State of Digital Publishing

04/09/2024

📣 Announcing PubTech2024!

We are excited to share the news that you can now register for PubTech2024 – second annual virtual event for digital publishing and news media professionals.

Product innovation and data-driven decision-making are the two main themes of the event.

5 days, 5 sessions - register for the entire event or individual sessions

🗓 18-22 November 2024

Agenda + registration: https://www.stateofdigitalpublishing.com/pubtech2024/

22/08/2024

2024 Gen AI x Comms Q&A Webinar

Last week, we shared the exciting announcement of the launch of the second edition of the Gen AI x Comms Industry Impact Report produced by Media Collateral in partnership with SODP.

𝐘𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐚 𝐐&𝐀 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐬:

✔ Alicia Kokocinski – General Manager – Marketing & Communications, Equity Trustees
✔ Dr. Lisa Dethridge – Senior Research Fellow, RMIT University & Media & Technology Academic
✔ Scott Purcell, CFA – Co-founder, Man of Many
✔ Rachel Chitra – Journalism Consultant, TrueInfo Labs
✔ Binoy Prabhakar – Chief Content Officer, Hindustan Times Digital
✔ Jaemark Tordecilla – Nieman ’24 Fellow, Harvard University
✔ Josh Mann – Head of Creative, Movember

🗓 29 August 2024
🕓 4 PM Sydney | 2 PM Manila | 11:30 AM Delhi

Register for the session (and download the report) here: https://www.mediacollateral.com/genaixcomms24

Engage directly with the experts, ask your questions, and be part of the conversation that shapes the future of our industry.

16/08/2024

🚀 𝐑𝐄𝐏𝐎𝐑𝐓 𝐋𝐀𝐔𝐍𝐂𝐇 𝐀𝐍𝐍𝐎𝐔𝐍𝐂𝐄𝐌𝐄𝐍𝐓

We couldn't be more proud to announce the launch of 'The 2024 Gen AI x Comms Report'.

This is the second edition of the report by Media Collateral. and we are excited that we had the opportunity to partner up with Andrew Thompson for this edition.

The 41-page report documents an industry in a state of flux – with adoption, use-cases, fears, hopes and frustrations rapidly evolving, since the inaugural Gen AI x Comms Report in Dec 2023.

Understand how Gen AI is reshaping media and communications work. Gain actionable insights to navigate the shift.

🔗 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐡𝐞𝐫𝐞: https://www.mediacollateral.com/genaixcomms24

In addition to the analysis by co-authors Andrew Thompson and Vahe Arabian, the report features insights and expert assessment by nine industry contributors:

▶ Dr. Lisa Dethridge, Senior Research Fellow, RMIT University, Media and Technology
▶ Binoy Prabhakar, Chief Content Officer, Hindustan Times Digital
▶ Scott Purcell, CFA, Co-founder, Man of Many
▶ Karen R., Deputy Editor, BOOM Live
▶ Jaemark Tordecilla, Nieman '24 Fellow, Harvard University
▶ Rachel Chitra David, Journalism Consultant, TrueInfo Labs
▶ Josh Mann, Head of Creative, Movember
▶ Shreya Kapdi, Founder, SAVAI

𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐮𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐰𝐞𝐛𝐢𝐧𝐚𝐫

Join us for the Gen AI x Comms Q&A Webinar, 29 August, 4:00 PM AEST, where the report’s authors and industry contributors will explore unique perspectives and actionable strategies to adapt and prosper in this rapidly changing environment.

Engage directly with the experts, ask your questions, and be part of the conversation that shapes the future of our industry.

Sign up to the webinar. Download the report: https://www.mediacollateral.com/genaixcomms24

Download the 2024 Gen AI x Comms Report. Sign-up for the Q&A Webinar. Understand how Gen AI is changing the way media and communicatons professonals work. Gain actionable insights to help you navaigate the shift.

