PopUp - Social Media Marketing (2024)

01/11/2023

𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗖𝗵𝗲𝗮𝗽𝗲𝗿 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗪𝗶𝘁𝗵 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀

High cost per result is caused by either low relevance of your offer to mass audience or poor trust to your ad. Facebook ads is the platform for mass market advertising. If your business has too narrow target market, campaigns with broad targeting will give you overpriced results.

But even if your business is relevant to mass market, you still may get expensive results because people don't trust you.

If your business has narrow target market, you have to give Facebook a sample of audience you need. To do so, you can run an omnipresent content campaign to drive attention to yourself. This way, you'll get engagement from people who liked content in your niche. It means they are far more likely to be interested in your offer. Later you can use this data to create look alike audiences or use them as a warm audience for your ads.

On the other side, not so many people feel ready to make a purchase right away. You need to show up several times and become recognized. Only then you can tell about your selling proposition. The best way to deal with it is also an omnipresent content strategy. Your content becomes a first touchpoint with your business. It makes you recognized, builds trust and shows your expertise.

As you see, to lower your cost per result on Facebook ads, you have to gain credibility first. When people know you and trust you, it's much easier and cheaper to make a sale. The fastest way to get this credibility is through running an omnipresent content campaign.

It’s a very powerful tool. For small businesses, a big advantage of this strategy is its price and simplicity. You only need to have some pieces of high quality content and spend less than $15/day to promote it.

But remember, building a brand is a long run. Don’t expect it to immediately become a game changer.

On our page, we've talked a lot about branding in general and omnipresent content strategy in particular. Go ahead ang check out some other posts on our page right now.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

29/10/2023

𝗪𝗵𝗮𝘁 𝗢𝗺𝗻𝗶𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝘀

Unfortunately, nowadays organic promotion is almost dead. Even if you have the best pieces of content, people won't see it, simply because of how algorithms work. For sure, you can work your way in, but it's probably going to take years before something significant happens. That's why you'd rather buy your way in: pay a little bit of money to have more results faster.

We call "omnipresent content campaign" a Facebook ads brand awareness campaign with high quality content instead of ads. We set up this campaign to make our content constantly appear in front of our potential followers. Typically, it has 7 or 14 pieces of content to appear once or twice a day every day of the week.

This whole process makes people remember your brand and maybe become your followers. You get credibility and more loyal audience. Later, credibility will make it easier to run direct to offer ads. Loyal audience will keep generating you sales even if you completely stop your advertising activity.

As a bonus, you'll get an awesome source for creating lookalike audience, which is the most powerful tool for Facebook ads.

If you want to try out omnipresent content strategy for yourself, DM us right now. We'll do everything for you in the best possible way!

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

29/10/2023

𝗚𝗿𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗙𝗿𝗼𝗺 𝘁𝗵𝗲 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗣𝗼𝗽𝗨𝗽

Hey, business owners! I'm Dan, social media marketer. It's been more than 3 years since I started my marketing journey. Now I'm getting a bachelors degree in marketing and starting my own social media marketing agency.

I've been doing Facebook ads for almost two years now. Firstly, I worked as Facebook ads manager for local business. Then I changed my direction to an affiliate marketing. Through my whole journey, I focused on direct response advertising. I was obsessed with sales. It made me a bit of money, but after all, as soon as you stop paying for ads, I stopped making money. That's why I was disappointed in direct to offer advertising. I ensured that the real power is in establishing a brand.

With built brand, you will make money no matter what circumstances are. Even if you won't be able to pay for advertising anymore, there still are people to buy from you. That is the real power. Also, with built brand, your business significantly increases your customer lifetime value. You're literally making more money while spending less.

Yes, building a brand takes time and money, but in the long run you'll have impressive return on these investments.

If you want your business to grow and shine, an established brand is what you need. My agency and I would be happy to help you achieve this goal ASAP. DM us right now and get answers to all your questions!

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

29/10/2023

𝗪𝗵𝗼 𝗣𝗼𝗽𝗨𝗽 𝗔𝗴𝗲𝗻𝗰𝘆 𝗔𝗿𝗲 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗖𝗮𝗻 𝗗𝗼 𝗳𝗼𝗿 𝗬𝗼𝘂

PopUp is a one-man team social media marketing agency. We help small business to establish a strong brand though social media.

