Maximize print and online subscription revenue by leveraging turnkey solutions | Two Case Studies
Learn how two news publishing companies cut their marketing spend while still growing needed audience and reader revenue.
This FREE E&P Webinar will help you gain actionable, take to market, proven solutions that can be implemented by any size media company to grow needed subscription revenue.
Free Papers Can Create Digital PAID Subscribers | Two Case Studies
More and more, we are seeing publishers of free print newspapers show interest in generating reader revenue with paywalls. Two publishers took that innovative leap, despite concerns on how it would be received by their readers, achieving great results!
In this FREE “E&P Reports” Sponsored Webinar, Publisher Mike Blinder will explore how these two free community papers put up paywalls while still delivering a free legacy print product. Attendees will learn how the Chesterfield (VA) Observer (70k circ. Richmond suburban weekly) and the Agoura Hills (CA) Acorn (40k circ. Los Angeles suburban weekly) each found new reader revenue through innovative digital subscriber models.
Attendees will learn about:
-> How to deploy introductory digital subscriber discounts without diminishing perceived value
-> What pricing structures work the best to gain the most participation
-> How to add more benefit (beyond content) to entice subscriptions
-> What a new “Metered Registration” model can do to make the transition from free to paid online readers.
Panelists will include:
Jim Rule, President/ Publisher, Acorn Newspaper Group
Frank McCraken, President/ Publisher, Chesterfield Observer
Mathew Larson, President/ CEO, Our-Hometown, Inc.
Building Public Notice for the Next Generation
Don't miss this valuable E&P Reports' Webinar exploring how major media companies are investing in a new future for public and legal notice with Column.
Since their launch in 2020, hundreds of newspapers have adopted Column's first-of-its-kind collaborative platform to manage mission-critical relationships with local government officials and legal service professionals who serve their communities.
In this one-hour free “E&P Reports” webinar, attendees will learn about:
-> Centralizing public notice operations while enhancing customer experience
-> Simplifying the order entry, invoicing, and pagination workflows across teams
-> Investing in new process for affidavit generation and distribution
-> Unlocking new value and trust with local governments and legal services
-> Growing revenue per notice with elimination of credit card fees
Plus be the 1st to learn about Column's latest partnership.
Panelists will include:
* Cameron Nutting-Williams, Chief Revenue Officer, Ogden Newspapers
* Francis Wick, CEO, Wick Communications
* Stefani Beard, Director of Legal, McClatchy
* Jake Seaton, Founder & CEO, Column
Email Sales Summit
Make money with Email Marketing at next month's Sales Summit coming to: Dallas, Atlanta, Chicago, Philly & DC!
Events are filling up, so REGISTER NOW: https://bit.ly/2VrjjYx
With our newspaper team partners, the Blinder Group consultants go out on roughly 4,000 "four legged calls" on local advertisers each year. A call last week in NW Arkansas brought new meaning to the term. Distracting, but fun.
Client 1st Selling -Segment #1 "Prospecting New Business"
We're announcing the release of our new Client 1st Selling System. 25 digital training modules dedicated to improving multimedia sales performance. Feel free to view (and PLEASE comment on) our 1st segment: Prospecting for New Business. And, visit our site to sample segment #19 on Feature/ Benefit Selling. http://www.c1selling.com
Blinder/LMA Newspaper Revenue Summit Attendees
SAVE THE DATES!
2013 Blinder/LMA Revenue Summit now 2 events:
April 25-26, Los Angeles @ Sheraton Universal City (in conjunction with CNPA)
May 15-17, Chicago @ Avenue Crowne Plaza Hotel
$225k generated by Blinder for Shaw Suburban (Chicago) Media
We just received this video produced by our client: Shaw Suburban (Chicago) Media. We just performed Staff Training/ Advertiser Workshops and follow up sales calls that generated $225,000 in new digital revenue. Featured from Blinder Group is Mike Blinder, Barb Wickman, Frank Dorf and Gloria DeJesus, Plus many of Shaw's great sales leaders!
Journal Register Tops $3/4 Million with Blinder Group Assistance
Using a basic "Share of Voice" sales model, Journal Register deploys the Blinder Group for training their legacy print reps to take their digital products to market. In this video: JR's Dir. of Training, John Krivosheyff, tells the story!
Cedar Rapids Gazette Success Story
Barbara Wickman here: We had a big win in Cedar Rapids with a Blinder deployment with the Gazette, closing over $75,000 in new online revenue in one week! Motivated reps learned that offering their advertisers both the print and online readers became a win/win.