02/08/2024

🏉 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐢𝐧𝐠 𝐒𝐩𝐨𝐫𝐭 𝐍𝐞𝐰𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐅𝐢𝐫𝐬𝐭-𝐏𝐚𝐫𝐭𝐲 𝐃𝐚𝐭𝐚

Join our webinar next week with guest host Adam M***a, founder of Campaignware.

➡ Brands and sponsors Adam has worked with include: NRL, NBL, Rugby League World Cup, A-League, Western Bulldogs, Adelaide Crows, NAB, TAB and many more…

🗓 8 August 2024
🕓 4 PM Sydney | 2 PM Singapore | 11:30 AM Delhi

What the session will cover:
✅ Zero party vs first party data
✅ Leveraging your existing data for maximum reach
✅ Generating more revenue from existing data sets
✅ Creating an always-on content plan
+ more

🔗 Learn more and register: https://www.stateofdigitalpublishing.com/webinars/monetizing-sport-news/

16/07/2024

𝐍𝐚𝐭𝐢𝐯𝐞 𝐚𝐝𝐬: 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐫𝐞𝐚𝐦 𝐨𝐫 𝐛𝐮𝐳𝐳𝐰𝐨𝐫𝐝?

🚀 Native advertising has the potential to create a click-through rate 8.8 times higher than traditional display ads!

Yet, despite the massive potential of native advertising to generate sustainable revenue for publishers, many still struggle to identify the optimal strategy for integrating native advertising into their monetization and audience growth models.

Join the webinar with Takeads CEO and native advertising expert Paweł Mazurek and discover practical native advertising monetization strategies to diversify your property’s revenue streams.

🗓 25 July 2024
🕚 2 PM Eastern Time | 11 AM Pacific Time

What you will learn:

✅ What types of ads p**s off your users?
✅ What are native ads - and what are they not?
✅ How to tap into new revenue?
✅ Native vs. intrusive ads - can they coexist?
✅ More intrusive ads ≠ increased revenue
✅ “The elephant in the room” - Ad blocking plugins

Grab your spot now!

🔗 https://www.stateofdigitalpublishing.com/webinars/native-ads/

05/07/2024

💰 𝐀𝐫𝐞 𝐛𝐨𝐭𝐬 𝐚𝐧𝐝 𝐢𝐧𝐯𝐚𝐥𝐢𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐭𝐞𝐚𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞?

A Google study suggests that publishers dependent on ad revenue lose an estimated $1.27 billion annually due to fake ad inventory.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐲 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐧𝐞𝐱𝐭.

Learn how to identify and filter out these malicious activities, protect your ad revenue, and maximize profits.

Join the webinar with publisher ad revenue expert and industry veteran Kean Graham from MonetizeMore.

🗓 11 July 2024
🕚 11 AM Eastern Time | 5 PM Central European Time

What you will learn:
✅ Types of IVT fraud
✅ Examples of how sophisticated bots can mimic human behavior to bypass basic defenses
✅ Advanced traffic analysis techniques for publishers
✅ Anomaly detection with machine learning
✅ Honeypots and rate limiting
+ more

𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰: https://www.stateofdigitalpublishing.com/webinars/protecting-against-bots/

05/07/2024

𝐇𝐨𝐰 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰𝐬𝐫𝐨𝐨𝐦 𝐮𝐭𝐢𝐥𝐢𝐳𝐢𝐧𝐠 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬?

Media Collateral's Andrew Thompson caught up with Binoy Prabhakar, Chief Content Officer at Hindustan Times Digital and a member of a panel of experts providing insight and advice on the Gen AI evolution for the upcoming 𝐆𝐞𝐧 𝐀𝐈 𝐱 𝐂𝐨𝐦𝐦𝐬 𝐑𝐞𝐩𝐨𝐫𝐭.

"Our approach to AI is based on the premise of improving the efficiency of our journalists.

A journalist who not long ago had to transcribe an hour-long video manually welcomes the faster turnaround time. A video journalist pressed for time welcomes the various thumbnail options offered by AI. The analytics and SEO team welcomes the actionable insights AI coughs up from realms of data quickly and effectively.

