Social-Hire.com

30/11/2023

LinkedIn polls offer the potential of getting significant visibility for you and your brand - but also the potential to tarnish your reputation if used in a spammy way!...

🟠 LinkedIn polls are particularly effective in two scenarios: getting broad market feedback or when targeting a niche segment with a poll question that is relevant to them.

🟠 They can also be used to spark conversations and generate client enquiries.

🟠 To make sure your poll reaches as many people as possible, try and ask questions that can be easily answered by most people who will see them and encourage people to add a comment to their vote for additional insights and reach.

What other tips would you add?

LinkedIn polls are a great way to drive engagement and spark conversations with your LinkedIn audien...

28/11/2023

💡 Social media isn't just a treasure trove for generating leads; it's also a valuable resource for discovering and hiring talented personnel for your business. Numerous companies employ social recruiting strategies and actively recruit through social media.

💬 Here are some impressive statistics about social recruiting that will blow your mind;

⭕ 79% of HRs didn’t hire candidates because of inappropriate social media content
⭕ 90% of employers consider social media as an important factor for evaluating candidates
⭕ 94% of recruiters use social media to post job listings and vacancies

These numbers make it crystal clear that social recruitment can benefit both organizations and job seekers.

What do you find the benefits are when recruiting on social media?

I bet you must have come across hundreds of social media guides for marketing. And, why not? Socia...

25/11/2023

What can you do to build your personal brand on LinkedIn?

That was the topic of conversation when we spoke with Alan Shoebridge, Associate Vice President at Providence.

Alan's been investing time on the LinkedIn platform and we thought it'd be interesting to hear from someone else about their experiences of what works and what to focus on...

We covered:

❓ Some people are hesitant to promote themselves on LinkedIn, is that a mistake?

❓ What should people do to get the most exposure from podcasts & articles they've appeared in?

❓ Any tips for effectively sharing content where you have been featured by others?

❓ How can people avoid coming across as arrogant when sharing accomplishments?

Hope this is helpful, and if you've any of your own tips to add in the comments, would love to read and respond to those!

23/11/2023

🗝 The key to success when it comes to generating leads through social media?

💡 It's not just about posting content.

In fact, the most successful businesses are those that focus on combining three things:

✔️ Growing their accounts with an audience of prospects
✔️ Gaining the trust of that audience by being consistent in their posts
✔️ Experimenting with how they convert this audience into genuine leads for their business

Out of interest, which of these do you do in your business?

The key to success when it comes to generating leads through social media? It's not just about posti...

21/11/2023

📣 Do you want your company brand to be more visible on LinkedIn?

Well here's the trick...

Focus on using the personal profiles of you and your team to get your company brand out there!

Why?

⚠️ The LinkedIn algorithm doesn't give much visibility to company posts compared to posts from individuals ⚠️

So if all your efforts go into building a company page and sharing posts via the company page, you'll only reach a modest audience.

vs.

Putting that same effort into getting your company brand shared by individual team members will multiply your visibility and results!

BONUS TIP: if the individuals are people who actively engage on LinkedIn then the results will be magnified further still.

🔍 If you're in any doubt this is true, just think how few company posts you've seen in your feed today (and most you have seen were probably "Sponsored posts", ie. the company has paid to have that post seen)

If you need help with this, feel free to head over to the Social-Hire website and we'd be happy to arrange a call.

18/11/2023

Sometimes LinkedIn's own suggestions are really odd...
.. like the prompts for you to reshare someone else's post if you find it interesting.

🤔 The reason that's odd advice?

Because reshared posts perform terribly!! 😲

You may not have enough visibility of this from your own account. But from our vantage point of seeing how hundreds of people's posts are performing, the stats are very clear.

Reshared posts only get a fraction of the reach that a brand-new original post (of the same content) achieves.

So if something is worth sharing, it's always worth creating a new post rather than simply resharing.

Did you know that already? Hopefully it's helpful advice for many of you seeing this...

16/11/2023

🦸Here's a LinkedIn superpower for you!!

We were reminded of it on our call with LinkedIn Expert trainer Mark White, a snippet of which is included here as a quick, actionable tip...

🔎 The superpower? Learning to make use of all the search functionality that LinkedIn offers, even on a free account!

The majority of users are barely scratching the surface when it comes to leveraging this. But the ability to search for posts (just from your network or from the broader LinkedIn community), to search for companies in target sectors, to search in-depth for people / prospects... all these and more are things that most people aren't aware you can do or aren't using to their full potential.

Are you?

14/11/2023

👎 "My reach has gone down so much on LinkedIn"

We hear this all the time!! Want to know what one of the key reasons is?

❌ It's not that your posts are less interesting or engaging than before.

✅ The real reason is that the LinkedIn platform has evolved and is rewarding certain types of posts with additional exposure in the feed.

What does that mean for you? Well, the people sharing those types of posts are getting a greater share of the visibility - and because you're not sharing those types of posts, your overall share of visibility on LinkedIn declines.

👉 When video first came out, it was video posts that were especially rewarded.

👉 More recently it's been PDF shares and LinkedIn polls.

