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Content Sells Podcast

Can't Get Traction With Your Marketing? Not Sure How To Turn Content Into Sales? Practical Advice to Attract, Convert and Keep Your Ideal Clients.

Check out the Content Sells podcast on your favourite podcast app. Learn how to attract, convert and keep your ideal clients with marketing strategies that help your content sell.

15/07/2024

8 Website Mistakes That Cost You Sales

Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business.

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales.

Listen to this episode to hear more about:

* How you might be confusing people as soon as they arrive on your website (and why that means they are almost guaranteed to leave immediately).
* How to craft a compelling headline and the “unforgivable” mistake we see on most websites.
* The right and wrong way to use visuals on your site when it comes to making sales.
* What Seth Godin told Suzi about a “banana” that changed the way she created her websites from that day forward.
* The tech hiccup you need to see your web admin about right now to make sure it’s not happening to you (this one costs you visitors even BEFORE they get to your website!)
* The must-do process when thinking about your website navigation.
* And much more…

Listen Now (52 mins): www.herbusiness.com/websitemistakes

01/07/2024

Why Your Promotional Emails Aren't Working and What to Do About It - with Kathy Farah

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you!

In today’s episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!).

PLUS: Kathy has a FREE gift to help you discover how to revive your email list.

Listen Now (49 mins): www.herbusiness.com/emailsthatwork

17/06/2024

5 Ways a Virtual Assistant Can Help You Do Better Content Marketing

We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot!

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing.

Listen to This Episode to Hear More About:
• The FIRST thing you need to realise about ANY VA
• Our big “gripe” with the current mindset around Virtual Assistants (and why this has to CHANGE!).
• Why looking for a “unicorn” VA who can do all the things is being unrealistic (and what you need to do instead).
• How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead.
• What a busy HR Business Owner found was the KEY to a successful relationship with her VA.
• The biggest mistake MOST people make when hiring a Virtual Assistant.
• What “creative” work to outsource to your VA and what to keep to yourself.
• How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is maintained.
• Why you might want to consider having the person who schedules your content also be the person to REPORT on that content.
• Why you’ve likely struggled with VAs in the past (and the one simple thing you can do to change that).
• And much more…

Listen Now (58 mins): www.herbusiness.com/VAcontent

04/06/2024

How & When to Hire a Copywriter with Belinda Weaver

Are you thinking about hiring a copywriter?

When should you do it? What is the best way to go about it? How much should you pay?

These are questions we get asked all the time.

And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results.

There’s a lot to think about when hiring a copywriter.

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters.

Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter.

Listen Now (43 mins): www.herbusiness.com/hireacopywriter

21/05/2024

🎧 How To Make a Quiz That Generates Leads & Gets Sales For You

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that’s at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase.

And that strategy is to create a Quiz!

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon look at the best practices of creating a high converting quiz and they share the 7 steps you need to take to make your Quiz.

Listen Now (48 mins): www.herbusiness.com/makeaquiz

07/05/2024

🎧 NEW EPISODE! 🎧 The Content Marketing Tools We’re Loving in 2024

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now!

Listen to This Episode to Hear More About:
• The tool that’s recently added a bunch of AI functionality that you want to revisit!
• The “stupid simple” tool Suzi uses EVERY day that radically increases her productivity.
• The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN **don’t walk** – to find out what this tool is – because it will save you HOURS every month!).
• The latest ChatGPT feature that’s a game changer.
• How to easily (and inexpensively) get fancy 3D mockups done of all your courses, podcasts, webinars, lead magnets and other products – look like a pro for free!
• And much more…

Listen Now (30 mins): www.herbusiness.com/tools24

23/04/2024

How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic.

Listen to This Episode to Hear More About:
* Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!).
* The 3 parts of your funnel you should focus on and build specific ad campaigns around.
* Where engagement ads fit into the process (and why you need them).
* How and when to use paid ads to get people to your webinar.
* The problem of being “too keen” for the sale (and why this can blow your marketing budget out of the water!).
* The recommended percentage of revenue to spend on paid ads.
* The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day.
* What is a good Cost Per Lead? This answer is a doozy!
* Why you need to answer the important question “what’s happening to these leads once they enter my world?”
* The innovative campaign that can get tons more listeners to your podcast.
* Why you need your lead magnet campaign to be “always on.”
* How to think about a self-liquidating offer.
* The clever “social proof” ad hack you will want to try immediately!
* The 3 types of ads to start with.
* How to know if you should create ads with long copy or short copy.
* AI and what to expect from the platforms that’s a game changer when it comes to ad targeting.
* And much more…

Listen Now (39 mins): www.herbusiness.com/adbudget

11/04/2024

How Your Business Model Impacts Your Marketing and the Money You Make

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you.

Plus, we’re looking at the direct impact your business model has on your marketing choices.

