Erika Cruz

Erika Cruz Latina Coach & Speaker Erika Cruz is a Coach, Speaker, and Founder of Purpose Driven Latina.

She helps her community align with their purpose and find fulfillment. After eight years in the tech industry, Erika turned her side hustle into her main hustle - all thanks to TikTok. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect others with the tools and resources to be t

he best they can be. Her content on TikTok focuses on bringing people back to themselves to align with their deeper purpose, gain confidence, and dream big.

Here’s what I wish I learned sooner:Becoming the most abundant, confident, aligned version of yourself requires you to d...
31/01/2025

Here’s what I wish I learned sooner:

Becoming the most abundant, confident, aligned version of yourself requires you to dream big and want MORE.

But as a First Gen and daughter of immigrants, I know how hard it can feel to strive for more when guilt creeps in. You might think:

“Shouldn’t I just be grateful for what I have? My parents worked so hard to give me these opportunities.”

Let me remind you: Wanting more is not selfish.

Wanting more is a reflection of your growth, a sign that you honor your evolving desires, and proof that you’re stepping into your true potential.

When you release the guilt, you create space for abundance, confidence, and alignment to flow into your life. 🌟

This year, I challenge you to embrace your aspirations. They are not distractions or indulgences—they are your inner compass, guiding you toward the most badass version of yourself.

✨ Your dreams are valid. Your growth is necessary. Your magic is waiting.

✨Who’s ready to claim 2025 as their year of MORE? 🙌

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

✨ It’s almost February, amiga… How’s that New Year’s resolution holding up? ✨If you’re thinking, “Umm… what resolution?”...
30/01/2025

✨ It’s almost February, amiga… How’s that New Year’s resolution holding up? ✨

If you’re thinking, “Umm… what resolution?” 😅, you’re not alone! Most people have already thrown in the towel—but guess what? You don’t have to.

Here’s the tea 🍵: The reason most resolutions fail is that we go too hard, too fast, and without a clear plan. But I’m here to tell you, it’s NOT about doing everything at once—it’s about turning resolutions into small, sustainable habits.

💡 This year, let’s try something different:

1️⃣ Pick ONE habit that supports your goal.
2️⃣ Stick to it for 60 days.
3️⃣ Then, watch those small actions build into BIG results.

✨ It’s not too late to make 2025 your courage year. ✨

Start small. Stay consistent. Your future self is already proud. 💪

Tag a friend who needs this reminder! 💬 What habit are you committing to? Let’s hold each other accountable in the comments.👇

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

Here’s your game plan to make the next 12 months your best yet; 1️⃣ Reflect: Celebrate your wins and learn from the less...
27/01/2025

Here’s your game plan to make the next 12 months your best yet;

1️⃣ Reflect: Celebrate your wins and learn from the lessons.

2️⃣ Dream: Reignite your inner dreamer and think BIG.

3️⃣ Identity: Who do you need to become to bring your goals to life?

4️⃣ Plan: Set your vision and map out actionable steps.

5️⃣ Community: Accountability is your secret weapon—find your people.

🌟 Bonus: Invest in yourself. The boldest moves often require you to take risks on your growth.

Now that you have your game, which step are you diving into first—reflecting, dreaming, or maybe creating your plan? Or, are you feeling like this is the year you’ll invest in you?

Drop your thoughts below or DM me if you’re ready to make bold moves this year. Let’s make it happen, amiga. 🌟

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

24/01/2025

Have you ever gotten stuck in the “what ifs”?

What if my post gets 2 likes?
What if they say no to my pitch?
What if I apply and don’t get the job?
These thoughts create anxiety, but they don’t have to stop you. The truth is, the reason we’ve failed in the past isn’t the obstacles—it’s not having an obstacle plan.

Here’s how to shift gears:

1️⃣ List potential obstacles: What’s the worst that could happen? Write it down.
2️⃣ Plan your response: For every obstacle, decide how you’ll navigate it.
3️⃣ Think creatively: If one door closes, what other opportunities could you explore?