𝐁𝐮𝐭 𝐚𝐥𝐥 𝐭𝐡𝐞𝐬𝐞 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐧𝐞𝐰𝐬𝐫𝐨𝐨𝐦 𝐚𝐫𝐞 𝐮𝐧𝐝𝐞𝐫𝐥𝐢𝐧𝐞𝐝 𝐛𝐲 𝐦𝐚𝐧𝐮𝐚𝐥 𝐢𝐧𝐭𝐞𝐫𝐯𝐞𝐧𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧."

👉 Would you like to receive a copy of the report: the results of the survey + qualitative analysis and insights tailored to your role provided by the panel of experts?

𝐋𝐀𝐒𝐓 𝐂𝐇𝐀𝐍𝐂𝐄: Take this 2-minute anonymous survey to share your experiences and gain access!

🔗 https://www.surveymonkey.com/r/2ai

25/06/2024

𝐀𝐫𝐞 𝐛𝐨𝐭𝐬 𝐚𝐧𝐝 𝐢𝐧𝐯𝐚𝐥𝐢𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐭𝐞𝐚𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞?

Just 11 years ago, MonetizeMore suffered a staggering $2.2 million loss from ad fraud. This experience served as a wake-up call for their team, highlighting the urgency of a robust solution to protect publishers from this silent threat.

🔺 The reality is you could be next. A Google study suggests that publishers dependent on ad revenue lose an estimated $1.27 billion annually due to fake ad inventory.

Is your website or app experiencing a surge in clicks, but your ad RPMs aren’t reflecting that growth?

You could be facing this silent enemy! This hidden threat can drain your ad revenue, skew your data analytics, and damage your credibility with advertisers.

👉 Join this webinar with Kean Graham, CEO of MonetizeMore, and learn how to secure your platform from invalid traffic.

🗓 11 July 2024
🕚 11 AM ET | 5 PM CET

🔗 stateofdigitalpublishing.com/webinars/protecting-against-bots/

18/06/2024

𝐍𝐞𝐰𝐬 𝐒𝐄𝐎 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 - 𝐣𝐨𝐢𝐧 𝐭𝐡𝐞 𝐬𝐮𝐦𝐦𝐞𝐫 𝐜𝐨𝐡𝐨𝐫𝐭!

Enrollment is now open for the upcoming cohort:
➡ 6 weeks
➡ 40 in-depth lessons
➡ A capstone project that will help you apply your learnings immediately

SODP's founder and 15+ year publisher SEO veteran Vahe Arabian will be sharing practical knowledge that will help news publishers achieve short-term wins and long-term growth.

The course will cover:
✅ Technical SEO
✅ Content SEO
✅ Editorial workflows
✅ SGE
✅ Google Trends, Top Stories
✅ News Content Insights
✅ Diagnosing performance
+ more

Use code NEWSSEOWITHVAHE for the next 48 hours to get 10% off

🔗 Check out the syllabus and enroll here: https://maven.com/sodp/news-seo

03/06/2024

⚡ 𝐇𝐨𝐰 𝐭𝐨 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐒𝐆𝐄 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐄𝐎 𝐟𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 – Ligtning Lesson on Maven

On Thursday, June 6, SODP's founder Vahe Arabian will be teaching a free lesson on Maven.

This 45-min lesson is a great opportunity for publishers to gain a deeper understanding of AI Overviews and what it entails for digital publishers and news media organizations.

Vahe is a 15+ years SEO and audience growth veteran, trainer, consultant, speaker, and publisher.

What you will learn:

✅ 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐢𝐬 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐚𝐫𝐞: Learn why AI Overviews – formerly SGE – has the potential to disrupt publisher's audience growth models.

✅ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐟𝐨𝐫 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: Understand how to adjust your SEO, content, and editorial strategies to the new reality of search.

✅ 𝐔𝐩𝐬𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦: Inaction will leave many publishers behind. Learn which technical and content skills will be a must in the new era.

Grab your spot now!