When you get those choices wrong, it can be challenging to reach your money goals.

Listen to This Episode to Hear More About:
• The 8 types of business models.
• How to know if you have a “hybrid” business model.
• Why understanding the unique relationship between the QUANTITY you want to sell and the VALUE of what you sell, is one of your most important jobs as a business owner.
• The 4 types of Volume/Value business models we wish every business owner knew!
• The one Volume/Vale quadrant you NEVER want to be in.
• What to do if you find you have the WRONG business model.
• 4 ways to change your business model
• And much more…

Listen Now (46 mins): www.herbusiness.com/rightbusinessmodel

26/03/2024

How to Monetise Your Podcast Even if You Don’t Have a Huge Audience – with Omar Zenhom

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you!

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom.

Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries.

With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to making money from podcasts.

Listen to This Episode to Hear More About:
* How Omar and Nicole’s first podcast failed… but gave them an invaluable lesson that was a key to their success.
* How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month.
* The FIRST question you need to ask yourself about your podcast before you monetise.
* 7 ways to make money from your podcast (and Omar’s favourite!).
* The “big gamble” Omar and Nicole took on their podcast… and how it paid off.
* Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship.
* How Omar sells his course and other products from his podcast.
* The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars.
* Why you don’t need a large audience to successfully monetise your podcast.
* Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years.
* Placement matters – the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead.
* The sponsorship opportunities Omar says no to (and why).
* Ways to grow your email list from your podcast and the “mic drop” piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast.
* Plus so much more!

Listen Now (61mins): www.herbusiness.com/podcastmoney

14/03/2024

Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick

BIG changes are coming that will impact every business that uses email marketing.

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails!

These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list.

Listen to this episode to hear more about:
• Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk).
• What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant).
• Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general.
• How you can take back control of your email deliverability.
• The “non-verbal” message your email recipients could be sending that’s hurting your email deliverability (and what you need to do about it).
• List “hygiene” practices and the ideal time to remove inactive subscribers from your email list.
• The email re-engagement strategy this is SO SMART we wonder why we didn’t think of it before!
• Cheryl’s top 3 strategies for re-engaging subscribers.
• The big mistakes business owners make when it comes to navigating the big changes coming.
• How to know if the changes apply to you (hint: they do!).
• The free Google tool that gives you instant insight into how Google is rating your email reputation right now (and why knowing this is more important than ever!).
• What to do to avoid getting stuck in SPAM filters.
• Plus so much more!

Listen Now (54mins): www.herbusiness.com/goodemail

27/02/2024

The 3-Word Mantra For Marketing Breakthroughs

In this episode of the Content Sells podcast, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough.

Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another.

But change can be daunting.

Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you!

Listen to this Episode to Hear More About:
• The conversation that sparked this 3-word mantra.
• How to use this mantra to stop second-guessing yourself.
• How to create an effective mantra (and why you might need one to “hack” your behaviour).
• Why adding some whimsy to your mantra actually make it more effective.
• The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo.
• How Suzi used the central idea of this mantra when selling one of her businesses.
• How to use this mantra to charge higher prices and get better at negotiating.
• When and how to use this mantra to breakthrough, even if you feel totally out of your depth.
• Plus so much more!

Listen Now (31mins): www.herbusiness.com/holdyournerve

13/02/2024

🌟 New Content Sells Podcast Episode - Own Your Niche 🌟

Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.”

But it’s not enough to have a super clear niche and really great messaging that speaks directly to them.

The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen.

In this episode, your hosts Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your business.

Listen to This Episode to Hear More About:

• The shift Suzi has made in the last year to get even clearer on her niche (and why that took really OWNING who she most wanted to serve).

• The questions to ask yourself to confirm if you’re really OWNING your niche or not.

• Real life examples of a Lawyer and Naturopath whose business growth EXPLODED when they doubled down on their niche and took massive OWNERSHIP of who they serve.

• Michelle’s counterintuitive advice for serving FEWER people in a deeper way.

• Why your customers need you to go “out on a limb” for them (and how to do it in a way that’s safe!).

• How owning your niche will turn the tap onto more sales and create a pipeline of eager customers.

• Plus so much more!

👉 Also included with this episode is a free download - Finding Your Niche - 6 Thought-Starter Questions.

This list of 6 questions that you want to ask yourself when you are considering how you might use the power of Niching Down.

🎧 Listen Now (37mins): www.herbusiness.com/ownyourniche

15/01/2024

Content Marketing: Is 10X Easier than 2X?

Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners.

Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH?

If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you.

Your hosts of the Content Sells podcast, Suzi Dafnis and Michelle Falzon, share their views on the 10X vs 2X debate. This is a “juicy” show and they say some things that might surprise you, whichever side of the 10X debate you might be on.

