You're Probably Wrong: The Art and Science of Having Ideas in Marketing
In this episode Neil, Aoife, and this week's special guest David Gluckman, Author of ‘That Sh*t Will Never Sell’, are focusing on the art and science of having ideas in marketing and questioning some of the assumptions we hold about the right and the wrong way to do this, particularly in creating and developing new product ideas.
C3 | Culture, Consumption, Communities: Modest Fashion!
In the eleventh episode of C3: Culture, Consumption, and Communities, Marcus and Olivia are joined by content creator, Zahraa Berro, to uncover the exciting and chic world of hijab modest fashion! Throughout the episode, they will explore the modalities of modest fashion through self-expression and content creation, the intricacies of modest culture and virtues in relation to the West, and what it means to be a role model and empower others through social media and digital curation. Tune-in to discover how the modest fashion community bridges the gap between religious virtues and current fashion trends, and how these aspects lead to represent one's identity as a modern Muslim woman.
Remember the Human: The Purpose of Purpose
Throughout this series, Reddit’s Head of Creative Strategy Will Cady has examined what purpose means to different brands and organizations. From world changing ambitions to shifts in perception, “Remember the Human” has explored why purpose has emerged as the defining strategy for marketers in the New Normal. Because whatever way you look at it, it is clear that what was once a buzzword is now a necessity for brands navigating a fractured social and economic climate ushered by the pandemic, social justice issues and one of the most decisive elections of recent times.
In the final episode of the series, Will explores the challenges and opportunities that come with more values-driven consumers, the increased expectations of brands to be “human” and the small steps we can all take to lead with purpose.
Luck in Advertising and Marketing
In this episode Neil, Aoife, and this week's special guest Andy Nairn, Founding Partner at Lucky Generals are focusing on luck and the role that it plays in building brands and how we can improve our fortunes by understanding it better. Join them as they discuss a topic rarely meaningfully discussed and see what luck could mean for everyone in advertising and marketing.
Tune in and learn:
- How we should think differently about luck in advertising and marketing.
- How we can use our understanding of luck to think and behave differently
- How we can alter our ways of working to be luckier more often
B2B: Boring to Better - Talking to Humans
This week on B2B: Boring to Better, Adam Ilenich welcomes Matt Lockmon, Senior Social Media Manager at Microsoft to discuss a major roadblock in marketing today: why B2B is boring. In this talk, we’ll learn about the state of B2B social marketing, how brands can improve their efforts on social media, and ultimately, what it’ll take to go from business-to-business marketing to human-to-human marketing.
The Marketer's MBA: Designing Marketing Negotiations
Remember The Human: Marketing on Purpose
You're Probably Wrong: Should Qualitative Research be Dumped for Something Better?
Beats, Bytes, and Brands: Music x Gaming
The Business of Empathy: Restoring the Soul of Business with Rishad Tobaccowala
Beats, Bytes, and Brands: Creativity and The Power of Playlists
The Business of Empathy: Empathy and Team Culture with Kiesha Garrison