In May, Google rolled out AI Overviews (formerly SGE) to US search results. This is one of the latest – but probably biggest – developments that pose significant risks to publishers' established audience growth and monetization models. Significant traffic declines have already been observed by m...

15/05/2024

𝐅𝐚𝐜𝐭 𝐚𝐧𝐝 𝐟𝐢𝐜𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐧𝐚𝐭𝐢𝐯𝐞 𝐚𝐝𝐬: 𝐌𝐲𝐭𝐡𝐛𝐮𝐬𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐆𝐞𝐨𝐳𝐨

According to a study by Facebook and IHS inc, native ads have 20%-60% higher engagement rates than display advertising.

Native advertising is one of the most popular monetization avenues for publishers, and the market is expected to continue to grow.

However, it is vital for publishers to separate theory from proof.

That's what our presenter, Bobal Ivo, Head of Publisher Development at Geozo, will do on Day 2 of Monetization Week.

Attendees will gain valuable knowledge on how to navigate the specifics of native ads and how to get the most out of it.

Don't miss out on gaining valuable knowledge that you can start putting into practice right away!

🗓 28 May 2024
📍 Online

🔗 Grab your pass here: https://www.stateofdigitalpublishing.com/monetization-week/

25/04/2024

🗝 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐮𝐧𝐥𝐨𝐜𝐤 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧?

This is the overarching question our expert panel of speakers will be answering during 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐖𝐞𝐞𝐤 – 𝐚𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐞𝐯𝐞𝐧𝐭 𝐟𝐨𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐧𝐞𝐰𝐬 𝐦𝐞𝐝𝐢𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬.

The event features five sessions across five days - register for all or individual ones.

📍 Online
🗓 27-31 May 2024
🕒 3:00 PM - 4:00 PM CET | 9:00 AM - 10:00 AM ET

Confirmed presenters include (and more to be announced soon):
➡ Susanne Sperling, Founder of Stratechmedia
➡ Radu Tyrsina, CEO of Reflector Media
➡ Gabriella Petrova, Head of Revenue Operations at PhoneArena
➡ Vahe Arabian, Founder of SODP

The event will address such topics as:
✅ Ad vs. subscription revenue: Analyzing performance and models
✅ Native ads best practices
✅ Making ecommerce & affiliate work for your publication
✅ Building the optimal monetization team
✅ Developing sustainability with first party data strategies

🔗 Learn more and grab your pass here: https://www.stateofdigitalpublishing.com/monetization-week/

18/04/2024

𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐩𝐚𝐠𝐞 𝐑𝐏𝐌 𝐢𝐬 𝐭𝐨𝐝𝐚𝐲?

Page RPM measures how much a publisher (or website) earns for every 1,000 pageviews. 𝐓𝐡𝐢𝐬 𝐦𝐞𝐭𝐫𝐢𝐜 𝐢𝐬 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐚𝐭 𝐚𝐥𝐥 𝐭𝐢𝐦𝐞𝐬.

Page RPM = (Estimated earnings / Number of page views) * 1000

For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.30 / 25) * 1000, or $12.00

Keeping a consistent and high page RPM sets publishers up for success. It will also scale its programmatic revenue with traffic, especially during website traffic spikes.

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐰𝐢𝐭𝐡 𝐏𝐑𝐎𝐆

PROG is an independent Programmatic Lead for Publishers.

𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐏𝐑𝐎𝐆?

PROG maximises your programmatic revenue by optimising your ad stack and implementing best practices. PROG offers a cost-effective solution, providing you access to a Programmatic Lead.

𝐏𝐑𝐎𝐆'𝐬 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬

1. Ad Stack Optimisation
2. Programmatic Roadmap
3. SSP Management
4. Training & Support
5. Monitoring & Daily Reporting
6. Reduce Ad Latency
7. Cookie-proof Inventory
8. First-party Data Strategy
9. Manage And Optimise Ads.txt
10. Programmatic Supply Chain Optimisation
11. Yield Management & Pricing Rules
12. Troubleshooting & Debugging

Contact PROG.AU and take action today. The more you delay, the more revenue you are losing.

