27/05/2024
I stepped away from social media as a visibility tool about, ooh, about 9 months ago now. About the same time I started getting more serious about making time for my healthy hobbies (graph is my increase in physical activity over the last 6 months).
I found I couldn't dedicate time to social media AND have time to dedicate to non-work things. It just gobbled up all my mojo.
Because visibility on social means posting a LOT,
and staying up to date with trends,
and staying tuned in to on-going conversations.
And then while you're on there, you get distracted by things. You buy things. You compare yourself to others. And generally get lost in the infinite scroll.
I found it all pretty exhausting. And I realised, that all the time I had spent there, wasn't actually getting me in front of new people.
It used to. It used to work really well.
Then it stopped stopped working really well.
So I stopped. It took me a while to realise it, but when I did it was liberating!
I spoke about this in the Free Training this morning. How social is great for people to get to know you, but not always great as a way to get found. And how your visibility strategy has to be aligned with you as an individual in order for it to be sustainable and effective.
In case you missed it, I'm running a series of LIVE training sessions on the Lead Machine Framework.
It's a free training session where I share the framework I help my clients to set up so that they get more ideal leads and clients, without being a slave to social media and without having to adopt sleazy tactics.
Thanks to everyone who joined live today!
If you missed it, I'm running it again tomorrow (6 seats left at the time of writing). Tap the link in my bio to grab a seat.
See you there :)