Erika Cruz

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Erika Cruz

Latina Coach & Speaker Erika Cruz is a Coach, Speaker, and Founder of Purpose Driven Latina.

She helps her community align with their purpose and find fulfillment. After eight years in the tech industry, Erika turned her side hustle into her main hustle - all thanks to TikTok. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect others with the tools and resources to be t

he best they can be. Her content on TikTok focuses on bringing people back to themselves to align with their deeper purpose, gain confidence, and dream big.

14/12/2025

2025 was the year my personal brand did the most — and it wasn’t because of a perfect rebrand or fancy photoshoot.

It was because I focused on being more me — and taught my clients to do the same.

Here are the personal brand strategies that worked best for me and my clients this year:

✅ Owning your story (even if it still feels messy)
✅ Showing up without waiting for a niche
✅ Posting content that feels like a journal entry, not a lecture
✅ Trusting that your dream opportunities are looking for you too
✅ Talking to your audience like they’re your BFF — not your boss

These shifts brought me speaking invites, brand collabs, coaching inquiries, press features, and client DMs like:

“I don’t even know how I found you… but I needed this.”

You don’t need more perfection.
You need more alignment + visibility.

If you’re ready to manifest your dream brand and attract aligned opportunities in 2026…

Comment the word MARCA and I’ll send you the free Manifest Your Marca Bot 💌

04/12/2025

If you’re ready to stop hiding, read this.

Most people set goals for the new year…
But they forget the becoming part.
The identity shift.
The worthiness work.

Before you create another plan you won’t stick to —
Ask yourself these 7 questions.
They’ll shift your energy, your self-concept, and your 2026.

🖊️ Grab your journal.
📲 Then come back and comment “POD” for the full episode — I’ll DM it to you.

Let’s walk into 2026 visible, aligned, and unstoppable.
You in?

02/12/2025

The best way to manifest your dream life is by building your personal brand.

This will require you to get over your fear of being seen. It will require that you overcome perfectionism. But in the end, it’s so worth it.

if you want my help building your personal brand, comment “Join CDL” to learn more about my program.

01/12/2025

Most people talk about manifestation like it’s something that happens in your journal.
But the truth?
Manifestation happens in your identity — in how you show up, how you speak your truth, and how willing you are to be visible.

These are the manifestation habits that took me from dreaming in private
to being featured in the New York Times
and building a business with over 300 aligned clients:

I stopped hiding.
The universe can’t send you opportunities you’re not visible for.

I acted before I felt ready.
Manifestation needs movement — not perfection.

I let my story be seen.
Authenticity is magnetism.

I followed the nudges.
If my intuition whispered twice, I listened the third time.

I built an identity that matched the life I wanted.
Because your future reality can’t land on a past version of you.

And that’s the work we do inside Courage Driven Latina —

identity, courage, visibility, and aligned action.
The kind of work that turns manifestations into actual momentum.

If you want 2025 to look wildly different from every year before,
comment “JOIN CDL” and I’ll send you the details.

Your next level is calling.
It’s time to stop manifesting in private and start showing up in public.

27/11/2025

POV: You’re getting ready for Thanksgiving dinner… and suddenly you remember the dream you told your tía about last year — the business idea, the podcast, the project that lit you up. And your stomach drops because another year passed and fear kept you from starting.

I made this carousel for the mujeres who are tired of feeling shame around their dreams. For the ones who keep waiting for the “right moment.” For the ones who feel behind, embarrassed, or scared of judgment.

Here’s the truth:
You’re not behind.
You’re not a failure.
You’re not “not meant” for your dream.
You’ve just been unprepared, unsupported, and overwhelmed — and that’s human.

But imagine who you could be three months from now.
Imagine walking into your next family function proud of yourself.
Imagine telling your tía, “I finally did it. I started.”

That version of you?
She’s possible.
She’s powerful.
And she’s closer than you think.

If you’re ready to stop letting another year pass you by, Courage Driven Latina is here to help you choose a Courage Project, move through fear, and finally take aligned action — imperfect but consistent.

And because it’s Black Friday, when you join CDL you’ll get a FREE 90-minute Personal Branding Intensive with me (valued at $999) to build your brand, your voice, and your visibility plan.

This bonus ends 12/3.

Your next holiday season can feel completely different.
Your future self is waiting.

Comment “JOIN CDL” and I’ll send you the Black Friday details, or tap the link in bio to join us.

18/11/2025

For first-gen Latinas, entrepreneurship isn’t just about strategy.

It’s about unlearning generations of
“be humble,”
“stay quiet,”
and “¿qué va a decir la gente?”

So if visibility feels scary every time you want to post?
Of course it does.
We weren’t raised to take up space.

But visibility isn’t a betrayal.
It’s liberation.

And the women inside Courage Driven Latina are proof of that.

Evie built a coaching business and her clients have negotiated over $800K.

Sarah created $10K in 90 days.

Janet launched a business and a podcast.

Revekka doubled her sales and had a $70K week.

Bianca stopped hiding and built her brand with confidence.

None of them waited to feel ready.
They chose courage first.

If you feel called to more—but visibility still feels scary—you’re not behind.
You’re at the edge of your next chapter.

Doors to Courage Driven Latina close Wednesday the 19th.
Comment “Join CDL” to learn more, secure your spot, or book a call.

Your courage era starts now.

17/11/2025

If you’ve ever felt “successful on paper but lost inside,”
you already understand how Courage Driven Latina came to life.

I didn’t create this program from a place of confidence.
I created it from confusion, fear, and a quiet inner voice that kept telling me I was meant for more.

I was the first-gen Latina who had everything my family dreamed of…
except fulfillment.

I tried finding my purpose through food blogging, yoga content, lifestyle posts, and every “find your purpose” course out there.

Five years of posting.
Almost no audience.
Exactly $0.
And a whole lot of self-doubt.

What changed everything wasn’t clarity —
it was courage.

Courage to invest in myself.
Courage to take action before I felt ready.
Courage to follow the whisper in my gut even when my fear was screaming.

That journey turned into Purpose Driven Latina…
and eventually evolved into what it is today:

Courage Driven Latina — a space for first-gen Latinas to build the courage, clarity, and aligned action needed to create their next chapter.

Inside CDL, women:
✨ start or grow their business
✨ build their personal brands
✨ pivot their careers
✨ launch coaching offers or podcasts
✨ stop overthinking and finally follow through

And the best part?
They do it without abandoning themselves, their responsibilities, or their nervous system.

If you’ve been feeling the pull…
if you’ve been craving a brave, aligned next step…
your intuition knows.

Doors to Courage Driven Latina close in 2 days.
Comment “Join CDL” and I’ll send you the details, help you secure your spot, or set up a call if you need it.

Your courage era is waiting. 💛✨

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https://www.theerikacruz.com/

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