The Digital Beour, Cork

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The Digital Beour, Cork The Digital Beour, aka Christina Collins, is providing social media and copywriting services to the small businesses and organisations of Cork and beyong.

Miranda Hobbs was teaching us about Girl Math long before it became an internet sensation. The latest addition to The Li...
02/02/2024

Miranda Hobbs was teaching us about Girl Math long before it became an internet sensation. The latest addition to The Lingo Line by Christina Collins explores the concept that has the girlies in knots:

"Girl math is the balancing of an equation which typically women or women-identifying people make which justifies spending money on something because of the non-monetary value it brings.

It is a prioritisation of the experience of the purchase which is not necessarily related to the value of the object or purchase itself.

Example:
In S*x and the City Season 3, Carrie buys a chair from an artist who makes furniture. She tells her friend Miranda Hobbs that she bought it because he was 'very cute'. Miranda considers this for a moment before asking Carrie: "Did he ask you out?" to which Carrie nods and smiles.

Miranda then replies: "So the chair's a write off"

It was a very expensive chair. But it was "worth it"- not as a piece of furniture but because of what came with it."

Read more on the Lingo Line with The Digital Beour 👉 https://buff.ly/3SoDEZ4

I am back with another online word of the day and this time, it's all about the vibes."Bad vibes will give you and your ...
31/01/2024

I am back with another online word of the day and this time, it's all about the vibes.

"Bad vibes will give you and your business a bad reputation. So you better be aware of the vibes and strive to ensure the vibes are good."

Read more on the Lingo Line from The Digital Beour 👉

There's a lot of terminology emerging online these days, especially through TikTok. And because of the popularity of the app, the rate of content and the proliferation of trends that are constantly...

"So your online culture whisperer, The Digital Beour, is here to save you the embarrassment of not having a clue what th...
30/01/2024

"So your online culture whisperer, The Digital Beour, is here to save you the embarrassment of not having a clue what the "younger generation" is saying by giving you an expert insight into their language." 👀

Curious to know what you don't? Find the online word of the day on my NEW blog👉 https://buff.ly/3OojhKt

There's a lot of terminology emerging online these days, especially through TikTok. And because of the popularity of the app, the rate of content and the proliferation of trends that are constantly...

🚨Testimonial Alert!🚨One of my absolute favourite projects in 2023 was working with the good folks back in the GAA strong...
16/01/2024

🚨Testimonial Alert!🚨

One of my absolute favourite projects in 2023 was working with the good folks back in the GAA stronghold of Cambodia, , to deliver an engaging social media strategy on a shoestring budget!

I created content for their socials and coached the fundraising team on how to build their following, communicate their wonderful story and ultimately help them to reach their fundraising targets to get 26 Khmer athletes to Ireland for the in Derry.

"Under her guidance we reached over 700,000 people on TikTok alone, with over 70,000 people engaged on that platform. We're up 1500 followers on Facebook, about 400 on Insta and 90 on Twitter. "

Thank you to Ronan for this wonderful testimonial. Hopefully I will be seeing you again in 2024 👀👀

I'm spilling the marketing tea on why newsletters are not just emails- they are the underrated tool your strategy is mis...
11/01/2024

I'm spilling the marketing tea on why newsletters are not just emails- they are the underrated tool your strategy is missing. 💬

Read the latest from The Digital Beour👉 http://www.thedigitalbeour.com/5-reasons-you-need-a-newsletter-in-2024

In the dynamic landscape of digital marketing, where trends come and go, one strategy stands the test of time and consistently proves its efficacy – newsletters. Email newsletters have evolved...

In the business realm, trust is the key to success. 🔑Sharing genuine client experiences through compelling testimonials ...
05/01/2024

In the business realm, trust is the key to success. 🔑

Sharing genuine client experiences through compelling testimonials has a significant impact as powerful stories guide potential clients to choose your brand with confidence.

Publishing testimonials isn't just appreciation; it's a strategic move to build credibility. 💪

👀Envision potential customers exploring your website, captivated by real stories of those benefiting from your products or services – testimonials assure prospects that choosing your brand is a decision they won't regret.

