Erika Cruz

Erika Cruz Latina Coach & Speaker Erika Cruz is a Coach, Speaker, and Founder of Purpose Driven Latina.

She helps her community align with their purpose and find fulfillment. After eight years in the tech industry, Erika turned her side hustle into her main hustle - all thanks to TikTok. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect others with the tools and resources to be t

he best they can be. Her content on TikTok focuses on bringing people back to themselves to align with their deeper purpose, gain confidence, and dream big.

Unhinged, unexpected, but wildly effective.These are the rituals that keep my nervous system regulated and my creativity...
27/10/2025

Unhinged, unexpected, but wildly effective.

These are the rituals that keep my nervous system regulated and my creativity on fire. When I protect my energy, the strategy actually works.

If you want the full framework I use (and teach my clients) to move from survival mode to momentum in 90 days…

Join my free training: Nov 10 @ 5pm PT — “Make 2026 Your Main-Character Year.”

Comment “2026” and I’ll share the link to secure your spot.

throughout my journey, I remember feeling like I was so behind and that I would never find my way.But in retrospect, thi...
24/10/2025

throughout my journey, I remember feeling like I was so behind and that I would never find my way.

But in retrospect, things turned out better than I could have even imagined. Every job I had prepared me for entrepreneurship. The food blog taught me to create content, yoga brought me to mindfulness and spirituality.

Every detour had a purpose, even though I couldn’t see it in the moment.

Most small businesses fail within the first five years. And I understand why — this s**t is hard. Entrepreneurship makes you see the parts of yourself that you don’t like. It makes you face yourself.

However, it is so worth it.

If you feel lost right now, remember that every delay and detour has a divine purpose, even if you can’t see it. What is meant for you will never miss you.

Drop your questions below or DM me.

I launched my podcast with zero equipment, no perfect name, and absolutely no plan. 🙃Just my phone, a story, and a lot o...
23/10/2025

I launched my podcast with zero equipment, no perfect name, and absolutely no plan. 🙃

Just my phone, a story, and a lot of fear.

But that imperfect action changed everything.

We call this the Ghetto First Draft™ inside my Courage Driven Latina program—

It’s the magic that’s helped hundreds of first-gen mujeres stop waiting and start manifesting.

💼 One client changed careers without going back to school

🎙 Another launched her podcast after just a few IG Lives

☕️ And another tested her coffee biz at local brunches before signing a lease

No more waiting for the perfect moment.
No more hiding behind research.

✨ Clarity comes after the action, not before it.

🎧 I break it all down in this week’s podcast:
How to overcome perfectionism, how to start before you’re ready, and how to actually move forward with that big idea that’s been sitting in your heart.

💌 Link in bio to listen
📩 Tag your amiga who keeps “planning” instead of posting 👀

13/10/2025

Purpose doesn’t have an age. You’re not late—you’re right on time for your next step. Receipts from people who started “late”:

Vera Wang — became a designer at 40.

Julia Child — first cookbook at 49, TV debut at 51.

Samuel L. Jackson — breakout at 46 after decades of small roles.

Grandma Moses — started painting in her 70s.

Toni Morrison — first novel at 39; Pulitzer/Nobel in her 50s–60s.

Isabel Allende — breakthrough novel at 40.

It is not too late to:

build your confidence,

pivot in your career,

start the business,

or create content that actually helps people.

Try this today: one brave 10-minute move (share, pitch, or ask) + log the receipt. Confidence follows action.

Want help with the “how”? Join my free training Make 2026 Your Main-Character Year: 3 Steps to Confidence, Career Pivots & CEO Energy

comment “2026” to sign up

13/10/2025

Say this: “When someone says ‘be realistic,’ they’re usually sharing their limits, not my possibilities.”

A creator with reps won’t laugh at you for creating content.

An athlete won’t think you’re crazy for starting at the gym—day one is normal to them.

A podcast host won’t say the market’s too saturated—they’ll ask about your promise.

A business owner won’t tell you to stay at a job you hate—they’ll ask for your first step.

“Realistic” is relative. Check the messenger. If they don’t have reps in your lane, their doubt is data about them, not a verdict on you.

If you’re a first- gen Latina, we also carry sé agradecida and qué dirán—so other people’s fears can feel extra loud. Breathe. You’re allowed to want more and be grateful.

If this dream was placed in your heart, it’s because it’s meant to be realized.

Ready to be the main character of your life in 2026? Comment “2026” and I’ll share the free training.

13/10/2025

“She’s so lucky.”

What you didn’t see: the tears, the 6am gym, the pages of journaling, the meditations, the scary asks. Not hustle-for-hustle’s sake—the inner work that rewires doubt into movement.

As a first-gen Latina, that work also looks like unlearning qué dirán, honoring our parents’ sacrifices and our own dreams, and choosing our voice—out loud.

Feeling “behind” is easy when you only see someone’s highlight reel. But manifestation isn’t wishing. It’s deciding who you are (👑 the main character of your life) and making courageous, aligned decisions from that identity.

Try this today (zero hustle required):
• Decide the role: “I’m the main character of my life” Say it out loud.
• One brave move (10 min): send the pitch, post a progress update, ask for the intro.
• One inner rep: journal the fear, breathe through it, remind your nervous system: estoy segura.
• Log a receipt: track what you did—confidence is a receipt for action already taken.

It’s not luck. It’s quiet courage + intentional action—repeated.

If this resonates, follow for Latina courage + practical manifestation tools (from a coach who gets first-gen life)

03/10/2025

In my keynote speaker era 🎤✨

2026 bookings are officially open—and I already have events locked in for Women’s History Month 💥

If your org, ERG, women’s group, or conference is looking for a speaker who brings equal parts purpose, courage, clarity, and realness—let’s connect.

🎤 Topics I speak on:
→ Manifesting Without the Hustle
→ From Survival Mode to Creation
→ Building Influence as a WOC
→ The Courage to Be Seen
→ Purpose + Visibility
→ My signature Courage Framework

Whether you want to inspire your team or spark meaningful conversations—I’ve got you.

📩 DM me to chat about 2026 dates or head to theerikacruz.com/speaking to book me.

Let’s make magic on your stage 🫶

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