Vogue China became the sixteenth edition of Vogue when its first issue was released for September 2005; its debut had been in the works for over two years. The magazine's first cover featured Australian model Gemma Ward alongside Chinese models Du Juan, Wang Wenqin, Tong Chenjie, Liu Dan, and Ni Mingxi. The magazine's first printing of 300,000 copies sold out, requiring a second printing.This issu
e of Vogue china contained 430 pages. With a generous amount of advertisements by Gucci, Prada, Dolce & Gabbana etc. And equally distributed foreign and locally produced content. Angelica Cheung is the magazine's editorial director. The magazine is published by Condé Nast in partnership with the state-owned China Pictorial Publishing House.The nominal President of Vogue China is Wang Jingtang, with Zeng Xiangmin listed as Executive Editor. The real editor of the magazine is Angelica Cheung Born in Hong Kong, Cheung had always been influenced by Chinese culture. But most, importantly she understands the Chinese consumers. Chueng once stated in an interview that, “In the first issue we picked four young fashion designers that we think are the most promising. I like something modern with a Chinese touch but I don't want to see cheongsam, long robes or any of these clichés. The last thing Chinese want is to look like their grandmothers."
