View From The lens

Tonight at 6pm GMT, @wearesoul premieres the ILẸ WA short film on YouTube. Click the first link in their bio to be notified and to watch the film. #ILEWA #OURLAND #WEARESOUL #SOULPURPOSE

My first short film “ILẸ WA” is being screened this Friday at the @nationalgallery at the @create_irl ‘Black Diaspora’ event. If you got tickets, see you there I can’t wait to share this labour of love. Directed and Edited by Jedidah M.

CORE campaign with the gorgeous @nifahrm directed and edited by me. Client @boholocs Creative Director & Video Edit - Jedidah M. @jedidahm_ Producer - Amalia Rosen-Rawlings @amaliaproductions_ Assistant Dir/BTS - Afra Bailey @baileyafracreative DOP - Kiefer Passey @kieferpassey Gaffer - Dean Idoniboye @deandumare_ Colour Grade - Dean Otusanya-Wood @dean_o_wood Sound - Chris Gayne @beltersoundsltd Stylist - Symone @symonekeisha Props Master - Lottie Toon @lottienot Hair Stylist - Olu @crochetbyolu Hair Stylist - Rebecca @becrochetcreation MUA - Min Sandhu @minnie_mua MUA Assistant - Sara Sordillo @sarasordillo BTS - Abigail @faficho Talent - @nifahrm

Second time directing for @tate and what an honour it was to travel up to Northumberland to film #TurnerPrize nominee, Ingrid Pollard as she discusses the role of photography in her early life, 'Britishness' and her move into making sculpture. Director: @jedidahm_ DOP: @morgan_k._spencer Editor: Francis Newall Sound Recordist/Mixer: @jermainebenj Grade: @platformpp / @gray_d_e

2/2 of the Pride campaign I directed with @abisha ✨ Production Company - @wearesoul Director & Editor - @jedidahm_ Assistant Director & Producer - @baileyafracreative DOP - @jedidahm_ Grade - @vanya.colour Photographer - @ellamaeward_ Runner & BTS - @hannahhardiing

Directed a Pride campaign series last month for @wearesoul. We wanted to create something that represented individuality and showed the duality between music and queerness. Here’s one of the visuals with @whereischarless. Thanks to a lovely crew 🤎 Production Company - @wearesoul Director & Editor - @jedidahm_ Assistant Director & Producer - @baileyafracreative DOP - @jedidahm_ Grade - @vanya.colour Photographer - @ellamaeward_ Runner & BTS - @hannahhardiing MUA - @molly_whiteley

Directed a Pride campaign series last month for @wearesoul. We wanted to create something that represented individuality and showed the duality between music and queerness. Here’s one of the visuals with @whereischarless. Thanks to a lovely crew 🤎 Production Company - @wearesoul Director & Editor - @jedidahm_ Assistant Director & Producer - @baileyafracreative DOP - @jedidahm_ Grade - @vanya.colour Photographer - @ellamaeward_ Runner & BTS - @hannahhardiing MUA - @molly_whiteley

Misha B for Evolve 004 Creative Director and Photographer @jedidahm_ Set design @by_nwaka Stylist @ramariochevoy MUa @doras_touch Subtitles @amoahmedia Clothing @_axiiom_ @blue.rinse.manchester Special thanks to @blackprgroup

As you evolve you become more self assured with what you’re doing and with self assurance comes confidence. To evolve to me means to grow into who you were meant to be and to be peaceful with your decisions - Thea Gajic Evolve 003 with @theagajic the last of the series is out now and live on my site for the full video and gallery. Thank you Thea for letting me into your space and sharing your wisdom with us. You are a gem ✨ Filmed and edited by @jedidahm_ Creatively directed by @jedidahm_ assisted by @suelilyfirst Styled by @styledbyabidemi

Behind The Scenes: Evolve 001. Evolve 002 Coming Soon

EVOLVE: a 6-part-series aiming to inspire creatives to continuously seek growth, embrace their uniqueness and appreciate their creative journey. It’s purpose is to show the beauty in life’s challenges and upheavals; turning them into points of self development, change and evolution. This is the first of the 6-part-series. It was amazing to work with the talent that is @suelily_! Check out the full video, gallery and interview with Sue Lily in my new website (LINK IN BIO) Evolve with me on this journey and stick around to see all that’s yet to come. Thank you. Visual and Creative direction: View From The lens Videography and Editing: View From The lens Styling: View From The lens Music: Two Minds - @suelily_