🔗 https://prog.au/

𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘦𝘥 𝘗𝘰𝘴𝘵

16/04/2024

𝐖𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐞𝐝 𝐑𝐨𝐥𝐥𝐞𝐫𝐀𝐝𝐬 – 𝐚𝐧 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐭𝐡𝐚𝐭 𝐡𝐞𝐥𝐩𝐬 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐞𝐱𝐭𝐫𝐚 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.

RollerAds specializes in three high-performing ad formats:

1️⃣ Push Ads: These are instant message-type ads that deliver promotional announcements and sales offers directly to peoples’ mobile devices or web browsers.

2️⃣ In-page Push Ads: Also known as IPP, these are web notifications that appear on a user’s browser only when they visit a website.

3️⃣ OnClick Ads: Also known as popunder ads, these are a non-intrusive ad format that open up in a new browser window behind or ‘under’ the main browser window.

Industry-wide opt-in rates for push notifications are quite impressive, with some estimates pe***ng them at 81% for users on Android devices and 51% for iOS users.

𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐥𝐨𝐯𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐑𝐨𝐥𝐥𝐞𝐫𝐚𝐝𝐬

✅ A simple, easy-to-use interface
✅ Quick setup and website moderation process
✅ Relaxed eligibility requirements
✅ Support for a wide variety of payment methods
✅ Low payment withdrawal thresholds
✅ Referral program for additional earnings

👋 Shout-out to Roller Ads for the opportunity to test out the solution!

Make sure to check out the full review to learn more about the features and how your digital publication could benefit.

RollerAds is one of the best ad networks for publishers interested in web push notifications for monetization. Read our review to find out if it's right for you.

12/04/2024

👉 𝐖𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐞𝐝 𝐋𝐚𝐛𝐫𝐚𝐝𝐨𝐫 𝐂𝐌𝐒 - 𝐚𝐧 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐡𝐞𝐚𝐝𝐥𝐞𝐬𝐬 𝐂𝐌𝐒.

Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers.

Then, there’s also the matter of cost. Legacy content management systems are expensive and come with additional costs of upgrades and integrations.

➡ This has opened up a space for specialized CMS platforms dedicated to news publishing that not only provide advanced capabilities to help news publishers meet the demands of the news cycle, but also help them manage costs.

Labrador CMS is one such solution that has been making waves of late.

Our editorial team wanted to see if Labrador CMS lives up to the expectations and... 🥁 🥁 🥁 ...it certainly does!

𝐖𝐡𝐚𝐭 𝐰𝐞 𝐥𝐨𝐯𝐞 𝐚𝐛𝐨𝐮𝐭 𝐋𝐚𝐛𝐫𝐚𝐝𝐨𝐫
✅ An easy-to-use WYSIWYG editor that makes it fast and simple to create, edit, publish, and manage content
✅ Cost-sharing model helps publishers cut CMS costs
✅ Growth-based pricing structure that provides broadly the same set of features across different pricing plans
✅ Scoped AI to balance improved workflow efficiency with information accuracy
✅ Unmatched content translation and citation capabilities
✅ Mobile-first platform that instantly tailors content for mobile audiences

👋 Shout-out to Labrador CMS for the opportunity to test out the solution!

Make sure to read the full review and learn more about the features we tested out.

Labrador is one of the best solutions for publishers looking for a specialized CMS for news websites. Read our review to find out if it’s right for you.

22/03/2024

🎉 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐖𝐞𝐞𝐤!

Here is the next learning and engagement opportunity for our community of digital publishing and news media professionals.

Monetization Week 2024 is an online event featuring five 1-hour sessions hosted over five days.

