SNOBHOP

06/08/2024

For the most recent edition of the newsletter, we decided to talk about the incredible KevOnStage and how through a unique tone of voice, he was able to establish an audience and build a platform for himself and other comedians. Sound interesting? Hit the link in our bio to check out this piece and subscribe!

28/06/2024

Yesterday was June 27th, which if you didn’t know is a holiday celebrating the later DJ Screw. For this edition of the newsletter we talk about about the legend himself and how he created Chipped and Screwed music. Written by our homie , Check it out 🙏🏾

24/03/2024

For this weeks newsletter we talk about Part One of Future & Metro Boomin’s new album “We Don’t Trust You” which just dropped on Friday. it marks the first time the duo has worked together on a full length project since 2015’s Dirty Sprite 2.

When it comes to building trust with consumers, almost no rapper/producer duo does it better than Future & Metro, and that’s because their strategy is second to none.

15/03/2024

Last week it was announced that Akira Toriyama, the creator of the highly acclaimed anime Dragon Ball Z transitioned, and with the announcement came a ton of tributes worldwide. You might be wondering why Dragon Ball is such a huge franchise, or like me, it was a huget part of your childhood.

This week’s edition of the SNOBHOP newsletter is about the impact that Dragon Ball Z had worldwide and the various influences on culture globally. If you’ve ever wondered how it became such a worldwide phenomenon, check out the essay below (it’s a long one so definitely get something to eat/drink with it!)

Link is in our bio! Y’all know the vibes... Happy Friday!

One.

14/03/2024

The FINAL season of the highly acclaimed Sequel to Power is premiering on Friday, June 7th.

In a post on Twitter, 50 Cent announced that the next season of Power: Ghost will be the last. The Season premieres on June 7th.

13/03/2024

Last Friday’s edition of the SNOBHOP newsletter Was a case studying social strategy, using Glorias new song, “Yeah Glo!”. Hit the link in our bio to check out the breakdown and see what tactics you can use to help with your marketing and brand building effort in the future. The new pieces coming on Friday! Don’t forget to subscribe. 🙏🏾

12/03/2024

Beyoncé has revealed the name and cover art of her new album dropping March 29th. Cowboy Carter is officially available for pre-order.

12/03/2024

Yo!! Volume 2 of the amp sessions is happening on March 23 from 12 to 2 at Stankonia Studios. Last time we brought in a lawyer, this time we’re bringing in an accountant! Certified public accountant and content creator Lindsey is coming to drop some jams from her time in the music business and also help you determine what resources you can use to further your business as well. The link to sign up is in our bio! Spots are limited, so don’t wait!

01/03/2024

Today’s newsletter is out! This time we talk about some of the greatest artists of our generation, and how they are multidisciplinary with their art. Despite what society says about focusing on only one skill set, they continue to change the world with their ability to lean into multiple mediums at once. Link is in bio, check it out!

16/02/2024

New addition of the snob hop newsletter just dropped today. We’re talking about the incredible streetwear brand. created by Tremaine Emory. The story is rich and we can’t think for better story to tell during Black History Month than his. So y’all know the vibes! Click the link in our bio to read the full essay.

26/01/2024

This Friday’s edition of the SNOBHOP newsletter is about none other than Virgil Abloh. A lot of people know the name, but many are forgetting exactly how he became a cultural icon. It’s a dope story, so head to the link in our bio to check it out.

12/01/2024

It’s officially Friday and our first newsletter of the year is out. In 2024 we’re kicking things off with Kobe Bean Bryant 🏀🐍. Head to the link in our bio to give it a read!

24/12/2023

We're ending the year with a gift to all of our supporters. It’s a 45 page presentation complete with insights, trends, and creators we're paying attention to in 2024.

Click the link below if you want a copy1

Our 2024 State of The Culture Report is dedicated to covering trends, creators, and brands that we think are gonna have a big year in 2024. May this guide help you in your creative and strategic endeavors in the New Year. More to come. Stay Tuned.

08/12/2023

God Of War DLC is dropping on December 12th! A new storyline entitled “Valhalla” 😮‍💨
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02/12/2023

Question… Are you an artist or music producer Looking to get into the industry? Odds are you’ve seen 1 million conferences out there but you’re hoping for more targeted & REAL help taking your business to the next level. That’s why in partnership with .by.brendan we’ve created the amp sessions. This is a series where industry professionals will come in and host a small intimate session with actionable steps to take your business up a notch. The first session features our friend, music and tech attorney, Elijah Adefope (). To sign up, head to our profile link and grab a ticket. We’ll be at the world, famous Stankonia recording studios! Tickets are $50 — and each participant gets a special gift. Soon to be announced.
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01/12/2023

New Edition of the Newsletter: Creative people spend practically their entire careers, and in some cases, entire lives trying to capture lightning in a bottle.

