14/10/2021
Just a gentle reminder.
Hensila Kava
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- Hensila Kava
A marketeer by profession, a salsera and belly dancer by passion. Founder of Henk Inc. (Branding and Marketing Solutions).
06/10/2021
Instagram gives us valuable insights, but how do we really check and make use of those statistics. Various marketers interpret and derive different understandings out of these.
I'm writing down some general key points to help you plan your Instagram strategy better. The idea is to try and test and then apply what you understand.
Make a good mix of your objective-driven posts to create an effective Instagram Strategy.
25/09/2021
People have been talking about 'storytelling' a lot these days. It is indeed one of the most effective ways to promote your business.
helps your business to create a bond with your customers by sharing 'your story'. It helps the customer get a glimpse of your experience and creates the WANT to experience it themselves.
18/09/2021
Why do you need to be clear with your brand values?
Your brand values are the pillars on which your brand is built and communicated. Establishing your brand values will help you get a clear idea of a lot of other things which will contribute to the success of your brand.
It will help you:
-- Communicate with ease and confidence. Virtually and personally.
-- Attract ideal clients/customers
-- Be remembered how you want to be remembered
-- Establish your expertise
Hence, take a step back, work on the core and foundation of your brand and write down your brand values.
It is wiser to take help and views from a third person or an unbiased entity to establish effective and impactful brand values.
For more conversations on branding strategy and marketing, feel free to connect with me on / .inc
SHARE. LIKE. SUPPORT.
Thank you!
19/08/2021
A MARKETING FUNNEL is the process that takes a potential client/ buyer through the entire journey from finding your business, right to buying your products consistently.
For clients to buy your products or services, they first need to be convinced that they are making a wise decision. They need to trust you and at the same time feel like the risk is low.
They need to 'get to know you' through a journey. They need to come across your brand multiple times over a period of time. This will make them see you as a reliable product or service provider.
Therefore, there is a marketing funnel which helps you map out your consumers' journey to ultimately reach a point of conversion.
27/07/2021
Influencers Marketing is the 'new marketing strategy' since a while now. However, the influence of a person is not necessarily determined by the number of followers they have, but by the TYPE and concentration of followers they have.
Usually, influencers with smaller number of followers are estimated to have more influence on the people and hence, drive more sales for a brand. Their small community is concentrated, and 'influenced' by their recommendations and suggestions.
It is ideally wiser for a brand to get more number of NANO Influencers rather than less number of MEGA Influencers. This strategy is more likely to convert into sales.
The celebrities / MEGA Influencers or even MACRO Influencers end up having a mass following which is very less likely to buy a product. Most of the followers are there for entertainment.
In case you are an Influencer reading this, and would aim to have higher followers and higher influence too, you can try posting niche content, so that martketeers are more comfortable to approach you to represent their brands.
Hope this information was helpful. 🙌😁
19/07/2021
I have spoken about and separately in many of my posts before. Although they go very much hand in hand and are both very crucial for a successful business, there are two different activities and have different objective.
Explaining a little bit in more detail in this post.
Do share it and drop in 🌟 in the comments below if you like what I shared.
06/07/2021
Scott Cook is one of the greatest business men across the world. And here are some wise words by him.
Branding explained in the most simple and shortest way.
20/06/2021
People buy experiences, not products.
Sell the experience.
15/05/2021
I personally like to support and encourage small businesses. They are built with sheer passion and love.
Sharing these pointers with all of you so that you start doing these as well. It may not even cost a second to you, but it will help the business owners a lot.
Engaging with their post is very very helpful. Because they are new profiles and accounts, they need that engagement and push with the social media algorithm.
Let's do this.
Share with the world.
Stay Safe. Stay Healthy.
08/05/2021
A duet with ! On this , here I am, remembering and recollecting the dance form I once loved so much! Getting in touch with it after a long time, has made me realize that it will always be a part of me. ALWAYS.
To all my belly sisters out there.
To all the dancers who can experience this feeling!
A big and hearty thanks to making this lovely tune and for having me be a part of this little duet!
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World Belly Dance Day - Hensila X Amrut
A duet with @amrutdrumcircle ! On this #WorldBellyDanceDay, here I am, remembering and recollecting the dance form I once loved so much! Getting in touch with it after a long time, has made me realize that it will always be a part of me. ALWAYS. To all my belly sisters out there. To all the dancers who can experience this feeling! A big and hearty thanks to @amrutdrumcircle making this lovely tune and for having me be a part of this little duet! #dancelife #dancerforlife #bellydance #bellydancer #bellydancers #bellydance_queens #bellydance_all_over_the_world #bellydance_love #bellydance #drumsolo #drummer #percussion #percussionist
Friend: What are you doing this afternoon? Me: Working. Friend: What are you doing this evening? Me: Dancing :) Moral: Amidst the chaos and monotony of life don't forget to live a little bit too. Do what you love, make time for it, don't make excuses. People ask me about how I get time to dance. I god damn make time for it. You can choose to do whatever you want. Make sure you're doing what you want to do along with what you're supposed to do. Here's to my #HappyPlace @dancecentralmumbai 🍻 PS. This shine was NOT created by the teacher. Read about it below. #Repost @vineetbangeraofficial (@get_repost) ・・・ So happy when students show progress.. recent footwork class was such a pleasure.. this shine was not created by me but a collaborative thought process of @piyupalkar @hensila and Rupa Borgaonkar. It's important one not only learns for understanding the dance but also learns how to create and this shine is an indication of that. Great job guys... • • Also in the frame... @deenazdeepak @thesunshinescalling @raashiiprajapati and ofcourse me. • Do follow @vineetbangeraofficial • • call us on 7045645632 for information regarding classes. We begin new batches soon. . . follow us: @vineetbangeraofficial / @dancecentralmumbai @st11dio . . #HAPPINESS #dancing #mumbai #salsera #bellydancer #belly #dancer #salsa #bachata #choreographers #choreography #corporatedancers #india #incredibleindia #incredibleindiaofficial #salsainindia #bachatadancing #explore #girls #women #womenpower #feminism #feminist #girlpower #cutegirls #awesomegirls #indianstyle
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