💡 Example: Asking for a raise.
Obstacle: They cite budget cuts.
Plan:

Bring research on industry salaries.
Negotiate flexible benefits (like extra PTO).
Have other job opportunities lined up as leverage.
💥 The key? Don’t let fear live rent-free in your head. Instead, take control by preparing for what’s ahead.

💬 What’s an obstacle you’re ready to tackle in 2025? Share in the comments—let’s plan for success together!

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

💡 Your dream life isn’t about luck—it’s about identity.If you want to create a year that feels aligned, fulfilled, and p...
23/01/2025

💡 Your dream life isn’t about luck—it’s about identity.

If you want to create a year that feels aligned, fulfilled, and powerful, it starts by redefining who you are. On my podcast Chingona Revolution, Jess Jaso shared how she:

✨ Released her old identity to step into her new one
✨ Took action before she felt ready
✨ Built confidence by starting small but dreaming big

Your transformation begins when you:
✅ Ask yourself who you want to be
✅ Take bold action (even when it feels scary)
✅ Root everything in self-love

Ready to hear Jess’s full journey and how self-love and manifestation completely transformed her life? Tune in to Episode 156: Self-Love, Manifestation, and Identity with Jess Jasso for the full conversation! 🎧

The life you want in 2025 is on the other side of one courageous step. What’s yours? Drop it in the comments! 💖

💬 Amiga, let’s talk about your dreams.If you’re waiting for the perfect time to start, let me tell you something: it doe...
20/01/2025

💬 Amiga, let’s talk about your dreams.

If you’re waiting for the perfect time to start, let me tell you something: it doesn’t exist. Life will always have challenges, and the world isn’t going to hand you an invitation to step into your purpose. You’ve got to create that moment for yourself.

Here are 3 quick tips to stop waiting and start now:
1️⃣ Focus on ONE thing. You can’t do it all at once, but you can start somewhere. Pick the one goal that excites you most.
2️⃣ Let go of perfection. Done is better than perfect—trust me, you’ll learn and grow as you go.
3️⃣ Take small, consistent action. Big dreams are built one step at a time. Start small and keep going.

✨ Your dreams are waiting for you, but they won’t wait forever.

🎧 In EP. 158: Why Women Can’t Afford to Wait, I’m sharing the 5 reasons your dreams can’t wait and how to start now—even if it feels scary.

💡 Ready to take bold action? Listen now—link in bio!

✨ Stop waiting for opportunities to come to you. YOU have the power to create them by showing up with conviction and pur...
17/01/2025

✨ Stop waiting for opportunities to come to you. YOU have the power to create them by showing up with conviction and purpose. ✨

Here’s a quick guide to manifesting your dream opportunities:
1️⃣ Clarify Your Mission: What’s your “why”? Define what impact you want to make and let that be your driving force.
2️⃣ Visualize Your Success: Spend a few minutes daily imagining the opportunities you want as if they’re already yours.
3️⃣ Take Brave Action: Show up, pitch yourself, and create content that aligns with your mission. Bold moves lead to big breakthroughs.
4️⃣ Build Influence Authentically: Share your unique story and let your values shine. When you stand out with authenticity, opportunities find you.
5️⃣ Reflect & Revise: Stay flexible. If something doesn’t work, adjust and keep going.

Remember, manifestation isn’t just thinking—it’s doing. 🌟 Opportunities don’t happen by chance—they’re created through clarity, courage, and consistency. 💪

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

🎙️ Ready to tackle uncertainty head-on in 2025?Episode 111 of the Chingona Revolution Podcast is here to help! 🎧In “How ...
16/01/2025

🎙️ Ready to tackle uncertainty head-on in 2025?

