Erika Cruz

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Erika Cruz

Latina Coach & Speaker Erika Cruz is a Coach, Speaker, and Founder of Purpose Driven Latina.

She helps her community align with their purpose and find fulfillment. After eight years in the tech industry, Erika turned her side hustle into her main hustle - all thanks to TikTok. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect others with the tools and resources to be t

he best they can be. Her content on TikTok focuses on bringing people back to themselves to align with their deeper purpose, gain confidence, and dream big.

08/05/2025

Most people associate people pleasing with “always saying yes” and “always putting their needs ahead of yours.”

Did you know it can also look like:

✔️Apologizing when it’s not your fault
✔️Rehearsing conversations in your head
✔️Being the “star employee”
✔️Rechecking that text 10 times before hitting send
✔️Inability to delegate

And did you know that women are far more prone to these behaviors than men, and that there are SO many reasons for this?

There’s a lot more to this story, and there’s so much more for you to understand about yourself.

That’s why my friend, Cora Rennie, created the Understanding People Pleasing summit.

I’m honored to be a part of it and to share with you what I know.

It’s free, and it’s deeply worthwhile.

I can't wait to see you there.

👉 JOIN US HERE: https://series.craniowithcora.ca/erika-c

27/02/2025

Dreams don’t show up in your heart by accident. They’re planted there to grow—but it’s up to you to take the first step.⁠
⁠
Still unsure if it’s time to act? Consider this:⁠
✨ If you can’t stop thinking about it, it’s worth exploring.⁠
✨ If comparison triggers you, it’s a sign of alignment—not inadequacy.⁠
✨ If it serves others, it’s not just a dream—it’s a purpose.⁠
⁠
The most meaningful transformations often start when we listen to that quiet nudge telling us, “This is yours to do.”⁠
⁠
💡 Here’s the challenge: What’s one step you can take today to lean into your calling? Let’s spark action in the comments!⁠
⁠
✨ P.S. My free webinar, The Purpose Pivot: Dare to Dream Again and Align Your Career or Business with Your Calling in 90 Days, is happening on March 5th, and I can't wait to help you discover the exact steps I took to transition from a stable, six-figure, yet unfulfilling tech career to building a purpose-driven business that aligns with my true calling—all within 90 days. Comment PURPOSE to sign up.

24/02/2025

The idea that you need to have it “all figured out” before starting is one of the biggest traps keeping people stuck.⁠
⁠
Here’s the truth: Clarity isn’t a prerequisite—it’s a result. It comes from doing, experimenting, and embracing imperfection.⁠
⁠
Every dream begins with a messy first step:⁠
🎙️ The podcaster who recorded their first episode in their closet.⁠
💼 The business owner who launched with a basic logo and a DIY website.⁠
🌟 The dreamer who followed a hunch and figured out the details along the way.⁠
⁠
✨ The magic? Courage to take action creates momentum, which leads to clarity.⁠
⁠
💡 Reflection: What’s one small, messy step you can take today toward a dream that’s been on your heart? Let’s brainstorm in the comments!⁠
⁠
✨ P.S. My free webinar, The Purpose Pivot: Dare to Dream Again and Align Your Career or Business with Your Calling in 90 Days, is happening on March 5th, and I can't wait to help you discover the exact steps I took to transition from a stable, six-figure, yet unfulfilling tech career to building a purpose-driven business that aligns with my true calling—all within 90 days. Comment PURPOSE to sign up.

20/02/2025

"You don’t have to quit your job to start your dream business."

When my client Khay came to me, she had big dreams of starting a business, but fear held her back. She thought:

“What if I fail?”
“What will people think?”
“I’m not ready yet.”
And the biggest fear? Losing the stability of her 9-to-5 paycheck.

But here’s what Khay learned: You don’t need to choose between your dream and your stability. You can start small and build along the way.

With the Courage Driven Latina framework, Khay:

Worked on her dream business part-time.
Took small, courageous steps each week.
Turned her idea into a side business she loves.
And guess what? She’s still working her full-time job while growing her dream.

P.S. My free webinar, The Purpose Pivot: Dare to Dream Again and Align Your Career or Business with Your Calling in 90 Days, is happening on March 5th, and I can't wait to help you discover the exact steps I took to transition from a stable, six-figure, yet unfulfilling tech career to building a purpose-driven business that aligns with my true calling—all within 90 days. Comment PURPOSE to sign up.

17/02/2025

Reinvention doesn’t require a “perfect time” or a major life overhaul—it starts with one small, courageous step.⁠
⁠
The truth is, we often wait because we’re afraid:⁠
⁠
Afraid of failing.⁠
Afraid of being judged.⁠
Afraid of not knowing what comes next.⁠
But here’s what I’ve learned: Action, no matter how small, is the antidote to fear. It builds confidence, creates momentum, and leads to clarity.⁠
⁠
✨ The best part? Reinvention isn’t about becoming someone else—it’s about uncovering the version of you that’s been there all along.⁠
⁠
💬 Let’s make it practical: What’s ONE small step you can take today to move toward the life you want? Drop it in the comments—I’d love to cheer you on!⁠
⁠
P.S. My free webinar, The Purpose Pivot: Dare to Dream Again and Align Your Career or Business with Your Calling in 90 Days, is happening on March 5th, and I can't wait to help you discover the exact steps I took to transition from a stable, six-figure, yet unfulfilling tech career to building a purpose-driven business that aligns with my true calling—all within 90 days. Comment PURPOSE to sign up.

