Deji Garuba (2024)

01/08/2023

As an SME growth hacker, i want to tell you this for free. These are trying times for all businesses, big or small, but the small businesses are definitely feeling it more. As the federal government rolls out its various for small businesses support initiatives please avoid following unreliable influencers; instead, rely on government handles for information on MSME or nano business loans. Ensure you have all the necessary CAC documentation and a detailed business profile. Your business report should be professional without using informal language. Stay attentive to emails and charge your phone regularly to stay updated. Your business needs all the help it can get!

08/03/2023

Dear Woman,

On this International Women's Day, I write to you with immense respect, admiration, and appreciation. Today, we celebrate the incredible strength, resilience, and accomplishments of women across the globe, and I want to take a moment to express my gratitude for everything you do.

As a man, I recognize that the struggles you face are different from those I experience. I know that you face systemic inequalities, gender-based violence, and discrimination every day, and I want you to know that I stand with you in solidarity. Your fight for equality is not just a women's issue; it's a human issue. It affects us all, and we all have a responsibility to create a world where gender is not a barrier to success, safety, or happiness.

Women have made incredible strides in the fight for gender equality, from securing the right to vote to breaking glass ceilings in politics, business, science, and the arts. However, there is still much work to be done. Women continue to face barriers to education, employment, and equal pay, and they are disproportionately affected by poverty, discrimination, and violence. As men, we must recognize our privilege and use our power to amplify the voices of women, advocate for their rights, and work towards a more equitable world.

To all the women who have inspired me, supported me, and challenged me, I say thank you. Thank you for your courage, your determination, and your resilience. Thank you for your leadership, your creativity, and your compassion. You are the backbone of our families, our communities, and our world, and I am honored to stand alongside you in the fight for gender equality.

On this International Women's Day, let us renew our commitment to creating a world where women are valued, respected, and celebrated. Let us work together to break down the barriers that hold women back and create a future where every woman can achieve her dreams and reach her full potential.

With admiration and gratitude,

10/02/2023

Capacity vs Capability in Leadership

Leadership is a critical aspect of any organization and is a key determinant of its success. Leaders play an important role in directing the vision and mission of a company, and also in guiding their employees towards achieving the goals. In order to be an effective leader, it is important to understand the differences between capacity and capability. While both terms are often used interchangeably, they have distinct and important implications for leadership.

Capacity refers to a leader's ability to take on tasks and responsibilities. This encompasses both their physical and mental capabilities, as well as their experience and expertise. A leader with a high capacity is able to handle multiple projects and tasks, manage their time effectively, and work well under pressure. A leader's capacity is largely determined by their education, training, and previous experience in leadership roles.

On the other hand, capability refers to a leader's ability to make decisions and solve problems. It is the cognitive ability to understand complex issues, analyze information, and make decisions that are in the best interest of the organization and its stakeholders. A leader with high capability is able to think critically, strategize, and make decisions that drive the organization forward. This is largely determined by their intellect, personality, and emotional intelligence.

It is important to note that while capacity and capability are distinct, they are also interrelated. A leader with high capacity may not necessarily have high capability, and vice versa. For example, a leader may have the experience and expertise to handle multiple projects, but may struggle with decision-making and problem-solving. On the other hand, a leader with high capability may have trouble handling the workload and may become overwhelmed.

The ideal leader is one who possesses both high capacity and high capability. Such a leader is able to handle multiple tasks and responsibilities, and also make sound decisions that drive the organization forward. They are able to balance the demands of their role with the need to think critically and make informed decisions.

In conclusion, understanding the differences between capacity and capability is important for effective leadership. Leaders need to have a balance of both to be successful in their roles. It is important for leaders to continually assess their capacity and capability and seek out opportunities for growth and development in areas where they may be lacking. By doing so, they can become more effective leaders and drive their organizations towards success.

01/12/2022

Marvelously helped of the Lord!

05/09/2022

Digital is becoming very volatile, you need to be quick and precise. Brand strategy, Content strategy and user-experience are today very key elements of Digital communications strategy.
Brand strategy is essential for long term success. Its the foundation that you build every other digital initiative on to deliver the desired results.

To develop a great brand strategy today, you need both a thorough understanding of what your brand stands for and its promises to its target audience including the persona the brand conveys through its digital communications.

Content strategy on the the other hand is another important element in the digital communications strategy mix, when a content strategy is created with the target audience in mind, it creates consistent experiences throughout the audience journey and across digital channels. The audience will consume the content happily.

Your digital content strategy is the thread that weaves together a vast amount of digital content into a unified plan. Without a strategy your efforts will be all over the place with no results. A well thought out digital content strategy will breaks down silos and connects all different types of content — blog posts, video content, infographics, landing pages, social media platforms, podcasts, mobile, voice, IoT etc. — to produce seamless user experiences.
While the digital content strategy may be part of a larger content marketing strategy, it’s important to keep in mind that a modern content strategy is digital-first.

The user experience on digital is crucial for getting on well with your customers. It creates the face of your brand, forms its voice and character, establishes the direction of your brand.
We can hardly call a business without user experience strategy a brand.
In conclusion we must properly factor these elements into our digital communications strategy to succeed.

28/07/2022

This is the "Hard" gospel of content marketing, from experience most clients who want to see results on social media don't quite understand this funnel. These 3 layers in the content marketing funnel form the foundation of whatever results you want. Let me also add here that content marketing is a marathon not a sprint. You must be ready.
If you want to effectively use content marketing to push your brand or business to the next level, then you better be talking to my people at Belfry Africa you will be glad you did.
Thank you

24/06/2022

What do you make of these numbers from Q1 Lagos State budget appraisal. Recurrent expenditures performed better than capital expenditure while revenues are up by 82%.

29/04/2022

Run, Damat Run!

Over the last few years there has been clamour for younger Nigerians to join the political process and vie for political offices so they can bring their vigor, vision and updated knowledge to governance in Nigeria. It was even institutionalised through the "not too young to run" bill which was signed into law by President Buhari in 2018. The law opened a new vista in our political process that will allow young Nigerians contribute to national development.
One young Nigerian that I know that can represent the youths demography is AS Damat. One of the few young politicians that joined the fray and had previously contested the Kaduna Zone 1 Senetorial seat. Damat has great leadership qualities and over the years have spent time preparing himself for the task of leadership. He has unique blend of empathy and love for the common man running in his veins. He personally from his own pocket provided succor and support for men and women irrespective of their tribe, religion or even political affiliations. I'm not in doubt that Damat will represent his people well at the red chamber. He is a man of clear vision who is not afraid to surround himself with the right people to achieve a common goal.
Popularly refered to as the "ANTHONY ENAHORO" of our time AS Damat has the courage required to bring about good governance today.
I hereby call on Alh. A.S Damat today to run for SENATE for the good of his people and Nigeria.

God Bless Kaduna Zone 1
God Bless Kaduna State
God Bless Nigeria

Deji Garuba.

Deji Garuba

01/08/2023

08/03/2023

10/02/2023

01/12/2022

05/09/2022

28/07/2022

24/06/2022

29/04/2022

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