
12/09/2025
Trust is cheaper than control. Are you acting on that insight?
Too often, when under pressure, leaders reach for more control: more rules, more reporting, more compliance.
But as Professor Gert Tinggaard Svendsen, Aarhus Universitet, reminds us in this sharp and timely article:
"TRUST IS NOT A SOFT VALUE — IT'S A SERIOUS ECONOMIC ASSET"
Through the story of a small Danish factory and a look at Denmark’s high-trust culture, Svendsen shows how trust can lower costs, boost resilience, and drive innovation, even in times of crisis.
Read the article to better understand:
✅ Why control multiplies cost — and trust reduces it
✅ How trust fosters initiative — while control often stifles it
✅ Why informal peer regulation can outperform formal audits
✅ How high-trust workplaces free up time, energy, and creativity by needing fewer contracts and controls
The challenge is not whether to use control, but how to balance it with trust. Read this article to find out.
Thank you, Professor Gert Tinggaard Svendsen, for sharing knowledge for impact.
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Trust is cheaper than control. Learn from modern Danish leadership how create and establish long-lasting trusting relationships