29/05/2024
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Comcast’s FreeWheel ad tech unit revealed fresh findings from its Viewer Experience Lab that give content owners and marketers some good news – ads on streaming don’t necessarily hurt consumers’ viewing experience. Still, the results aren’t all positive.
Comcast’s FreeWheel ad tech unit revealed fresh findings from its Viewer Experience Lab that give content owners and marketers some good news – ads on streaming don’t necessarily hurt consume | Fresh findings from a FreeWheel lab study show ads themselves on streaming don’t necessarily hurt ...