10/02/2025

Excuses often feel valid because they mask something deeper: fear of failure, judgment, or stepping into the unknown.

But here’s the truth: The life you want doesn’t require perfect timing or endless preparation—it requires courage to start, even when it’s messy or uncertain.

✨ A mindset shift that changed everything for me:
Your excuses aren’t barriers—they’re mirrors, reflecting the fears you need to address to grow.

💡 Instead of asking, “Why can’t I do this?” try asking:

“What small step can I take today?”
“What’s the worst that could happen if I try?”
Every big dream starts with one brave action.

💬 Let’s get real: What’s one excuse that’s been holding you back? Share it in the comments, and let’s reframe it together.

👉 Ready to stop overthinking and start taking action? Join me on March 5th, 2025, at 5 PM PT for a free webinar: The Purpose Pivot: Dare to Dream Again and Align Your Career or Business with Your Calling in 90 Days. Comment PURPOSE to sign up.

06/02/2025

Excuses often feel valid because they mask something deeper: fear of failure, judgment, or stepping into the unknown.⁠
⁠
But here’s the truth: The life you want doesn’t require perfect timing or endless preparation—it requires courage to start, even when it’s messy or uncertain.⁠
⁠
✨ A mindset shift that changed everything for me:⁠
Your excuses aren’t barriers—they’re mirrors, reflecting the fears you need to address to grow.⁠
⁠
💡 Instead of asking, “Why can’t I do this?” try asking:⁠
⁠
“What small step can I take today?”⁠
“What’s the worst that could happen if I try?”⁠
Every big dream starts with one brave action.⁠
⁠
💬 Let’s get real: What’s one excuse that’s been holding you back? Share it in the comments, and let’s reframe it together.⁠
⁠
👉 Ready to stop overthinking and start taking action? Join me on March 5th, 2025, at 5 PM PT for a free webinar: The Purpose Pivot: Dare to Dream Again and Align Your Career or Business with Your Calling in 90 Days. Comment PURPOSE to sign up.

05/02/2025

Ready to take the leap toward your true purpose? You’re not alone, amiga. ✨

But what if I told you that in just 90 days, you could finally align your career or business with your calling?

That’s exactly what we’re doing inside my FREE webinar: “The Purpose Pivot: Dare to Dream Again and Align Your Career or Business with Your Calling in 90 Days”

This is for you if:
✔️ You’re tired of your dreams only living in your head or journal.
✔️ You feel lost in your career and crave clarity and confidence.
✔️ You’ve been putting everyone else first, but you’re ready to prioritize YOU.
✔️ You have a creative spark inside you waiting to shine.

If you nodded along to any of these, this is your sign to take action.

Join us on March 5th and let’s make those dreams a reality.

Drop “Purpose” in the comments, and I’ll send you the registration link! Let’s do this, amiga!

31/01/2025

Here’s what I wish I learned sooner:

Becoming the most abundant, confident, aligned version of yourself requires you to dream big and want MORE.

But as a First Gen and daughter of immigrants, I know how hard it can feel to strive for more when guilt creeps in. You might think:

“Shouldn’t I just be grateful for what I have? My parents worked so hard to give me these opportunities.”

Let me remind you: Wanting more is not selfish.

Wanting more is a reflection of your growth, a sign that you honor your evolving desires, and proof that you’re stepping into your true potential.

When you release the guilt, you create space for abundance, confidence, and alignment to flow into your life. 🌟

This year, I challenge you to embrace your aspirations. They are not distractions or indulgences—they are your inner compass, guiding you toward the most badass version of yourself.

✨ Your dreams are valid. Your growth is necessary. Your magic is waiting.

✨Who’s ready to claim 2025 as their year of MORE? 🙌

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

30/01/2025

✨ It’s almost February, amiga… How’s that New Year’s resolution holding up? ✨

If you’re thinking, “Umm… what resolution?” 😅, you’re not alone! Most people have already thrown in the towel—but guess what? You don’t have to.

Here’s the tea 🍵: The reason most resolutions fail is that we go too hard, too fast, and without a clear plan. But I’m here to tell you, it’s NOT about doing everything at once—it’s about turning resolutions into small, sustainable habits.

💡 This year, let’s try something different:

1️⃣ Pick ONE habit that supports your goal.
2️⃣ Stick to it for 60 days.
3️⃣ Then, watch those small actions build into BIG results.

✨ It’s not too late to make 2025 your courage year. ✨

Start small. Stay consistent. Your future self is already proud. 💪

Tag a friend who needs this reminder! 💬 What habit are you committing to? Let’s hold each other accountable in the comments.👇

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

27/01/2025

Here’s your game plan to make the next 12 months your best yet;

1️⃣ Reflect: Celebrate your wins and learn from the lessons.

2️⃣ Dream: Reignite your inner dreamer and think BIG.

3️⃣ Identity: Who do you need to become to bring your goals to life?

4️⃣ Plan: Set your vision and map out actionable steps.

5️⃣ Community: Accountability is your secret weapon—find your people.

🌟 Bonus: Invest in yourself. The boldest moves often require you to take risks on your growth.

Now that you have your game, which step are you diving into first—reflecting, dreaming, or maybe creating your plan? Or, are you feeling like this is the year you’ll invest in you?

Drop your thoughts below or DM me if you’re ready to make bold moves this year. Let’s make it happen, amiga. 🌟

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

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