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05/11/2024

08/10/2024

https://youtu.be/UtbVC1tUdJQ?si=magpTMc3f9wKIuVX

Ironsi: The Army, Power, Politics and the Igbo QuestionGuest: Chief Chuks Iloegbunam, author of Ironsi: The Army, Power, and Politics. He was Chief of Staff ...

04/10/2024

Rising Cost of a Healthy Diet Strains Nigerians

The cost of maintaining a healthy diet in Nigeria has continued to soar, putting immense pressure on many Nigerians' pockets. According to the National Bureau of Statistics (NBS), the average daily cost for an adult to eat healthily in August 2024 was ₦1,255, a 28% rise compared to ₦982 in March this year.

This data was gathered from over 10,000 food outlets across the country, covering more than 200 food items. The steep rise in food costs is becoming a major concern, as nutritious meals are becoming more expensive and harder to afford.

Animal-source foods like meat and fish were found to be the most expensive, making up 37% of the total cost of a healthy diet, even though they contribute only 13% of the necessary daily calories.

The NBS report also pointed to the rising prices of essential food groups like legumes, nuts, seeds, starchy staples, and vegetables as the primary reasons for the price hike. Despite this, there was a small 0.8% decrease from July 2024, when the daily cost was ₦1,265.

Interestingly, the price of vegetables dropped by 14.5% in August, offering some temporary relief to consumers. However, experts are warning that with food prices climbing faster than other goods and services, many Nigerians may struggle even more to access nutritious meals.

What Does This Mean for Nigerians?

For many families, particularly those with lower incomes, these rising costs may mean cutting down on nutritious food choices or skipping meals altogether. As healthy food becomes more expensive, many Nigerians may have to rely on cheaper, less nutritious options, which could have serious health implications in the long term, such as malnutrition or diet-related illnesses.

In a country where food security is already a concern for many, this report highlights the growing financial burden of eating healthily. If these trends continue, the gap between the rich and poor in accessing nutritious food may widen, with dire consequences for public health and overall well-being.

03/10/2024

This Is Marketing: You Can’t Be Seen Until You Learn to See

A game-changing approach to marketing, sales, and advertising. 

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning—deciding not only who it’s for, but who it’s not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Author: Seth Godin

Paperback

To order copies of this book, tap the link on bio:

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03/10/2024

01/10/2024

The Complete Illustrated Guide to Islam is more than just a book; it’s an inspiring journey into one of the world’s most profound and spiritual traditions. With over 500 stunning images, fine-art paintings, maps, and photographs, this book provides a vivid and heartfelt exploration of Islam's rich history and traditions. Through the life of Prophet Muhammad, Islamic beliefs, and acts of worship, readers are invited to understand a faith deeply rooted in peace, compassion, and devotion.

This 256-page hardcover masterpiece is not only a guide to Islamic teachings but also a visual celebration of the beauty and depth of a religion that shapes the lives of over a billion people worldwide. Whether you are looking to learn more about Islam, deepen your knowledge, or simply be moved by its message of faith, this book is the perfect companion.

Order your copy today at udarabooks.com, and embark on a journey of enlightenment and understanding.

Udara Books WhatsApp: +2348099918449, +2347012941837

30/09/2024

Wangari Maathai: Love for the Environment and People

In Kenya, environmentalist and Nobel Peace Prize winner Wangari Maathai showed how love for the land and its people can lead to national renewal. Maathai founded the Green Belt Movement, which encouraged women to plant trees as a way to restore Kenya’s natural environment and empower communities. Her love for the earth, coupled with her dedication to improving the lives of rural women, led to a social and environmental revolution in Kenya.

Through her leadership, more than 50 million trees were planted, preventing desertification and restoring ecosystems. Maathai’s vision of renewal was not only ecological but also social, as she empowered women to become agents of change in their communities. Her love for her people and her land sparked a movement that rejuvenated both the environment and the nation.