UNIT9

UNIT9 Making brands famous since '97 UNIT9 is a global production partner. We create content with love. Now is the time to define popular culture, not emulate it.

We create innovative content to reach new audiences on a global scale. We are a specialized team of innovation architects, product designers, software engineers, gaming experts, art directors, designers, producers and film directors. We share a common goal. Our production process combines open source, with a lean startup philosophy designed to enable collaboration, across ideation, feasibility and production. Innovate or evaporate.

🍒 A closer look at how we refreshed the iconic Pacha Ibiza nightclub, creating a multi-sensory environment.The team behi...
05/09/2024

🍒 A closer look at how we refreshed the iconic Pacha Ibiza nightclub, creating a multi-sensory environment.

The team behind the work spoke with the wizards at Notch VFX about how we used their technology to generate animations driven by the sounds created by resident DJs and the physical movements of the club’s famous podium dancers.

Directed by Sean Pruen.

Find out more here 👉 https://bit.ly/4e88KO3

UNIT9 used Notch to revitalise the iconic Pacha Ibiza with groundbreaking visual systems that set a new standard for the club experience.

✨ Meet Tom Elliott & Simon Reichel, the director duo behind UNIT9 Films' A Common Future. In an interview with LBBonline...
03/09/2024

✨ Meet Tom Elliott & Simon Reichel, the director duo behind UNIT9 Films' A Common Future.

In an interview with LBBonline - Little Black Book, discover how they weave scientific concepts into captivating narratives, using Hyundai's Experiment N - a project exploring happiness and the impact of technology on our moods - as a prime example.

Read their interview here 👉 https://bit.ly/3z7zb7F

Little Black Book, The Unit9 director duo on the cross-overs in science and advertising - as well as why human storytelling will always be in demand

28/08/2024

👀 A peek behind the scenes of our viral social stunt for Wallbox.

Creative Director Alexander Brown chats through how we brought London’s iconic Boudica statue to life with CGI, striking the right balance between imagination and reality to gain 1.3 million impressions on Instagram.

Learn more 👉 https://bit.ly/4e2wP8O

💭 Find out where adland’s leading creatives look for creative fuel that you won’t find on TikTok. In our digital world, ...
27/08/2024

💭 Find out where adland’s leading creatives look for creative fuel that you won’t find on TikTok.

In our digital world, it's easy to think inspiration lives on social. But LBBonline - Little Black Book spoke to top creatives, including our Executive Creative Director, Yifei Chai, about how they’re breaking free from the algorithm to find authentic inspiration.

Check out the full article ➡️ https://bit.ly/4dyI9tA

23/08/2024

⚽️ On the heels of another epic football season, STōK Cold Brew – the official stadium sponsor of Wrexham AFC – stepped up to support fans as the unofficial pick-me-up for mornings after big celebrations.

Directed by UNIT9 Films' Simon Neal.

Watch now 👉 https://bit.ly/4dVlLKU

⭐ Thrilled to announce that our MD Rosh Singh and Director of Production & EP Mindy Lubert will be joining the Ciclope F...
22/08/2024

⭐ Thrilled to announce that our MD Rosh Singh and Director of Production & EP Mindy Lubert will be joining the Ciclope Festival Awards Grand Jury this year.

Ciclope is the global gathering for the best in moving image craft. The annual awards celebrate the directors, creatives, producers, editors, composers, and other industry professionals who push the boundaries of storytelling.

Rosh and Mindy, alongside other jury members, will determine the winners of 30+ categories, honouring excellence in direction, cinematography, production design, editing, VFX, animation, music, and more.

Looking forward to seeing the very best of the year so far 👀

Find out more here 👉 https://bit.ly/3XdrB4t

21/08/2024

✨ A closer look at SYKY on Apple Vision Pro.

Upon opening the app, visitors enter into a bespoke designer’s space featuring Anrealage’s stunning Pyramid Dress. We leveraged the visionOS development kit’s interaction system so that the dress – integrated as a high-fidelity 3D asset – can be rotated and customised by the user, with new patterns and textures applied by robotic UV arms.

SYKY requested a variety of interaction methods to enrich the experience and add deeper layers of storytelling using Apple Vision Pro’s multi-modal controls. So we made use of gaze tracking, pinch and drag gestures to make the experience as intuitive and hands-on as possible.

Find out more >>> https://bit.ly/4dDe5g0

📣 Pleased to announce that our MD Rosh Singh will be joining The Drum Awards Digital Experience jury once again this yea...
20/08/2024

📣 Pleased to announce that our MD Rosh Singh will be joining The Drum Awards Digital Experience jury once again this year!

