UNIT9

27/01/2025

The Round-up 2024. It slaps! 🚀 Dive into the projects that defined our year. First up: Oakley’s Crush The Ordinary. Swipe through to see how we did it. ➡️

12/12/2024

The first wiggly tooth? A magical milestone — now made smarter with the and Google Gemini. From real-time parenting advice to the perfect tooth fairy prep, this is tech designed for families.

This is the first of two spots directed by 🎥 Hal Kirkland for Google , showcasing how is redefining tech for families.

10/12/2024

🏆 BOOM! Our Haaland ‘Force9’ campaign just scored big with The Clios!

This one’s all about power, precision, and making waves (literally). From slow-motion shots of Erling Haaland smashing the ball mid-air to raging seas that mirror his unstoppable energy, this campaign is one we’re seriously proud of.

Huge thanks to A Common Future for their epic direction and to Nike Football and Ultra Brand London for trusting us to run wild with this one.

Check out the full film here 👉 https://bit.ly/4g3wSmn

26/11/2024

Guess who just bagged an FWA of the Day? 🙌 For a project that was (literally) out of this world. 🚀✨

We teamed up with LEGO and Pharrell Williams to create a pinball machine that’s as cosmic as it is iconic. Think 25,000 LEGO bricks, four Pharrell-inspired zones (music, fashion, street culture, and, obviously, space), and some epic kinetic LEGO magic narrated by the big man himself.

Oh, and did we mention you could upload your own custom LEGO minifig via QR code? Yeah, we went there.

Massive shoutout to everyone who made this happen – it’s one for the dream project hall of fame.

Check it out 👉 https://bit.ly/legopharrellwilliams

25/11/2024

🤗 Amazing to see A.S.K. Acknowledge, Support, Keep-in-Touch for Active Minds and MTV win big at The Anthem Awards!

7 x GOLD and 1 x SILVER

We all want to support our friends when they're going through a hard time, but sometimes it can be hard to know what to say. Our digital experience empowers and motivates young people to better support their peers by providing an environment where they can practice navigating and learning from difficult conversations.

Huge congrats to all involved at MTV and Active Minds!

Learn more about the project 👉 https://bit.ly/3CF0xTY

22/11/2024

❤️ So excited to have worked on this with Leo Burnett - introducing the Rachel Antonoff x Pepperidge Farm Holiday Cookie Jar Collection. Four limited edition ceramic jars inspired by Pepperidge Farm bags, elevated with Rachel’s modern take on traditional patterns.

18/11/2024

🙌 Amazing to see Diablo Deaths for Blizzard, created with VCCP US, win GOLD at The Clios Entertainment Awards!

To celebrate the launch of Diablo IV, Hal Kirkland directed a series of spots featuring Megan Fox, with the film star delivering personalised eulogies to players who had come to a grizzly end in-game.

Huge congrats to Blizzard, VCCP, Hal and everyone else involved!

Learn more 👉 https://bit.ly/3ZaQzT5

15/11/2024

🧪 Latest work for Galderma's Cetaphil

To help launch the brand's SkinLab event, we placed miniature labs inside Cetaphil bottles using the power of CGI, providing the brand with some scroll-stopping social assets.

14/11/2024

🏆 Thrilled to see Truth HQ, an interactive livestream created with Twitch by UNIT9 and Le Polish Bureau for Audible pick up gold in two categories at The Drum Awards!

🥇 Digital Experience: Innovation
🥇 Content: AI

Huge congrats to the project team and our amazing partners 🙌

Learn more about the project - https://bit.ly/3YccIjn

12/11/2024

"What excites me most in advertising right now is the shift towards the surreal and absurd... Ads have become louder and more unconventional, which I love. It's bolder, more daring, and allows creative work to really get under people’s skin. In an era where attention is currency, the worst thing an ad can be is generic"

UNIT9 Films director Cole Paviour chats through his approach to offbeat storytelling, his love of making audiences laugh and squirm, and even slips in a cheeky call out for mannequins in his interview with LBBonline - Little Black Book...

Read more 👉 https://bit.ly/4hNE1bR

Little Black Book, The UNIT9 director on embracing the surreal and absurd, and injecting 'a little lovable do*****ag flair' into storytelling

07/11/2024

UNIT9 Films director Amelia Hashemi's new spot for NSPCC is tugging at our heartstrings ❤️

Sharing the Director's Cut.

Agency: Open Creates

Post: ELMNTL

31/10/2024

🎃 Happy Halloween 🎃

Sharing one of our faves from last year - we created experiential billboards for Meta in collaboration with AMV BBDO which allowed thrill-seeking visitors to physically step inside the display and immerse themselves in the worlds of Ghostbusters and The Walking Dead.

For the Walking Dead experience, guests navigated a path of zombies and jump scares – complete with interactive props and a chance to capture photos in a themed General Store – before trying out the new Walking Dead game on the Meta Quest 3.

Learn more - https://bit.ly/48wAl9S

30/10/2024

💀 Next on our Halloween hit list - Hal Kirkland's series of spots for the release of Blizzard Entertainment's Diablo IV, featuring Megan Fox.

Megan thrilled the Diablo IV gaming community by personally responding to players with darkly comic eulogies to commemorate their in-game deaths. All players had to do was submit footage of their demises via Twitter or TikTok with the campaign hashtag and Megan would respond with a eulogy just for them.

29/10/2024

💀 Just in time for Halloween, Fanta's Beetlejuice-themed Afterlife Train wins FWA Of The Day!

Living on The Coca-Cola Company app, The Afterlife Train takes players on a immersive journey through a series of intricately designed 3D environments, each inspired by a location from the new film. Users face challenges to solve in each carriage in order to escape the train and unlock an exclusive Beetlejuice AR filter.

Congrats team!

Created with Ogilvy and WPP Open X

Learn more 👉 https://bit.ly/4h9QVAD

hashtag hashtag The FWA hashtag hashtag

28/10/2024

🎃 As it’s Halloween week, we felt it’s only right to share some of our favourite, frightful projects across digital, experiential and film.

First up - we still get kicks out of this hidden camera prank for Fanta, catching unsuspecting victims as they browsed the shelves in a mini mart. We made crisps explode, created a frozen pea monster… and hid a full grown man inside a popcorn warmer.

Nothing better than a mix of film, technology and good old fashioned creativity 😎

Created with Matter SFX and 72andSunny

24/10/2024

🥒 New work from UNIT9 Films director James Kibbey

Who would you trust, comedy legend Jack Whitehall or the actual dermatologists at CeraVe Skincare?

Created with The Smalls

22/10/2024

Great to see 3 shortlists for UNIT9 and Le Polish Bureau projects at the Clio Entertainment Awards 💫

Truth HQ, our 1984 Twitch livestream created with Audible is shortlisted in the Fan Engagement - Television and Streaming and Live Stream & Podcast categories.

And our experiential activation for Lionsgate's John Wick 4 is up for Best Special Event & Stunt.

Both incredible projects - huge congrats to our partners and clients, we're keeping our fingers crossed 🤞

The Clios