Testimonials also inject a human touch, creating lasting relationships beyond transactions. When clients become advocates, they amplify your reputation online and through word of mouth. And in today's world, organic promotion is priceless in a world that values authenticity.

By featuring testimonials prominently, you showcase success stories and establish transparency. 🥰

In essence, publishing testimonials builds a bridge of trust and by harnessing compelling client narratives, you allow their voices to resonate, and in turn, you'll witness your brand transform into a beacon of trustworthiness.

Swipe for examples of testimonials I have created for clients in 2023.

If you need help creating testimonials, DM me on Instagram or email me at [email protected] to discuss your design needs today!
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I have worked with Celine since 2022, when she first recruited me to work with Electronomous on both their Motion and In...
03/01/2024

I have worked with Celine since 2022, when she first recruited me to work with Electronomous on both their Motion and International Mobility Summit events which take place annually. In 2023, I also worked with Celine for Inspired Minds- World Summit AI Montreal & Amsterdam as well as Intelligent Health AI London & Basel.

Celine and I work so well together we rarely met (always a good sign 😂) and I have been extremely lucky to work with someone who trusts me to get the job done even when there is a mountain and a half of work to get through.

I was the Marketing Assistant across all events for Electronomous which meant taking care of:

👉Social Media Calendar
👉Design management
👉Administration of content
👉ticketing
👉speaker & sponsor liaison

On working with myself, The Digital Beour, she says:
"I highly recommend Christina. She is smart, driven, resilient, independent, and reliable.

Her strong organisational and communication skills, as well as her knowledge of social media, make her an asset to any team."

Thanks Celine and here's to 2024! 🥂

Me on December 21st: "I'll do that in the New Year"Me on January 3rd:
03/01/2024

Me on December 21st: "I'll do that in the New Year"

Me on January 3rd:

Always a pleasure to work with model, boutique owner and influencer Jennifer Driscoll. We spent Tuesday morning in Blarn...
13/07/2023

Always a pleasure to work with model, boutique owner and influencer Jennifer Driscoll. We spent Tuesday morning in Blarney shooting some looks for Vows.ie.

If you're looking for some Mother of the Bride wear, Vows is the only place to go. The selection is stunning!

I've been quiet and busy over the last while.🤫 Delighted to announce that I am working with UK based   events company In...
20/03/2023

I've been quiet and busy over the last while.

🤫 Delighted to announce that I am working with UK based events company InspiredMinds! (and officially part of the revolution) as their Social Media Manager, working across their summits which include World Summit AI (Montreal & Amsterdam) and Intelligent Health (London and Basel).

It's been an amazing start to 2023! 🥳🥳🥳

Find out more about Inspired Minds! and their events 👉 https://inspired-minds.co.uk/

Find me on 👉 http://www.thedigitalbeour.com/

This year I want to celebrate women who are actually making a difference- to other women’s lives and to their own. Impro...
08/03/2023

This year I want to celebrate women who are actually making a difference- to other women’s lives and to their own.

Improving women’s lives improves society. Looking after yourself properly, standing up for yourself in a way that shows yourself that you respect your limits and emotions, is truly the most meaningful of all.

-Christina

25/01/2023

For your business it’s better to: Show, don’t tell

There’s an old adage in storytelling that advises you to ‘Show, don’t tell’. The idea is that you don’t tell readers too much information out straight, because this would get very boring very quickly. Instead the writer must learn to convey to give readers a SENSE of what is happening.

For example, instead of saying:
“Marshal was very anxious before performing” the writer might say something like

“Palms are sweaty, knees weak, arms are heavy, there’s vomit on his sweater already…”

What the writer has done here is IMPLIED that Marshall is nervous by showing or describing what is going on.

In deciding what you share on social media, the same formula applies.
80% of what you share should be “showing” what you do or the results of what you do, and 20% should be telling.

Eminem doesn’t tell you that he’s nervous until 17 words into the verse and after Mom’s spaghetti. And it makes for a far more memorable story.

Show, Don’t Tell.

Stay tuned to learn how you can apply this technique on your social media.

