19/07/2023
ICAP Marketing Funnel:
Impressions
Clicks
Add to Carts
Purchases
Understanding this report leads to market share growth.
SQP (Search Query Performance) Report:
Provides insights into Amazon search query performance.
Helps sellers analyze search term effectiveness.
Optimizes product listings based on the report.
Includes data on:
Impressions
Clicks
Click-through rate
Conversion rate
Other search query metrics.
Benefits of analyzing the report:
Identifying high-performing search terms.
Identifying low-performing search terms.
Making data-driven decisions for improved visibility and sales on Amazon.
Example scenarios:
Tornado: High impressions, lower conversion, focus on listing improvements.
Pyramid: Low impressions, high conversion, invest in PPC and improve CTR.