Branding.news

15/09/2022

The Mondelez-International-owned cookie brand, OREO reimagines its packaging to look like cozy homes for abandoned pets.

Abandoned pets named after the OREO biscuit are promoted for adoption via the brand's newly reimagined packaging developed with the help of Saatchi & Saatchi.

14/09/2022

Deutsche Krebshilfe erects a flag to protect beachgoers from an invisible danger. https://bit.ly/3R19lpE

13/09/2022

With the help of BUZZMAN TV, Deezer launches an interactive poster campaign, aimed at attracting Gen Z. https://bit.ly/3e4qkIR

08/09/2022

The real horror in American Red Cross of Western New York's horror film parody is there isn't enough blood to save lives. https://bit.ly/3RoE3sL

BBDO Worldwide

05/09/2022

Two centuries after his death, Mozart finally gets his first music video.

MAGNUM LOLA MullenLowe

To mark the launch of its "Magnum Remix" range, the ice cream brand proves that its stays true to pleasure by bringing Mozart's music to the 21st century.

01/09/2022

OREO ditches the trademark blue on its packaging in the hope to encourage people to adopt abandoned pets. https://bit.ly/3ec7Pm8

31/08/2022

Heineken captures the smoothness of the Heineken®️ Silver in a shoe. Literally!

BBH Singapore

The sole purpose of the Heinekicks' beer-injected soles is to make consumers feel as if walking on beer. And to promote Heineken's Silver lager, of course.

31/08/2022

Deutsche Krebshilfe wants to raise awareness about the dangers of sun exposure by erecting the world's first Sun Warning Flag.

The German Cancer Aid (Deutsche Krebshilfe) introduces the world's first Sun Warning Flag, planned to warn beachgoers about the dangers behind sun exposure.

30/08/2022

Led by agency BUZZMAN TV, Deezer's new 360° campaign can be triggered by simply scanning a QR code.

Global music streaming service Deezer has joined forces with Buzzman agency to launch a new, interactive poster campaign that highlights the power of music.

29/08/2022

Readers' thoughts manifest beautifully in Amazon Books's campaign by Droga5.

Amazon Books goes inside readers' minds to show the magical thoughts that emerge in one's mind when treating themselves with a great book.

25/08/2022

Blood shortage is like a real-life horror movie for those who absolutely need it.

American Red Cross of the National Capital & Greater Chesapeake Region BBDO Worldwide

In a new campaign by agency BBDO New York, the American Red Cross uses a humorous approach to raise awareness about blood shortage & the need of blood donors.

24/08/2022

Mrs&Mr blends familiar brand elements with new graphics to visually define Tabasco's new identity.

With a new visual identity by Mrs&Mr, TABASCO Brand's new visual identity continues to celebrate the company's iconic bottle shape and diamond-like label.

22/08/2022

Cadbury Gems turns your kid's artwork into to help underprivileged children continue their education.

Ogilvy

Cadbury Gems encourages kids' imagination, masti, & colors. Its latest campaign, Junior NFT, perfectly captures these admirable values the company is driven by.

22/08/2022

Classic composer Mozart is treated to his first music video more than two centuries after his death. https://bit.ly/3Cpq6qc

MAGNUM LOLA MullenLowe

19/08/2022

Mette Narrative coordinates her moves to reflect 's elegant aesthetics.

Alexander McQueen

MetteNarrative stars in Alexander McQueen's new film directed by Sophie Muller, synchronizing her moves with the brand's Sprint Runner's elegant aesthetics.

19/08/2022

Animalife – A criar histórias felizes raises awareness about pet abandonment with a story that is worth watching until the end.

Havas Group

Via its new film made with the help of Havas Worldwide, Animalife Portugal hopes to change humans' behaviors and attitudes regarding pet abandonment.

18/08/2022

121 statues in Milan and none to represent a woman. Until Terre des Hommes Italia changed things with the campaign.

Terre des Hommes strategically placed mini billboards across Milan’s main squares to send an important message on gender equality and smash gender stereotypes.

17/08/2022

Heineken pours beer into a pair of sneakers to reflect the smooth taste the Heineken®️ Silver delivers. https://bit.ly/3c1o1WE

BBH Singapore

16/08/2022

Serena Williams, Sunisa Lee, and Hansel Enmanuel speak about their inner strength in Gatorade's latest campaign. https://bit.ly/3zKaR9t

16/08/2022

adidas Football hires intergalactic duo Rick and Morty to show the power of its football boots.

TBWA\NEBOKO

adidas Football reaches for Rick Sanchez and two footnallers' help, together creating the X SPEEDPORTAL soccer boots, later worn by Morty in a new adventure

15/08/2022

MediaPost Data & Programmatic Insider’s Summit surfaces the strategies and tactics marketers are putting in place now to future-proof their digital ad plans.

Change and unpredictability are the only constants for the data-driven advertising market in 2023. So what ID solutions are media buyers committing to in the face of browser revisions and looming regulations? How are they using the new generation of Retail Media Networks and ad-supported CTV as each...

15/08/2022

Amazon Books captures the magical thoughts that fill one's mind upon reading a great book. https://bit.ly/3vY46hU

Droga5

12/08/2022

Take a deep dive into the data and analytics trends by attending the Gartner Data & Analytics Summit.

Enterprises are heading not toward a “new normal” but rather a “no normal” — an environment of uncertainty and ambiguity that requires continuous flexibility, innovation, and investment or reinvestment in data and analytics strategy. Data and analytics are now vital to business strategy, a...

12/08/2022

Blank Spot Project raises awareness about the many lives lost or injured in building the World Cup infrastructure in Qatar via Cards of Qatar.

Forsman & Bodenfors

While football fans look forward the World Cup's start, Blankspot takes a moment to raise awareness about the migrant workers who died or were injured in Qatar.

10/08/2022

If dogs could talk, they would surely like to express their admiration for Vitasure UK's packaging 🐕

AguWu

Artist Agu Wu designs Vitasure UK's branding & packaging, developing illustrations that make it easier for humans to understand dogs' digestive system.

10/08/2022

Tabasco gets a refreshed -- but hot -- look, courtesy of Mrs&Mr. https://bit.ly/3JJ39j7

09/08/2022

Tourists' reflections on the region of Valencia are turned into a rap poem. https://bit.ly/3vjK699

GVA Turisme Comunitat Valenciana Serviceplan Group

08/08/2022

The American Marketing Summer Academic Conference will emphasize research that illustrates how marketing can drive positive change.

Light in the Darkness: Marketing’s Role in Driving Positive Change The unique challenges of the last two years, including the global pandemic, heightened awareness of racial and social inequity, and urgency around the climate crisis, have permanently altered the marketing landscape, consumer behav...

08/08/2022

Your kid's imagination is an underprivileged child's future. https://bit.ly/3vR1OB9

Cadbury Gems Ogilvy

05/08/2022

Haterk Food captures nature and its sweet treats in an adorable-designed jar 🍯

Backbone Branding

Armenian agency Backbone Branding’s work for Haterk Food company carries consumers to where nature manufactures some of its sweet nectar.