21/08/2024
Exactly six (6) months after the release of her multi-award-winning haircare line CÉCRED, unveils — naturally developed in her hometown Houston, in collaboration with Moët Hennessy, and making history as the brand’s 1st American spirit developed entirely stateside.
Pairing antique white knitwear with a matching lacey headpiece, Bey rocked chic blonde curls and statement earrings for her announcement post on social media.
SirDavis is named after Beyoncé’s moonshine-making great-grandfather, Davis Hogue and marks her first solo venture into the liquor market. Bey’s love for quality whisky is said to have birthed this venture to allow people experience something “new and unique”.
A perfume, a history-making album, a trailblazing hairline and now a premium whiskey, all in 2024, Cow Girl Beyoncé is blazing through her serial entrepreneur era.