As you might see in our posts, we say that our goal is to make your business the first who pops up in the customers minds. That's why we are called PopUp agency.

With strong brand awareness, you will get rid of all friction in sales process. You don't need to convince people to buy from you anymore. They'll want it themselves!

Also, established brands are able to charge more for their product/service because of higher demand. And the best part is: this demand is stable and grows over time.

We consider omnipresent content advertising as the best brand building tool on social media. The reasons are high speed, low cost and awesome return on investments. You'll get a powerful asset in a few months worth of work. That's why we offer creating this type of campaign for you.

You will get:
• 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙚𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙖𝙣𝙙 𝙫𝙞𝙨𝙪𝙖𝙡 𝙞𝙙𝙚𝙣𝙩𝙞𝙩𝙮;
• 𝙘𝙧𝙚𝙖𝙩𝙚𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙥𝙡𝙖𝙣 𝙤𝙛 𝙖𝙣𝙮 𝙡𝙚𝙣𝙜𝙩𝙝 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙;
• 𝙥𝙧𝙤𝙙𝙪𝙘𝙚𝙙 𝙝𝙞𝙜𝙝 𝙦𝙪𝙖𝙡𝙞𝙩𝙮 𝙘𝙤𝙣𝙩𝙚𝙣𝙩.
All you'll have to do is to upload prepared content to your Facebook ads manager and hit "Publish". With PopUp it's that easy!

Have any questions left? Feel free to DM us right now! We are happy to help you.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

28/10/2023

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗢𝗺𝗻𝗶𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Omnipresent content strategy is properly set up brand awareness Facebook ads campaign. You create some pieces of content and make them constantly appear in front of your target audience. It's a great and fast way to make your brand more known among the audience.

To start your omnipresent campaign, you have to define your daily budget. Omnipresent content strategy requires $1/day per piece of content. So if you can afford $5/day, your campaign will have 5 pieces of content.

After defining the size, pay most of your attention to the strategy. Choose what form of content you will use, what purpose does it going to have, what messages do you want to share, etc.

Once you have strategy, move on to the tactic - content plan. Take your time, do the research and find out topics you'd like to talk about.

Think of it as a candy and a wrapper. Candy is a strategy, the main core. Content is a fancy wrapper to attract attention to your candy.

So now you've got strategy, tactic, now move on to operation level - creating content. Remember, it's quality over quantity. It's normal to spend a lot of time on a few pieces of content. They are going to be the first touchpoints with your brand. Make it as good as possible.

Final step is to upload your content to Facebook ads manager, set impression cap, and you're ready to go!

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

27/10/2023

𝗧𝗶𝗽𝘀 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗟𝗼𝗼𝗸 𝗙𝗮𝗻𝘁𝗮𝘀𝘁𝗶𝗰

When it comes to visual, there are 2 things to remember.
1 - 𝙔𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙖𝙫𝙚 𝙖 𝙨𝙞𝙣𝙜𝙡𝙚 𝙨𝙩𝙮𝙡𝙚. Make your page look like a single organism, not an explosion.
2 - 𝙈𝙖𝙠𝙚 𝙚𝙖𝙘𝙝 𝙥𝙤𝙨𝙩 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙨𝙩𝙖𝙣𝙙 𝙖𝙡𝙤𝙣𝙚. Your main traffic source is the feed. Make your pieces of content in a way they could attract users independently before the people can see your page.

Your page is a landing page. Make it easy to find all necessary information among the content. To do so, Facebook and Instagram have awesome tools like story highlights and pinned posts. Highlight the most important information on top of your profile.

If possible, try to add headlines right on the image. It'll provide users a better experience interacting with your page.

Be authentic. Even though stock content may be used, try to cut it. You don't have to look perfect and polished. Instead, be what you are. Use as much self-made content as possible. Show what you actually are, and you'll gain so much trust.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

27/10/2023

𝗜 𝗔𝘀𝗸𝗲𝗱 𝗖𝗵𝗮𝘁-𝗚𝗣𝗧 𝘁𝗼 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗦𝘁𝗼𝗿𝘆 𝗔𝗯𝗼𝘂𝘁 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴

Once upon a time in a small town, there were two coffee shops right across the street from each other. One was named "The Wake-Up Brew," and the other was "Joe's Coffee."