Listen to This Episode to Hear More About:

• Why you can’t always increment your way to growth.
• The big distinction Suzi & Michelle hope every reader gets when reading books like “10X is Easier Than 2X.”
• The massive takeaway from Dan Sullivan and Ben Hardy’s book that unlocked the 10X idea for many of our Masterminders.
• The fascinating journey Suzi took from starting a business in her bedroom to having “$2 million dollars DAYS.”
• What Michelle says about “Waterfalls and Volcanoes” that could change your view on when to grow and when to consolidate.
• The role our sense of our current identity plays in our ability to have transformational growth in our marketing and business.
• Plus so much more!

🎧 Listen Now (49mins): www.herbusiness.com/10X2X 🎧

19/12/2023

How We Produce This Podcast

Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast!

Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more.

So, whether you already HAVE a podcast and you’re looking for some tips to make your life easier; or you’re thinking about doing a podcast and wondering how it works from start to finish, this show is for you (and even if you don’t plan on having a podcast, you can take these tips and map them to ANY content you create regularly like blogs, newsletters, videos etc).

Listen to this episode to hear more about:
• The 3 stages of podcast production and the must-know tips and pitfalls to avoid at each stage.
• The simple, free and EASY tool Suzi & Michelle have used for 9 years to plan every single episode of their show (right from Episode 1!).
• How to plan so you can be several episodes ahead and avoid feeling like you’re on the “Podcast Hamster Wheel.”
• How Suzi & Michelle batch their recordings.
• The clever calendar “hack” that makes it possible to schedule podcast recordings even though both presenters have insanely busy schedules.
• The most important thing to remember when the “record” button goes on.
• Systems for engaging the team in an efficient way and so everyone knows what their role is.
• The “easy button” when it comes to getting your podcast on ALL the podcast platforms.
• How to handle guest interviews, co-hosting and what to do when there’s a blooper (to edit, or not to edit, that is the question!).
• Plus so much more!

Listen Now (73mins): www.herbusiness.com/producepodcast

04/12/2023

Exploding Mountains! (When To Stop Offering a Product or Service)

This episode of the Content Sells podcast is all about Exploding Mountains.

Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).

Listen to this episode to hear more about:
* What a Marketing Mountain is and why you need to understand this concept to have a successful business
* How “turning the funnel upside down” can be a game changer for your marketing
* The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error
* The “Ski-Lift Strategy” for easily offering an upsell to your customers (especially good for high ticket sales)
* The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time)
* Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to “detonate”
* How many mountains is too many mountains (and how to tell which ones you don’t need)?
* The major mistake most businesses make when they aren’t getting enough sales.
* And much more!

Listen Now (70mins): http://www.herbusiness.com/explode

10/10/2023

3 Easy Marketing Systems That Can Save You HOURS Every Week!

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems.

Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing.

Listen to this episode to hear more about:
• What one of the biggest “red herrings” in Content Marketing is and why it’s keeping you distracted, exhausted and frustrated.
• The surprising thing about repetition and why knowing this can literally save you HOURS of time.
• What Hollywood understood in the 1930’s that most content marketers still don’t know today.
• The Rule of 7 and how to use it to your advantage.
• The surprising thing Michelle found in her Inbox and why this discovery can unlock a breakthrough when it comes to saving your time!
• Suzi’s approach to content marketing for her free Facebook Group and how you can use this one idea to get hours back each week if YOU have a Facebook Group!
• The simple way to leverage the effectiveness of your email marketing (even if you have a small list!).
• The AI “mic drop” moment (once you hear this you will never look at ChatGPT the same way again)!
• And much more!

Listen Now (48mins): http://www.herbusiness.com/savehours

18/09/2023

Repurposing: Strategies for Sustainable Content Marketing

In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just you and I, dedicated to this idea…

That “ol’ chestnut” your hosts, Suzi Dafnis and Michelle Falzon are talking about is “Repurposing Content” and in this episode they explain why repurposing is not just taking a blog post and turning it into 5 social posts and 3 videos. Instead see how you can create less CORE content and reimagine it in ways that are strategic and conversion-focused.

Listen to This Episode to Hear More About:
• The ONE thing you need to know about EVERY single piece of content you create.
• Why no matter how efficient your content creation is, if you’re missing one important ingredient, chances are you’re working too hard making content that’s not turning into results for you.
• How to originate your Core Content in the format that suits you – so you actually LOVE creating content and it’s EASY!
• The difference between IP and Core Content (and how much of each you need).
• Why you’re probably over-investing in Core Content and why that’s keeping you exhausted.
• How to use more Content Bridges to leverage just a few pieces of Core Content for even better results!
• And much more!

Listen Now (64mins): http://www.herbusiness.com/repurpose

06/09/2023

How To Get More Referrals

We’re covering a topic that can make a massive difference to your results… and that’s getting more referrals.

