05/12/2023
If you’re trying to grow your brand awareness on Instagram, this post is for you. 🌊
"The best place to bury a dead body is page 2 of Google." No really, when was the last time you scrolled all the way down a page and went to page 2? That is where SEO, search engine optimization, comes into play. It’s a set of strategies to get your brand or company on page 1 of Google.
SEO for Google and Instagram have similar guiding principles, but Instagram is not a considered a traditional search engine (yet). It is making strides to be like Google, Pinterest, and TikTok, etc.
Here's how to boost your Instagram reach with SEO:
🏄♀️ Know Your Keywords: Uncover the words your ideal audience searches. I swear by SEMrush—it's a keyword goldmine for related terms and questions.
🥥 Optimize Your Profile: Sprinkle keywords in your username, nameplate, bio, captions, hashtags, and alt text. Be the algorithm's best friend!
🐚Craft Captivating Captions: Make your captions descriptive and keyword-rich. Engage your current audience and provide them with value-packed content.
🦋Hashtag Power: Instagram recommends 3-5 hashtags per post. Leverage these to expand your content's reach. They're the secret sauce for discoverability!
Just like Google’s SEO, Instagram SEO is a long-term strategy. Implementing these strategies consistently will be key to your success as a brand or company. Have questions? Comment below 🌴🏄✨🌊
