Copy Punch

23/10/2015

This is what we call FRIGGING BRILLIANT REBRANDING.
And here is what frigging brilliant rebranding requires— and understanding of the (specifically negative) opinions, concerns, and preconceived notions that people have about you/your brand/your product.
Get it, Barbie.

Reclaiming the legacy of the little girl: is back. And this time, she

14/09/2015

This email from my newest corporate client:
"Just wanted to let you know that [name of their reputedly difficult client] sent feedback on your copy today and they literally only changed one word. Never happens so thank you!"

28/07/2015

In which I use Buffy the Vampire Slayer to discuss some messaging tips.

19/05/2015

I've been busy lately with my Mad Men fan-site, as you might imagine. My new piece on the series finale was a great opportunity to incorporate some of my philosophy on messaging, marketing, and advertising.
http://www.lippsisters.com/2015/05/19/don-on-the-mountain/
Enjoy!

15/03/2015

These are excellent tips for business communications. These are AWFUL tips for MARKETING communications. People always ask me about subject lines. Where do you get stuck? Let me know in comments—let's see if we can't make some headway!

Out of the billions of emails that are sent every day, how can you make sure that yours stands out? We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line. Find out what they said, plus examples of great subject lines, below. How to write a…

13/03/2015

A nice win for a Friday afternoon— I have been ghost-writing/rewriting blog articles for a client who submits them to an online publication. I've only done a few for her, and we will be the next cover page article! I cannot say more until it's published, but go team!!

13/03/2015

From the app update "what's new" description:
"-Ongoing bug extermination and speed enhancements."
Now, the geeks who wrote that were being clever and sort of friendly in their cleverness, and I'm all for that--it's human.
But THINK, people. Do you really want to associate yourselves, a mass food delivery warehouse that we don't want to think of as mass or warehousey, but in fact on who we depend for FRESH groceries coming SAFELY to our home?

11/03/2015

A (more than) few words about swearing, messaging, and sounding human and authentic as a brand.
I had a conversation last week with a client who told me she intends, as part of her newly emerging branding, to curse in her copy.
This will come as a shock to those who know me, but I advised that she not do that.
You can curse in person, I told her, just not in your marketing copy.
When you're writing in an effort to sound like YOU, you cannot simply transcribe. There IS an art to "sounding" like your "voice" that goes far beyond simply using the exact words you'd speak.
Words on the page hit your ear (I wanted to use quotes for ear but thought you'd get really annoyed) differently than spoken words do.
A BIG OL' F**K IN THE MIDDLE OF YOUR PAGE WILL LIKELY BE AWKWARD AND OFFENSIVE.
(SEE???)
A well-placed curse word in person might ALSO be awkward and offensive, but if it's really natural for you, it will probably be just fine for most people. And we tend to let who it is we're speaking TO help guide our choice in a given moment.
Remember, you want to sound organic, but you need to sound professional. A curse in writing is just worse than it is in person--gives a sloppy impression, (uchh like TEXTSPEAK does)! People want to know you can be trusted to make professional decisions, so don't put a doubt in their minds that will distract them from your message.

02/03/2015

There are all kinds of tricks of the trade to getting more clients. But they can't really make a difference unless people are clear on what you do and why they need you to do it for them.
MESSAGING 101—Communicate the Brilliance of your Business with Clarity and Impact!
http://copypunchnyc.com/workshop

01/03/2015

You guys--some of you know I don't get out much these days. I hurt myself awhile back, and networking/live events are still a huge challenge for me. So when I tell you I'm going to suck it up and go to my first 1-day event since last July, it's because this event--a day with Ginger Snap Works in their wizarding school for marketing--is sure to make a huge difference for me. A big enough difference to get me out of the house, and into the cold, craptastic winter air. You should come too.
(Umm, yeah. The photo is Amy and me doing karaoke as part of a speaking mastermind we were both in. SORT OF RELATES TO THE EVENT IF YOU REALLY STRETCH.)
http://goo.gl/iI25eY

07/10/2014

18/09/2014

Networking with the best at Red Elephant's Screw Networking as Usual!

12/09/2014

After spending the summer recovering from an injury, I'm super excited to come out of hiding and be seen as a featured panelist at Red Elephant's "Screw Networking as Usual" this coming Wednesday night.
Never been to this event? As networking goes, it's the best of the best--an opportunity not to be missed. If you're not sure you belong there, EVEN BETTER.
I have a few free tickets--private message me if you're interested. I would love to have you as my guest.