And while we all love a good referral, in many businesses, it tends to be something that happens organically.

But in today’s show, your hosts, Suzi Dafnis and Michelle Falzon cover 6 specific things you can do to cultivate and systemise your content marketing to actually encourage more referrals on a regular basis.

Listen to this episode to hear more about:
• The type of referral that has a 90% trust rating.
• How to structure a referral so it leads to an “effortless” sale.
• The different types of referrals (and why you want to create systems for a VARIETY of these).
• The PERFECT time to ask for a referral.
• How to reduce your “churn rate” with referrals.
• How to identify the ideal referral partner (and what to do next!).
• And much more!

Listen Now (57mins): www.herbusiness.com/getreferrals

08/08/2023

Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism

Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing that you might be holding back on because you don’t yet have things perfect enough!

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon’s big message is to EMBRACE what’s IMPERFECT in your life, your business, your message, your experience and go for it anyway.

They share some of their top tips and observations around this topic based on their own personal journeys of embracing imperfection and also what they’ve seen work with the literally hundreds and hundreds of business owners they support.

Listen to This Episode to Hear More About:
* The staggering scientific results that show women rate their performance more poorly than men do (even though actual performance is about on par!).
* Why underestimating our performance is a trap that can keep us stuck in seeking perfection (and what to do instead).
* Why our criteria for success needs to be rewired to actually be successful.
* How to overcome the almost reflex action of overcompensating and actually get paid what you’re worth and feel great about it!
* How Michelle’s friend’s terrible spelling helped her have a big a-ha around what behaviours actually lead to success.
* Why feeling you have to “know it all” and be the “guru” is holding you back.
* 8 ways perfection could be showing up in your life.
* 6 instantly usable hacks for overcoming perfectionism and taking powerful (and imperfect!) action instead!
* And much more!

Listen Now (54mins): www.herbusiness.com/imperfection

25/07/2023

Grow Your Audience & Boost Your Authority By Publishing a Report

There’s a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report.
Now, what do we mean by a report…

Well, the dictionary defines a report as: An account given of a particular matter, especially in the form of an official document, after thorough investigation or consideration by an appointed person or body.
And that’s a pretty good definition for what we’re talking about.

In this instance YOU are the appointed body! Yes, you are appointing yourself as the creator of a report!
And that immediately goes to helping your credibility.

Plus reports can be incredibly newsworthy. Meaning you could pick up some PR – whether that’s in mainstream media or in your own market niche related media AND they can work really well as a lead magnet to grow your list and attract new prospects to your business.

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon, share their top tips for creating and publishing a report (and how to use that report to get noticed, grow your list and build your profile as an authority in your space).

Listen to this episode to hear more about:
• The simple format question that will elevate your report to “authority” status.
• How to use a report to get invited onto podcasts and get more speaking opportunities.
• Why adding a “Step 2” to your report could supercharge your results with one simple additional page in your funnel.
• Why you don’t want to wait for people to consume your report to invite them to the “next” step with you.
• How to gain momentum by publishing a report on a regular basis (and which is better? Quarterly, Bi-Annually or Annually?).
• The one thing you MUST include in your report content.
• And much more!

Listen Now (37mins): www.herbusiness.com/publishareport

11/07/2023

Easy Steps for Optimising Your Online Sales Process

Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell.

And we’re seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and there can be this sense of “TICK” – that job is done.

When really, you’re just at the STARTING line and your work is just beginning.

In this episode of the Content Sells podcast, your hosts, Suzi Dafnis and Michelle Falzon, share the “optimisation mindset” you need to have when it comes to getting results from your online sales process – because it’s very rare that the first thing you put together will totally knock it out of the park.

And that’s why they’ve dedicated today’s episode to what happens AFTER you launch your sales funnel.

What do you focus on? How do you optimise the various moving parts to keep getting better and better results?

Listen to this episode to hear more about:
• The “hard truth” business owners need to accept when it comes to creating an online sales funnel (and why it’s better to know this at the START).
• The VERY FIRST place you should consider optimising your sales process.
• Which metrics to obsess over (and which ones to ignore so you don’t get caught in the weeds).
• Tips for doubling your Click Through Rate.
• What to considering split testing on your Sales Page.
• The most wasted opportunity in almost every sales funnel.
• And much more!

Listen Now (53mins): www.herbusiness.com/optimisefunnel

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Content Sells BONUS LIVE “AI” SHOW!