🗓 27-31 May 2024
🕒 3:00 PM - 4:00 PM CET
📍 Online

Confirmed presenters include:
✅ Susanne Sperling, Founder of Stratechmedia
✅ Gabriella Petrova, Head of Revenue Operations at PhoneArena
✅ Radu Tyrsina, CEO of Reflector Media
✅ Simon Beauloye, Founder & Publication Director of Luxe Digital
✅ Vahe Arabian, Founder of SODP

The event will cover topics like:
➡ Ad vs. subscription revenue: Analyzing performance and models
➡ Native ads best practices
➡ Making ecommerce & affiliate work for your publication
➡ Building the optimal monetization team
➡ Developing sustainability with first party data strategies

Register for an individual session or the entire event: https://www.stateofdigitalpublishing.com/monetization-week/

12/03/2024

𝐌𝐨𝐯𝐢𝐧𝐠 𝐁𝐞𝐲𝐨𝐧𝐝 𝐚 𝐇𝐞𝐚𝐝𝐥𝐞𝐬𝐬 𝐂𝐌𝐒 𝐟𝐨𝐫 𝐆𝐫𝐞𝐚𝐭𝐞𝐫 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐒𝐩𝐞𝐞𝐝

The landscape of Content Management Systems (CMS) in the realm of digital publishing and newsrooms is rapidly evolving.

📈 The shift toward headless CMS solutions is gaining momentum among publishers seeking greater flexibility and agility – the headless CMS software market was valued at $592.43 million in 2022 and was projected to reach $672.09 million by the end of 2023.

Labrador CMS aims to take it a step further, distinguishing itself by offering an API-driven approach that transcends conventional headless systems.

We sat down with the CEO, Jan Thoresen, to discuss what advantages journalists, newsrooms, and publishers in general have when utilizing Labrador CMS – “a tool of modern journalists”.

In this Q&A, we discuss:
✅ Why Labrador’s API approach goes beyond a headless CMS
✅ The important of serviceability in the context of CMS for news publishers
✅ How Labrador CMS manages updates and upgrades to ensure minimal disruption to ongoing operations
✅ The biggest challenges publishers face – tech spaghetti
+ more insights

Shout-out to Labrador CMS for sponsoring this piece.

Labrador CMS offers WYSIWYG editing, cost savings, and AI integration for seamless growth in news publishing.

06/03/2024

🗳 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬, 𝐠𝐞𝐭 𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧-𝐫𝐞𝐚𝐝𝐲!

Reserve your seat at our upcoming webinar: How can newsrooms capitalize on election season to drive growth.

🗓 8 March 2024
🕚 11:00 AM - 12:00 PM EST | 5:00 PM - 6:00 PM CET

2 billion voters in 50 countries are set to go to the polls this year.

This is a one-of-a-kind opportunity for publishers to capture new audiences and demonstrate the value of their platforms.

In this 1-hour webinar, Chad Hussain (VP of International Partnerships at Quintype Technologies) will walk the audience through:

✅ Real-world examples showcasing how newsrooms are using innovative storytelling formats
✅ Tactics to increase audience engagement and repeat visitors
✅ Checklist to ensure the digital newsroom is election-ready
✅ Effective paywall strategies to build a direct revenue model

Learn how to use the election season to solidify your digital publication's role as a trusted news and analysis source.

01/03/2024

🗳 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐧𝐞𝐰𝐬𝐫𝐨𝐨𝐦𝐬 𝐜𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐞 𝐨𝐧 𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐬𝐞𝐚𝐬𝐨𝐧 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐠𝐫𝐨𝐰𝐭𝐡? WEBINAR

We are delighted to announce our latest educational opportunity for our community of digital publishing and news media professionals.

Learn how to use the election season to solidify your digital publication’s role as a trusted news and analysis source.

🗓 8 March 2024
🕚 11:00 AM - 12:00 PM EST | 5:00 PM - 6:00 PM CET
🔗 https://www.stateofdigitalpublishing.com/webinars/election-season/

🌏 2024 is a historic election year, with more than 2 billion voters set to go to the polls in 50 countries, including India and the USA.

Elections are pivotal moments in the news cycle, capturing the attention of millions and sparking conversations across communities.

