Wave Evolution

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Wave Evolution

We are the pioneer in providing email marketing, B2B database marketing, SEM advertising & social media marketing in Malaysia, Singapore & Hong Kong.
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Wave Evolution is your 'One-Stop' Digital Marketing company. We specialize in areas of digital marketing such as email marketing, search engine optimization, database, mobile marketing and social media. Whether you are small, medium or large, we will make sure that you are handled with responsibility, professionalism and care. Go digital with Wave Evolution, it all starts with a click!

04/09/2024

"As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service." — John Sculley

A successful brand sets expectations for a great consumer experience, not just a sale. It promotes emotional connections, which keep customers coming back. Consider a brand known for its pleasant service; each interaction reinforces that impression. This consistency fosters trust and loyalty, making customers advocates for the brand and attracting new business at a low cost.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Skyword & Business News Daily

31/08/2024

Selamat Hari Merdeka from all of us at Wave Evolution!

May we all Malaysians unite during this special day to celebrate our independence. 🎆🎇

30/08/2024

Keyword: RevOps
Full Term: Revenue Operations

Definition: The alignment of marketing, sales, and service to drive accountability and increase efficiency across your business. The goal of revenue operations is to provide more predictable outcomes and accelerate your company’s growth by organizing people, data, and processes to help your business run more effectively.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: New Breed Avenue

28/08/2024

Title: 3 Best Books on Marketing Strategy

1. This Is Marketing - This book by Seth Godin provides an excellent introduction for those who are new to marketing. Even if you're not new to it, it's still a great read. It explains the goal of marketing and how it should focus on providing solutions to customers.

2. The 1-Page Marketing Plan - This book by Allan Dib is best for simplifying your marketing plan. It covers a number of marketing ideas, such as the marketing funnel, but the book's main goal is to help you keep your marketing strategy as simple as possible.

3. Contagious: Why Things Catch On - This book by Jonah Berger is a self-explanatory book about marketing strategy, as the title implies. This book discusses why some approaches spread like wildfire while others fail. It also includes six measures to help your own products and marketing efforts take off.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: WebFX

23/08/2024

AI Verify Foundation and Infocomm Media Development Authority (IMDA) have collaborated to launch the "Model Governance Framework for Generative AI" (MCF-Gen AI), which aims to solve technology issues while also facilitating innovation.

The framework has nine dimensions that aim to build a trustworthy ecosystem. Within these nine dimensions, the framework encourages all major stakeholders, including governments, industry, researchers, and the general public, to cooperate together.

The nine dimensions include accountability, data, trustworthy development and deployment, incident reporting, testing and assurance, security, content provenance, safety, alignment, R&D, and AI for good.

The new framework builds upon the existing foundation for classical AI, which was last updated in 2020. "With Generative AI, there is a need to update the earlier model governance framework to holistically address new issues that have emerged," stated IMDA.
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Wave Evolution
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Find Southeast Asia & Hong Kong's sales leads with #1 data provider for accurate B2B email lists to reach the right decision-makers fast. Get email addresses and phone numbers of key decision makers to turbo-charge your email marketing & telemarketing campaigns! 😉

E: [email protected]

Source: Marketing Interactive

21/08/2024

16% of global B2B marketers cite Instagram as the social media channel with the highest ROI

B2B companies can leverage Instagram's visual focus for a high return on investment. By showcasing their brand story and fostering engagement through compelling content, they can reach a targeted audience, build brand awareness, and ultimately generate leads – all within a platform demonstrably effective for B2B marketing.
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Wave Evolution

Looking for email marketing solutions? Talk to Wave Evolution today!

From email marketing software to email marketing campaign management to HTML content design, we have covered literally everything you would possibly need on email marketing. If you still miss something, let us know and we can customize our ready-made email marketing solutions to fit your digital marketing needs. 📧

E: [email protected]

Source: WebFX

16/08/2024

"Social media allows big companies to act small again." — Jay Baer

Social media levels the playing field for businesses. Large corporations can now engage directly with customers, building personal connections like a local shop. This fosters a friendly and responsive tone, mimicking the experience of a smaller company. It's why social media is a must-have for any business, regardless of size.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Skyword & Business News Daily

14/08/2024

Keyword: CQL
Full Term: Conversation Qualified Lead

Definition: Is someone who has expressed interest in buying via a conversation with an employee or a bot. These leads are coming to you with specific questions that they want answers to in real time.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: New Breed Avenue

09/08/2024

Title: 3 Best Free Keyword Research Tools in 2024

1. KeywordsFX - The tool is easy to use and offers keywords in the form of questions for content ideas. Enter your starting keyword, and it will offer related high-value keywords. You can export the findings as a CSV file, or copy and paste the keywords into your preferred software.

