Danie Schwartz Consulting

31/07/2023

Social media is more than metrics; it's about meaningful engagement and building a community. There is no one size fits all solution to it, and what works today may not work tomorrow.

At the heart of everything, social media is about engaging with your people. Social media done right should:

Tell a story.
Connect with your audience.
𝘽𝙪𝙞𝙡𝙙 𝙡𝙤𝙮𝙖𝙡𝙩𝙮.
Solve a problem.
Make an impact.

🧏‍♀️ I often hear businesses saying they have to get on social media for one of a few reasons:

1. Someone in marketing told them to
2. Someone in sales told them to
3. They know they have to be on it
4. They want to increase sales

Anytime I hear someone say they want to increase sales via social media, I can’t help but cringe.

Sure, social media can be used as a tool to help your sales team, however there are a lot of pieces to that pie and more often than not, people aren’t looking at the entire picture. They have no funnel in place and expect all social content to drive leads and convert them to sales. It's an unrealistic expectation without the proper strategy.

While I don’t discredit those reasons for a business needing to hop on social, what I don’t hear as often as I should are the many important reasons your business should be on social media.

Social media helps to:

💫 Increase visibility
💬 Provides a direct line of communication with current customers and potential ones
📣 Offers brand awareness opportunity
👩🏻‍💻 Helps to build a brand persona
👯 Creates engagement and loyalty

How do you use social media to connect with your audience?

12/07/2023

If we work together, there is one word you’ll hear from me often, and that’s why.

I believe in the power of asking why.

👩🏻‍💻 Whether we’re working on social, copywriting, or a bigger piece of your marketing strategy, the number one thing I want to know is why we’re doing what we’re doing.

🙋🏻‍♀️ Asking "why" is a fundamental aspect of any marketing strategy because it helps businesses delve deeper into the motivations, goals, and purpose behind their marketing efforts.

Asking why helps to:

✨Clarify objectives
✨Target the right audience
✨Identify Value proposition
✨Focus on customers
✨Optimize and improve marketing
✨Continue to be innovators and leaders
✨It helps to align with your brands purpose.

Asking "why" in the context of marketing helps businesses gain clarity, target the right audience, develop a strong value proposition, adopt a customer-centric approach, optimize marketing efforts, drive innovation, and align with their brand purpose.

It is a an important question to ask when making business decisions and spending money.

I want to know, when was the last time you stopped to ask your why?

Every person, every brand, every company has a story to tell. Danie Schwartz Consulting is here to h

11/07/2023

📢 Authenticity Matters!

🌟 In a world of filters and facades, let's remember the power of being genuine in marketing.

Authenticity creates trust, fosters meaningful connections, and sets us apart from the noise. By embracing our unique voice, values, and story, we can attract a loyal community who believes in what we stand for.

Let's be real, transparent, and true to ourselves, because authenticity is the key to building lasting relationships and making a real impact. 💫

Who is with me?

Every person, every brand, every company has a story to tell. Danie Schwartz Consulting is here to h

30/06/2023

Hi there! I can’t remember the last time I said that, so here I am, saying hi 👋🏼. It’s probably a good time to introduce myself, if you don’t already know me.

I’m Danie, a 36-year-old marketing maven working my magic, one client at a time! Armed with a flair for copywriting, a knack for social media, a talent for marketing strategy, I’m the ultimate marketing consultant you don’t even know your team needed.

I have a passion for being bold and thinking outside the box. I like working with people and brands that believe in imperfections, authenticity, and being bold.

I specialize in focusing on building brands in ways that shake your industry, but more importantly, I focus on telling stories that connect with your brands audience, with your people. Everyone needs their people.

Well told stories can change the world. Creating the right brand voice helps evolve your brand into one that listens and connects with your target demographic. I love helping brands create that story. A perfect blend of creativity, energy, communication, brand, and strategy.

I truly enjoy being around good people and helping other businesses grow. You never know how a well told story can change your company’s path.

In my free time I volunteer, travel, spend time with family and friends, check out live music, and do ALL of the hiking with my dog. The chances are REALLY high that you’ve seen me at Bidwell with my best fur-pawl, Kennedy.

If you want to know more about how I can help. Let me know. If not, enjoy this new snazzy photo courtesy of one of the best brand photographers around

📸:

12/01/2023

If you’re a Creator Studio fan, it’s time to say goodbye and get used to Meta Business, it’s here to stay! Well, for now anyway… 😂

It’s 2023, what are you using to schedule your posts?

