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Your one subscription for expansive business growth, featuring the top business experts.

25/06/2024

Attracting your ideal audience is about more than writing compelling copy.

When you’re promoting and marketing your business online, you need more than words to grab their attention.

In the visual age, your audience needs to be drawn into your message before they’re willing to listen. Having that gripping copy is necessary once you’ve got their attention, but that’s not what will draw them in initially.

You need an enthralling visual element to accompany that copy before they’ll give you their attention and business. That’s why companies use professional photography to stop their audience’s scroll and pull them into their message.

Your ideal audience, like many others, is probably slow to trust businesses. They’ve dealt with so many that they don’t know which they can trust.

However, professional photography is the best way to ease your audience’s mind. Professional photos show your audience that you’re transparent.

Click the link in the comments to read on.

18/06/2024

As a business owner, you’re always looking for the best methods to stay visible, increase your reach, and show up online to attract your high-end clients. You have likely scoured the internet for information, and with all the resources out there, it’s left you scratching your head about what really works.

That’s why MEDIA - The Creative Agency is here to advise you!

Click the link in the comments and let us help you and your business flourish!

11/06/2024

“If you’re talking to everybody, you’re talking to nobody.”

You’ve learned this lesson long ago, perhaps, that not everybody is your ideal client. The more you specialize and niche, the more potent your services for the world become. And it’s important to get specific on this in your social media marketing, e-mail marketing, website copy, you name it.

You’ve gotta speak specifically to your ideal client. You’ve gotta educate them, and pre-qualify them!

That’s why our CEO, Marta Sauret Greca, had
Kelsie Baldé of Hair Enhancements on The Mindset Moves Show this winter where they talked about an important piece of your marketing strategy that could be a game changer for you, click the link in the comments to read on.

04/06/2024

When it comes to posting online, you sometimes feel like you’re playing a guessing game.

You’re not quite sure what works and what doesn’t.
You know some of your stuff gets tons of engagement, and some of it doesn’t - but why? How?

What’s the magic secret that’s going to get your ideal client’s attention?

We’re breaking it down for you in this week's MEDIAZINE with 5 top tips when it comes to pairing imagery with your social media posts that will perform at their best so that your ideal clients stop their scroll, and feel into what you have to say so that they understand that they need your help now and reach out to you sooner than later!

Click the link in the comments to read on.

28/05/2024

You’re very selective when it comes to the types of clients you’d like to attract.

Your ideal clients need to understand that there’s a certain price point to work with you, and they also need to understand that humbly, it’s a privilege to work with you.

You would never go as far as saying that out loud, because you’re a modest person, even as a business leader who’s done a thing or two in your business and has already reached the multi-six and even seven figures. But it needs to be said.

You have a full schedule helping your clients, and you tend to overgive your gifts and time, so when someone walks through your door, they need to WANT what you have to offer AND understand that there is a time and money investment commitment necessary.

We spend so much time trying to attract the RIGHT kind of clients, but we’re afraid to speak out to purposefully decline the ones that aren’t a right fit for us. We don’t want to offend or come off as the bad guy.

That’s why we’re outlining three simple ways you can lovingly share in your copy who ISN’T an ideal client for you.

Click the link in the comments to read on.

21/05/2024

If you are considering niching down, start by asking yourself, “Should I niche down? And why?”

Are you niching down because you feel like that's where the money is?

Or are you niching down because you feel like that's what you're passionate about and that's what really lights you up and you're like at the edge of your seat listening to your clients?

Your passions are the REAL defining factor behind why you niche down.

Read on to feel into that a little more on that and find out what OUR niche is and why we chose to get so focused and clear on OUR ideal clients we love to serve!

Link in the comments.

14/05/2024

When there’s too much digital clutter, there’s less focus, more stress, and a disconnect with your loved ones because of all the overwhelm.

Be sure to catch our CEO, Marta Sauret Greca on Pittsburgh Today Live at 9 AM EST to learn her tips and tricks.

You’ll want to click the link in the comments below to read on as we share a few simple tips on what you can do to digitally declutter in preparation for Marta’s guest appearance.

07/05/2024

When it comes to being a business owner, hosting events isn’t just for fun and high vibes.