Looking forward to seeing the best digital work from 2024 👀

Best of luck to all entrants!

Find out more 👉 https://bit.ly/3YYqVBg

16/08/2024

UNIT9 Films’ director Anthony Rubinstein and his partner in rhyme Catherine Willoughby have spent the last two years pouring blood, sweat and *tears* into their new short film, Cry Like A Guy.

Featuring House of the Dragon actor Kieran Bew, the four-and-a-half-minute film explains the biological reasons for why we produce tears and, more importantly, why crying is not only nothing to be ashamed of but something to be embraced.

Produced by UNIT9 Films. Find out more in shots.net 👉 https://bit.ly/3M95TIE

14/08/2024

📣 Thrilled to see UNIT9 Films’ spot for Nike has been shortlisted at the Berlin Commercial Awards.

UNIT9 Films', A Common Future, crafted a stormy seascape as a backdrop for Erling Haaland in their spot for Nike's Phantom GX II Haaland 'Force9', a boot built to weather the storm.

12/08/2024

🚨 We're seeking a 3D Environment Artist (stylised) with a portfolio that includes stylised city environments with concept art experience from gaming.

This role is fully remote, on a freelance basis and we're looking for someone to start immediately.

For more details and how to apply 👉 https://bit.ly/3YEyLQw

09/08/2024

👁 We turned George Orwell’s iconic novel, 1984, into a mind-bending Twitch experience. Partnering with Le Polish Bureau we created a dystopian world where streamers battled propaganda, solved puzzles, and unlocked secrets. All to hype the new 1984 Audible audiobook.

Find out more 👉 https://bit.ly/3LZ65tZ

#1984

01/08/2024

🔥 A day immersed in the world of rapper Teezo Touchdown for an i-D feature, directed by Stanley Brock and UNIT9 Films.

From his middle school talent show days to collaborating with music giants like Tyler the Creator, Drake, and Travis Scott, the Texas native opens up about internet culture, Louisiana rap, and his relentless pursuit of individuality.

Watch now 👉

🍿 Known for directing cult comedy TV hits like Channel 4's Chewing Gum and award-winning commercials, UNIT9 Films Direct...
30/07/2024

🍿 Known for directing cult comedy TV hits like Channel 4's Chewing Gum and award-winning commercials, UNIT9 Films Director Simon Neal opens up about his career in a new interview with LBBonline - Little Black Book.

Read his interview here 👉 https://bit.ly/3A5odjh

Little Black Book, The UNIT9 director on his most important working relationships, his passion for comedy, and being a midwife for creatives

💕 Which iconic brands have ensured their longevity by reinventing themselves in the digital age? For our Creative Direct...
25/07/2024

💕 Which iconic brands have ensured their longevity by reinventing themselves in the digital age? For our Creative Director, Veronika Watson-Kuc, Mattel's Barbie tops the list.

We worked with the brand last year on an AR takeover of Times Square, using cutting edge technology from Google and Adobe to place Barbie at the heart of innovation. Read more in Creativepool's latest feature 👉 https://bit.ly/3SnCuxM

Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...

🏆 Celebrating an FWA Of The Day from over the weekend for our work with MTV x Active Minds!The A.S.K framework empowers ...
22/07/2024

🏆 Celebrating an FWA Of The Day from over the weekend for our work with MTV x Active Minds!

The A.S.K framework empowers young people to provide emotional support to their friends. Our interactive video and microsite helps users put the framework into action, facilitating more open and supportive conversations around mental health.

Find out more 👉 https://bit.ly/3WvEPt0

💭 With just 19% of Gen Z exercising daily compared to 57% of the ‘Silent Generation’ when they were the same age, we’re ...
17/07/2024

💭 With just 19% of Gen Z exercising daily compared to 57% of the ‘Silent Generation’ when they were the same age, we’re seeing a clear decline in youth fitness. Screen time is widely seen as the culprit. But technology isn’t the villain here; it’s actually our best shot at closing the exercise gap by playing into what makes Gen Z tick.

UNIT9 Business Director Adam Mingay explains how gamification, social media and spatial computing can all play a part in getting Gen Z off the couch and into fitness - read the full article in LBBonline - Little Black Book https://bit.ly/4f3jU83

💪 🏃‍♀️👟 🏋‍♂️ 🥊 🔥

Little Black Book, Adam Mingay, business director at UNIT9 explains why playing into screen time could be the best way to boost exercise

16/07/2024

We had a blast working with BBH Singapore to showcase the power of Nike Air, transforming the outside of Nike’s Orchard Road store with an athlete-driven holographic spectacle.