This weather has me craving the Alps life. Everything was cold and beautiful. Nothing will have you more in the moment t...
17/01/2023

This weather has me craving the Alps life. Everything was cold and beautiful. Nothing will have you more in the moment than flying down a winding slope at 100kph

Small festivals have small teams and even smaller budgets. Di**le Literary Festival knew that to be successful, you have...
11/01/2023

Small festivals have small teams and even smaller budgets. Di**le Literary Festival knew that to be successful, you have to invest in your online & social media marketing.

2022 was the second year I worked with the festival, which saw over 1900 people attend author events over the weekend.

As Digital Marketing Executive I:
🤔created the online marketing strategy, focusing on social media
✍️ designed events graphics
💻 managed & scheduled all social content
🖊 wrote the social captions
📝created & published a weekly newsletter
📈 increased audiences across all channels
🚨 created & managed Facebook & Instagram ads
📸 captured content at the festival
📊 created & shared a comparative 2022 social media report

Here is a testimonial from Festival Director, Sheila O'Reilly about my services as Digital Marketing Executive for the literary festival in 2022

Here's to 2023 🥂

Visit 👉 www.thedigitalbeour.com to find out more
📸 Fiona Morgan

Inspiration from the Comments Section 🪶People always talk about what a terrible place the internet is, but for me it has...
02/12/2022

Inspiration from the Comments Section 🪶
People always talk about what a terrible place the internet is, but for me it has served as an unending source of curiosity and inspiration and wonder. Some of the best stuff I find is not even created by Artists or content creators but in the random comments sections of Tik Tok or FB or Insta where millions of people from across the world will flock to leave an opinion, recommend a book or reveal something incredibly specific about mankind

And here is one of them: a Long-term nuclear waste warning message- which a random tik tok user left underneath a video some months ago. This message was crafted by linguists, scientists, historians, and sociologists among other experts to warn people about the dangers of radiation that they hoped would be understandable 10,000 years into the future when our civilisation would be dead, our languages obsolete after the earth has swallowed our cities and fires have burned our texts.

In 1993, Sandia National Laboratories published a paper with the goal of providing a sequence of messages to future visitors of a waste site without using any language to communicate the following:

This place is a message...and part of a system of messages...pay attention to it!

Sending this message was important to us. We considered ourselves to be a powerful culture.

This place is not a place of honor... no highly esteemed deed is commemorated here... nothing valued is here.

What is here was dangerous and repulsive to us. This message is a warning about danger.

The danger is in a particular location... it increases towards a center... the center of danger is here... of a particular size and shape, and below us.

The danger is still present, in your time, as it was in ours.

The danger is to the body, and it can kill.

The form of the danger is an emanation of energy

The danger is unleashed only if you substantially disturb this place physically. This place is best shunned and left uninhabited

Designs were explored for physical markers which conveyed the concepts of dangerous emanations, shapes that evoke bodily harm, and the concept of "shunned land" that appears destroyed or poisoned.

How cool.

And that's a wrap on another successful  **leLiteraryFestival! We welcomed over 55 authors to Di**le this weekend for 35...
22/11/2022

And that's a wrap on another successful **leLiteraryFestival! We welcomed over 55 authors to Di**le this weekend for 35 events, including the best-selling Tipp author Donal Ryan, Journalist Sally Hayden, Art Critic Cristin Leach, Kit de Waal, Rooney Prize Winner Sean Hewitt and many many more resulting in sold out shows, packed chapels, engaging conversations, 100s of gin and tonics, art, literature and plenty craic.

I ran the Digital Marketing campaign again for this year's festival as well as being content creator and social manager on the weekend itself. These wonderful photos were taken by Fiona Morgan. There are already plans for 2023 in the works!

**le **leLit

Thanks  for this testimonial! We started working together in April of this year. Jason is a week shy of reaching 5k foll...
03/10/2022

Thanks for this testimonial!

We started working together in April of this year. Jason is a week shy of reaching 5k followers on Tik Tok, and we expect to be at 10k by the end of the year.
http://thedigitalbeour.com

The Onion Seller, Cork City There are two statues in Cork dedicated to these hardy women, the onion sellers of the coal ...
05/08/2022

The Onion Seller, Cork City

There are two statues in Cork dedicated to these hardy women, the onion sellers of the coal quay, one in Peace Park and the other outside across from Casa Crafts. Such a cool piece of history, beautifully brought to life.

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