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BoardsportSOURCE BoardsportSource is where the global boardsports business community goes to find out what’s going It is your shop window.

BOARDSPORTS SOURCE - Business Platform

Europe’s only multimedia platform exclusively targeted at boardsports
retailers and industry. BoardsportSource provides brands with the
definitive media channels on which to showcase their products and
themselves to the retail community and and gives the industry a voice and
sense of community. Source is where the global boardsports business
community

goes to find out what’s going down in Europe and where
European retailers go shopping. Why b2b is important
Communicating with your direct customers, the shops and your peers
in the industry is vital to the success of your brand. B2B...
• Increases sales, helps you to sell more product into your existing
shop network and open new doors.
• Assists in the launch of new products.
• Raises awareness of your brand. Retailers are great opinion
leaders, they help sell your brand, consumers value their thoughts.
• Enables you to communicate a specific message dedicated to the
business audience.
• The b2b audience is the most influential and the most valuable.
• The retailers are your direct buyer.

NIDECKER AQUIRES 32, ETNIES, ES AND EMERICA: INTERVIEW WITH THE NIDECKER BROTHERSFollowing the announcement of the sale ...
24/05/2024

NIDECKER AQUIRES 32, ETNIES, ES AND EMERICA: INTERVIEW WITH THE NIDECKER BROTHERS
Following the announcement of the sale of ThirtyTwo, éS, Emerica, and Etnies to the Nidecker Group we sat down with the three brothers Henry, Cedric, and Xavier to get the low-down.

Four generations separate the three brothers from the first Nidecker who applied his wood craft to making skis. Always family-owned, the Swiss company has influenced the snowboarding industry with a curated portfolio of brands, the result of thoughtful partnerships with passionate and innovative figures from snowboarding. Their latest acquisition is driven by the same values. Four decades after the launch of Nidecker’s first snowboards and the launch of Etnies skateboarding shoes, the two iconic companies come together in a match made of pure love of boardsports. Link in bio for full interview.

SOLE TECHNOLOGY FOUNDER PIERRE-ANDRÉ SENIZERGUES ON SALE TO NIDECKER GROUPPierre-André Senizergues has breathed and live...
24/05/2024

SOLE TECHNOLOGY FOUNDER PIERRE-ANDRÉ SENIZERGUES ON SALE TO NIDECKER GROUP

Pierre-André Senizergues has breathed and lived skateboarding since his early teens in France. His life story is one of passion transformed into action. From designing some of the most iconic skate footwear on the market, influencing the sport, to championing environmental commitment in the action sports industry, there is no doubt that he is a doer. As he prepares to pass the baton, he has let his values drive his decision, seeking only likeminded partners. We chat to him about the growth of his company, the transition to the Nidecker group, and his vision for the future. Link in bio for full interview.

🚨 COVER CALL 🚨 Who’s got the next Source SURF cover? ❌ - No current pro athletes✅- Boardsports industry employees only✅-...
23/04/2024

🚨 COVER CALL 🚨

Who’s got the next Source SURF cover?

❌ - No current pro athletes
✅- Boardsports industry employees only
✅- Snowboarding only

Deadline Friday April 26th, 5pm CET.

Email all entries to [email protected]

Last 5 covers:
🏄‍♂️ 📸
🏄‍♀️  📸 
🏄‍♂️ 📸
🏄‍♂️ 📸 Atle Dahl
🏄‍♂️ 📸

Around the show day 2 at
22/01/2024

Around the show day 2 at

Day 1 at with the One Eyed Monster
21/01/2024

Day 1 at with the One Eyed Monster

When worlds collide. x at
21/01/2024

When worlds collide. x at

On the cover: (Mervin). 📷 In early January there is great sentiment in the air with brands and retailers alike. The UK...
21/01/2024

On the cover: (Mervin). 📷

In early January there is great sentiment in the air with brands and retailers alike. The UK is a particularly bright spot at the start of winter with many retailers reporting solid starts. Record breaking actually. There is a growing fear that the cost-of-living crisis that’s stung the UK for a number of months is finally catching up in Europe, with the dreaded 20% sale creeping in in December for many key European retailers. But this isn’t anything new and we’re all used to dealing with it by now.

Early season has seen solid snowfall in the Alps and events like DIYX and Rock A Rail are great November activations that give consumers stoke and introduce newbies to the culture and show just how fu***ng rad it is. Boarding a flight to the Alps with all the packable down t***s feels busier this January than it has since pre-covid and speaking with travel companies, snow holiday bookings are up with many customers booking earlier and earlier to take advantage of cheaper pricing. It’s cool to see more snowboarding brands actively targeting kids. We’ve been saying for years that we need to make snowboarding cooler for the kids, and not just something that Mum & Dad do. There’s a big void between 8–35-year-olds who need to see how fun and cool snowboarding is, and without them, it’s just us old dudes buying snowboards. Despite Burton’s Riglet efforts, the kids snowboarding segment had always been more of an afterthought for brands. Thankfully they’re seeing the light and are jumping on board.

This issue’s Big Wig is . David grew up as a Swiss pro snowboarder and after working at Billabong and then Salomon Snowboards, David is now brand manager at . Part of the Nidecker Group, YES has merged with brand-mates Now Bindings & Lobster Snowboards. The collective will take the name YES and we speak with David about the details of the merger.

Always Sidewaysmt
Editor

19/01/2024
2024 is a wrap. Such an amazing gathering of the French scene with plenty of European big wigs in attendance for 3 days...
10/01/2024

2024 is a wrap. Such an amazing gathering of the French scene with plenty of European big wigs in attendance for 3 days of testing in perfect conditions. See the whole gallery online now through the link in our bio.

🚨 SOURCE WINTER COVER DEADLINE JANUARY 7th! Industry personnel … submit your snowboard covers before midnight on Sunday ...
05/01/2024

🚨 SOURCE WINTER COVER DEADLINE JANUARY 7th! Industry personnel … submit your snowboard covers before midnight on Sunday for your chance to be on the printed cover of Issue 119. Printed in English, French & German and distributed to every snow, surf and skate shop in Europe as well as every key brand HQ. SUBMIT ENTRIES THROUGH INSTAGRAM DM 📥

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