2. Google Trends - This tool tells you the keywords’ volume growth in percentage compared to a time period. It suggests relevant topics and Google search queries, telling you of terms that your audience may be looking for.

3. Soovle - This tool shows you related keyword phrases from different sources. When you enter your primary keyword, search engines such as Google, Bing, and Yahoo will recommend related keywords. You can also obtain suggestions from YouTube, Wikipedia, Amazon, and other websites.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: WebFX

07/08/2024

Google has invested US$2 billion in Malaysia to help expedite the country's digital development. This includes the establishment of its first Google data centre and Google Cloud region to accommodate the growing demand for cloud services locally and globally.

The Google data centre will support Google's most popular digital services, including Search, Maps, and Workspace. It will also play an important role in allowing Google to bring the benefits of Al to users and consumers across the country.

Meanwhile, the Google Cloud region will provide high-performance, low-latency services to large corporations, startups, and government agencies. Google Cloud users will benefit from critical controls that enable them to meet the highest security, data residency, and compliance standards, as well as specialised data storage needs.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Marketing Interactive

02/08/2024

91% of organizations have a presence on Facebook

An online presence is important for a business as it builds trust between the business and consumer. It also allows them to connect with customers 24/7, fostering loyalty and brand awareness. Without it, they miss out on a global market and risk looking outdated.
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Wave Evolution

Looking for email marketing solutions? Talk to Wave Evolution today!

From email marketing software to email marketing campaign management to HTML content design, we have covered literally everything you would possibly need on email marketing. If you still miss something, let us know and we can customize our ready-made email marketing solutions to fit your digital marketing needs. 📧

E: [email protected]

Source: WebFX

31/07/2024

“Don't find customers for your product; find products for your customers.”— Seth Godin

Businesses should prioritise knowing their customers' requirements and preferences, and then modify their products or services to meet those demands. By aligning offerings with customer demands, businesses not only build loyalty but also boost satisfaction, resulting in long-term growth and market competitiveness.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Skyword & Business News Daily

26/07/2024

Keyword: NPS
Full Term: Net Promoter Score

Definition: Measures how likely someone would recommend your company to others on a 1–10 scale. Using this customer satisfaction metric, you can easily identify how loyal your customers are and divide them into three categories: promoters (9+), passives (7–8), and detractors (0–6).
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: New Breed Avenue

24/07/2024

Title: 3 Best All-in-one SEO tools

1. MozPro - This tool is widely regarded as one of the best paid SEO tools because it combines many features into a single package. From crawling to keyword research, it highlights various stages of SEO and is adept at tracking campaign progress.

2. Raven Tools - This tool is a major site auditor with advanced tracking and reporting capabilities compared to numerous similar tools. It evaluates your website's SEO in an understandable style. Its 17 indicators provide insight into your website practices and assist you to optimise your website.

3. SEMRush - This tool can help you improve your online visibility in the eyes of search engines. If you want to increase your organic traffic, this resource broadens your reach and improves your SEO strategies using fact-based ideas. It excels at comparing domains and their associated keyword ranks.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: WebFX

19/07/2024

Meta, the parent company of Facebook and Instagram, is expanding its portfolio of generative AI advertising technologies. This includes tools for creating full image versions of original ad creatives and overlaying text on them.

The feature has already begun to go out. The ability to provide Meta text prompts to better tune creative versions will be available in the future months.

In addition, Meta is improving its text-generation capabilities for headlines and key selling points.