Content Sells BONUS LIVE “AI” SHOW! Join your hosts Suzi Dafnis and Michelle Falzon for a LIVE Content Sells Episode on Tuesday, 28 February at 11 am AEDT as we discuss “How AI Is Changing The Marketing Game for Small Business Owners.” We’re hosting a BONUS episode to talk about what YOU need to know as a business owner and content marketer when it comes to the AI Revolution! Wondering what all the buzz is about? This episode will be a good introduction to what YOU need to know right now to unlock the potential of AI in your business. And if you’ve been using AI already, we’re sharing some more advanced tips that will help you OPTIMISE your results. Get the latest on how you can be using AI to: • Brainstorm ideas • Write emails, blog posts and just about ANYTHING you need to create • Analyse customer language and market research • Optimise headlines, subject lines and more Plus discover the must-have AI tools and how to craft prompts that get better results in less time. It’s all happening NEXT Tuesday, 28 February, LIVE on Streamyard at 11 am (Sydney time). Come and join us! GET NOTIFICATIONS: Click the 'Going' button to be notified when we start!

Content Sells Podcast - EP200 - Celebrating 200 Episodes. Your Favourite Episodes, Special Guests and More.

You’re Invited! LIVE 200th Celebration! BIG NEWS! 197… 198… 199… …we’re about to publish our 200th Content Sells Podcast episode! And we thought that’s a milestone that requires a CELEBRATION! So, as a way to say THANK YOU for all your support and to have a bit of FUN… we’re hosting a LIVE Broadcast of the show for the FIRST TIME EVER! It’s all happening ONLINE at 11am AEDT, Tuesday 13 December (that’s next week!). We would LOVE you to join us! GO HERE TO RSVP NOW: https://www.facebook.com/events/507391897829676 It’s completely FREE to attend. We’ll be recapping some of our FAVOURITE episodes, as well featuring some very special guests and revealing a few surprises! C’mon… it will be fun! All you have to do right now is RSVP and hold the date in your calendar! GO HERE TO RSVP NOW: https://www.facebook.com/events/507391897829676 (this is also the link you need to access the LIVE Session on Tuesday, 13 December at 11am) We’re so looking forward to this FIRST TIME real-time format and to answering questions and sharing some laughs with you. Looking forward to seeing you there! Suzi & Michelle P.S. What’s YOUR Favourite Episode??? We want to know… what’s YOUR favourite Content Sells episode? Leave a comment below to let us know - we read every reply! (and you never know, you might get a special callout on the LIVE show!). P.S.S. Subscribe to Content Sells Never miss out on a new Content Sells episode ever again. Go to www.ContentSellsPodcast.com or subscribe to Content Sells on Apple Podcasts (or visit wherever you listen to your podcasts!).

CONTENT SELLS PODCAST: Celebrating 200 Episodes. Your Favourite Episodes, Special Guests and More.

Tuesday, 13 December, 11:00am AEDT Join Suzi Dafnis and Michelle Falzon for their FIRST EVER LIVE Content Sells Podcast Broadcast, in celebration of 200 Episodes! We’ll have special guests, big announcements, lots of fun… and more! Whether you’re a long time listener of the show or this will be your FIRST time tuning in, EVERYONE is invited to our special LIVE 200th Celebration Episode of Content Sells! It’s all happening HERE – so bookmark this link and tune in at 11:00am AEDT Tuesday, 13 December!

“This blew my mind!”

“This blew my mind!” The Mastermind Experience Graduate, Angela Counsel, used the 30 days of the program to completely overhaul and breakthrough with an EXISTING program she had that wasn’t performing. And the results were truly incredible. She went from getting 3 or 4 people each time she ran the program, to getting 40 people! It was a total TRANSFORMATION and a real thrill to see her do so well. When I recently asked her what was the most mind blowing thing for HER during the 30-Day program, she said that she couldn’t believe how much access she got to me and marketing expert, Michelle Falzon. And that’s something that most people find a big surprise. Yes, we REALLY are in the group EVERY day answering your questions, giving you feedback and really spending the time to help you in a deep and PRACTICAL way. BUT… we’re only doing this ONCE this year… and DOORS ARE CLOSING TODAY! GO HERE TO APPLY: https://bit.ly/mme-apply-now Applications Close TODAY!

That moment when it all “CLICKS” into place!

That moment when it all “CLICKS” into place! Cat Matson took part in the 30-Day Mastermind Experience last year. And we recently asked her, what was it that gave her the CLARITY she was so excited to get at the end of the program? Her answer is in this quick video reply here… Hint: It had a lot to do with getting clear on her Marketing Mountain (something we’ll show you in the program — it’s a revolutionary way to think about your marketing system that just makes SO MUCH SENSE!). AND it had a lot to do with getting crystal clear on her OFFER (another thing we help you do during the 30 days). That’s when everything just clicked into place for her. And she realised she had a REPEATABLE system. If YOU want that too… make sure you APPLY for The Mastermind Experience Now! GO HERE TO APPLY: https://bit.ly/mme-apply-now Applications Close TODAY!