Both coffee shops served excellent coffee and pastries, but they had opposite approaches. "The Wake-Up Brew" had a bold, modern logo and a bright, lively interior. They played energetic music and had a menu with quirky coffee names.

On the other side of the street, "Joe's Coffee" had a rustic, homey vibe. Their logo featured a warm cup of coffee and a friendly, handwritten font. They played mellow jazz, offered cozy armchairs and a bookshelf for customers to borrow books.

Over time, it was clear that the branding made a big difference. "The Wake-Up Brew" attracted a younger, hip crowd who came for the trendy atmosphere. "Joe's Coffee" became a favorite among locals, who appreciated the cozy, relaxed ambiance.

One day, the barista from "The Wake-Up Brew" accidentally walked into "Joe's Coffee," thinking it was her shop. The customers had a good laugh, and both coffee shops realized what a strong brand identity they each had created.

In the end, the two coffee shops continued to thrive. Each serving its unique audience, proving that effective branding can create distinct, memorable experiences. Even in the most unexpected ways.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

25/10/2023

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 𝗼𝗳 𝗛𝗶𝗴𝗵 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁

On social media, people are going to follow you only if you give them some kind of value. So, high quality content is the content, that gives people a value. There are 3 basic types of high quality content:
• 𝙀𝙣𝙜𝙖𝙜𝙞𝙣𝙜
• 𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙣𝙜
• 𝙀𝙣𝙩𝙚𝙧𝙩𝙖𝙞𝙣𝙞𝙣𝙜

It's great when one piece of content has more than one purpose. It means this piece of content is far more likely to get users attention. But be careful, don't try to force your content to be what it's not. Some pieces are only entertaining and may have no educational purpose. Don't make it artificially useful or instructive.

When you're creating a piece of content, keep in mind what purpose it's going to have. For example, a funny weekday story of your staff will be entertaining and, maybe, engaging.

Even if you're a B2B brand, don't avoid entertaining and engaging content. Remember, you're being followed by people, not by the companies. Other businessmen also want to consume high quality content.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

25/10/2023

𝗜𝘁’𝘀 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗛𝗮𝘃𝗲 𝗮 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗮𝗯𝗹𝗲 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆

When it comes to creating a brand, it's important to take care of its visual identity. Think of your brand like of a real person:
Logo = face
Naming = name
visual style = body
To attract as much people as possible, everything has to be close to perfection.

There's insane competition on today's social media. Having a built visual identity is the proven way to stand out of the crowd. People's eyes better recognize known patterns. That's why the style will give you an advantage in competition for users attention.

Also, it's easier to do advertising. Your ads with the same style will have more credibility straight away. Plus, you’ll certainly break through the banner blindness. Again, thanks to known visual style.

Don't try to reinvent the wheel and over-complicate your visuals. Stay simple and elegant, don't add more than it needs to have. Look at your competitors, see what they look like, and make yourself different.

Bonus tip: come up with a few different ideas and ask your audience/customers which looks best.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

25/10/2023

𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗵𝗲 𝗦𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗬𝗼𝘂

𝘾𝙤𝙢𝙢𝙚𝙣𝙩𝙨

On social media, they are the best form of engagement. They are public and can be turned into good pieces of content. The best way of doing this is by sticking to the high quality content concept: make fun of it, respond with useful information or squeeze out more engagement.

It’s the thing where you have to be creative and search for your own successful framework.

𝙍𝙚𝙫𝙞𝙚𝙬𝙨

The customer's experience is the best kind of stories you can use. People may not trust you or your brand yet, but they would believe people who've already dealt with you. That's what we call a social proof.

You have to figure out a way to get detailed feedback from your current customers and use it as a form of content. Trust me, it'll drastically boost your sales.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

25/10/2023

𝗛𝗮𝗿𝗱 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗲𝗮𝗰𝗵 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮

Across many platforms, organic content is being displaces by paid content. There's one obvious reason: money. The organic reach discourages. Even for the best content.

