Video conceived and produced by us for this collaboration between our super talented creative @anastrumpf and @dropbox
Agency and conception: us
Production partner: @wearewildmedia
Video director: @karinadic
DOP: @diegoromeroalves
Editing: @dani_delamare_oficial & Ludmila Daher
Photos : @fepinheiro
Special thanks to:
@livrariamegafauna
@pivoartepesquisa
#labaraque #labaraque_creative #labaraquecreative #creativeagency #paris #saopaulo #creativestudio #illustration #design #art #brandcontent #digitalart #artdirection
Last year Chandon was launching a new positioning and look & feel. As part of the mktg plan we developed the CASA CHANDON allowing people to discover more about the sparkling wines and also to celebrate the culture and identity of the brand.
The project was developed with our creative @gutorequena . More than just the ambiance of the spaces, we created artistic-sensorial experiences. Guto’s work is based on reflections about art, technology and emotions and the relationship between memory and digital culture. The Synesthetic Bar exemplifies this approach: embracing a table with organic design and the audience, 3 big LED panels positioned on the perimeter of the space create a digital box. Visitors' emotions are mapped through gadgets and translated in real time into colors and images projected on the walls while they are tasting the wines.
Other important experience in the house was the Terroir, an immersive audiovisual experience that, through multi-screen projection, immerses the audience in the production of Chandon, at its winery in the Rio Grande do Sul mountains, through a three-act narrative.
It was a project in which we did the creative concept and art direction on top of the technical project itself with Guto. But, it was also the work of many people amog them the team from the brand, @reddoor.ag that took care of executive production, @mktmix PR and digital strategy together with @conextdigital
@chandon_brasil
Creative concept, art direction and coordination: La Baraque
Set design: @estudiogutorequena
Executive production: @reddoor.ag
Videos: @karinadic
Art direction for digital content: @klebermatheus
PR & digital: @mktmix @conextdigital
Food & beverage experience: @r2c_eventos
La Baraque is a curator for creative solutions. We bring together talents with multidisciplinary vision in order to develop 360ᵒ projects.
