UNIT9

UNIT9 Making brands famous since '97 UNIT9 is a global production partner. We create content with love. Now is the time to define popular culture, not emulate it.

We create innovative content to reach new audiences on a global scale. We are a specialized team of innovation architects, product designers, software engineers, gaming experts, art directors, designers, producers and film directors. We share a common goal. Our production process combines open source, with a lean startup philosophy designed to enable collaboration, across ideation, feasibility and production. Innovate or evaporate.

15/11/2024

🧪 Latest work for Galderma's Cetaphil

To help launch the brand's SkinLab event, we placed miniature labs inside Cetaphil bottles using the power of CGI, providing the brand with some scroll-stopping social assets.

14/11/2024

🏆 Thrilled to see Truth HQ, an interactive livestream created with Twitch by UNIT9 and Le Polish Bureau for Audible pick up gold in two categories at The Drum Awards!

🥇 Digital Experience: Innovation
🥇 Content: AI

Huge congrats to the project team and our amazing partners 🙌

Learn more about the project - https://bit.ly/3YccIjn

"What excites me most in advertising right now is the shift towards the surreal and absurd... Ads have become louder and...
12/11/2024

"What excites me most in advertising right now is the shift towards the surreal and absurd... Ads have become louder and more unconventional, which I love. It's bolder, more daring, and allows creative work to really get under people’s skin. In an era where attention is currency, the worst thing an ad can be is generic"

UNIT9 Films director Cole Paviour chats through his approach to offbeat storytelling, his love of making audiences laugh and squirm, and even slips in a cheeky call out for mannequins in his interview with LBBonline - Little Black Book...

Read more 👉 https://bit.ly/4hNE1bR

Little Black Book, The UNIT9 director on embracing the surreal and absurd, and injecting 'a little lovable do*****ag flair' into storytelling

07/11/2024

UNIT9 Films director Amelia Hashemi's new spot for NSPCC is tugging at our heartstrings ❤️

Sharing the Director's Cut.

Agency: Open Creates

Post: ELMNTL

31/10/2024

🎃 Happy Halloween 🎃

Sharing one of our faves from last year - we created experiential billboards for Meta in collaboration with AMV BBDO which allowed thrill-seeking visitors to physically step inside the display and immerse themselves in the worlds of Ghostbusters and The Walking Dead.

For the Walking Dead experience, guests navigated a path of zombies and jump scares – complete with interactive props and a chance to capture photos in a themed General Store – before trying out the new Walking Dead game on the Meta Quest 3.

Learn more - https://bit.ly/48wAl9S

30/10/2024

💀 Next on our Halloween hit list - Hal Kirkland's series of spots for the release of Blizzard Entertainment's Diablo IV, featuring Megan Fox.

Megan thrilled the Diablo IV gaming community by personally responding to players with darkly comic eulogies to commemorate their in-game deaths. All players had to do was submit footage of their demises via Twitter or TikTok with the campaign hashtag and Megan would respond with a eulogy just for them.

29/10/2024

💀 Just in time for Halloween, Fanta's Beetlejuice-themed Afterlife Train wins FWA Of The Day!

Living on The Coca-Cola Company app, The Afterlife Train takes players on a immersive journey through a series of intricately designed 3D environments, each inspired by a location from the new film. Users face challenges to solve in each carriage in order to escape the train and unlock an exclusive Beetlejuice AR filter.

Congrats team!

Created with Ogilvy and WPP Open X

Learn more 👉 https://bit.ly/4h9QVAD

hashtag hashtag The FWA hashtag hashtag

24/10/2024

🥒 New work from UNIT9 Films director James Kibbey

Who would you trust, comedy legend Jack Whitehall or the actual dermatologists at CeraVe Skincare?

Created with The Smalls

Great to see 3 shortlists for UNIT9 and Le Polish Bureau projects at the Clio Entertainment Awards 💫Truth HQ, our 1984 T...
22/10/2024

Great to see 3 shortlists for UNIT9 and Le Polish Bureau projects at the Clio Entertainment Awards 💫

Truth HQ, our 1984 Twitch livestream created with Audible is shortlisted in the Fan Engagement - Television and Streaming and Live Stream & Podcast categories.