Projected onto the facade of the store as well as on Hologauze in the air, the hologram-style content spotlighted some of the world’s most prolific athletes, including Kylian Mbappé, Sha’Carri Richardson and Victor Wembanyama.

Looking forward to sharing a closer look soon 👀

11/07/2024

🎶💛Dua Lipa tells i-d how her Glastonbury debut fueled her new album, Radical Optimism, and where she was when she got *the* call.

Directed by Stanley Brock.

It's been a pleasure to work alongside Rapport and Initiative on a full content takeover for Nike at Outernet-London, sh...
09/07/2024

It's been a pleasure to work alongside Rapport and Initiative on a full content takeover for Nike at Outernet-London, showcasing how athletes can Win on Air 🏃‍♀️🏃

We're going live again this Friday and Saturday (12th & 13th July) so if you're in the Tottenham Court Road area, head on down 🔥

☀️ Our content is living its best life at Playa Pacha in Dubai this summer.A dynamic 12-hour video sequence plays contin...
08/07/2024

☀️ Our content is living its best life at Playa Pacha in Dubai this summer.

A dynamic 12-hour video sequence plays continuously on the big screen to entertain hotel guests throughout the day and night, with generative content designed to respond directly to the live music from the pool DJ. We also mixed in some special 3D deep screens to make the pool experience as immersive as possible.

Check it out 👉 https://bit.ly/3VhHUg0

05/07/2024

⚡ The Nike Pegasus Relay brought to you by director Arthur Couvat and UNIT9 Films 👟

41 runners from 13 countries embarked on a 272.4km journey from Mount Helicon to Mount Olympus in the run of a lifetime: the Pegasus Relay.

03/07/2024

🧑‍🔬 Our spatial computing experiments continue…

For our fourth experiment, we were keen to explore how to use the environment within spatial experiences for something other than gaming. And instead of a visible spatial reaction, what about an audible one?

Built for Apple Vision Pro and Meta Quest, Strings acts as a mixed reality musical instrument for users to place and play wherever they like in their space. Dropped into the real world environment, groups of virtual strings vary in tonal values depending on their physical placement - so users can position them in different areas of their room to generate different types of sound.

Discover more about this experiment and what we learnt 👉 https://bit.ly/3L3flwJ

What could be better than having director duo Pleasure Craft on our UK roster? Having them on our US roster too, of cour...
25/06/2024

What could be better than having director duo Pleasure Craft on our UK roster? Having them on our US roster too, of course.

Great to have you transatlantically on board guys!

Read more in LBBonline - Little Black Book https://bit.ly/3xtMlet

Little Black Book, Pleasure Craft joined UNIT9’s UK roster in 2023 and now signs for U.S. representation

👻 🎊 Thrilled to celebrate Thrillboards' triple win at The Drum Marketing EMEA awards last week!Our immersive reality-ben...
18/06/2024

👻 🎊 Thrilled to celebrate Thrillboards' triple win at The Drum Marketing EMEA awards last week!

Our immersive reality-bending campaign created with AMV BBDO for Meta took home top honours:

🥇 GOLD in Experience
🥈 SILVER in Media
🥉 BRONZE in Creative Innovation

A huge thank you to our amazing partners at AMV BBDO and to the entire team behind this project. We're incredibly proud of what we achieved together.

Find out more about the project here 👉 https://bit.ly/3RgthHt

🎉 Kicking off the week celebrating 8 shortlists at Cannes Lions International Festival of Creativity for UNIT9 projects....
17/06/2024

🎉 Kicking off the week celebrating 8 shortlists at Cannes Lions International Festival of Creativity for UNIT9 projects.

🏛 The Met Replica created with Verizon for The Metropolitan Museum of Art, New York

👻 Thrillboards created with AMV BBDO for Meta

We love to see it. Looking forward to finding out the results this week!

14/06/2024

☕️ Coffee shop magic for Audible

UNIT9 Films and director Anthony Rubinstein transformed a regular coffee shop into four unique sets for Audible’s ‘Once Upon a Time’ campaign. See how four influencers experience one story unfold in totally different styles.

Want to see how it all came together? Check out the behind-the-scenes video by Anthony 👏

Agency: Fold7

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UNIT9 is a global production partner. We innovate content with love. Now is the time to define popular culture, not emulate it. We create innovative content to reach new audiences on a global scale. We are a specialized team of innovation architects, product designers, software engineers, gaming experts, art directors, designers, producers and film directors. We share a common goal. Our production process combines open source, with a lean startup philosophy designed to enable collaboration, across ideation, feasibility and production. Innovate or evaporate.