However, the days of organic social media reach are not completely over. We just have to use it the right way.

𝘾𝙧𝙚𝙖𝙩𝙚 𝙫𝙖𝙡𝙪𝙚

Brand-centric content is obsolete. On social media, people want to learn something useful from you. For example, advices, recommendations, and stories. Make sure the information you give can stand alone and have a positive impact on your audience.

𝘽𝙚 𝙛𝙖𝙞𝙩𝙝𝙛𝙪𝙡 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙

Your core message and value proposition have to be clear and stable. No matter whether your audience finds you on Instagram, TikTok, or any other media. You can use different strategy for each platform, but the brand’s core is unchangeable.

𝙊𝙧𝙜𝙖𝙣𝙞𝙘 𝙘𝙖𝙣'𝙩 𝙨𝙩𝙖𝙣𝙙 𝙖𝙡𝙤𝙣𝙚

Combining different approaches is the only option now. When your successful organic or influencer campaign gains traction, you'd better add there some money. That's how you will increase its visibility and scale up your success.

Organic reach now is a smaller piece of the social pie than it used to be. Social networks have little motivation to favor organic reach if there's ongoing increase of digital ad income. Brand managers must find a way to collaborate with the system rather than compete with it. To do so, try fusing sponsored, influencer, and organic marketing strategies.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

25/10/2023

𝟮𝟬𝟮𝟯-𝟮𝟰 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

Today, social media has 4.74 billion active users. It means that now 59.3% of the world’s population is active on social media.
This sounds great, right? More users means a bigger market share. Yet, it also means increased competition.

So let’s take a look at some of the social media trends to focus your marketing efforts on to stay ahead of your competitors.

𝘼𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘𝙞𝙩𝙮

Authenticity has slowly become the determining factor of success on social media. For a long time, we lived in the overly-edited world. That's why authenticity and customer related content become more of a demand now. So stop trying to be perfect. Just be real!

𝙋𝙧𝙤𝙫𝙞𝙙𝙚 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙨𝙚𝙧𝙫𝙞𝙘𝙚

As commerce becomes a big part of social media, the next step is using them as a customer service channel. It’s important to have a direct line of communication with your customers to quickly address potential issues.

Also, it’s great PR when brands publicly respond to customers and help them out.

𝘾𝙤𝙢𝙗𝙞𝙣𝙞𝙣𝙜 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙖𝙣𝙙 𝙚𝙢𝙖𝙞𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜

To gather more data and effectively use it, marketers want to unite these marketing channels. Social media platforms are great for building brand awareness and audience interest. While email marketing focuses on conversion. You can do it in reverse too. Upload a segmented email list on social media to better connect with your users and find new ones.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

25/10/2023

𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: 𝗛𝗼𝘄 𝘁𝗼 𝗗𝗼 𝗜𝘁 𝗥𝗶𝗴𝗵𝘁

Stories exist not only in books. In reality, they are a universal language that everyone uses and understands.
If you want to have attention on social media, you need to understand storytelling. Both the art and the science of it.

Don’t think of storytelling only as another tactic to sell. Use it to expose your brand and tell the audience what it's all about.

You can't create any impression on the audience by telling stories full of sales messages. Instead, build your stories around engaging, entertaining or education messages.
Keep in mind who are you whiting for. The stories you tell have to be relevant for your audience. Rely on their pains, fears, desires, beliefs, etc. It's important to match your story's message with the audience's mindset.

Don't forget about emotions. Studies show that memories connected to emotions are much stronger. Take advantage of this!

Identify particularly memorable moments for your brand and share those stories. Look at the evolution of your brand and find moments that will tap into people’s emotions.

Make your stories worth of listening. To make it happen, give value to your audience through your stories. You can do it either by entertaining, educating or engaging with them. It's a basic concept of high quality content.

𝑃𝑜𝑝𝑈𝑝 𝑎𝑔𝑒𝑛𝑐𝑦 - 𝐵𝑒 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑤ℎ𝑜 𝑝𝑜𝑝𝑠 𝑢𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑚𝑖𝑛𝑑𝑠!

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