You don’t have to “go it alone”

You don’t have to “go it alone” I wouldn’t be without a Mastermind. I’ve been in one form of Mastermind or another for the past 20 years. And I attribute the success I have been able to achieve to having this level of support in my life. We’re about to CLOSE applications for The 30-Day Mastermind Experience. This is one of the BEST ways to dip your toe in the water to see what a Mastermind can do for you and your business. GO HERE TO APPLY NOW: https://bit.ly/mme-apply-now You’ve got just 24 hours before this opportunity is gone! Come and find out WHY this is one my MUST-HAVEs in my life… And don’t just take my word for it. Here’s a quick chat Michelle Falzon and I had recently with Mastermind Experience Graduate, Katy Abbott. Like you might be right now, Katy was CURIOUS about what a Mastermind could do for her. So she grabbed the chance to try it out for 30-Days (and she made some massive progress as well!). We’re so sure you’re going to get something awesome from this program, we’re offering a 30-Day Money Back Guarantee! Yes, I am pulling out all the stops - because I KNOW how powerful this experience could be for you. So, you’ve got NOTHING to lose! And potentially some massive growth, clarity and confidence to gain! GO HERE TO APPLY NOW: https://bit.ly/mme-apply-now You’ve got just 24 hours before this opportunity is gone! And we won’t be doing it again this year! Don’t let this slip by. Now is the perfect time for you to make the leap and get the support you need.

I love it when you WIN!

I love it when you WIN! I live for the days when you tell me about your wins. And here’s what I know FOR SURE… When women join our month-long The Mastermind Experience program… they get MORE wins, FASTER. Like Angela Counsel who has since: Increased her income by 10X! Helped 5000 women (a number she’d only ever dreamed of) to thrive during menopause Completely simplified her business model and is now more profitable with MUCH LESS STRESS And most importantly, she now has a business that PAYS her and that is SUSTAINABLE I LOVE Angela’s story because she was so close to throwing in the towel. But instead, she found a way to BREAKTHROUGH! Watch how Angela answers this question about how she got the most out of the Mastermind Experience. In her words, she decided to “wring it dry” - check out how she did that in the video below! And if YOU want to join The Mastermind Experience, time is running out! GO HERE TO APPLY NOW: https://bit.ly/mme-apply-now You’ve got just 24 hours before we close applications at 5pm this Friday, June 17. It costs nothing to apply. So, if you’re curious, apply now and I can let you know if this. Is the right next step for you.

“I could smell the potential… but I didn’t want to get my hopes up!”

“I could smell the potential… but I didn’t want to get my hopes up!” That’s what Cat Matson told us in this conversation we recently had when we were chatting about her business Impactful Presenters. You see, she’d started running small programs to help people present more confidently. And she SENSED the possibilities, but she also knew how tough it was to gain traction. Maybe you’ve experienced this too? Can you “smell the potential” in your business too? But maybe you just can’t quite get the pieces to fit together? The good news is you could be SO close to breaking through! Cat was. Within 6 months she had increased her revenue by 5 TIMES!! And she was working with clients she LOVES and loving her business as well. PLUS she’s now got a “rinse and repeat” marketing system that is going to help her keep growing – without having to always reinvent the wheel. Sound like something YOU’D like to happen in your business? Then do what Cat did :-) Register for The Mastermind Experience. Go here to APPLY NOW: https://bit.ly/mme-apply-now The Mastermind Experience is a 30-day deep dive program where you get the support of both Suzi Dafnis and Michelle Falzon for the full 30-days to FINALLY get clarity on your marketing plan, your offer and your strategy! The traction you can get in the next 30 days with this format, which is more than a course, more than a mentoring session and more than a coaching consult… it’s a full immersive experience that can completely TRANSFORM your business through live trainings, DAILY contact and access to feedback and any answers to any of your questions, plus regular accountability checkins, hot seats and more! Here’s what’s included: 30 Days of Facebook Support You get a dedicated Facebook Group where Marketing Expert, Michelle Falzon and I are on hand for the ENTIRE month to support you with your marketing plan and any marketing and strategic questions you have. 4 x Friday Check I

