The Roofer Coach

13/07/2024

Tommy Mello on The Roofer Show Podcast

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13/07/2024

🌟 New Episode Alert! 🌟
We're thrilled to bring you episode #388 of The Roofer Show Podcast! Join Dave and John as they explore the best sales process for 2024, packed with tips to help you close more deals and boost your profit margins. 🏠💼
In this episode, you’ll learn: ✅ How a coach can refine your sales strategy ✅ The real cost of acquiring customers (it's more than you think!) ✅ The power of customer reviews and online presence ✅ Why less is more when offering services ✅ The importance of a top-notch website ✅ Steps to perfect your sales process, from scheduling to follow-ups
Don’t miss out on these expert insights! Listen now and transform your roofing business. 🎧🔨

Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a

31/08/2023

Everything in the roofing business depends on sales, but selling more is not the main goal - you have to learn to sell at the price you need!

Our most recent episode of The Roofer Coach will teach you how to sell more work, how to build your sales process, and how to handle sales objectives. Want to reach your sales goals and close more deals?
Join us to learn more!

In this episode you’ll learn:
- What to consider in selling a roof at the price you need
- How the psychology of price can work FOR you and not against you
- How to take the first HUGE step toward a more successful sales process
- Common mistakes salespeople make that lead to sales objections
- And much more!

Listen to the episode here: https://theroofershow.com/318

24/08/2023

Do you feel chained to your business? Do you feel like you couldn’t possibly take a vacation without everything falling apart? If that’s you, what is holding you back from getting your business automated? What’s keeping you from setting up systems to operate your business profitably? If you want to set a strong foundation so that things can function well even when you’re not in the office, check out our free, 1-page business plan. We can help you get started! Find our 1-page Business Plan here: https://theroofershow.com/1-page-plan/

22/08/2023

Send out a simple email to your previous customers. Thank them for their business and ask if they would give you a 5-star review. Make it simple for them and give them the link. And if you have time, call them the next day to see if they got your email. This is another easy way to make sure you are following up with people.

19/08/2023

What are the trends affecting your roofing business in 2023? How can you prepare to grow your profitability with a solid marketing plan despite slowdowns in the industry? Join us to learn more in today’s show with our guest Aaron Hockel of AltaVista Strategic Partners !

In this episode you’ll learn:
- Current trends around competition in the roofing business and the “pie getting smaller”
- Why you need a tactical plan for the profitability growth you want
- How to capitalize on brand marketing opportunities to dominate your area
- And much more!

Listen to the episode here: https://theroofershow.com/341

18/08/2023

Are you tired of wasting time with prospects that will never buy from you?

Determining effective pre-qualification strategies is essential if you want to work less and sell more.

In our most recent podcast episode, we talked a lot about marketing strategies and customer engagement in the roofing business. We talked yard signs, automated review systems, the power of using vanity phone numbers and the magic of QR codes that bridge the gap between physical signs and online presence.

Interested in learning how to utilize the tools available to you in order to better pre-qualify your leads and stop wasting time on prospects that will never buy from you?

https://theroofershow.com/340

07/07/2023

In the roofing business world, so many business owners just aren’t making the profits they should! The failure rate is shocking, but what’s even worse are the people who are working their lives away and earning so much less than what they should.

In this episode from the archives with Diane Gilson, you’ll learn which jobs are making money, which jobs are losing money, and what to do about it. Listen here: https://theroofershow.com/295

06/07/2023

The only catch is you have to leave Monday. Most contractors would not be able to take it because they know that their business couldn’t run without them.

They never created the systems and processes necessary to build a company that
didn’t rely on one or two key people. There are no written systems for all critical
operations where the steps for each position are clearly defined and responsibilities assigned.

I know about this first hand! My father built a good business but never delegated the responsibilities to others. He worried that things wouldn’t get done unless he did them himself.

He figured he would do the things he wanted when he retired. But he never made it. He suffered a heart attack from the stress of doing everything himself.

I knew I wanted to do it differently. And I did. It didn’t happen overnight, but after we had the systems and the responsible people in place, I was able to travel the world and watch my three boys grow up at an age where I could still enjoy it. And so can you.”

This is an excerpt from our Free 1-page business plan. Download the free plan here: https://theroofershow.com/1-page-plan/

04/07/2023

Happy 4th of July from us to you!

04/07/2023

Getting reviews is a HUGE deal! Most contractors don’t do this very well, but getting reviews should be one simple step in your standard sales process. Reviews will help your business grow, and everything begins when you establish good communication with your customers from the very first phone call.

In our most recent episode of The Roofer Coach Podcast, we were joined by .hansen.775 of

In this episode you’ll hear:
- How CompanyCam works to document job site details for you–and make everything easier!
- “What’s in it for me?” as a contractor in using CompanyCam
- How DeLaurier Roofing uses CompanyCam in their production process
- How Dave’s company used their “Perfect 10” list to ensure a quality job for the homeowner
- And much more!

