
27/01/2025
According to a new Pew Research survey, nearly one in five adults on social media say they get their news regularly from “news influencers.” And that figure is even higher for young millennials in the 18-to-29 age group, where 37% report getting their news from news influencers. This is an interesting development, primarily because it shows that people are looking for unique views and takes on the news, rather than a simple recap of what transpired over the past 24 hours....
Influencers have helped to transform nearly every sector of the economy, and the media is simply the next sector to fall under their sway.