From “Hobby” to REAL Business

From “Hobby” to REAL Business When Cat Matson first started her business, she didn’t even really see it as a “side hustle.” In her words it was more of a “hobby.” But in just 6 months that situation COMPLETELY transformed. Now Cat has a THRIVING business helping others to speak with confidence. She’s increased her revenue more than 5 TIMES and she’s impacting more people in a more powerful way. I sat down with Cat and marketing expert, Michelle Falzon (who is co-host of the Content Sells Podcast and the HerBusiness Marketing Success Mastermind) to hear more of her story and understand how and why she’s been experiencing this growth. Watch for Cat’s full story.: Are you coming to The Mastermind Experience? One of the BIG things that helped Cat break through with her business was attending The Mastermind Experience last year. Time is running out to apply for YOUR spot at The Mastermind Experience this year. Go here to apply now: https://bit.ly/mme-apply-now And it’s not just Cat who found it life changing. We’ve got DOZENS and DOZENS of stories like Cat’s. And I’d love our NEXT success story to be YOURS :-) CURIOUS ABOUT HOW A MASTERMIND WORKS? The Mastermind Experience is a 30-Day Mastermind, kicking off June 28. This is the PERFECT way to dip your toe in and see if a Mastermind is right for you. AND you get 30 days of support from me, and my co host, marketing expert, Michelle Falzon. PLUS your fellow Masterminders! AND you’ll have your Go Forward Marketing Plan at the end of the 30-Days so, whether you decide to keep Masterminding with us or not, you will have huge value and clarity to move forward. So, even if you’re just CURIOUS about joining a Mastermind, go ahead and APPLY NOW!: https://bit.ly/mme-apply-now I’d love to support you to breakthrough like Cat and SO many others who’ve joined us for this life-changing program in the past. Suzi x

WHAT SURPRISED YOU ABOUT THE MASTERMIND EXPERIENCE?

WHAT SURPRISED YOU ABOUT THE MASTERMIND EXPERIENCE? We asked The Mastermind Experience graduate, Katy Abbott what most surprised her about the program… and here’s her answer (it might even surprise YOU!). If you’ve been thinking about applying, NOW is the time. PLACES ARE FILLING FAST! Go ahead and apply here: https://bit.ly/mme-apply-now (All the info is also on this page) ^^ We’d love you to join us!

Why Did You Decide to Join The Mastermind Experience?

Why Did You Decide to Join The Mastermind Experience? We asked Mastermind Experience Graduate, Angela Counsel this question… and here’s what she said (watch this short video for her reply). By the way, Angela credits The Mastermind Experience with changing EVERYTHING for her – going from struggling to make 10 - 20,000 a year, to cracking the 6-figure mark and impacting thousands more women with her “Embrace” menopause program. If you’ve been thinking about applying, NOW is the time. PLACES ARE FILLING FAST! Go ahead and apply here: https://bit.ly/mme-apply-now (All the info is also on this page) ^^ We’d love you to join us!

When You Find Someone Who Is Thinking Bigger Than You Are…

Katy’s Mastermind Experience Story: When You Find Someone Who Is Thinking Bigger Than You Are… Katy Abbott is a world renowned composer, academic and mentor. In just about anyone’s books she’d be considered a “big thinker” but she says what blew her away about The Mastermind Experience 30-Day Program was that in Suzi and Michelle, she found people who were thinking even bigger for her. And that’s just what she needed to successfully SELL OUT her very first high ticket Artist’s Mentoring program. If you LOVE hearing success stories like we do, listen to our recent conversation with Katy now. And if you’d like the SAME support Katy got to think bigger and explore “what’s possible”, make sure you APPLY for The Mastermind Experience Now… … we are almost at full capacity. This event WILL book out! And we’re only doing it ONCE this year! So get in now, while you still can. APPLY NOW: https://bit.ly/mme-apply-now Give yourself 30 days with our support to completely change the game – get more clarity, get a plan and start getting more sales! Even if you’re just curious, go ahead and APPLY NOW: https://bit.ly/mme-apply-now

WOOT! Mastermind Experience Graduate, Angela, Now Has a 6-Figure Business!

WOOT! Mastermind Experience Graduate, Angela, Now Has a 6-Figure Business! It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark! And naturopath and menopause expert, Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up, right before she had her BIGGEST breakthrough!). If you LOVE hearing success stories like we do, listen to our recent conversation with Angela now. And if you’d like the SAME support Angela got, make sure you APPLY for The Mastermind Experience Now… … we are almost at full capacity. This event WILL book out! And we’re only doing it ONCE this year! So get in now, while you still can. APPLY NOW: https://bit.ly/mme-apply-now Give yourself 30 days with our support to completely change the game – get more clarity, get a plan and start getting more sales! Even if you’re just curious, go ahead and APPLY NOW: https://bit.ly/mme-apply-now

🎯🎯Mastermind With Me For 30 Days!🎯🎯

🎯🎯Mastermind With Me For 30 Days!🎯🎯 DOORS ARE OPEN Mastermind Experience - Now Taking Applications Visit: herbusiness.com/mastermindexperience 30 Days THIS July! Kick Off The New Financial Year with a BANG! Get a Massive Business Breakthrough in JUST 30 Days. (But be quick, this program SOLD OUT fast last year!)