If you've seen your post reach decline of late, try doing a few of these in the coming weeks and you should see a turnaround in your results.

What have you been seeing happen to your own posts' reach of late, out of interest?

11/11/2023

❓ What can I post that will get me more engagement on my posts?

This has to be one of the most common questions we get asked - and is also one of the BIGGEST MISCONCEPTIONS that people have about posting on LinkedIn.

I hope that spelling this out can help some of you reading this to get more of the engagement you are craving...

FACT: two people can post exactly the same content at exactly the same time and get wildly differing engagement on their posts.

🤔 Why is that?

The reason is that the biggest driver of engagement on your posts isn't what you post - it's how much you have engaged with other people in the preceding months.

There are 2 key reasons for this:

1) Humans are reciprocal beings. If someone comments on something you've posted, compliments you, starts a conversation, engages with you... well, the next time you see a post from that person, you are more inclined to interact with them in turn.

2) PLUS social sites like LinkedIn magnify this - because their algorithms are always trying to determine what they should show you in your homepage feed... and if two people have interacted with one another, then that's a signal to the algorithm that it should show each of those two people more of the other person's posts.

So if you're someone who's eager to start driving more engagement on your posts here (or indeed on any other social media site), try taking some of the time you are spending on posting and diverting that to instead spend more time on engaging with other people. I think you'll be pleasantly surprised by the results!

09/11/2023

⚠️ The importance of your LinkedIn headline is often overlooked!

Your LinkedIn headline is the most visible space you have on LinkedIn to remind people about your expertise and who you can help.

👀 It's seen pretty much every time you do anything on LinkedIn.

Think of your headline as an opportunity to showcase your unique selling point (USP). What makes you stand out from the crowd? What are you known for? Why should people want to click through to look at your profile and learn more about you?

If you can answer these questions succinctly in your headline, you'll be well on your way to attracting more of the right people to your LinkedIn profile.

In light of the above, how does your LinkedIn headline rate?

07/11/2023

🚀 How can I get more engagement (relevant engagement) on my social media posts?

Well there is no magic formula, but here are a few tips to get you started:

✅ Make sure your posts are helpful and insightful for your target audience.

✅ Experiment with using different content formats, as social media sites show people the types of content they are most likely to engage with. So you need a variety of post types (text-only, video, polls, PDFs, etc.) if you want to reach everyone.

✅ Try to be genuine and authentic in everything you post. If you look at the posts that get the most engagement, often they are the ones that are raw, genuine and authentic.

✅ Write catchy headlines that capture people's attention and make them want to read the whole post.

✅ Include a question in your post, as this encourages people to respond and starts the snowball effect of getting more and more engagement on your posts.

✅ Be sure to engage with your followers by responding whenever someone comments. The more you engage, the more people will engage with you in turn!

I hope that was helpful advice. Are there any of these you could be doing more of?

31/10/2023

❓ Your LinkedIn network - is it better to build a targeted or a broad network of contacts?

There are arguments can be made for both, but in conversation with Jen Corcoran we were advocates of going down the focused network building path.

Just some of the reasons for this include:

1. Greater visibility for your content if the first wave of people who see your content are interested in it.

2. What you see in your homepage feed is derived from your network, so the more focused your network the more relevant the content you see on LinkedIn is.

3. You appear higher in relevant search result pages if you have a targeted network on LinkedIn.

What has your approach to this been, out of interest? Any other reasons you'd add for choosing one approach over the other?

28/10/2023

We've all been on the receiving end of these, right?!...
.. pushy sales messages in your LinkedIn DMs, often within hours of accepting a connection request. 🙄

But if that's not the right approach to getting conversations started with your new connections, what is?

Delighted to say this was covered in our LinkedIn Experts Q&A session with Beth Granger, the short clip of which you'll find below.

Hope it helps (are you using LinkedIn voicemails already?) - and are there any other approaches you have found work well? Would love to read about this in the comments!

24/10/2023

💡 Did you know you can add a lead generation form to your LinkedIn company page?...
.. and is it worth doing if you run a small business?

We explored this topic in our live LinkedIn Q&A call - and this quick video snippet will give you the answers you need to determine if this will help your business.

P.S. Have you added a lead form to your company page out of interest?

21/10/2023

💡 Start with your end goal in mind and then build your social media strategy around achieving that end goal. Here's how...

I recently recorded a session on How To Turn Social Media Into A Major Source Of Business Wins. The ...

19/10/2023

LinkedIn Polls: 👍 or 👎 ??

Used well, they can be a great way of starting conversations with your network - and making yourself a valuable industry expert for people to be connected to.

That's what we talked about in this discussion with Mic Adam, who's been using LinkedIn Polls extensively and shared what he's learnt in one of our LinkedIn Experts live calls...

❓ Do you use polls yourself? What have your experiences been?

17/10/2023

This has to be one of the ⭐ most important topics ⭐ we've covered in our LinkedIn Experts live calls.

How can you sell on LinkedIn in a way that isn't going to just annoy people (and sure, we can all think of some examples of people who've annoyed us with their sales tactics on LinkedIn, right?!)

