12/04/2024
AIRPEACE IS NOT THE TARGET; YOU AND I ARE.
You see the ongoing price war in international flights in Nigeria? It is another ploy to rip off Nigerians, and continue the economic oppression we have been subjected to for decades.
Do you remember that MTN sold sim cards for 30k - 40k for years, making it look like an exclusive right of the rich to own mobile phones?
They didn't only insist that it is impossible to sell a sim card anything less than 30k, but also told us that per second billing was impossible. So you made a call of 61 seconds, and you were forced to pay the price of two minutes (120 seconds).
But an indigenous telecom company (Globacom) rose one day and changed all of that.
Glo made us buy sim cards for as low as two hundred naira.
Today, all telecom networks have adopted per second billings, thanks to Glo!
But you see these airlines' own? Don't fall for it.
Before Airpeace launched their Lagos - London route, other international airlines were charging between 2M - 3M for economy and as high as 8M - 15M for business class.
If anyone protested, they would tell you how it was not mathematically possible nor profitable to do any amount that was less.
But Airpeace came and showed us that you can charge 1.2M and still make profit.
Based on that, the same companies that said anything less than 2M would mean running at a loss, now suddenly started charging 200k - 600k.
What a world!
Over 600k less than what Airpeace is charging.
But here is the thing.
I know that without sentiments, for each of us, it makes more sense to go with whatever option that is cheaper as long as they offer us the quality of service that we want.
So, without sentiments, we may just have to go for the other airlines ahead of Airpeace.
But no.
We will be making a big mistake.
We will be falling prey to the hook they have thrown at us.
And I am not even talking about the issue of patriotism. I hear a lot of people talk about Airpeace being our own, and about we supporting our own.
But no.
That is not my own line of argument.
My understanding of what is happening here is that they want to frustrate Airpeace out of business. And once they succeed in doing that, they will increase their prices to 3x what they used to be pre-Airpeace.
And if they do that, we will not have any option; we will be stuck with them only.
Therefore, I challenge as many of us as are futuristic not to fall for this bait. Airpeace has shown us that they truly care about us, not just now, but on the long term basis.
And for Airpeace, my advice to them is simple:
Don't get into any price war. Yes, you can't win. Just be sincere with your pricing to Nigerians.
Go with a decent profit margin.
Focus on offering superior services, and stay as close to your customers as possible.
Let's see how long they can sustain these ridiculous prices.
Nigerians, be wise!
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