Hi, Suzi here… And oh my goodness I love these women! These are some of the women in our year long HerBusiness Marketing Success Mastermind. And they ROCK! In just the past 12-months we’ve seen them achieve results like these: 🌟 Cat - DOUBLED her sales goals of her brand new Membership Program helping people speak with confidence and impact. 🌟 Angela - TRIPLED her results and went from struggling to fill her high ticket Menopause program to being completely SOLD OUT in a fraction of the time! 🌟 Chantel - More than QUADRUPLED the business revenue she had when she started in Mastermind 🌟 Ange - Scored a 500% increase in her corporate training fees when sharing her health and digestion expertise AND launched her FIRST-EVER High Ticket Offer and started making $3500 sales! 🌟 Karen - Fulfilled a lifelong dream to take 3-months off in Europe with her husband and STILL have her bustling web design business running without her! 🌟 Therese - scored a massive Strategic Alliance opportunity for her recruitment business 🌟 Katy - completely sold out her first ever high ticket program for artists 🌟 And much, much more! You might be doing MOST of the right things and EVEN at SOME of the right times… and still not be getting the results you want. That’s where Cat and Angela and Chantel and many of the women I’ve mentioned above were BEFORE they joined Mastermind. And then EVERYTHING changed. It all just CLICKED when they got the right support at the right time. Wondering if a Mastermind is for YOU? We’re cooking up something AWESOME that will help you figure that out (and give you MASSIVE CLARITY on your marketing for the next year!). Watch this space 🙂 Suzi x

How to PIVOT (even if you’re feeling “Pivot Paralysis”).

How to PIVOT (even if you’re feeling “Pivot Paralysis”). How are you doing? It sure has been an interesting time! Has it been “business as usual” or have you had to pivot? Peta Gillian in our HerBusiness Marketing Success Mastermind needed to pivot. Her in-person fitness classes had to be put on hold due to social distancing regulations. And she made a quick pivot to online classes. It wasn’t easy. But she had the full support of everyone in the Mastermind - other business owners giving her tips on her offer and the tech and a ton of moral support and encouragement. And it’s not just Peta - we’ve had several businesses in the Mastermind make powerful pivots. But so often, we can feel paralysed when we know we need to make a shift or when the market or regulations or conditions change. Having a core group of trusted business colleagues can do wonders for you when it comes to avoiding getting stuck and taking action when the window of opportunity opens. Because when you pivot, it means stepping into something new… and that’s not always easy. I know, for me, personally, it’s my Mastermind that I am part of in North America and other trusted peers that I turn to when I need to make a change. #WhyILoveMasterminds Who do you turn to when things need to change in your business? Suzi

How Do YOU Get Through Hard Times?

How Do YOU Get Through Hard Times? We all have highs and lows. That’s kind of inevitable. But what’s not written in stone is how we get through those hard times. One of THE best things I do that helps me get through challenges is to lean on the Mastermind group I am in. For the past few years I’ve been part of a group that meets three times a year in the Northern Hemisphere (and I am so excited to get back to meeting in person!!). The other business owners in this group all have membership-based businesses, so it’s GREAT - we all share what works and what doesn’t. When I have a win they are some of my loudest cheerleaders. When I need help, they are there with practical advice and the kind of support that only others who’ve “been in the same boat” can give. Actually, I’ve been in one form of Mastermind or another for the past 20 years. I wouldn’t be without one. I love it so much, 6 years ago we started the HerBusiness Marketing Success Mastermind - so HerBusiness members could also get the benefit of being part of a Mastermind. And over that time we’ve seen our Masterminders have some massive wins and they’ve accelerated their growth way faster than if they’d try to “go it alone.” Even in tough times. (Especially in tough times). #WhyILoveMasterminds Tell me in the comments below, how do you get through hard times? Suzi x

Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies. Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more… And it’s costing money, time AND opportunity. In this episode, we look at WHERE we struggle to get specific and WHY that matters. Plus, we share 3 “Get Specific” Marketing Strategies that can be game-changers for your business… exploding your results overnight. Take a listen to the full episode here: https://herbusiness.com/podcast/marketing-strategies-that-can-change-your-results-overnight/

How to Increase Demand by Using a Waitlist

Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about one of the most powerful ways you can build up demand BEFORE you launch or to keep prospective customers warm when you sell out of, or temporarily close access to, your product or service… and that is the Waitlist Strategy! Listen to this episode to hear more about: • What types of products, services and campaigns a Waitlist can work for. • How to use the “Sold Out”, “Closed” or “Launch” type of Waitlist (and why they are very different strategies). • Why understanding “buying intent” is important when deciding your Waitlist strategy. • What to say to people to get them to JOIN your Waitlist. • How to nurture your Waitlist so they are primed and ready to buy when you open (or re-open) your doors. • Can a Waitlist go “stale”? What’s the ideal length of time for someone to be on your Waitlist in order for them to buy from you? • How to adopt an “all roads lead to Waitlist” approach (and why this might make sense for you). • How to incentivise and reward the people on your Waitlist. • And much more! Listen Now (58mins): https://bit.ly/content-sells-ep-169

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