For digital news publishers, this period represents more than just a surge in traffic. It’s a chance to demonstrate the value of their platforms, provide essential information to voters, and solidify their role as trusted news and analysis sources.

In this webinar, Chad Hussain (VP of International Partnerships at Quintype Technologies) will walk the audience through:

✅ Real-world examples showcasing how newsrooms are using innovative storytelling formats
✅ Tactics to increase audience engagement and repeat visitors
✅ Checklist to ensure the digital newsroom is election-ready
✅ Effective paywall strategies to build a direct revenue model

Chad Hussain – the host of the webinar – is a highly accomplished professional with an impressive track record of over 25 years in international business development, specializing in publisher technology and online content. Bringing extensive experience to his role, Chad is a key architect in shaping global collaborations that drive innovation in digital publishing.

Make sure to reserve your seat!

01/02/2024

💰 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠? 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬? 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬?

Publishers often struggle to find a balance between various revenue channels.

We invited Stephanie Solomon, Chief Revenue Officer at Foreign Affairs Magazine, to share her expertise on the subject.

Don't miss out on her session – Day 4 of WP Publisher Success Week.

🗓 February 29, 2024
🕐 10 AM Pacific Time | 1 PM Eastern Time
📍 Online

🔗 Grab your pass: https://www.stateofdigitalpublishing.com/wp-week/

30/01/2024

🤖 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐀𝐈 𝐢𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐧𝐞𝐰𝐬 𝐦𝐞𝐝𝐢𝐚

The subject of AI dominated conversations in 2023 – and not only among digital publishers.

After a full year of experimentations, the possibilities for publishers have become more clear.

In this session, the panelists – Pete Pachal, Founder of The Media Copilot, and Liam Andrew, Chief Product Officer at The Texas Tribune – will discuss what AI applications have the highest chance of succeeding, what to look out for, and what’s on the horizon for automation and AI.

Don't miss out on this panel on Day 2 of WP Publisher Success Week!

🗓 February 27, 2024
🕐 10 AM Pacific Time | 1 PM Eastern Time
📍 Online

🔗 Grab your pass: https://www.stateofdigitalpublishing.com/wp-week/

25/01/2024

🤔 𝐖𝐡𝐚𝐭 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐚𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐬𝐡𝐚𝐩𝐞 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬’ 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫?

Hear from Anil Gupta, CEO & Co-founder of Multidots, as he dives into trends and opportunities that WordPress-based publishers should be prepared for this year.

With Multidots having worked with such leading enterprise brands and global corporate groups like Ask Media, Tropicana (PepsiCo Venture), Association of American Publishers, and Storyful (Newscorp Venture), Anil Gupta is one of the leading experts in WordPress best practices for digital publishers and news media.

Don't miss out on his presentation – Day 1 of WP Publisher Success Week.

🗓 February 26, 2024
🕐 10 AM Pacific Time | 1 PM Eastern Time
📍 Online

🔗 Grab your pass: https://www.stateofdigitalpublishing.com/wp-week/

06/12/2023

🚀 𝐄𝐱𝐩𝐨𝐧𝐞𝐧𝐭𝐢𝐚𝐥𝐥𝐲 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐲

Only 1 day left to take advantage of our special Black Friday discount!

40% OFF the Publisher SEO online course. Use code BLACKFRIDAY40.

✅ 50+ modules
✅ Ready-to-use templates
✅ One-on-one coaching
+ more

Designed by publisher SEO veteran Vahe Arabian based on his extensive work with digital publishers, the strategies explained in this course have helped publishers increase their traffic by as much as 500%!

It covers:
➡ Technical SEO
➡ Content SEO
➡ Tactics
➡ Practical Implementation
➡ Reporting and Analytics
➡ Content Distribution

🔗 Learn more here: https://www.stateofdigitalpublishing.com/publisher-seo-course/

26/09/2023

📈 One article with video content receives 84% more traffic than those without!

Yet, countless publishers do not take advantage of this content format.