Listen to the episode here: https://theroofershow.com/334

01/07/2023

Have you ever been screwed over by a general contractor or a building owner (often through no fault of our own)?

If you’ve been there, or if you would like to learn to avoid contractual issues altogether, then check out this episode of The Roofer Show from the archives with our guest, Karalynn Cromeens.

Karalynn is the Owner and Managing Partner for The Cromeens Law Firm, PLLC, in Houston, Texas. She is well-acquainted with the construction industry and knows the obstacles that contractors are likely to encounter, and she is passionate about protecting the businesses her clients have worked so hard to build.

Check out this episode to hear Karalynn’s advice on:
- The “Pay when paid” clause
- Change orders
- Personal guarantees
- Using subcontractors
- And much more!

Listen to the episode here: https://theroofershow.com/228

29/06/2023

Do you need a plan for your roofing business? If you are satisfied working for your business to make wages and are not interested in growing a valuable asset, then the answer would probably be no. But that’s not really a business is it?

On the other hand, if your goal is to grow a more profitable business that will work for you by providing a great lifestyle for you and your family and which can be sold for top dollar to support you in retirement, then a business plan is a must! Grab a copy of our FREE 1-page business plan here: https://theroofershow.com/1-page-plan/

27/06/2023

So many roofing contractors struggle with branding, but in the roofing business, profitability and success come to those who brand the best.

Your brand is much more than the single elements of your company name, logo, and taglines.

Your brand is the whole picture of what your ideal customer thinks about your company - and whether or not you come to mind when they need a roofer.

Dan Antonelli was our most recent guest on The Roofer Show Podcast and he has great tips to help you with your branding, regardless of the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Listen to the episode here: https://theroofershow.com/333

23/06/2023

Pick up the phone and call a prospect today. Stop reading anything else until then.

22/06/2023

My salespeople’s favorite “whine” used to be: ”Homeowners only care about the price and we’re too expensive.”

When in fact, survey after survey tells us that price is rarely the main reason why homeowners select a particular contractor.

In this interview from the archives, Dave discussed the sales process you need to get your price, with expert John DeRosa of

In this episode you’ll learn:
- To focus on customers’ needs in a consulting role
- How to change the consumer’s perception of contractors and the price-driven sale
- How to show the homeowner the value you bring to the process
- The #1 reason contractors fail
- And much more!

Listen to the episode here: https://theroofershow.com/217

20/06/2023

Do you know how to deliver a good elevator pitch?

An elevator pitch is a quick, 30-60 second explanation of who you are, what you do, what problem you solve, how you solve it better than your competition, and what action you want them to take.

An elevator pitch is basically a shortened, more-focused version of a mission statement, but you will find that an elevator pitch is more useful, practical, and helpful.

What’s your elevator pitch?

20/06/2023

If you are satisfied working for your business to make wages and are not interested in growing a valuable asset, then the answer would probably be no. But that’s not really a business is it?

On the other hand, if your goal is to grow a more profitable business that will work for you by providing a great lifestyle for you and your family and which can be sold for top dollar to support you in retirement, then a business plan is a must!

Grab a copy of our FREE 1-page business plan here: https://theroofershow.com/1-page-plan/

17/06/2023

If you’ve been a roofing contractor for any length of time, you know that the industry is changing, customers are changing, and technology is changing. Everything about roofing is changing, and you’ll be left behind if you don’t look for ways to change, grow, and keep up. Old-school ways just don’t work in today’s market. If you want to outpace the competition and create happy customers who give five-star reviews, today’s show is for you!

In the newest episode of The Roofer Show Podcast, Dave and John interview and Jon Gardner of - both experts in the Roofing Industry - who share their expertise and discuss technology and business improvement in the roofing industry.

In this episode you’ll hear:
- Why you need to be educated on the roofing products you offer
- The latest in the roofing industry economy
- Why we have to be tuned in and focused on the entire process of selling, fulfilling sales, and getting reviews
- How technology allows roofing contractors to adapt to the changing market
- What is a tech stack and how can it help you?
- And much more!

Listen to the episode here: https://theroofershow.com/332

16/06/2023

Pro-Tip for your business | Use pre-meeting reminders and top-notch communication with customers to show them why you are better than your competitors. By setting up reminder notifications for your clients, you’re taking a simple step to show that you go the extra mile and you care about their business. You want to meet with them and you know you can help them. Likewise, by staying in communication with your clients, you can stay top of mind with them, show them your value, and you can be there to help them.

15/06/2023

If you have ever been involved with a legal dispute or if money has been withheld on your project, you know that it can just suck the life out of you - and cost you a ton of money.

In this interview with our legal expert Philip Siegel from the archives, you’ll learn:
- How you can review and escape these 10 killer contract clauses
- How to create leverage for yourself by using the right contract
- The biggest deal breakers to look out for
- The importance of working with a professional to revise your contracts
- And much more!

