Spark Social

Spark Social Spark connection, conversions & community. We’re an award-winning, boutique social media agency, d

Spark is hiring! We're currently looking for a Senior Social Media Accounts Manager to join our growing team. ⁠⁠✨ 100% W...
26/01/2023

Spark is hiring! We're currently looking for a Senior Social Media Accounts Manager to join our growing team. ⁠

✨ 100% WFH⁠
✨ Unlimited paid time off⁠
✨ Health, vision & dental benefits⁠
✨ Events - the occasional retreat, holiday parties, bubbly on your birthday, virtual happy hour brainstorming sessions⁠
✨ Wonderful clients (seriously, our clients are actually great people)⁠
✨ A small supportive team with open lines of communication⁠

Think you're the right fit or know someone who might be interested? Head to: https://www.linkedin.com/hiring/jobs/3450876061/detail/

The strangest things in our studio:⁠⁠🔹 Every shade of bath towel imaginable⁠🔹 Marshmallow toasting kit⁠🔹 Fake blood - li...
16/08/2022

The strangest things in our studio:⁠

🔹 Every shade of bath towel imaginable⁠
🔹 Marshmallow toasting kit⁠
🔹 Fake blood - like, a lot of fake blood⁠
🔹 Miniature greek statues⁠
🔹 Medical suture & IV kits⁠

📸: Spark for ⁠

Dreaming of all the snacks we'll be reaching for this weekend...⁠⁠🎨: Spark for ⁠
29/07/2022

Dreaming of all the snacks we'll be reaching for this weekend...⁠

🎨: Spark for ⁠

⁠Targeted content that's designed specifically to connect with your social media community. Feeling a spark?⁠⁠📸: Spark c...
29/07/2022

⁠Targeted content that's designed specifically to connect with your social media community. Feeling a spark?⁠

📸: Spark content creation for ⁠

28/07/2022

The work week is lookin' bright 🌻⁠

📹: Spark for Pure Encapsulations
©/TM Nestlé, reprinted with permission⁠

"Let me check Instagram real quick" ... said no one ever😬⁠⁠Opening up your app, only to get entrapped in a two-hour Reel...
27/07/2022

"Let me check Instagram real quick" ... said no one ever😬⁠

Opening up your app, only to get entrapped in a two-hour Reel's binge happens to the best of us. This speaks volumes about the power behind the shift to short-form video on social media. ⁠

Instagram users who regularly create and post Reels reap the benefits of their content being amplified on the platform further than traditional static posts.⁠

Pro-tips:⁠
✔️ Keep your Reels short - between 10-15 seconds⁠
✔️ Use trading audio to gain algorithm preference⁠
✔️ Commit to consistency and publish at least 6 Reels per month⁠

Head to the link in our bio to learn more about creating Reels!⁠

26/07/2022

Are you leveraging video? Stop motion is one of our favorite ways to incorporate video into our content plans -- especially for product brands. These quick, eye-catching videos are created by physically manipulating objects in small increments between photographed frames. When the frames are edited and played back...✨magic✨⁠

📸: Spark content creation for BAND-AID Brand⁠

Your audience is smart. They can spot a stock photo and default Canva templates immediately. Mass-produced visuals don't...
25/07/2022

Your audience is smart. They can spot a stock photo and default Canva templates immediately. Mass-produced visuals don't convert.⁠

Our creative team produces a variety of visual content that supports strategic branding and social efforts, tailored to each campaign, season, and project.⁠

📸: Spark content creation for ⁠

22/03/2022

Congratulations to our client, Forge, on being the first private market platform to go public!

Counting down to midnight with our own year-in-review countdown ✨ Here's what 2021 held for us:⁠⁠🔟 new clients⁠9️⃣ photo...
31/12/2021

Counting down to midnight with our own year-in-review countdown ✨ Here's what 2021 held for us:⁠

🔟 new clients⁠
9️⃣ photoshoots per month⁠
8️⃣ courses taken by our team to level up our skills⁠
7️⃣ new team members⁠
6️⃣ bottles of champagne to celebrate Spark milestones⁠
5️⃣ agency partners to help us with our own marketing - branding, website, web copy, SEO, and Google Ads⁠
4️⃣ client funding rounds⁠
3️⃣ studio spaces we've called home⁠
2️⃣ dogs added to the Spark family⁠
1️⃣ memorable year⁠

Cheers to a New Year and many more moments of celebration ahead 🥂⁠

📸: Spark for ⁠

28/12/2021

Social moves fast. Our studio delivers agile content that takes advantage of opportunities while they're trending.⁠

Our dedicated studio space means that we can deliver quality work under tight deadlines—for our client, Joy The App, we were able to create this giveaway asset in just 3 days, from concept through to delivery.⁠