Sure, maybe you love to host, and it LIGHTS YOU UP!

But how do you ensure that if you’re going to host an event, that people are going to show up and even better, that they’re going to work towards increasing your revenue?

As a marketing agency that strategizes events for our clients, we thought we’d share some of the top ways you can host virtual events that go a long way when it comes to attracting clients, retaining them, and keeping the momentum going. We’ll take you through it from the planning to the follow-up!

Click the link in the comments to read on.

Photo taken by MEDIA - The Creative Agency team partner, Danielle J Cubarney at Infinity Custom Homes.

30/04/2024

If you’re investing in marketing, you want it to do the heavy lifting for you.

Marketing isn’t only a tool to get your name out there, but a way to build familiarity with your brand that makes your potential clients eager to hear from you again.

People trust faces they recognize and brands they know, which means you want to make sure when people come across your ads, social media, and website that they’re forming a positive association with your brand.

So how can you promote this exciting connection between potential clients and your brand?

Marketing with photography and using real photos of your team, your location, and your clients is more effective than using stock imagery or graphics. It is one of the top ways to build trust, connection, and familiarity with your audience.

According to a recent study with Search Engine Journal, web content that contains photos or videos performs 94% better than plain text.

Our feature this week, Hair Enhancements, trusted MEDIA to capture stunning photos of the team to get more eyes on the business. You want those eyes on your content, too, so let’s discuss three ways you can elevate your brand by marketing with photography that features you, your team, and your business.

Click the link in the comments to read on.

23/04/2024

You’ve heard all the emphasis on getting professional photos or videography done for your brand, but you’re not sure how to use it.

What’s the point in getting those headshots or having someone create that highlight reel if you don’t know how to leverage it in your company’s favor?

For starters, getting professional photography and videography services for your brand opens you up to a world of marketing possibilities, especially when you choose a team that specifically focuses on creating marketing-based media.

This is our specialty, and we’re always thrilled to bring in partners who fill the zone of geniuses needed to have a fully-rounded marketing ensemble.

Today we’d love to focus on one of our recent photography and videography shoots with Dr. Cristina Strahotin at Infinity Custom Homes.

Click the link in the comments to read on.

09/04/2024

We invite you to open your minds and hearts today as the possibilities of growth are endless when strategies are implemented in the most magnetizing way!

Click the link in the comments to learn some of the biggest marketing misconceptions we hear as award-winning marketers who have been helping brands generate millions annually with our marketing services!

Photo taken at Infinity Custom Homes.

02/04/2024

You’ve heard all the emphasis on getting professional photos or videography done for your brand, but you’re not sure how to use it.

What’s the point in getting those headshots or having someone create that highlight reel if you don’t know how to leverage it in your company’s favor?

For starters, getting professional photography and videography services for your brand opens you up to a world of marketing possibilities, especially when you choose a team that specifically focuses on creating marketing-based media.

So how can our MEDIA team help elevate your brand with photography and videography? Once we capture stunning photos and footage of you, it’s time to implement it.

Click the link in the comments to find out the three ways you can elevate your brand with the media we provide.

PS Thank you Infinity Custom Homes for letting us do our photoshoots at your beautiful homes!

Photo taken by Elena Garbuzenko of true.spirit.photography_.

26/03/2024

There were only 12 spots to be a part of our CEO’s upcoming anthology - and within one week of “launching” the announcement, the spots sold out with a waiting list for an investment level of just short of $1000.

No ads were spent. No cold-pitching occurred. No overly-techie launch.

Just simple organic marketing and reachouts - but what does that mean? What was done exactly?

Read this article in its entirety as we spell it all out for you - how we utilized organic marketing on Facebook, Instagram, LinkedIn, and e-blasts to get the word out and quickly get enough happy YESes to compile a list of high-vibe ladies for this upcoming book PLUS a waiting list!

Click the link in the comments.

PS this week's cover features Cori Wamsley of Aurora Corialis Publishing.

19/03/2024

You know your marketing is meant to attract your ideal opportunities, clients, and team members – of course, you get that.

But what other kind of value can social media marketing add to your business?

Read on to find out! It’s pretty juicy if we do say so ourselves!