And our experiential activation for Lionsgate's John Wick 4 is up for Best Special Event & Stunt.

Both incredible projects - huge congrats to our partners and clients, we're keeping our fingers crossed 🤞

The Clios

🏆 Celebrating a FWA of the Day today for the faux-out-of-home drone show we created for Harbin Beer!To celebrate being a...
21/10/2024

🏆 Celebrating a FWA of the Day today for the faux-out-of-home drone show we created for Harbin Beer!

To celebrate being announced as an official partner of the NBA, Harbin wanted to mark the occasion with a memorable activation that got fans talking. So we created the biggest slam dunk in history with an off-the-scale virtual drone show set against Shanghai's skyline.

Congrats to the team and our partners at Harbin - was a pleasure working on this one 🍻

Learn more - https://bit.ly/48ig5Zx

15/10/2024

🚂 Had so much fun (and a few frights) working on this one - we collaborated with WPP Open X, Ogilvy and Burson to help Fanta launch their limited edition Beetlejuice-themed flavours in time for the spooky season with an immersive mobile gaming experience.

Our team designed a series of custom 3D train carriage environments inspired by iconic Beetlejuice sets, each with their own interactive puzzles for fans to solve - and a few unexpected scares along the way. Once players have cracked all the challenges and escaped the Afterlife Train, they can unlock an exclusive Beetlejuice AR filter and have the chance to redeem prizes.

Learn more 👉 https://bit.ly/4h9QVAD

Had some fun working on something special for Fanta as part of their innovative Beetlejuice campaign, touched upon here ...
11/09/2024

Had some fun working on something special for Fanta as part of their innovative Beetlejuice campaign, touched upon here by Fast Company

Will be sharing more very soon 👀

https://bit.ly/3XeofNC

The brand partnership goes beyond the logo to find new ways for audiences to enjoy the return of 'Beetlejuice.'

10/09/2024

🏆 Excited to share that Oak Furnitureland's ‘Grow Your Home’ campaign won two awards in the Creativepool Annual!

The winning spot from UNIT9 Films director Samuel Bennetts created in collab with TMW took home people’s choice and a bronze.

Huge congrats to the whole team involved!

Find out more about the work 👉 https://bit.ly/3ZeGvsT

🍒 A closer look at how we refreshed the iconic Pacha Ibiza nightclub, creating a multi-sensory environment.The team behi...
05/09/2024

🍒 A closer look at how we refreshed the iconic Pacha Ibiza nightclub, creating a multi-sensory environment.

The team behind the work spoke with the wizards at Notch VFX about how we used their technology to generate animations driven by the sounds created by resident DJs and the physical movements of the club’s famous podium dancers.

Directed by Sean Pruen.

Find out more here 👉 https://bit.ly/4e88KO3

UNIT9 used Notch to revitalise the iconic Pacha Ibiza with groundbreaking visual systems that set a new standard for the club experience.

✨ Meet Tom Elliott & Simon Reichel, the director duo behind UNIT9 Films' A Common Future. In an interview with LBBonline...
03/09/2024

✨ Meet Tom Elliott & Simon Reichel, the director duo behind UNIT9 Films' A Common Future.

In an interview with LBBonline - Little Black Book, discover how they weave scientific concepts into captivating narratives, using Hyundai's Experiment N - a project exploring happiness and the impact of technology on our moods - as a prime example.

Read their interview here 👉 https://bit.ly/3z7zb7F

Little Black Book, The Unit9 director duo on the cross-overs in science and advertising - as well as why human storytelling will always be in demand

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Our Story

UNIT9 is a global production partner. We innovate content with love. Now is the time to define popular culture, not emulate it. We create innovative content to reach new audiences on a global scale. We are a specialized team of innovation architects, product designers, software engineers, gaming experts, art directors, designers, producers and film directors. We share a common goal. Our production process combines open source, with a lean startup philosophy designed to enable collaboration, across ideation, feasibility and production. Innovate or evaporate.