Listen to the episode here: https://theroofershow.com/189

14/06/2023

The primary reason that most contractors don’t have a Business Plan is that they have no clear direction they want to take their business, they think a business plan takes too much time and is too complicated, or they just don’t know how to get started.

We have solved these problems by designing a simple 1 Page Business Plan For Roofing Contractors that can be completed in just a few hours.

You can download our 1-Page Business Plan for Growing a Successful Roofing Company here: https://theroofershow.com/1-page-plan/

12/06/2023

If someone calls looking for help with a type of job that you don’t do, leave a good taste in their months from their interaction with you. You may not do the type of work that they need done, but you can be helpful to them by sending them out to a referral partner you know can do the work and do a good job. You want people saying “Even though I couldn’t use them, they still really helped me.” Being more helpful than you have to be will pay off in the future.

10/06/2023

Running a roofing business is a journey fueled by blood, sweat, and tears. No matter how much money you have, you want to optimize your marketing dollars to get the most bang for your buck. Today’s new episode of The Roofer Show will be helpful for roofers at any and every stage of the business, whether you’re a grizzled veteran in the business or a rookie who is just starting.

Let’s talk about how to best spend those marketing dollars with our guest, Tim Brown of the Hook Agency. Tim has been featured on several episodes of The Roofer Coach, and we are glad he’s here to share more marketing insights with us today.

In this episode you’ll learn:
- Guidelines for spending marketing dollars in fiscally-responsible ways
- Where to focus and where to start to market to your ideal customer
- 5 steps to market your roofing business:
- How to optimize your Google Business Profile and Google Local Service Ads
- The difference between a good website and a bad website
- And much more!

Listen to the episode here: https://theroofershow.com/331

08/06/2023

Using these tips will create a supportive work environment where employees feel appreciated, motivated, and valued for their contributions. This will lead to higher job satisfaction and improved employee retention.

07/06/2023

Tommy Mello , our most recent guest on The Roofer Coach Podcast, knows how to take care of his team members, customers, and himself.

His business began in 2007 and grew to be a $30 million-plus home service business with over 200 employees in nine states in just seven years!

We can learn a lot from Tommy– because whatever you are going through, he has been there.

He knows what he’s doing, and he has practical principles that can set you on the path to success.

In this episode you’ll learn:
- How to hire out the tasks you know you’re not good at
- Why Tommy focuses on living big today and surrounding himself with successful people
- Why you have to start with your WHY
- How Tommy has been committed to working ON his business–not IN his business
- And much more!

Listen to the episode here: https://theroofershow.com/330

07/06/2023

Make sure you show your gratitude to your customers. Make it your goal this week to call up five previous customers just to say “Thank you. I really appreciate your business. If you know anyone else who needs a roof, be sure to keep us top of mind."

03/06/2023

Why is it that the last 20% of a roofing job takes 80% of the time? Sometimes you just can’t get it closed out. The punch list that gets longer with every inspection. Materials are on backorder. A sick employee slows things down. Whatever it is, it means you’re not getting your final payment and your customer is getting impatient.

In this episode from the archives, Dave shared about the 13-step process he used at his company to get in and out of a project and maximize our profits. You’ll learn about the checklist we used to have, a zero punch list, and how we got all of our invoices paid. You’ll also hear why our customers were happy to give us a 5-star review and refer us to all their neighbors.

Listen to the episode here: https://theroofershow.com/236

02/06/2023

1.) Get familiar with your financials FIRST
Are you charging enough? Do you know what your profits and expenses are? Do you have your cost structure set up? Taking a look at your financials needs to be your first step.

2.) Improve your margins in your current market
If you are hoping to “dip your toes” into commercial contracting when you typically do residential work (and vice versa), be sure of your “why”. Will doing this be profitable, or would it be better to continue improving your margins where you’re at? It all depends on where you’re at in your business right now.

3.) Automate your Business
This will save you time and help you get organized. (Virtual assistants, Sumoquote, Ruby Receptionists, Powrline App, and Job Nimbus are a few great things to look into.)

Would you like to learn more about these topics and why they are important? You can find out more in this episode from the archives of The Roofer Show Podcast: https://theroofershow.com/239

01/06/2023

Do you know how to use SEO for your roofing business?

In this show from the archives, we talked to Tim Brown from the Hook Agency and host of the Hook Better Leads podcast about how to get more visitors to your website through search engine optimization, or “SEO”. Tim doesn’t stop there, though. Since you need to know how to turn those visits into appointments, and then turn those appointments into sales, Tim shares that with us too.

Come hear Tim detail his Five-Part Winning Website Formula and the benefits of understanding the basics of SEO. No matter what kind of experience you’ve had with SEO in the past, you’re going to want to listen in!

Listen to the episode here: https://theroofershow.com/208