Episode 111 of the Chingona Revolution Podcast is here to help! 🎧

In “How to Navigate Change & Uncertainty Even When It’s Scary,” we dive into:
✨ Why uncertainty is part of growth
✨ How to shift fear into possibility
✨ Practical tips to embrace change and thrive

This episode is packed with wisdom to help you stay grounded and resilient as you face the twists and turns of 2025.

🎧 Listen now wherever you get your podcasts!
💬 After you tune in, let me know your biggest takeaway in the comments!

🌟 2025 is here—and so is your chance to create real, lasting change.⁠⁠Here’s the truth: Resolutions don’t fail because t...
13/01/2025

🌟 2025 is here—and so is your chance to create real, lasting change.⁠

Here’s the truth: Resolutions don’t fail because they’re bad ideas. They fail because we try to do too much at once, don’t plan clearly, and give up when things don’t go perfectly.⁠

This year, let’s do it differently:⁠
✨ Start simple.⁠
✨ Get specific.⁠
✨ Stay flexible.⁠
And don’t forget: accountability changes everything.⁠

💬 Drop your 2025 goal in the comments! Let’s cheer each other on. 🥂 ⁠

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!⁠

If you’ve been struggling to manifest the opportunities, relationships, or abundance you’ve been dreaming of, it’s time ...
10/01/2025

If you’ve been struggling to manifest the opportunities, relationships, or abundance you’ve been dreaming of, it’s time to shift gears. 2025 is your year, but clarity and mindset are everything!⁠

Here are two powerful questions to reflect on:⁠

1️⃣ Am I crystal clear about what I want?⁠
Manifestation starts with clarity. When you know exactly what you’re calling in, you align your energy with it.⁠

2️⃣ Do I feel worthy of what I want?⁠
Your beliefs about yourself shape your reality. Dig deep—what limiting thoughts are holding you back?⁠

💡 Pro tip: Turn these into journal prompts. Writing your thoughts out is a powerful way to shift your energy and invite abundance.⁠

📖 Start the year off strong by getting clear and feeling deserving of the life you want. What are YOU manifesting in 2025? Let’s call it in together. 💫⁠

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

✨ "Calladita te ves más bonita."💭 How many times have we heard messages like this?Cultural conditioning has taught us to...
09/01/2025

✨ "Calladita te ves más bonita."
💭 How many times have we heard messages like this?

Cultural conditioning has taught us to play it safe, to avoid taking up space, to prioritize survival over self-expression. And while those lessons may have protected our families in the past, they’re keeping you from living the life you deserve.

Amiga, your dreams deserve more than “safe.” They deserve action, courage, and a chance to thrive. 💪✨

🌟 You weren’t made to fit into small spaces—you were made to shine.

💡 Ready to stop playing small? Share this with someone who needs the reminder: You are worthy of a big, bold life.

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

👋 Amiga, let’s get real—failure can feel heavy. But it’s not the end of the road. It’s a lesson, a stepping stone, and s...
06/01/2025

👋 Amiga, let’s get real—failure can feel heavy. But it’s not the end of the road. It’s a lesson, a stepping stone, and sometimes even a blessing in disguise. 🌟⁠

Here’s why we often get stuck:⁠
1️⃣ Fear of judgment (“Qué va decir la gente?”)⁠
2️⃣ Lack of belief in ourselves (Your magic is waiting—believe in it!)⁠
3️⃣ No obstacle plan (Life happens; let’s plan for it.)⁠
4️⃣ Trying to do too much at once (Focus, mija. One step at a time!)⁠
5️⃣ It wasn’t meant for you (Rejection = redirection to something better.)⁠

💡 The best part? You can rewrite the narrative. Your failures don’t define you—they prepare you for your comeback.⁠

✨ Save this post for whenever self-doubt creeps in, and share it with someone who needs to hear this. We’re all in this together, and sí se puede. 💪⁠

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

🔥 Ready to leave hustle culture behind and step into disciplined, intentional action for 2025?⁠⁠In EP. 145 of the Chingo...
02/01/2025

🔥 Ready to leave hustle culture behind and step into disciplined, intentional action for 2025?⁠