Need to step up your brand's visuals to meet your 2022 goals? Learn more about how we can work together: https://www.sparksocialagency.com/services

12/11/2021

As we wrap up the month, we're reflecting on all we've had to celebrate over at Spark! A few memorable moments (professionally and personally):⁠

✨ We reduced CPA for one client's campaign by 72%⁠
✨ We began planning one of our largest influencer campaigns yet⁠
✨ In just one month of posting Reels, we saw a 120% increase in organic follower growth for a wedding brand⁠
✨ Speaking of weddings, our founder got married!⁠
✨ Keeping with good personal news, we welcomed a new doggo to the Spark family⁠

We can't wait to see what November has in store!⁠

What were your reasons to celebrate last month? Keep the wins coming ⬇️⁠

📸: Spark for

We're always looking for ways to help our clients' content do more and go further 🚀While we are a social-first agency, w...
12/11/2021

We're always looking for ways to help our clients' content do more and go further 🚀

While we are a social-first agency, we often adapt the assets we create to work across other digital shelf and marketing efforts—website placement, email, ads, and even Amazon assets like this one for Johnson's Baby!

Need to step up your brand's visuals to meet your 2022 goals? Click the link in our bio to learn more about how we can work together ⬆

Results that make everyPAWdy happy!⁠⁠As a best-selling dog camera brand, Furbo Dog Camera had built an established socia...
11/11/2021

Results that make everyPAWdy happy!⁠

As a best-selling dog camera brand, Furbo Dog Camera had built an established social presence and received notable PR coverage. Promotional campaigns and engagement were steadily climbing...until the pandemic hit.⁠

With so much of their messaging being rooted in keeping dogs safe while dog parents are out of the house, the shift to working from home led to a decline in all social efforts—they turned to us revitalize.⁠

The results? 21K follower growth over 6 months while the competition was on the decline.⁠

11/11/2021

Instagram Reels: Love ❤️ or Hate ❌?⁠

Navigating Instagram Reels for brands can be tricky but, with the right strategy, you can leverage the platform’s newest feature to pull ahead of the competition and capitalize on its growth potential.⁠

Click the link in our bio and head to our blog to read 3 ways you can use Instagram Reels in your brand marketing strategy! ⁠

📽: Spark for

The Spark team is growing! We're currently recruiting for the following roles: ⁠⁠✨ Social Media Account Manager - B2B, F...
10/11/2021

The Spark team is growing! We're currently recruiting for the following roles: ⁠

✨ Social Media Account Manager - B2B, Finance, Tech⁠
✨ Social Media Specialist - CPG⁠
✨ Remote Office & Project Manager⁠

Think you're the right fit or know someone who might be interested? Click the link in our bio!

⁠Heart eyes emoji for this magical Disney graphic for one of our favorite clients 😍✨⁠⁠📸: Spark for
10/11/2021

⁠Heart eyes emoji for this magical Disney graphic for one of our favorite clients 😍✨⁠

📸: Spark for

Diffusers, reflectors, bounce cards, tripods, strobe lights, continuous lighting...we take lighting as seriously as we t...
09/11/2021

Diffusers, reflectors, bounce cards, tripods, strobe lights, continuous lighting...we take lighting as seriously as we take Happy Hour 🍸⁠

📸: Spark for

We're in the thick of wedding season and approaching our own 2 year anniversary with our client, Joy The App! 💍 🔔⁠⁠We ab...
14/07/2021

We're in the thick of wedding season and approaching our own 2 year anniversary with our client, Joy The App! 💍 🔔⁠

We absolutely thrive when we're able to work with a brand for several years. We're able to create an evolving strategy, help their company grow, and work collaboratively alongside people who often become friends.⁠

A few results worth celebrating from these last two years with Joy:⁠

💎 +71,500% Pinterest Leads⁠
💎 +3,400% Social Follower Growth⁠
💎 +3,900% Instagram Engagement Growth⁠
💎 From 300 Monthly Pinterest viewers to 1 million+

View the full case study: https://www.sparksocialagency.com/work/joy

📸: Spark for Joy The App

Still dreaming about this soft and organic color palette from a recent Aveeno Baby shoot 😍⁠⁠⁠⁠Ever wonder what goes into...
13/07/2021