Link in the comments.

12/03/2024

You’re a busy business leader, business owner, entrepreneur, you name it. You don’t have time for fluff. You certainly aren’t interested in clicking on something to read that you then realize is filled with stuff you already knew.

That’s why we wrote this week’s MEDIAZINE. Any marketer can tell you to be consistent online, to utilize ads, and to host events. But it’s the HOW that does the trick.

Often you might feel like you've been there and done that, only to come out wondering if you’re even doing it right because you’re not so sure that it’s working!

Here is how to shift three key things to accentuate the power of magnetizing your ideal clients with content creation, ad spend, and hosting events that you promote via Instagram, Facebook, and LinkedIn.

Today we’re talking ads, events, and organic content.

Click the link in the comments to read this week's MEDIAZINE!

06/03/2024

You know the value of getting yourself out there to connect with your audiences. Congratulations on being the genius that you are, as someone who KNOWS the importance of being visible both online and via in-person marketing as well. But you crave more momentum. You crave more visibility. You’d love for your efforts to be even more accentuated.

Just like our clients who experience doubling their revenue within 2-4 months of working with us, while they get to travel internationally regularly for pleasure and for speaking gigs!

In this week's MEDIAZINE our team is sharing some tips that they implement to boost the engagement of our clients' social media marketing and e-blasts.

27/02/2024

If you’re feeling ten years older than you really are, then it might be time to take a look at your health.

Business owners are highly susceptible to going all-in on their business and putting everything else on the back burner. At some point, it all catches up! This means less energy, brain fog, and weight gain as well as general discomfort in your body.

Luckily, you have the power to change how you feel, and it doesn’t have to be difficult!

We had the pleasure of sitting down with Laura Kleber, a holistic health coach. She has always had a passion for teaching and helping others find solutions. After struggling with stress and the pressure of building her DIY home decor business, Laura found that she had put her health to the wayside. This led her to focus on her health and inspired her to take her desire to teach others to live better lives with more energy, clarity, and abundance.

This week, Laura gives us her best tips for regaining your energy, clearing your mind, and getting your health on track so you can call in more prosperity in your life.

Click the link in the comment to learn Laura's best tips!

20/02/2024

Our MEDIA - The Creative Agency CEO, Marta Sauret Greca, admits that she’s said the words “Ads don’t work,” and “You can get all the leads you want with organic online content.”

Now, she admits: “Things have changed in marketing over the past few years. Since everyone went online with their digital marketing and businesses, so much more noise now occurs in your online space, and that’s not necessarily a bad thing, but it does mean that ads COULD help you to build your audience and leads when done properly, alongside your organic marketing content.”

It’s precisely why our team at MEDIA - The Creative agency, went through extensive training this year, to strengthen our marketing game when it comes to Facebook, LinkedIn, and Instagram ads. And now that we know a thing or two and beyond, we’ve got some pointers to share with you, too.

Learn more about this in our newest MEDIAZINE by clicking the link in the comments.

13/02/2024

Last week we shared with you one of the fastest growing marketing trends sweeping the world, and that’s influencers!

We suggested some of the influencers we love, like Marta Sauret Greca, CEO of MEDIA, who supports holistic wellness and beauty brands with her influencer services on her personal Facebook and Instagram, directing multiple leads their way every week with her posts.

Marta's style ranges from empowering other moms to take care of themselves for the long-term plan of their family, to whimsically sarcastic and funny that will make you laugh and feel better about your day while inspiring you to try out the services and products she happily promotes as a mom of 7 who is also a CEO.

But the question remains - how does one become an influencer? And do you need a huge audience in order to get compensated for promoting brands?

Click the link in the comments to read this week's MEDIAZINE and to find out the answers to all the questions you've been wondering.

06/02/2024

You’ve been around the block when it comes to your business. So you’re very well aware of the thousands of marketing options out there: Google ads, Facebook ads and content, Instagram ads and posts, LinkedIn sales navigator and newsletters, e-mail marketing, SEO, SMO, blah blah blah - it’s all greek to you, and it makes your head spin.

That’s why you either already have, or would LOVE to hand this off to someone who knows what they’re doing and deals with this on the daily so you don’t have to.

