧐 Do you ever wonder why your audience isn't converting into buyers? You need to market to the right people and make sure your marketing is tied to getting the right individuals into your sales funnel.
It's all about fine-tuning your approach and understanding your audience better. What strategies have you found most effective in reaching the right people? Share your thoughts and experiences in the comments below. 🌟📈
What does it look like to incorporate executive team content in the corporate social media strategy?
With the declining effectiveness of ads, using organic content from company leaders could be the next innovative approach.
Let us know in the comments: Would you let your company manage your social media?
Takeaways from Angelina:
➡️ View your social media channels like TV shows, and you're the main character.
➡️ Have a consistent posting schedule for your show and respond to your audience with content they like.
➡️ Don't feel defeated if your first few posts don't do as well as you want.
➡️ You need between 50-100 posts to really see how your content is performing
➡️ Try to improve each post by 1%, and your platforms will grow!
Major takeaways from Episode 9 of the podcast (which is out now 👀)
✅ You control the algorithm; don't let it control you
✅ Consistency is rewarded, followed by result
✅ Are you taking the right steps to grow your platforms?
📺 Watch Episode 9 on Youtube now!
Don’t blow your budget on a misdiagnosis. Bring in a consultant first!
Outsourcing your social media management isn't just about scheduling posts. It gives you:
✅ New Language
Turn industry jargon into language your audience connects with, improving all your communications.
✅ Fresh Perspectives
New eyes bring new opportunities and creative approaches to your stories.
✅ Unlocked Creativity
Hand off the heavy lifting (graphics, videos, captions) and focus on big-picture thinking and creativity!
for when F**A takes your money 😳
Hooks are for more than viral posts.
If you want an audience to pay attention to something, you have to grab their attention and pull them in.
We do it as marketers, but Isaac also does it in the classroom ✅ when teaching financial literacy.
The Red, White, and Blueprint strategy aligns our clients' teams with a clear vision. We guide them through three steps: understanding their current challenges (Red), defining their future goals (White), and creating a roadmap (Blueprint) to achieve those goals while addressing challenges. We facilitate collective decision-making, emphasizing teamwork and collaboration. Let’s get your team realigned. Reach out, and let’s schedule some time to talk.
The perks of being marketers are endless, and one of our main takeaways is that along with helping clients in what they do, we also get to learn new things along the way.
The perks of being marketers are endless, and one of our main takeaways is that along with helping clients in what they do, we also get to learn new things along the way.
Digital networking is very beneficial, but let's remember that real-life connections and networking can take us just as far as a good digital presence.
In the midst of your fundraising focuses, please...
🔑 Don't make program enrollment strategy an afterthought.
🔑 Don't assume that if you build it and it's funded, they'll come.
🔑 Don't forget why you're raising all these funds in the first place (the PEOPLE in the programs)
Ensuring that the people you're trying to reach know you exist and that you have resources to help them is equally important as raising money, so it should be equally strategic.
Let's talk about what that looks like.
The "Increasing Program Enrollment: Proven Marketing Tactics" webinar is starting now!
We know marketing can be complicated. We're here to simplify it for you.
Need help simplifying your marketing strategy, social media, branding, or website? Let's schedule some time to talk!
Having a community where you work is very important. Always have good vibes and connections with your team.
At Dawn&Co, we're all about helping your business thrive. With over five years of experience, we've supported many companies with personalized marketing, branding, web design, social media strategy, and content creation, resulting in greater overall success. Let us tailor our services to suit your company's needs and goals!
Always make time for rest to boost your creativity and prevent burnout 💨
Make sure to register for the "Proven Marketing Tactics" webinar.
📆 Date: April 25th, 2024
🕒 Time: 11:30 a.m. CST
💲 FREE
📍 LIVE on LinkedIn!
I'll give you a framework for planning your marketing efforts in tandem with other event components to maximize their effectiveness.
I'll show you how to:
✅ Define your event's objective and messaging goals
✅ Prioritize specific deliverables
✅ Work alongside your event planner for maximum impact
Episode 6 with our first guest is out now!
Watch Now: https://youtu.be/ET50MA6Y97Q?si=Vg3WDKS4w35kQVPc
Before You Plan the Party: Picking Your Priorities
How would y'all rank "influencer marketing" vs "content marketing"?
Save the date and Register for the "Picking Your Priorities" Webinar on March 27th!
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Aaaaaaaaand that's a wrap on season one of A Marketing Podcast 🎉🎙️🙌🏾 Over the next few weeks, we'll be sharing some highlights and nuggets from the first season. While we love to dive into marketing strategies and insights, we all know the best moments come from a good laugh! 😂 What was your favorite moment from this season?