Well, this is a topic we covered with Sarah Clay - and here's a quick recap if you missed that part of our live calls series.

Anything you'd add? What particularly annoys you with sales approaches on LinkedIn.... and what have you seen people do that is much more effective? Would love to read any thoughts in the comments!

14/10/2023

📣 Think about it – who knows what your brand stands for, its products and services better than anyone else? Your own employees, right?!

Essentially, they’re already the face of your company! Let’s take a look at how you can turn your employees into brand ambassadors for your business and be sure they’re helping to spread the right message...

If you want to make your company stand out from the crowd, you need more than just a basic marketi...

10/10/2023

A big 👏👏 round of applause 👏👏 for Gus Bhandal, who did a great job of helping explain how you can get more engagement on LinkedIn and what kind of daily routine he follows to get the engagement here that he gets.

(Incidentally, this is from our monthly LinkedIn Experts calls. Are you signed up for these yet?)

If you've any observations or tips you'd add, would love to read them in the comments!

07/10/2023

🤔 Does what you post here matter?

That may sound like a crazy question...
.. but it's to draw attention to the fact that what you post is only one part of the success equation here.

Let's illustrate the point - two people can post identical content here and can get wildly different results.

👍 One person gets loads of visibility, likes and comments

👎 The other person's post withers and dies with barely an interaction

The reason for this is that one person has invested in growing and nurturing a network and relationships here; the other person hasn't.

Yet, if you look at a lot of what gets discussed when it comes to getting better results from social media, it's often fixated on posting:

⚠️ What should I post?
⚠️ When should I post?
⚠️ Which platforms should I post on?
⚠️ What's the best tool to schedule posts with?

These are all minor questions that will have only a small impact on your results - compared with the much bigger question:

📌 what can I do to build relationships here and get many more conversations started?

Answer that question, and you'll rarely have to stress over what to post again.

Make sense?

05/10/2023

What if your current social media stream is one big turn-off?!

⚠️ Don't fall into that trap!

Many moons ago I worked as a cold-calling sales agent in the US. It was great life experience and eq...

03/10/2023

💡 The use of keywords is just one of the ways you can improve your LinkedIn Profile.

A LinkedIn profile that isn't well-optimised well will often score

With a modest investment of time, it's possible to transform your LinkedIn profile from something th...

30/09/2023

There are only two approaches we've seen consistently generate significant business wins using organic social media.

📌 Approach 1: Attract Inbound Enquiries
📌 Approach 2: Proactively Generate Warm Leads

Will you be joining us for this next webinar? Details and registration here:
https://social-hire.com/view/register-now-two-proven-ways-to-generate-results-on-social-media

Join our next webinar to learn the two ways we've seen businesses consistently generate results on social media - approaches you can apply in your business!

28/09/2023

📚 Interesting read!

🤔 Can't figure out why your social media efforts aren't paying off?

You are probably making these mistakes:

😬 You don't have a good conversion funnel.
😬 No one is hearing your message.
😬 You're being too promotional.
😬 Insufficient investment.

Hopefully, this read should help you understand why you've been failing to get desired results. https://social-hire.com/blog/small-business/social-media-mistakes-you-re-making-in-your-small-business

So you've arrived at work today, determined to figure out why your social media efforts simply aren'...

26/09/2023

🎯 Do you actually hit any measurable business goals when you invest time on LinkedIn?

An interesting question to ponder on - and certainly something that can be tracked and assessed.

We talked about this with Mic Adam on our series of LinkedIn Experts live calls. Here's a short replay if you missed this when we were live...

23/09/2023

📈 What daily routine and regular LinkedIn activities are recommended for anyone wanting to ramp up their results?

That's a topic we covered off in our LinkedIn Experts live call with Kevin D. Turner - and here's a quick snippet if you missed that part of the call...

What does your daily or weekly routine on LinkedIn look like out of interest?

21/09/2023

This one should be a help to all Solopreneurs!

Should you prioritise building your LinkedIn presence through your personal profile...
.. or through growing your company page on LinkedIn?

Speaking to Jen Corcoran, there are good reasons to have both. Not least because you may want to be able to advertise in the future - and right now, that can only be done through a company page.

Personal profiles tend to get more visibility though, for everyone who's got more than a tiny handful of contacts.

Hope this is good food for thought - and what's your approach been to date?

19/09/2023

🪄 What's the magic formula for turning your LinkedIn profile into a magnet that attracts your ideal clients (or employers) to take a look?

If you missed our live call with Gus Bhandal, here's a quick tip that you can quickly implement to power up your presence on LinkedIn...

Hopefully this has been helpful - what other ideas have worked for you?

14/09/2023

⚠️ Fake profiles on LinkedIn ⚠️

How can you spot them? What should you look out for?

In their least harmful form, fake profiles are being used to spam users. In more sinister cases, they can put you at risk of being defrauded.

So how can you protect yourself?

Some thoughts were shared here in our Q&A session with LinkedIn expert Judi Hays.

Any other tips you'd add for spotting and avoiding fake profiles?