Red Elephant is a training and development company who works specifically with entrepreneurs looking

18/08/2014

First—this is adorable. I think most of us can relate. Second—we can help!! As part of the preparation for a Message Mining session, we ask our clients how is it that their mom describes their business— because we know what a telephone game it can be. CopyPunch works with small business and entrepreneurs to uncross those wires, leaving your potential clients (AND your mom) really knowing what it is you can do for them.
http://www.clickhole.com/article/your-moms-6-best-attempts-describing-what-you-do-l-745?utm_campaign=default&utm_medium=ShareTools&utm_source=facebook

Whether she’s catching up with her best friend Janet or running into your old teachers at the grocery store, here’s a definitive list of your mom’s best efforts at almost explaining your job.

31/07/2014

One thing you want to do with your messaging is understand and anticipate the concerns and objections that people have, and speak directly to those concerns, even (and especially) if they're under the surface. This is a bold campaign that speaks to real people and how we think!

Discover why vanilla is anything but “vanilla.” at bit.ly/1ywsIZK

30/07/2014

Go get this!

Discover the Missing Piece in Your Life that is the KEY to Happiness, Peace and Living an Authentic, Purposeful Life. Sign up TODAY!

16/07/2014

09/07/2014

Client Panel at REDX. Red Elephant Inc.

26/06/2014

Terrific piece.

So many books hold being your own boss or running your own business out as the holy grail that I sometimes think it can be misleading. Because I have stressed the role that side incomes can play in scalable financial magic, and because I now work for myself, I worry about over-idealizing the entrepr…

18/06/2014

I WISH I COULD GO!!!! (Niece's first birthday bumped it.) You totally should. What these guys know about speaking from the stage is off the chart.

Connect. Convert. CASH IN.

Join us on June 21st in NYC to learn how to create 5 & 6-figure paydays from speaking from the stage.

Get your tickets here --> http://speaktoprofittour.redelephantinc.com/

04/06/2014

While I'm not taking care of messaging and copy for small business owners and entrepreneurs, I'm co-running the #1 fansite for Mad Men.
Check out our post mid-season finale interview with Mad Men creator, Matthew Weiner. We heart him.
Part 1:
http://www.lippsisters.com/2014/05/30/matthew-weiner-chats-with-the-lipp-sisters-52714-part-one/

Photo Credit: Frank Ockenfels 3/AMC Edit: See Part Two here. We can never express without just plain cheesing up the interview how much warmth and laughter...

29/05/2014

3 Tips to Have Your Website Sound More Human.
This kick-ass webinar (that I am hosting) starts in just over two hours. And it's FREEEE!!! (you're joining, right?)
http://goo.gl/XS8LXM

28/05/2014

3 Tips to Have Your Website Sound More Human (& get clients!)

Don't miss this. Seriously. Just seeing me deal with the google hangout technology alone will be entertaining as all hell. Tomorrow, 1pm. Free. And awesome. Register on up!

http://goo.gl/XS8LXM

23/05/2014

Wouldn't it be great if your website, your newsletters, even your facebook posts, SOUNDED LIKE AN ACTUAL PERSON? You know that's the best way to connect with the ACTUAL PERSON WHO WILL READ IT, RIGHT?
Before you completely check out for long-weekend-shutdown -- (do entrepreneurs even DO that?) -- don't forget to REGISTER for this amazing, fun, simple, and incredibly practical FREE WEBINAR, taking place next Thursday, hosted by yours truly.
http://goo.gl/XS8LXM

03/05/2014

Ever wonder how to warm up the "voice" of your website? Are you allowed to even do that? What if it doesn't sound professional?
Relax. We've got this covered. FREE WEBINAR ON HAVING YOUR WEBSITE SOUND MORE HUMAN. (and still make'a da money.)
Register for this sucker!
http://goo.gl/LVbmwb

You know how when you talk to people, you sound normal, but when it comes to your writing marketing copy, you get all weird and stiff and it just doesn't get the message across with the kind of umph you want it to? Yes, that. We're going to deal with that. Join Roberta Lipp for a fun and pain-free…

01/05/2014

This will rock your world.

Ever feel like you just don't know what to say on Twitter? Yeah, you need
http://bit.ly/TwitterPickUpLines
You'll get Swipe Copy to start Twitter conversation.
You'll get a strategy to convert those conversations to clients.
You'll get a system for NOT being a robot online.