As simple as it sounds, staying true to yourself and your values is the key we're all looking for 🔑
🎙️ New Episode Alert! 🚨 Join us for Episode 10 of "A Marketing Podcast" as we sit down with Ashley Joy to explore the power of finding your unique voice in marketing. 🔍 Discover how ghostwriting can help you connect with your audience like never before and turn your words into a million-dollar strategy. 💸 💬 Let us know how you're finding your voice in the comments! #MarketingPodcast #AshleeJoy #FindYourVoice #Ghostwriting #MarketingTips
Are your marketing efforts falling flat? 🧐 Do you ever wonder why your audience isn't converting into buyers? You need to market to the right people and make sure your marketing is tied to getting the right individuals into your sales funnel. It's all about fine-tuning your approach and understanding your audience better. What strategies have you found most effective in reaching the right people? Share your thoughts and experiences in the comments below. 🌟📈 #MarketingTips #SalesStrategy #AudienceEngagement
A few things to consider when recording content…
🔑 Here’s how to decide what content to create…
What does it look like to incorporate executive team content in the corporate social media strategy? With the declining effectiveness of ads, using organic content from company leaders could be the next innovative approach. Let us know in the comments: Would you let your company manage your social media?
Takeaways from Angelina: ➡️ View your social media channels like TV shows, and you're the main character. ➡️ Have a consistent posting schedule for your show and respond to your audience with content they like. ➡️ Don't feel defeated if your first few posts don't do as well as you want. ➡️ You need between 50-100 posts to really see how your content is performing ➡️ Try to improve each post by 1%, and your platforms will grow!
Major takeaways from Episode 9 of the podcast (which is out now 👀) ✅ You control the algorithm; don't let it control you ✅ Consistency is rewarded, followed by result ✅ Are you taking the right steps to grow your platforms? 📺 Watch Episode 9 on Youtube now!
Outsourcing your social media management isn't just about scheduling posts. It gives you: ✅ New Language Turn industry jargon into language your audience connects with, improving all your communications. ✅ Fresh Perspectives New eyes bring new opportunities and creative approaches to your stories. ✅ Unlocked Creativity Hand off the heavy lifting (graphics, videos, captions) and focus on big-picture thinking and creativity!
for when FICA takes your money 😳 Hooks are for more than viral posts. If you want an audience to pay attention to something, you have to grab their attention and pull them in. We do it as marketers, but Isaac also does it in the classroom ✅ when teaching financial literacy.
LISTEN, Isaac Cooper came through with soooo many gems 💎 on this episode of the podcast, it was only fitting we changed up the ENTIRE format for him 😂😂😂. On this very special ✨ episode of A Marketing Podcast, Kayla talks to Isaac about his work in financial literacy and the role marketing played in the launch of The Financial Freedom Project. They were also joined by the Creators at Launch Point Creative 🚀 — Angelina, Seven, & Brianna — who got to pick Isaac's brain as a finance guru and business owner 🔑🔑🔑🎧 Listen to Episode 8 of A Marketing Podcast feat. Isaac Cooper anywhere you get your podcasts!
The perks of being marketers are endless, and one of our main takeaways is that along with helping clients in what they do, we also get to learn new things along the way.
The perks of being marketers are endless, and one of our main takeaways is that along with helping clients in what they do, we also get to learn new things along the way.
Digital networking is very beneficial, but let's remember that real-life connections and networking can take us just as far as a good digital presence.
Episode 7: About Social Media, People Skills, + Tacos is out now!! 🎧We also want to give our Launch Point Creators their flowers 💐 for the excellent work they've been doing 👏🏾.
In the midst of your fundraising focuses, please... 🔑 Don't make program enrollment strategy an afterthought. 🔑 Don't assume that if you build it and it's funded, they'll come. 🔑 Don't forget why you're raising all these funds in the first place (the PEOPLE in the programs) Ensuring that the people you're trying to reach know you exist and that you have resources to help them is equally important as raising money, so it should be equally strategic. Let's talk about what that looks like.
Having a community where you work is very important. Always have good vibes and connections with your team.
At Dawn&Co, we're all about helping your business thrive. With over five years of experience, we've supported many companies with personalized marketing, branding, web design, social media strategy, and content creation, resulting in greater overall success. Let us tailor our services to suit your company's needs and goals!
Always make time for rest to boost your creativity and prevent burnout 💨
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