Still dreaming about this soft and organic color palette from a recent Aveeno Baby shoot 😍⁠⁠
⁠⁠
Ever wonder what goes into a social content shoot? Here's a peek at our process:⁠⁠
⁠⁠
1. Discovery⁠: Our first goal is to gain clarity on your project goal and vision. We'll discuss visual requirements and specs, how the content will be used, learn more about your product and your audience, and talk through all the project details.⁠⁠
⁠⁠
2. Creative Strategy⁠: ⁠Our strategy phase is designed & proven to ensure our work together strategically serves your brand and your audience.⁠⁠
⁠⁠
3. Concepts⁠: ⁠We⁠ create mockups of each concept and compile them in a collaborative slide deck. This gives you a chance to visualize the finished product and provide feedback before we move to the next step.⁠ (Swipe to see the concept for this photo!)⁠⁠
⁠⁠
4. Shot Lists⁠: Working from the approved concepts, we map out all the details in an organized Airtable doc that will help direct shoot day.⁠⁠
⁠⁠
5. Prop & Background Sourcing⁠: ⁠One of the best parts of the job, we hunt down the right props, source your ideal backgrounds, and make anything custom we may need ahead of shooting.⁠⁠
⁠⁠
6. Production⁠: It's go time! Over 1-3 days, we'll ⁠turn those concepts into eye-catching photo and video content.⁠⁠
⁠⁠
7. Post-Production: Our editors and retouchers⁠ work their magic enhancing, perfecting, and resizing your assets. We also plan for a round of revisions so that you can be sure everything is perfect.⁠⁠
⁠⁠
8. Delivery: Pop the bubbly! It's time to start using your new assets across organic and paid social.⁠⁠
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Ready to take your visuals to the next level? We typically book projects 2-3 months in advance, so if you're looking to have your assets for Q4, visit the link in our bio to book a call and get the process started.⁠⁠
⁠⁠
📸: Spark for Aveeno Baby

12/07/2021

Our new website is LIVE ✨🖥️⁠

Over the last four months, we've been working closely with to completely overhaul the Spark brand. We wanted to create something that captures who we are, the work we do, and how we’re different than the other agencies out there. Cara and her team absolutely nailed it!⁠

Head to https://www.sparksocialagency.com/ to check out our full site (mobile looks great, but pull it up on your desktop for the full experience) and let us know what you think 👇⁠

Strategy, branding, design & development (+ tech tutorials & emotional support 😅):

Gang's all here! No matter what the brand is, we always get a little giddy when a box of client product shows up at our ...
18/06/2021

Gang's all here! No matter what the brand is, we always get a little giddy when a box of client product shows up at our door 🎁⁠

📸: Spark for Aveeno Baby⁠

We just wrapped up 5 Days of Giveaways for our long-time client, Joy The App, in celebration of the launch of their All-...
14/06/2021

We just wrapped up 5 Days of Giveaways for our long-time client, Joy The App, in celebration of the launch of their All-in-One Registry! 🎁✨ ⁠

A few key results-⁠
▪️ 190k+ New accounts reached⁠
▪️ 7,600+ Total entries⁠
▪️ 1,500+ Story shares⁠

Oh, and their main competitor ran a 2-day giveaway during the same week - it saw 52% fewer entries than Joy's daily average 😉⁠

📸: Spark for Joy The App

We see you, weekend! Dropping a little extra motivation into your feed to get you through to Friday happy hour ☀️⁠⁠🎨: Sp...
11/06/2021

We see you, weekend! Dropping a little extra motivation into your feed to get you through to Friday happy hour ☀️⁠

🎨: Spark for Band-Aid

10/06/2021

Visuals that make a splash 🌊⁠

📸: Spark for Band-Aid

From camera angles to prop staging, every detail of a content shoot is meticulously planned and approved by the client b...
09/06/2021

From camera angles to prop staging, every detail of a content shoot is meticulously planned and approved by the client before production day. But sometimes the best photos are unplanned.⁠

After shooting a video with the bubble machine, we had to grab a quick shot with the landed bubbles. It turned out to be the winner! 🧼

One of the most effective ways to build your social asset bank: micro-influencer partnerships.⁠⁠Most brands engage influ...
08/06/2021

One of the most effective ways to build your social asset bank: micro-influencer partnerships.⁠

Most brands engage influencers with the objectives being brand awareness or lead generation. When done right though, these partnerships can double as a cost-effective method of content creation.

30/05/2021

We were so excited to partner with Johnson's Baby to create social content for their classic products! ⁠

Who's used this quintessential pink lotion? 🙋‍♀️⁠

📹: Spark for Johnson's Baby

29/05/2021

We love a quick, simple social animation! In just 10 seconds, you can succinctly sum up all the need-to-know information about your product in a single asset.⁠

📹: Spark for Band-Aid

TGIF! We are so excited that Friday happy hour is just a few hours away and ⁠are ready to sit back and relax this weeken...
28/05/2021

TGIF! We are so excited that Friday happy hour is just a few hours away and ⁠are ready to sit back and relax this weekend knowing that our clients' June content is planned and scheduled!⁠

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