Hensila Kava

Hensila Kava A marketeer by profession, a salsera and belly dancer by passion. Founder of Henk Inc. (Branding and Marketing Solutions).

✨ If yes, please:✅ DM me the details✅ Tag the IG account in the comments belowOr if you are someone who likes refurbishi...
16/11/2024

✨ If yes, please:
✅ DM me the details
✅ Tag the IG account in the comments below

Or if you are someone who likes refurbishing, feel free to hit me up!

Any ideas are welcome.

NOTE: We have other items too, like electronics, furniture, etc.

Thanks for helping us out. ❤️

Sunset 🌅 and Salsa 💃A combination to live for ♥️📸
25/10/2024

Sunset 🌅 and Salsa 💃

A combination to live for ♥️

📸

Do you think we look like siblings?Same or Not?
22/10/2024

Do you think we look like siblings?
Same or Not?

Who rocked the ALL WHITE theme at  this year?
01/10/2024

Who rocked the ALL WHITE theme at this year?

Just a gentle reminder.
14/10/2021

Just a gentle reminder.

Instagram gives us valuable insights, but how do we really check and make use of those statistics. Various marketers int...
06/10/2021

Instagram gives us valuable insights, but how do we really check and make use of those statistics. Various marketers interpret and derive different understandings out of these.

I'm writing down some general key points to help you plan your Instagram strategy better. The idea is to try and test and then apply what you understand.

Make a good mix of your objective-driven posts to create an effective Instagram Strategy.

People have been talking about 'storytelling' a lot these days. It is indeed one of the most effective ways to promote y...
25/09/2021

People have been talking about 'storytelling' a lot these days. It is indeed one of the most effective ways to promote your business.

helps your business to create a bond with your customers by sharing 'your story'. It helps the customer get a glimpse of your experience and creates the WANT to experience it themselves.

Why do you need to be clear with your brand values?Your brand values are the pillars on which your brand is built and co...
18/09/2021

Why do you need to be clear with your brand values?

Your brand values are the pillars on which your brand is built and communicated. Establishing your brand values will help you get a clear idea of a lot of other things which will contribute to the success of your brand.

It will help you:
-- Communicate with ease and confidence. Virtually and personally.
-- Attract ideal clients/customers
-- Be remembered how you want to be remembered
-- Establish your expertise

Hence, take a step back, work on the core and foundation of your brand and write down your brand values.
It is wiser to take help and views from a third person or an unbiased entity to establish effective and impactful brand values.

For more conversations on branding strategy and marketing, feel free to connect with me on / .inc

SHARE. LIKE. SUPPORT.

Thank you!

A MARKETING FUNNEL is the process that takes a potential client/ buyer through the entire journey from finding your busi...
19/08/2021

A MARKETING FUNNEL is the process that takes a potential client/ buyer through the entire journey from finding your business, right to buying your products consistently.

For clients to buy your products or services, they first need to be convinced that they are making a wise decision. They need to trust you and at the same time feel like the risk is low.

They need to 'get to know you' through a journey. They need to come across your brand multiple times over a period of time. This will make them see you as a reliable product or service provider.

Therefore, there is a marketing funnel which helps you map out your consumers' journey to ultimately reach a point of conversion.

Influencers Marketing is the 'new marketing strategy' since a while now. However, the influence of a person is not neces...
27/07/2021

Influencers Marketing is the 'new marketing strategy' since a while now. However, the influence of a person is not necessarily determined by the number of followers they have, but by the TYPE and concentration of followers they have.

Usually, influencers with smaller number of followers are estimated to have more influence on the people and hence, drive more sales for a brand. Their small community is concentrated, and 'influenced' by their recommendations and suggestions.

It is ideally wiser for a brand to get more number of NANO Influencers rather than less number of MEGA Influencers. This strategy is more likely to convert into sales.

The celebrities / MEGA Influencers or even MACRO Influencers end up having a mass following which is very less likely to buy a product. Most of the followers are there for entertainment.

In case you are an Influencer reading this, and would aim to have higher followers and higher influence too, you can try posting niche content, so that martketeers are more comfortable to approach you to represent their brands.

Hope this information was helpful. 🙌😁

I have spoken about   and   separately in many of my posts before. Although they go very much hand in hand and are both ...
19/07/2021

I have spoken about and separately in many of my posts before. Although they go very much hand in hand and are both very crucial for a successful business, there are two different activities and have different objective.

Explaining a little bit in more detail in this post.

Do share it and drop in 🌟 in the comments below if you like what I shared.

Scott Cook is one of the greatest business men across the world. And here are some wise words by him.Branding explained ...
06/07/2021

Scott Cook is one of the greatest business men across the world. And here are some wise words by him.
Branding explained in the most simple and shortest way.

People buy experiences, not products.Sell the experience.
20/06/2021

People buy experiences, not products.
Sell the experience.

I personally like to support and encourage small businesses. They are built with sheer passion and love. Sharing these p...
15/05/2021

I personally like to support and encourage small businesses. They are built with sheer passion and love.

Sharing these pointers with all of you so that you start doing these as well. It may not even cost a second to you, but it will help the business owners a lot.

Engaging with their post is very very helpful. Because they are new profiles and accounts, they need that engagement and push with the social media algorithm.

Let's do this.

Share with the world.

Stay Safe. Stay Healthy.

08/05/2021

A duet with ! On this , here I am, remembering and recollecting the dance form I once loved so much! Getting in touch with it after a long time, has made me realize that it will always be a part of me. ALWAYS.

To all my belly sisters out there.
To all the dancers who can experience this feeling!

A big and hearty thanks to making this lovely tune and for having me be a part of this little duet!

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