FRESHERS OVERVIEW 2011
•After 2 successful years in row, India’s most popular Fresher’s Hunt is back…
•This year, Mirchi Fresher’s Hunt is going to be BIGGER & BETTER
•This July, get ready for some fresh action and entertainment at your college
•CADBURY DAIRY MILK PRESENTTS MIRCHI FRESHERS ‘COLLEGE KA SHUBH ARAMBH’ POWERED BY FASHION AND YOU.COM is here to crown you the Mr. & Ms. Mirchi Fresher
2011 of your city
•A month and half long of on-air and on-ground hungama to make it larger than what we saw last year
•Activation across colleges in the Top 8 cities of India to select fresh talents in fields of creative, personality, music, fashion & entertainment, who will go on to become the Fresh Face of the City
•We also celebrate friendship, fashion and new beginnings in the life of a college fresher
HIGHLIGHTS
•Colleges from top 8 cities
•Pre promotions & Activation @ 160 Colleges in 8 cities - Registrations
•Action packed weeks with over 2 lakh freshers across India
•Month long promotion on Radio Mirchi with 200 lakh+ listeners
•City Grand Finals – huge amount of gratifications and goodies to the winners
GRATIFICATIONS
•Mahindra Rodeos for Mr. & Ms. Freshers
•Gift vouchers from Fashion & You.com
•1 year modeling contract for Mr. & Ms. Freshers city winners for the Fashion and You.com catalogue
•Goodies from Adata
•Gift hampers from Cadbury and more…. Fresher is a personality contest amongst the freshers across colleges in India
•Since they are just getting into this new phase, it is a great way to get them into college life at full swing
•Girls and boys are invited to show off their best qualities and talents in various different rounds. Auditions will be held in the college and 20 (10 boys and 10 girls) finalists will be narrowed down. These 10 finalists will then vie for the title of Mr. Fresher of the city
•Rest of the colleges also gets to come to one venue to get a chance at Mr. & Ms. Fresher from where we will select 2 boys and 2 girls
CITIES
Chennai, Hyderabad, Bengaluru, Pune, Mumbai, Delhi, Ahmedabad, Kolkata