Meta’s pushing Page managers towards its more all-encompassing Business Suite platform instead.

01/01/2023

Wishing you a happy and healthy new years!!

Looking forward to all the fun projects in 2023.

25/12/2022

Happy Hanukkah and Merry Christmas to all! 'Tis the season to be celebrating! 🕎🤶🏼🎄

P.S Happy almost Kwanzaa too❤️

31/10/2022

It’s been a while since i’ve done my own social so I thought a social media emergency was as great of a time as ever to hop on and say hello! Hi there friends! Here I am. I’m still here. Working hard doing marketing strategy, copywriting, social media and more but enough about me…. let’s talk about Instagram and it being down this morning.

This morning, and for some this weekend, tons of accounts on Instagram got taken down or suspended for no reason. This happened to several friends, clients, and other professionals I know. There was no rhyme or reason, and while the accounts were suspended, they were in no way tied to violating policies or anything like that.. it just was what it was. A glitch. In most cases, it got easily resolved. Though I have heard of some accounts losing followers and not getting those back, yet.

If this happened to you, stay calm and know you’re not alone. It was an easy process to get the accounts restored and I suspect Instagram and FB will likely be restoring lots of accounts on their own.

If this happened to you within the last 24 hours, and your account hasn’t been restored, shoot me a message and i’ll do a quick FREE audit of your account to see what can possibly be done.

I want to take this opportunity to remind everyone of a few things that every business with a social media account should remember:

1. EVERYONE who has access to your accounts or business manager should have 2FA turned on. Period. IF you disagree, you’re wrong. It’s the easiest way to get hacked, it’s the easiest way to prevent yourself from getting hacked. Your socials should all have this, as should really any of your accounts.

2. ALWAYS have a secondary admin on your accounts. Even if it’s someone who doesn’t pay attention to social, even if it’s someone who wants nothing to do with it, have a backup. If something happens to you or your account, you NEED a backup person who can handle your accounts.

3. Do NOT create a fake backup personal profile to manage social accounts. It will likely impact your account and you may possibly get that profile and your business profile taken down.

4. Getting access to support on FB and Instagram is super difficult if you’re not regularly using them or spending money on these platforms. Do your best to protect your accounts so that if something happens, you’ve done all the “right” things. If you don’t know them, hire someone who does. Policies and guidelines change every day. It’s hard to know what to do and what not to do. If you’re going to run social, make sure you understand the different policies.

5. Do not use the same PWs for any accounts. They should all be completely unique and different.

Until next time!

P.S. Happy Halloween. 👻🎃👻🎃

25/02/2022

It’s been a while so it’s probably time for this social media gal to hop back on her own page 👀🤷🏻‍♀️.

This is just a reminder that ad placement and content matters.

What do you think, who is at fault here for the ad running, CNN or Applebees?

The network shifted from somber footage of Russia's attack to a commercial featuring a cowboy shaking his butt to the song "Chicken Fried."

23/09/2021

Check out the final video by Stephanie Kay Films with Katee Green, Realtor!

It came out great, but I’m a little bias. ⚡️✨💫

This is "Katee Green | Realtor" by Stephanie Kay Films on Vimeo, the home for high quality videos and the people who love them.

16/09/2021

Hellllooooo 🌏🌍🌎.

It’s me, Danie.
Your favorite local marketing consultant, or maybe not 😂, but here I am anyway.

It’s sure been a hot minute since I’ve given my own social media any love. 👀

Today seemed like the perfect day to bring my own social back to life.

I got to spend the morning with one of my favorite clients Katee Green, Realtor and local videographer Stephanie Kay Films at one of my favorite spots, Stoble Coffee.

There’s no better way to spend the morning than with other strong, creative, and inspiring business owners.

Filming at Stoble is a marketers dream come true. The aesthetics of that place were truly designed for the ‘gram. 👌🏼

Who else is as excited as me to see the final outcome? Here a few fun 📷 📸 from behind the scenes!

23/03/2021

Happy National Ag Day! I love everything that Carriere Family Farms is about. They're truly the innovators and leaders in the agriculture world, and they have a heart of gold. Give them some love.

08/03/2021

Happy International Women’s Day! Celebrating all of the amazing women in my life, and around the world, who do their part to help move the world forward. We are better together. These ladies are a force to be reckoned with.

Today, and everyday, let’s challenge those around us to do better in gender equality. We may not always know better, but when we know better we can do better. Be part of the change.