01/02/2024
As the least sportiest person ever, I still find it quite funny that I ended up working Full Time in Rugby League....
But I had a lot of fun putting this video together for a paid Ad for the Bradford Bulls pre-season fixture against Leeds Rhinos. A lot of my videos that I create come from footage that I've shot myself, so this was a bit of a new one for me as I found myself sitting through HOURS of archive footage of the two rivals.
Interestingly, it wasn't the actual game of Rugby that I was focusing on when I was pulling all this archives apart, it was actually the pre-game sound bites and atmosphere that I really wanted to focus on. The reality of working in sport is, if I focus on the game itself, I'm only going to appeal to people that were already planning on buying tickets to the match anyway, cause these people are hardcore fans. But if I focus on the atmosphere and really generate my content to give people that "FOMO" feeling, I'm more likely to attract a whole new audience of people. And that's why you don't need to be a sport person in order to create content for a sports team 🤷♀️