The technology giant is now investigating the capacity of generated text to represent a brand's voice and tone. This will be determined based on prior campaigns and text input. The feature will be available soon with Meta Llama 3.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Marketing Interactive

17/07/2024

77% of marketers retarget Facebook and Instagram ads to increase their reach and grow their brand

Businesses should retarget their Facebook and Instagram ads as it brings back interested customers, reminding them about your brand. This targeted approach boosts conversions and is more cost-effective than reaching entirely new audiences, helping your brand grow.
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Wave Evolution

Looking for email marketing solutions? Talk to Wave Evolution today!

From email marketing software to email marketing campaign management to HTML content design, we have covered literally everything you would possibly need on email marketing. If you still miss something, let us know and we can customize our ready-made email marketing solutions to fit your digital marketing needs. 📧

E: [email protected]

Source: WebFX

12/07/2024

"Social media has changed marketing. Now it's not just about what you say. It's also what your customers are saying to everyone else." — George Farris

Using Social Media has a huge impact on marketing but word of mouth from customers about your brand on social media also plays a vital role. Thus businesses should listen actively and engage to build trust and amplify positive word-of-mouth from their customers.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Skyword & Business News Daily

10/07/2024

Keyword: WOM
Full Term: Word-of-Mouth Marketing

Definition: Is the oral or written advocacy of a good or service from a satisfied customer (or evangelist) to a prospective customer. It’s widely considered to be the most effective form of promotion.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: New Breed Avenue

05/07/2024

Title: 3 Best Free Online Survey Tools for 2024

1. Google Form - This tool allows you to effortlessly collect online survey responses. It is free, and there are no limits on the number of surveys you can design, the amount of questions in each survey, or the number of replies you gather.

2. SurveyMonkey - This tool allows you to construct a simple survey and then share the link or embed it on your website. However, the free edition has restrictions, allowing only 10 questions and up to 40 responses per survey. If you want to ask a small group of people to do a quick survey, this tool may be the ideal tool.

3. Typeform - This tools’ main advantage is that is that it supports a wide range of question types, such as short text responses, lengthy text responses, ratings, opinion scales, and more This tool is good if you’re feeling bored of the standard questioning forms but the free plan limits responses to 10 per month.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: WebFX

03/07/2024

Prime Minister Anwar Ibrahim stated that Malaysia intends to be one of the top 20 countries in the global startup ecosystem index by 2030. Kuala Lumpur would also be transformed into a regional startup and digital hub, he explained.

The prime minister also stated that the two-day KL20 Summit 2024 will serve as a forum for startups to make high-value investments and to encourage them to develop internationally by using a complete global ecosystem chain.

Anwar also stated that the Malaysian government is committed to supporting startups through clear regulations that take into account the country's aspirations, resources, and investor viewpoints.

In the same statement, he stated that the Madani government is still dedicated to developing an innovative startup ecosystem to position Malaysia as a hub for entrepreneurship and innovation.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Marketing Interactive

28/06/2024

With 96% of brands using it, Google Ads is the most popular PPC network. The platform can increase brand awareness by up to 80%.

Businesses should utilise Google Ads as it helps increase brand awareness and visibility in the digital landscape. Businesses may reach a larger audience who are actively searching for their products or services by employing targeted keywords and placements, resulting in increased website traffic, brand recognition, and, eventually, sales and revenue.
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Wave Evolution

Looking for email marketing solutions? Talk to Wave Evolution today!

From email marketing software to email marketing campaign management to HTML content design, we have covered literally everything you would possibly need on email marketing. If you still miss something, let us know and we can customize our ready-made email marketing solutions to fit your digital marketing needs. 📧

E: [email protected]

Source: The Loop Marketing

26/06/2024

"Make the prospect a more informed buyer with content." — Robert Simon

High-quality content is essential for organisations as it educates and informs customers, building credibility and trust. Well-crafted content demonstrates expertise, satisfies buyers' needs, and guides them through the purchasing process, resulting in educated decisions and long-term customer relationships.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Skyword & Business News Daily

21/06/2024

Keyword: CWV
Full Term: Core Web Vitals

Definition: A set of three web performance metrics used by Google. The CWV vitals are Largest Contentful Paint (LCP), which measures loading speed, First Input Delay (FID), which measures page interactivity and Cumulative Layout Shift (CLS), which measures visual stability.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Impression Digital

19/06/2024

Title: 3 Content Analysis Tools To Earn Trust (& Conversions!)

