Erika Cruz

18/11/2025

For first-gen Latinas, entrepreneurship isn’t just about strategy.

It’s about unlearning generations of
“be humble,”
“stay quiet,”
and “¿qué va a decir la gente?”

So if visibility feels scary every time you want to post?
Of course it does.
We weren’t raised to take up space.

But visibility isn’t a betrayal.
It’s liberation.

And the women inside Courage Driven Latina are proof of that.

Evie built a coaching business and her clients have negotiated over $800K.

Sarah created $10K in 90 days.

Janet launched a business and a podcast.

Revekka doubled her sales and had a $70K week.

Bianca stopped hiding and built her brand with confidence.

None of them waited to feel ready.
They chose courage first.

If you feel called to more—but visibility still feels scary—you’re not behind.
You’re at the edge of your next chapter.

Doors to Courage Driven Latina close Wednesday the 19th.
Comment “Join CDL” to learn more, secure your spot, or book a call.

Your courage era starts now.

17/11/2025

If you’ve ever felt “successful on paper but lost inside,”
you already understand how Courage Driven Latina came to life.

I didn’t create this program from a place of confidence.
I created it from confusion, fear, and a quiet inner voice that kept telling me I was meant for more.

I was the first-gen Latina who had everything my family dreamed of…
except fulfillment.

I tried finding my purpose through food blogging, yoga content, lifestyle posts, and every “find your purpose” course out there.

Five years of posting.
Almost no audience.
Exactly $0.
And a whole lot of self-doubt.

What changed everything wasn’t clarity —
it was courage.

Courage to invest in myself.
Courage to take action before I felt ready.
Courage to follow the whisper in my gut even when my fear was screaming.

That journey turned into Purpose Driven Latina…
and eventually evolved into what it is today:

Courage Driven Latina — a space for first-gen Latinas to build the courage, clarity, and aligned action needed to create their next chapter.

Inside CDL, women:
✨ start or grow their business
✨ build their personal brands
✨ pivot their careers
✨ launch coaching offers or podcasts
✨ stop overthinking and finally follow through

And the best part?
They do it without abandoning themselves, their responsibilities, or their nervous system.

If you’ve been feeling the pull…
if you’ve been craving a brave, aligned next step…
your intuition knows.

Doors to Courage Driven Latina close in 2 days.
Comment “Join CDL” and I’ll send you the details, help you secure your spot, or set up a call if you need it.

Your courage era is waiting. 💛✨

16/11/2025

Not every Latina should be an entrepreneur, but EVERY Latina needs to learn entrepreneurial SKILLS.

We’ve been conditioned to hide and not be visible. But visibility i’m putting ourselves out. There is required if we want to manifest our dream life and careers. Even if you never want to start an actual business, you need to learn how to sell yourself during a job interview.

I help my clients do this through a personal brand. My personal brand has allowed me to manifest a seven figure business with over 300 aligned clients. It has also landed me job offers for roles. I didn’t even apply for.

Comment “2026” for my free training. Or “JOIN CDL” if you’re interested in working together.

15/11/2025

15/11/2025

That was one of the scariest decisions of my entire life.

Not because I didn’t know what I wanted —
but because I was terrified of what everyone would say.

The comments.
The chisme.
The disappointment.
The whispers behind my back.
The “pero mija… everything looked fine.”

And honestly?
Part of me felt guilty for wanting more when what I had looked “good enough” on paper.

But here’s the thing…

My inner voice kept getting louder.
My intuition was screaming that the life I was building wasn’t the life I was meant to live.
I knew staying would mean abandoning myself.

And walking away —
choosing me —
became my first real act of courage.

Not confidence.
Not clarity.
Courage.

Most people don’t talk about how painful it is to disappoint others so you can stop disappointing yourself.

Or how hard it is for first-gen daughters to choose a path that breaks expectations.

Or how lonely it feels to make a decision no one else understands yet.

But that moment taught me everything about the woman I am today:

✨ Self-trust is a muscle.
✨ Courage is a skill.
✨ And choosing yourself will always open doors you can’t see yet.

If I never made that decision, I wouldn’t be here.
I wouldn’t have built this business.
I wouldn’t be serving this community.
I wouldn’t be doing work that actually lights me up.

Sometimes the scariest choices are the ones that set you free.

And if you’re reading this, there’s a good chance you’re standing in front of your own “courage moment” — the decision you know you need to make, but are afraid to move toward.

You don’t have to do it alone. Comment “POD” and I’ll send you link to my podcast

You’re allowed to choose yourself.
You’re allowed to start over.
You’re allowed to create a life that actually feels like yours. 💛✨

14/11/2025

Most people think confidence comes before action.
But what I’ve learned (and lived) is that confidence comes from doing the scary thing anyway.

From the food blog I overthought for two years…
To posting on TikTok without a plan (and landing brand deals).
To launching Courage Driven Latina — the program I wish existed when I was stuck in self-doubt.

Every single “Courage Project” taught me something.
Some flopped. Some changed my life. All moved me forward.

If you’re sitting on an idea that won’t leave you alone, consider this your sign:
You don’t need a perfect plan. You just need one bold step.

✨ Ready to start your own Courage Project?
Comment “Join CDL” to learn more and schedule a clarity call.

Let’s make 2026 the year you stop waiting and start becoming.

11/11/2025

✨ Today is the 11/11 Manifestation Portal. And for Latinas? This isn’t just about good vibes — it’s a revolution.

We don’t manifest like everyone else. We come from generations that taught us to survive, not dream big. We’ve inherited the fear of being seen, the guilt of wanting more, and the belief that rest = laziness.

But here’s what I’ve learned…

When we break those generational narratives and start believing we’re worthy of more — that’s when we unlock everything we’ve ever wanted.

My business? A manifestation.
Speaking on major stages? Manifested.
Front page of the New York Times? Yep, you guessed it — manifestation.

🧠 Manifestation isn’t just spiritual — it’s neuroscience. And I teach both.

Swipe through to learn why it’s different for us, how it shows up, and what’s possible when we choose creation over survival.

🎧 Want more? Listen to Episodes 185 + 198 of the Chingona Revolution Podcast.
💫 Ready to learn how to manifest your dream 2026? Join Courage Driven Latina — comment “JOIN CDL” for the link.

You’re not behind. You’re right on time. Let’s go.

11/11/2025

What if you could finish 2025 already in motion—living the vision you keep journaling about?

That business idea? That career pivot? That confidence you’ve been trying to “figure out”?
Courage Driven Latina will help you start—and keep going.

🧠 No more overthinking.
🔥 No more waiting for permission.
💛 Just you, a plan, and a community that gets it.

⚡️ Work with Erika for 12 months
⚡️ Get coaching weekly (and in Slack daily)
⚡️ See transformation in just 90 days

Doors close 11/19 at 11:59 PM PT.
Comment “JOINCDL” for the link or to book a call.

You don’t need clarity to begin. You just need courage. 👏