In EP. 145 of the Chingona Revolution Podcast, we’re breaking down:⁠
✨ The key differences between hustle and discipline⁠
💡 How self-discipline builds self-trust and abundance⁠
🎯 Practical tips to stay aligned, focused, and intentional⁠

You don’t need to hustle to succeed—you need clarity and consistent, disciplined action. Let’s start this year strong and aligned.⁠

🎧 Listen to the full episode now—link in bio!⁠

💬 What’s one thing your future self would thank you for starting today? Drop it in the comments! 👇

I would love to hear what you all pick as your one simple New Year’s resolution. Let us know what your resolution is bec...
30/12/2024

I would love to hear what you all pick as your one simple New Year’s resolution.

Let us know what your resolution is because trust me, just sharing it is going to help keep you accountable as well.

If you want to make 2025 your year and take actions on all your dreams, I invite you to join my Courage Driven Latina waitlist through the link in my bio.

We spend so much time trippin’ about something that hasn’t even happened yet. Our brains sound a little like this:“What ...
26/12/2024

We spend so much time trippin’ about something that hasn’t even happened yet. Our brains sound a little like this:

“What am I going to wear to that party on Saturday?”
“What if I post on social media and get a hate comment?”
“Am I ever going to meet a man (or woman) I can marry”
“Will I have kids?”
“Will I be promoted?”
“Will my business be successful?”

OR we are recalling the past. Our thoughts sound something like this:

“Damn, I remember how romantic my partner was when we first started dating”
“OMG I can’t believe I made that comment at work”
“I wonder what they thought of me last week when I wore that hot pink coat”

You get the idea.

But you are a human being. It’s important to be where you are. Not in the past, not in the future, but where your feet are. The right now is the only thing happening right now. Mindfulness (meditation or breathwork) brings us back to the present moment. This is why mindfulness is the second M in my Four M framework. (listen to the Four Ms podcast)

Inside Courage Driven Latina, you’ll get access to guided meditations to help you come back to the present moment and find peace.

If that sounds like what you're looking for, I invite you to join the waitlist for Courage Driven Latina through the link in my profile.

Make sure to try some of these out if you know going home this weekend will be challenging for you.If you're interested ...
23/12/2024

Make sure to try some of these out if you know going home this weekend will be challenging for you.

If you're interested in Courage Driven Latina, a transformational 12-month group coaching program to help you gain clarity, build confidence and community, join the waitlist through the link in my bio.

21/12/2024

💭 “What will they think?”

Amiga, let’s be real—most of the time, they’re not even thinking about you.

Even if it feels like everyone’s eyes are on you at the holiday table, the truth is, people are way too busy worrying about their own lives, problems, and dreams to obsess over yours.

And here’s the kicker: they might even be wondering what you think about them!

So, are you really going to let imaginary judgment hold you back from the life you want? Or are you ready to say “Gracias, pero no gracias” to fear and take action anyway?

✨ Your dreams are worth it. Their opinions are not.

💡 Tag a friend who needs this reminder, and let’s stop playing small together.

If you want more actionable steps to support you in finding clarity and leading with courage, tune into the Chingona Revolution podcast through the link in bio!

If you want to change your life, you have to take action towards your dream life.Every.Single.Day.This is difficult work...
19/12/2024

If you want to change your life, you have to take action towards your dream life.

Every.

Single.

Day.

This is difficult work, but if there’s one thing I know, it’s that it’s easier to take action on your dreams when you have a community of supportive people around you, or when you have people keeping you accountable.

Having a community of people who inspire each other to take action, share resources, and cheer each other on is a necessity for anyone going after their dreams.

And when this community also looks like you, talks like you, and grew up like you, making you feel seen, heard, and understood, that is INVALUABLE. 🔥

If you’re looking to surround yourself with supportive women who get it and are committed to creating the life of their dreams, I invite you to join the waitlist for Courage Driven Latina through the link in my profile.

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