1. Hemingway App - This tool allows you to paste text or write directly in the editor to receive editing assistance. It breaks down your content sentence by sentence to ensure that it is understandable and easy to read. There is also a grading feature to determine the reading level of your text.

2. Grammarly - This tool focuses on editing. It integrates your devices and platforms, allowing you to alter everything from emails to informational posts. You may even design a unique corporate style guide to ensure that all of your users follow the same guidelines while creating material.

3. Google Trends - is a free tool that allows you to analyse search popularity and trends across time and region. You can monitor what people are searching for in real time, which will help you design effective content strategy. You can also use it to review and analyse your current material.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: WebFX

17/06/2024

Selamat Hari Raya Haji from all of us at Wave Evolution!

May this special day bring happiness and prosperity to you and your loved ones.🌙✨

14/06/2024

WhatsApp has been voted the leading digital channel for conversational marketing, with a 421% rise in communications in the APAC area. Similarly, Facebook Messenger's message volume has increased by 500%, while Telegram's has increased by 145.3%.

Conversational commerce has also seen a 22% increase in usage in APAC and are most popular among teenagers and young adults. Popular messaging channels include Whatsapp Business, Apple Messages for Business, Google’s Business Messages and RCS.

With that, conversational commerce is expected to be widely adopted during the next year in customer care, marketing, and sales automation, as well as for operational use cases such as delivery scheduling and payment management.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Marketing Interactive

12/06/2024

Mobile devices now generate 55% of all website traffic globally.

Businesses should prioritize mobile optimization to enhance user experience and capture the majority of website traffic. Adopting responsive design, fast loading times, and mobile-friendly content is essential to engage mobile users effectively, ensuring a seamless and accessible browsing experience across all devices.
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Wave Evolution

Looking for email marketing solutions? Talk to Wave Evolution today!

From email marketing software to email marketing campaign management to HTML content design, we have covered literally everything you would possibly need on email marketing. If you still miss something, let us know and we can customize our ready-made email marketing solutions to fit your digital marketing needs. 📧

E: [email protected]

Source: The Loop Marketing

07/06/2024

"Clients don't care about the labor pains; they want to see the baby." — Tim Williams

Businesses should focus on showcasing the tangible benefits and outcomes of their products or services rather than emphasizing the complexities or efforts behind them. Highlighting results and value proposition will resonate more effectively with clients, driving engagement and fostering trust.
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Wave Evolution

Ready to enhance your online presence and drive sales? Let’s talk strategy with Wave Evolution today!

Wave Evolution is a full service digital marketing agency that manages all aspects of your company’s online presence. From SEA database solution to PPC, our aim is to come up with a holistic digital strategy for your company, tailored to meet your specific commercial objectives. ⭐

E: [email protected]

Source: Skyword & Business News Daily

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Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

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http://www.WaveEvo.com/

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Wish you and your family a sparkling Diwali!

Data Sourcing for Sales & Marketing

Database providers are springing up like mushrooms, just one search on the web and you can find a plenty. But how do you know which one is the right choice for you? Read further to find out about data sourcing & things to take note when acquiring B2B database for lead generation. [ Data Sourcing: How vendors usually build their lists ] ☑️Compiled data - Gathered from a variety of sources over time. ☑️ Crowd-sourced data - Data collected from a group of people whereby incentives are offered to contribute their data into a data pool. ☑️ Self-reported data - Self-reported data is the information that prospects contributed themselves which is more likely to be accurate and current, LinkedIn profile for instance. [Tips to choose the right vendor] 1. Target - Define clearly who are your targeted audience. 2. Source - Self-reported data is more reliable. 3. Trial - Request for data sample to assess its reliability. 4. Price - Check if the price is reasonable. You might find vendors offering data at super low price, but it is not likely to be accurate data. ---- Talk to Wave Evolution Today! Find Southeast Asia & Hong Kong's sales leads with #1 data provider for accurate B2B email lists to reach the right decision-makers fast. Get email addresses and phone numbers of key decision makers to turbo-charge your email marketing & telemarketing campaigns to capture your target market easily. E: [email protected] #b2bmarketing #b2bsales #B2Bleadgeneration

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