02/03/2023
Hard truth. Sometimes agency life means having everybody’s back, even when it seems nobody has yours. It means telling yourself pretty much daily to suck it up, take your ego out of it, shut up and get on with it, rub some spit on it and walk it off. You might be a creative, but, you can’t lose sight of the reality that you chose this profession where 100% of your creative expression is in service of someone else’s vision. Your job is to illustrate, illuminate and communicate that vision.
You have to consciously set aside your innate human desire to be “right” 100 times a day, because the client is always right. You agreed to that from the start. There’s no integrity in fighting it.
Your clients pay for your ideas and so ultimately they literally own your ideas and if you’re not comfortable with that you shouldn’t be in an agency job. Your job is to stand for others, so if they don’t like your work you may feel that added guilt and shame and remorse and regret for letting them down, but you have to keep that drama to yourself because it’s not about you and it never was. As long as your heart was in the right place in doing the work you can carry on and learn from it. Quite literally - you must go back to the drawing board.
We help other people shine, nudging them gently into the spotlight from our place in the shadows. It’s not for the faint of heart but it’s not demoralizing or even particularly difficult most days unless you let your own pride defeat you. It’s the work we chose. It’s the life we chose. And when it’s good, it’s the absolute best. So, let’s get on with it.