In our humble opinion, you need three things to capture lightning in a bottle. If you're interested in what they are, or you just like The Boondocks, here's a quick (and hopefully inspirational) read for your Friday.
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13/11/2023

🚨Drake & J. Cole are going on tour. This is NOT a Drill! In 2024 Rhe dip will hit the road for more dates on Drake’s “It Was All A Blur Tour” — presale tickets go on sale Wednesday for Cashapp Card holders and Friday for everyone else. BIG AS THE WHAT?!
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20/10/2023

In the early 1900s, a young European shoemaker named Nathan Swartz began his career at a company called Abington & eventually created a boot that would change culture forever: Timberlands

If you’ve ever wondered how Timberland’s became popular then this newsletter is a must read!

Head over to the link in our bio to check it out!

13/10/2023

News edition of the SNOBHOP newsletter just hit inboxes. This time we talk about the incredible and how he’s built a distinct brand in a crowded space. Head to the link in our bio to check it out & subscribe to our FREE newsletter 🙏🏾

08/10/2023

10 years ago, Nipsey Hussle dropped the album "Crenshaw"and introduced an innovative pay structure called "Proud 2 Pay"

At a time where fans weren't paying for music and opting to use P2P platforms to download music, Nipsey put the value on his art.

The reality is that rappers have always had a keen ability to price their products. Because of that, many have been able to create self-sustaining ecosystems that thrive outside of the current world of music streaming.

Head over to substack (Link in bio) to check out our essay and learn about Nipsey's beliefs on how to price his music and what brands can learn from him in the process.
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06/10/2023

New newsletter just hit inboxes. Todays’s piece is about the luxury brand turned streetwear symbol — learn how they battled back from the brink of bankruptcy in 2003 to one of the biggest brands of 2023. Link is in our bio!
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06/10/2023

We're not sure if you've noticed, but Moncler is on quite a run this year..

Today's newsletter explores how Moncler made its turnaround from the brink of bankruptcy in 2003 to one of the most highly sought after luxury brands entering the world of streetwear just two decades later.

Y'all know the vibes... Check it out!

Song Of The Week What up y’all, Today’s song of the week is… Drake: 8AM in Charlotte Listen… Drake blacked out on this new song. His timestamp songs are fan favorites for a reason. This one might be the best one of them all, so I hope you press play.

29/09/2023

BAPE x Coca-Cola 👀
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24/09/2023

Drake’s 3rd studio album turns 10 today. What’s your favorite jam from Nothing Was The Same?

19/09/2023

Episode 2 of the SNOBHOP Podcast is live!

This go around we chop it up with author, writer, and friend of the show TROY HARRIS II, who recently put out a new book “Home Less In Dallas” — a collection of short stories filled with lessons that he learned while chasing his dream of being a write, and quite literally being without a place to call home in Dallas (The book itself is available at Homelessindallassbook.com or Amazon/Barnes & Noble)

Tune in to hear us talk about all things advertising, creative, and of course, Troy’s top 5 Hip-hop albums of all time!

19/05/2023

Crocs were once one of the most unliked shoes in America, but through time and collaboration they've become a treasured brand.

Publications attribute their success to the uniqueness of their TikTok and how in tune they are with Gen Z but there's another key component: Hip-hop

“What are those things in your shoes?" That's a question that Crocs wearers hear daily. For those who are unfamiliar with these charms, they are called: Jibbitz. And, whether you're a sneaker enthusiast or not you’ve probably seen all sorts of them before.

13/05/2023

Carving out a niche is a great way to stand out from the competition ,and to build a strong community of supporters. In Hip-hop, there's probably no one better at doing that than Pusha T.

If you've ever wondered what it takes to carve out a niche check out this piece to learn how you can create one for yourself.

A niche is defined as a specialized segment of the market for a particular kind of product or service. It’s that area where interest meets expertise, and it takes a while to find one that is just small enough to occupy, and large enough for an audience to care about.

19/07/2022

Before the world heard of “Black Air Force Energy” Hip-hop introduced the world to the Air Force One. How did that happen? Great question. This is the story of the Air Force 1…

We’ve heard the story of “My Adidas” by Run DMC, But what about the story of how Nike carved out a path for themselves at the same time?

19/07/2022

"It ain't Ralph Though"

"It ain't Ralph, though" - The relationship between Ralph Lauren and Black Culture is one that dates back decades.

19/07/2022

We know about the apps, the drops, the limited releases, etc. But did you know that it all started on a message board in 1999?

NikeTalk was immensely important in shaping modern sneaker culture from a cultural and product perspective.