But you’re still curious - what are some of the latest trends when it comes to online marketing?

And we’re here to tell you, influencers, influencers, influencers.

This week's MEDIAZINE is featuring some of our favorite influencers: DrShellie Hipsky, Toni Kengor and Christine Nichols of Relentless Runners, Celina Pompeani Mathison from Pittsburgh Today Live, and Jennifer Carrasco!

Click the link in the comments to learn how influencers aid in marketing and to learn how our favorite influencers can help you!

30/01/2024

“If you’re talking to everybody, you’re talking to nobody.”

You’ve learned this lesson long ago, perhaps, that not everybody is your ideal client. The more you specialize and niche, the more potent your services for the world become. And it’s important to get specific on this in your social media marketing, e-mail marketing, website copy, you name it. You’ve gotta speak specifically to your ideal client. You’ve gotta educate them, and pre-qualify them!

“Happy Donut Day” posts just don’t cut it anymore with the ever-growing noise on social media and people’s inboxes!

Click the link in the comments to learn the important piece of any marketing strategy and how it could be a game changer for you.

PS Featured in this week's MEDIAZINE and on the cover is Kelsie Baldé, owner of Hair Enhancements!

24/01/2024

The days of trying to navigate what seems to be cryptic business success stories on your own are in the past. There are now many who have a desire to uplift through sharing how others can shift into next-level entrepreneurs. They do this by revealing ways they have achieved success in their business endeavors.

It is so easy to get caught up in the “why is this happening to me” mindset in business when things are not going so well. We wonder what we have done wrong, and what reasons there are for these things to be happening to us.

However, what if we shifted that mindset to something more along the lines of this specific downfall is not a downfall at all, but rather an important lesson to be learned for us to grow and prosper?

In this week’s issue, we are featuring four highly successful women business owners including Dr. Shellie Hipsky, Kelsie Baldé, Erika Maddamma, Lisa Fera, and MEDIA’s CEO Marta Sauret Greca! Who is ready to read on about what they have to say regarding secrets to business failure, and how to rise from it? They also throw in some tips on goal strategizing! Let’s dive further in to see what they have to say.

Click the link in the comments to read this week's MEDIAZINE.

16/01/2024

You devour as many success books, articles, podcasts, trainings, you name it.

Here's another one for you: 5 Key Tips to Support the #1 Driver of Your Success

And this cover is 😲 AH-MAZING!

Shot by our team at MEDIA - The Creative Agency for our newest issue of Mediazine, featuring Cristina Strahotin!

Link for the full article in the comments!

I have the pleasure to work with Cristina Strahotin, MD as we further develop her health coaching packages for her clients. Every time we speak, I read her posts, I absorb her content, I am enhanced with her deep knowledge of human health and how you can achieve maximum performance while fending off diseases for decades past what your current path may be pointing you towards.

Check her out. For. Sure.

16/01/2024

You read all the success books. Work those moonlight hours. Up at the crack of dawn, going, going, going, gone. (Hey that rhymed!). So you’re well in tune with what you think drives your success. And perhaps you’re also well aware that your HEALTH is the number one thing! But you’re always game to learn something more. You’re open to the idea that you don’t know it all, and when a holistic health and wellness expert speaks, you’re willing to listen!

That’s why this week, as the marketing agency that provides social media, email marketing, web development and design, SEO, and ad strategies on platforms like Google, Facebook, Instagram, and LinkedIn to holistic wellness and beauty experts, we decided to feature the one and only Dr. Cristina Strahotin, as she shared 5 key ways to support the number one driver of your success: your health.

But first, who is Dr. Cristina?

Click the link in the comments to find out!

09/01/2024

When it comes to posting online, you sometimes feel like you’re playing a guessing game. You’re not quite sure what works and what doesn’t. You know some of your stuff gets tons of engagement, and some of it doesn’t - but why? How? What’s the magic secret that’s going to get your ideal client’s attention? We’re going to break it down for you with 5 top tips when it comes to pairing imagery with your social media posts that will perform at their best so that your ideal clients stop their scroll, and feel into what you have to say so that they understand that they need your help now and reach out to you sooner than later!

Click the link in the comments to read the newest MEDIAZINE!

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