Safe Music Management was founded in 2015 by Radio Broadcaster and singer, Loretta Andrews. Loretta Andrews started in music at a young age and has over 20 years of experience in the industry. With experience as a session singer, signed artist, Radio DJ and event host she has well-rounded skills in most aspects of the business. During the success of her 'Unsigned' radio show and live events, Loret
ta was repeatedly asked to manage artists and always declined due to time pressures. In 2015 she finally felt it was the right time to take on a new challenge and support artists in their journey towards their dreams. Loretta is also keen to see more women working in the business side of the music industry. "There are a few things I'm passionate about; obviously the music but, also mentoring artists and developing them coming from a place of integrity, transparency and honesty so that they reach their full potential and achieve their dreams." Currently Loretta manages Poet, Producer and Rapper, Joshua Luke Smith and British/Colombian Indie-Folk artist, Vanessa Forero. SMM also offer a range of artist development coaching and consultancy services. Loretta is passionate about helping artists achieve their goals: "There has never been a better time to be an Independent artist than now and I firmly believe, if you have a whole lot of talent and work hard, with a bit of guidance and a good plan, you can go a long way." Our Mission:
We seek to represent and work with artists who have 'something to say' and a mission to change the world through their music. We aim to serve them with integrity, transparency and passion helping them reach their dreams in the process. We aim to be a safe and trusted home for artists to thrive, grow and reach their full potential.