As a content creator and publisher, prioritizing video in your content strategy will help you achieve several outcomes, including:
✅ brand loyalty
✅ traffic and revenue growth
✅ higher engagement rates

Join the October edition of Office Hours hosted by video content expert Emily Brennan from Ezoic and moderated by SODP's founder Vahe Arabian to learn how to set up video content strategies that deliver outstanding results.

🗓 26 October 2023
🕐 1:00-2:00 PM California | 4:00-5:00 PM New York

This is a free community event.

🔗 Learn more and grab your spot here: https://www.stateofdigitalpublishing.com/office-hours/

26/09/2023

The rise of BookTok on short-form video platform TikTok is reinvigorating global audience interest in books across all genres.

21/09/2023

Are native ads really that profitable for website monetization? And how much money can they generate for publishers?

Here is a brief explanation of native ad format efficiency by Geozo:
• Overcomes banner blindness;
• Generates 85-95% more clicks than banners;
• CTR is near 3 times higher;
• Resists ad-blocking software;
• Mixes well with other ad formats.

But what about money? 🤔
Income depends on many factors, but it can be calculated exclusively for each website! Geozo's experts can provide you with an individual website analysis and estimated revenue plan.

Geozo is an international native advertising platform.

LEARN MORE 👉 https://bit.ly/3rldbCq
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Sponsored

20/09/2023

Are native ads really that profitable for website monetization? And how much money can they generate for publishers?

Here is a brief explanation of native ad format efficiency by Geozo:
• Overcomes banner blindness;
• Generates 85-95% more clicks than banners;
• CTR is near 3 times higher;
• Resists ad-blocking software;
• Mixes well with other ad formats.

But what about money? 🤔
Income depends on many factors, but it can be calculated exclusively for each website! Geozo's experts can provide you with an individual website analysis and estimated revenue plan.

Geozo is an international native advertising platform.

LEARN MORE 👉 https://bit.ly/3rldbCq

11/09/2023

🚀 Here are five key levers that publishers can pull to achieve a significant increase in programmatic revenue.

In the US, programmatic advertising digital display ad spend will make up 90% of digital display ad spend this year.

❗ This represents a massive shift when, not so long ago, programmatic was viewed as a backfill revenue solution to direct sales.

Publishers unable to adapt will be left behind very quickly while others will continue to ride the wave of rising ad spend.

While it might be tempting to dive straight into optimizing your programmatic strategy to pursue higher returns, focusing on your ad stack first is more important.

The key levers that publishers can pull to achieve a significant increase in programmatic revenue are:
✅ Performance monitoring and A/B testing
✅ Ad layout and placement optimization
✅ Audience segmentation and targeting
✅ Header bidding and waterfall optimization
✅ Ad quality and viewability

Learn proven strategies for maximizing programmatic revenue from this insightful article by Miles Finlay. Shout-out to the sponsor of this post - PROG.

PROG founder Miles Finlay explains how publishers can maximize their programmatic advertising revenue using five core levers.

31/08/2023

📈 Programmatic deals are projected to account for 90% of all US digital display ad spend in 2023

Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales.

However, programmatic advertising has its challenges. After all, both advertisers and publishers use programmatic software to improve their ad campaigns. Advertisers are perpetually hunting for the highest return on ad spend (ROAS), meaning lower cost per mille (CPMs) and cost per click (CPC), while publishers are trying to drive those rates higher.

We spoke with the founder of independent programmatic lead agency PROG, Miles Finlay, to better understand what publishers must consider when shaping their programmatic ad strategies.

In this Q&A, you'll learn:
✅ Monetization via direct sales vs programmatic ad for publishers
✅ The biggest challenges publishers face
✅ How smaller publishers can avoid the risk of falling behind the curve
✅ How publishers can get the most out of their ad-tech stack
+ more

👉 Thank you Miles for sharing your knowledge and expertise and shout-out to PROG for sponsoring this piece.

Programmatic advertising may be a complex and evolving landscape, but PROG founder Miles Finlay gives us his insight into what publishers should do.